Conducting a Needs Analysis
Now that they’ve done some research, observed and interviewed potential customers, and gathered useful information, Adnan and June are ready to more carefully define the needs of their potential customers through a needs analysis.
Reflect on each of the following questions. Then, click on each one to find out more.
What is a needs analysis?
Why is it important?
How do I do it?
Using this framework to organize the insights that you got from your customer stories will reveal gaps in what people need and in what is currently available to them.