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6.7 – Over to You

April 20, 2018 By support

EnterpRISEing Youth 6 – Building Your Vision 6.7 – Over to You
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It’s time to put what you’ve learned into practice!

There are two challenges to complete for this lesson that will help you further develop your business profile and get you started on your marketing strategy:

  1. Creating your positioning and vision statements
  2. Brainstorming your marketing activities

Challenge 1: Positioning and Vision Statements

Use the worksheet below to build your positioning and vision statements. Feeling stuck? Review the tips and examples in this lesson for ideas. Remember, it doesn’t have to be perfect the first time!

My Positioning Statement and Vision Statement

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Positioning Statement:

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Vision Statement:

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Challenge 2: Marketing Activities

Use the worksheet below to first brainstorm and then map out how you’d implement your marketing activities. Need help? Take a look at the Grow-Well example in Brainstorming Marketing Activities (topic 6.5) for ideas.

Marketing Activities

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Marketing Activities:

  1. Based on your experience map, create a list of activities that will help you reach your customers. Brainstorm more activities if needed keeping in mind the needs of the customer.
  2. Pick 3–5 top activities and list details on how, why, and at what cost you will implement them.
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