My Journey

Edit Your Profile:

My Forms: Course-wide Forms

• My Notebook

Lesson 1: Welcome

• Finding Interviewees

Lesson 2: An Entrepreneurial Approach

• What’s Your Story
• Time Management Matrix
• What Are Your Goals? Build Your Vision

Lesson 3: Knowing the Terrain

• Hitting The Library
• My STEEP Analysis
• My Landscape of Players
• Discovering My Target Customer

Lesson 4: People First

• Research Planning: Learning About my Customers Through Observation
• My Needs Analysis
• Building Your Persona

Lesson 5: Exploring New Possibilities

• Brainstorming Ideas

Lesson 6: Building Your Vision

• Positioning Statement
• Vision Statement
• Marketing Activities

Lesson 7: Let’s Experiment

• Building Your Prototype

Lesson 8: Making a Living

• Revenue Stream Analysis
• My Process/Production Map
• Capabilities and Resources Analysis

Lesson 9: Understanding Finances

• My Thoughts on Money
• Identifying Expenses
• Creating a Budget
• Monthly Budget

Lesson 10: Making It Real

• Cash Flow
• Sales Forecast
• My Partners and Competitors
• My Experiment Plan

Lesson 11: The Kleantech Challenge

• Cash Flow Statement model

Lesson 12: Giving it Life

• Choose Your Business Name and Business Structure

Lesson 13: Your Roadmap

• “Lean” Business Plan

Lesson 14: Order to Chaos

• DJ Rise Bookkeeping Activity
• Business Plan Checklist

My Backpack: Course-wide Resources

• Grow-Well Business Plan

Lesson 1: Welcome

• MaRS Entrepreneur Toolkit

• Ministry of Economic Development & Growth

• Entrepreneur.com

• Canada Business Network

Lesson 2: An Entrepreneurial Approach

• Tim Brown TED talk

• Human Centred Design

• Craigslist Case Study

Lesson 3: Knowing the Terrain

• NAICS Website

• Market Analysis to Target Customers

• PEST Analysis

• Market Research for Startups

Lesson 4: People First

• Getting Started with Customer Discovery & Market Research

• MaRS Resources on Personas

• MaRS Article on Interviewing Target Customers

Lesson 5: Exploring New Possibilities

• Delivering a Positive Customer Experience

• Customer Experience Mapping

• Building Exceptional Customer Service

• More About Storyboarding

Lesson 6: Building Your Vision

• Creating a Mission Statement

• Successful Startups Have Vision & Values

• What is Marketing Communication?

• Storytelling: The Key to Marketing Success

Lesson 7: Let’s Experiment

• Branding for Startups

• Creating a Social Media Strategy

Lesson 8: Making a Living

• 25 Lessons Learned in Financing

• Small Business Funding

• Government of Canada Grants & Financing

Lesson 9: Understanding Finances

• How to Prepare a Budget

• Making a Budget

• Sources of Funding

• Budget Glossary

• Savings Glossary

• Savings Tools

• Financial Record Keeping

• Additional Resources

Lesson 10: Making it Real

• Identifying Competitors

• Financial Planning for Startups

• Manage Your Cash Flow

• Developing a Finance Roadmap

• The Financial Plan Section of the Business Plan

• Cash Flow Webinar

Lesson 11: The Kleantech Challenge

• Cost Analysis Sheet

• Marketing Activities Sheet

• Riseville Market Report

Lesson 12: Giving it Life

• Registering Your Business

• Canadian Tax Compliance: What Startups Need to Know

• Legal Issues for Small Business

• IP for Business

• Public Legal Education & Information in Canada

• Checklist for New Small Businesses

Lesson 13: Your Roadmap

• Are Business Plans for Raising Money?

• How to Create a Pitch Deck

• TED’s Secret to Great Public Speaking

• Building a Strong Investor Presentation

Lesson 14: Order to Chaos

• Bookkeeping Basics for Startups

• Accounting Equation & Double-Entry Bookkeeping

• Using Bookkeeping Software

• Journal Entries: Credits and Debits

• Cash vs. Accrual Accounting

• The Accounting Cycle

• FreshBooks Finances Workbook

• FreshBooks Offer for EnterpRISEing Youth

Lesson 15: Wrapping Up

• Rise Asset Development