It’s important to start thinking about what types of marketing activities you can do to reach your target customers. You’ll need to use the experience map you created (and the brainstorming skills you’ve developed) for the last lesson (Exploring New Possibilities) to do this.
How do I do it?
- Based on your experience map, create a list of activities that will help you reach your customers. Brainstorm more activities if you need to, keeping in mind the needs of your customer. Think about the following:
- How will your customers first hear about you?
- How will you follow up with them after the sale/purchase?
- How will you keep an ongoing relationship with them?
- Pick your 3–5 top activities and map out details on how, why, and at what cost you will implement them.
The easiest way to do this is to create a table for yourself like this:
Top Activities Exercise
To help you with some ideas, take a look at the example below from the Grow-Well baby food business:
It’s important to keep in mind that you want to come up with the activities you think will have the most impact on your business. You also want to make sure you’re clear on how you’d define impactful. For example, would it make more of a difference to your business to have a large number of Facebook followers or to have a smaller number of enthusiastic followers who buy from you repeatedly?
In the next lesson, you’ll be learning more about branding and using social media to promote your business, as well as about prototyping.