You’ve taken the time to step back and understand your customers and what they need. You’ve also brainstormed for ideas, mapped them out, and prototyped and tested some of these ideas. This is a big achievement. Now you’re ready to shift your focus to the last gear of the Business Design model – strategic business design. This is the process of taking your ideas and turning them into a workable real-world strategy. This is where we begin to look at money and building financial knowledge. It’s also where we start to look at your business design from your point of view as the business owner.