Experimenting with your ideas and having a more concrete sense of what your product or service will look like is a great way to improve your business. It helps you get more specific feedback from your potential clients, and it allows you to see what’s working and what’s not working. It’s very important to think about how you want to represent your product or service to your customers, and what your business’s overall image is going to be. In this lesson, we’re still working on concept visualization, the second gear of Business Design. You’ll learn about branding, prototyping, and using social media effectively.