It’s time to put what you’ve learned into practice!
There are two challenges to complete for this lesson:
Challenge 1: Brainstorming Activity
You need to keep brainstorming around your core customer needs until you have lots of ideas – say about 20. You can recruit friends and family to help you.
Then you need to organize your ideas into
- Ideas that inspire you
- Ideas that could work in a year
- Ideas that could work in the future
After that, you need to pick your top 10 ideas, based on the following criteria:
- How new or different is the idea?
- How well does it meet customer needs?
- How easy is it to implement?
Use the worksheet below to organize your ideas and then to narrow them down. Don’t forget to try different brainstorming techniques.
Challenge 2: Storyboarding Your Customer Experience
As we’ve discussed, the concept visualization phase of your business (gear two of the Three Gears framework) is about new possibilities. You’ve gone through the process of brainstorming to think of all the ways that you can serve your client’s needs through your business. Once you’ve picked your top 10 ideas, you can start to build out those possibilities into a full customer experience map to further test and refine your ideas.
You’ll be creating two experience maps/storyboards: one for the most ideal experience and one for what you can do this year.
Challenge materials needed:
To complete the activity, you’ll need markers, chart paper, and sticky notes. You can also use magazines to cut out relevant images.
- Pick your 5 best ideas as a starting point and think about how they can play out in your persona’s life.
- Create a storyboard that shows how your persona might experience your new ideas. Describe the most ideal experience (so, things that would be possible in 10–20 years with no limits) by answering the following:
- How might your customers first hear and learn about your product or services?
- How might they buy or sign up for your products and services?
- How might they use your products or services?
- How might they get follow-up support from your business?
For each stage, think about what will really wow your persona. As you create your storyboard, you might also generate more ideas.
“WHAT YOU CAN DO THIS YEAR” MAP
Separate out the activities from your “ideal” storyboard that you could put into place right away, and now create another storyboard that shows your persona’s ideal experience that is possible within a year.
Use the chart paper, sticky notes, magazine images, etc. to work out each customer experience map, and make sure you include a list of the components for each map:
These activities will be a huge help as you develop your business plan. Remember, no judgement! You don’t have to be an artist to create an effective storyboard.