It’s time to put what you’ve learned into practice!
There are two challenges to complete for this lesson:
- Building a prototype of your idea
- Getting feedback using that prototype
Challenge 1: Building Your Prototype
A paper design prototype is the best low-fi option. You’ll need paper and markers, and possibly scissors and tape, if you’re going to try to create a 3D model of your prototype. Depending on your idea or service, you could also use any other relevant props. Remember to keep it simple, and not to spend too much time on it.
Once you’ve created your prototype, to complete the challenge, you need to
- Take a decent quality photo of it (a phone picture is fine)
- Upload the photo below
Challenge 2: Getting Feedback on Your Prototype
In this challenge, you’re going to use your low-fi prototype to get feedback. Because you’ve identified your target audience and conducted interviews with potential customers, it should be relatively easy for you to find a small group of potential customers to approach (remember your “baby seal appeal”!). It can be helpful to gather the customers together and do this with them at the same time, or you can do this one-on-one if it’s easier.
Step 1: Explain your ideal experience map to your customer(s).
Step 2: Show the customer(s) your prototype. Allow time for customer(s) to view it and interact with it.
Step 3: Ask the following questions:
- What do you like about this idea/product/service/experience?
- What are your concerns or frustrations?
- What are your ideas to make this idea/experience better?
You can allow your customer(s) to ask you questions about your idea; listen carefully to these as they can give you a lot of insight into whether your customers “get it” or where there might be gaps.
Don’t forget to ask permission if you want to record the session, and make sure you take detailed notes so that you can improve your idea. Don’t be defensive; remember that any negative feedback is really valuable, as it can help you improve your business!
Refer to the “Using Your Prototype” topic for more help.