What is a persona?
A persona is an imaginary character that represents your target customer group. Think of it as a profile of your ideal customer or client.
Why is it important?
Personas help you think about your customer’s perspective throughout the development process of your business, and they help you remember your customer at all times.
As an added bonus, personas are great tools for you to use to explain your business and your target customers to potential investors, lenders, or even partners.
Creating a Persona
Scroll down to take a look at some different persona examples.
Courtesy Rotman School of Management, © 2012 Rotman DesignWorks
Now that we’ve gone through the process of researching and interviewing our customers, discovering their needs around your product or service, and creating a persona of a target customer, we have pretty much wrapped up this first gear of the business design framework.