Exploration is about seeing and visualizing all possibilities without judging them.
This is going to be a period of exploration for your business ideas. Doing this without judging yourself or your ideas is really important, because you’re going to open your mind and try to come up with as many ideas as possible. Some of them will be crazy and some may just be genius!
But I Already Have a Business Idea!
You might be thinking “I already have a business idea. Why do I need more ideas?”
Well, doing a needs analysis and creating your persona means you now have new tools to help you to generate ideas that are optimal for your specific customers. These tools mean that you’re going to be able to think of you customer experience in a way that you weren’t able to before and that your competition isn’t able to either. You never know… You may come up with a better business idea you hadn’t thought of yet!
Now you try it!
Take a look at the “Busy Betty” persona on page 6 of the Grow-Well business plan in My Backpack. She represents a typical customer for the business.
Now, take about 10–15 minutes to think of some of the ideas that we could brainstorm for Grow-Well to help “Busy Betty” manage her schedule and save time, and be confident in what she’s feeding her baby (some of her key needs). There’s the food itself, but what are some other ideas for how we can best serve Betty?
Don’t limit or judge your ideas! Write down whatever you can come up with in. After you’ve spent some time thinking about this, click on the light bulbs below to see some of our ideas.
The more you explore, the more ideas you’ll get for your business!