Congratulations! You’ve been chosen to be the exclusive distributor of KleanTech Sports shirts for the city of Riseville!
Scientists in Sweden have developed a remarkable new microfibre that deflects dirt and stains and keeps your shirt clean and fresh without washing! This has allowed them to create KleanTech Sports clothing – a stylish line of polo shirts that self-clean. Simply remove the shirt after wearing and hang it in a closet, and the fibres do the rest – literally cleaning themselves overnight.
Not only does that mean you save hours you might’ve spent on doing laundry, but you also save money while using less water and detergent, which is way more environmentally responsible. It’s for that reason that KleanTech has come up with their tag line: “Be green, stay Klean.”
KleanTech Sports’ main target market is men and women aged 19–29. This group has the highest involvement in sports. They also demonstrate a high concern for products being socially responsible and “green.” Finally, this group is the most likely to be living in apartments without a washer/dryer and using a Laundromat or their building’s washer/dryers. Therefore, the ability to be able to cut down on loads of laundry is very important to them.
You’re going to see how much money you can make in a year with KleanTech Sports as your product.
You’ll need to
- make decisions around product price
- choose your marketing activities
- forecast your sales, and
- manage your costs and inventory.
Starting a business is tough, but you’ve managed to come up with $1,000 of startup capital, and you’ll have a startup loan of $1,500 dollars to get you up and running. You’ll also have a market report from the city of Riseville and a catalogue of different marketing activities that you can pursue and the costs associated.
We’ve put together some resources to make the process easier for you:
- A Cost Analysis Sheet to help you determine your costs.
- A Marketing Activities Sheet to help you decide what marketing activities to do and how much they will cost.
- A Riseville Market Report to help you choose your price and forecast your sales.
- An online Cash Flow Statement model to track your costs and inventory.
Click on Next Topic to find out more!