NAICS Website
Use this Statistics Canada website to find the official name/category of your industry.
Market Analysis to Target Customers
This MaRS Library article covers 5 steps for analyzing your market.
PEST Analysis
Find out more about a PEST analysis (almost identical to a STEEP analysis) in this MaRS Library article.
Market Research for Startups
Take a look at this MaRS Library article for more on getting to know your customers, target market, and the competition.