Adnan is feeling very frustrated because, not only is his dad not being supportive, he also just doesn’t seem to get Adnan’s business idea! Every time Adnan tries to talk to him about it, Sharif gets annoyed or confused or starts to criticize him. Adnan tried showing Sharif his vision statement and his positioning statement, but Sharif still seemed confused and told Adnan he shouldn’t be wasting his time on such abstract things. Of course, this makes Adnan feel very discouraged and also a bit worried. If his dad doesn’t get it, does that mean other people also won’t and his business will be a failure? Does he need to start all over again and come up with a different idea?
Adnan decides to give Tony a call, as he could really use some support! Tony encourages Adnan not to give up; he thinks Adnan’s vision and positioning statements are good and they explain his business well. He decides to tell Adnan about branding and also about prototyping, as these can both help potential customers understand his business idea and help you get good feedback to improve. Tony reassures Adnan that he also met people who didn’t “get” his aquaculture business, but once he’d built a prototype, it was much easier to explain his ideas, get feedback, and even get interest from investors!
After talking to Tony, Adnan realises that he’s just hit another bump in the road on his trek, but he’s motivated to keep going and to experiment with his ideas.