To get useful feedback for your business, it’s a great idea to gather a group of your potential customers. Start by presenting the story of your ideal experience (that you developed in Lesson 5) and then show them your prototype, so they can get a sense of what your idea involves. To ensure you get some specific feedback, it’s then useful to ask the following questions:
- What do you like about the idea/product/service/experience?
- What are your concerns or frustrations?
- What are your ideas to make this idea/experience better?
Remember, you aren’t trying to sell your idea/experience but to get insight from the type of people who would buy your product or hire you for your service.
Welcome negative feedback – don’t get defensive, but rather use this as an opportunity to get as much constructive feedback as possible and to get as many ideas as you can to improve your business idea. Make sure you take good notes (and don’t forget to use the skills you’ve gained through conducting interviews! Go to Lesson 4: People First if you need some reminders).
It’s not enough just to gather the feedback, you now need to actually use it to improve, rework, or change your idea/experience to better serve your future customers or clients.