When you start to develop a business, it’s really important to understand where that business fits in the industry and marketplace, as well as to figure out who you’re trying to reach with your business. In this lesson, you’ll learn how to investigate and understand your industry, as well as how to identify key players and trends that may impact your business. We’ll also look at different types of research and identifying target customers; you’ll also learn what a STEEP analysis is and how it can help.
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