What is social media?
You might already be very familiar with social media and may already use sites like Facebook or Instagram, but the term “social media” refers to the various forms of user-generated content and the collection of websites and applications that allow people to interact and share information online.
Click on the video below to learn more!
We tend to think of Facebook for social connections, but it can be a very useful business tool. According to a report by Merchant Circle, over 70% of businesses use Facebook (and the number keeps growing). Facebook updates have been shown to be three times more effective than Tweets to promote online businesses and Facebook also dominates the “check-in” space (which can lead to more “likes” and more potential customers). It allows you to communicate with your customers in “real time.”
How do you create your Facebook page?
What should you post about?
Twitter is a very effective way to promote your business and your mission. You can connect with lots of people, but you can also find and follow niche audiences that are relevant to your business. You can have conversations and build relationships with people in the same industry, as well as potential customers, but you can also keep an eye on your competition. Who are they following? Who’s following them? What is their business up to?
How do you set up your Twitter account?
What should you post about?
LinkedIn is a professional networking site that can introduce you (and your business) to new resources and professionals. It’s a good way to broaden your network, get reactions from professionals in the same industry, view the competition, and bounce new ideas off others. When you’re introduced to a contact by one of your trusted connections, you start the working relationship at a far better point compared to a “cold call.” You can also set up a business page, as well as a page for yourself, and it helps you project a very professional image. You can join groups, contribute to discussions, and follow relevant industry leaders. LinkedIn also has very good search engine rankings, so if you have a page for your business, the LinkedIn profile is very likely to be in the top search results if someone Googles your business name.
A blog is a useful tool for communicating with existing customers (and employees if you have them) to share knowledge and expertise, push more traffic to your website (which can lead to more customers), and to connect with potential clients/customers. It’s especially helpful for small businesses as it gives you an opportunity to share knowledge with a large audience (usually for free). There are lots of blogging software options to choose from, including WordPress, Blogger, TypePad, and Medium.
What should you write about?
YouTube enables you to market your business to millions of people, with no big budget required. All you need is a video camera and a little creativity!
What is your YouTube channel for?
Take a look at the resources in the Check it Out section for more information and ideas!