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Needs Analysis

February 28, 2018 By

Social Needs

Social Needs

Friends

Family

Physical Needs

Physical Needs

Yoga

Walking

Emotional Needs

Emotional Needs

Patience

Time

Communication Needs

Communication Needs

Verbal

Feelings

Social Needs

Social Needs

This is one social need of my target customers as determined by my interviews/observation.

This is another social need of my target customers as determined by my interviews/observations.

Physical Needs

Physical Needs

This is a physical need of my target customers as determined by my interviews/observation.

This is another physical need of my target market as determined by my interviews/observation.

Emotional Needs

Emotional Needs

This is an emotional need of my target customers as determined by my interviews/observations.

This is a different emotion need of my target customers as determined by my interviews/observations.

Communication Needs

Communication Needs

This is a communication need of my target customer as determined by my interviews/observations.

This is another communication need of my target customer as determined by my interviews/observations.

Social Needs

Social Needs

To be appreciated

To be cared for

Physical Needs

Physical Needs

Rest

To look good all the time

Emotional Needs

Emotional Needs

To be loved

To be understood

Communication Needs

Communication Needs

Knowledge on happiness

Knowledge on Christianity

Social Needs

Social Needs

Better education and information on service dog ettiquette

More acceptance and less judgment from peers

Physical Needs

Physical Needs

More sturdy harnesses

More affordable and locally made

Emotional Needs

Emotional Needs

Empathy and understanding from the community

Feeling safe and confident in the gear,

Communication Needs

Communication Needs

Need more communication about the standards, and quality,

Need more resources available for helping educate about service dogs, the laws, the ettiquette, all in plain english

Social Needs

Social Needs

-To keep in touch with people with the same interest

-works 9-5pm therefore feels the need interact with a diversity after the work week

Physical Needs

Physical Needs

-A space to help organize get-togethers (Dungeons and Dragons gather)

– Near by/ local social gatherings as she is quite busy during the week.

Emotional Needs

Emotional Needs

– Worry free planning of gatherings, meet ups.

– to get away from her daily/weekly routine and experience joyful and valuable meeting and connections.

Communication Needs

Communication Needs

– Share his perspective with others

– Understand the local scene

Social Needs

Social Needs

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Physical Needs

Physical Needs

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Emotional Needs

Emotional Needs

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rrsfg

Communication Needs

Communication Needs

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srtyr

Social Needs

Social Needs

live better

Physical Needs

Physical Needs

Emotional Needs

Emotional Needs

Communication Needs

Communication Needs

Social Needs

Social Needs

Good attitude
positive
want to do it
like to talk / talking

Physical Needs

Physical Needs

– Happy
– Intrested
– Cool
– crate of
– Unqice

– Useful
– Colourful

Emotional Needs

Emotional Needs

– Something to start with fire
– whistle to get help
-compass to know where I am goiong
– like to show it off
– colouful

– Dishwasher safety

Communication Needs

Communication Needs

Like to talk
sizes – small – Medumi – Large

Social Needs

Social Needs

Pictures of their family so they can look back and think about the happy memories or to remember someone important who passed.

Pictures for distance relatives who are too far to be involved.

Physical Needs

Physical Needs

They need an open booking options to fit their busy schedule

Poses that aren’t awkward or uncomfortable to result in nicer and natural images.

Emotional Needs

Emotional Needs

Option to get prints to look back on to relive memories.

They want to look back and feel happy.

Communication Needs

Communication Needs

They want to communicate online and in the comfort of their own home.

Models want to learn new poses by working with a photographer.

Social Needs

Social Needs

Socially, my target customer wants to stand among online as well as among their community of close friends and external references.

Other social needs that are important for my target customer would be that they have an impressive long piece of work of art.
Customers would want to preserve and share the video and likely need help on social media.

Physical Needs

Physical Needs

The physical need of my customers is that they have a space in their home or business that they require to be painted to deliver a new look and aesthetic that matches their brand and lifestyle.

A separate physical need that a customer could have is for their new business for instance that they have built inside a new space, which they require to be showcased to others in a way of highlighting their establishment. Part of the way to show off that venue or building could be through videography.

Emotional Needs

Emotional Needs

The emotional need that one would try to fill would be for self satisfaction during their own establishment by searching for a way to make their business stick out.

People like to remember their lives and businesses for the long run. Part of a way to ensure that they would be able to remember moments throughout their business is through providing video content to help historicize the location and external services.

Communication Needs

Communication Needs

One of the biggest needs that my business will help solve is how to get people to feel convinced to come into the store/shop/office/bedroom, etc. What makes the space worthy to share online? Part of how to do such a thing would be to provide a colourful mural or some sort of graphics that align with the business needs.

Once a business has a mural to be able to entice people into the building, how they will be able to market that to their potential customers? Part of how that is possible is through video content, which I can provide to ensure that they effictively share news about the mural across their channels, which would help my own business as well.

Social Needs

Social Needs

To escape the real world. To be an introvert for a while.

This person does not have much of a social life so reading brings her into another world to socialize with fictional characters.

Physical Needs

Physical Needs

books marketed attractively make her notice them more

The organized and ‘pretty’ book displays attract her attention at the library

Emotional Needs

Emotional Needs

This person struggles with making friends and books are quote “always a friend”

To escape the real world and live ‘somewhere else’ when life gets stressful

Communication Needs

Communication Needs

She likes reading so she can communicate with her other book reading friends about the good books she read that she recommends.

She enjoys sharing what she has read with her peers. Tries to get other readers she knows to read the books she enjoys.

Social Needs

Social Needs

My clients ideal needs would be to build a bond with their photographer, more connections or relationship type photographer.

Would want the photographer to have a social media presence.

Physical Needs

Physical Needs

Would want photographer to be able to travel to locations if needed and provide me with prints of the images in many different formats

They physical want to see your studio, or you behind the scenes of your session.

Emotional Needs

Emotional Needs

Connection, bond with photographer.
Would want to be able to have more candid moments versus posed, and less awkward interactions.

Communication Needs

Communication Needs

HUGE need.
Would want a photographer thats open communication from wardrobe to creating our ideal family portraits and a sense of understanding between the photographer and myself.

Social Needs

Social Needs

Friendship
Playing together with friends
Meeting other gamers face-to-face

Teamwork
competition

Physical Needs

Physical Needs

Ergonomics
healthy options
finger foods
snack foods

Visual, Audio

Emotional Needs

Emotional Needs

Atmosphere
To outsmart other teams, players

Stress-Relief

Communication Needs

Communication Needs

Help Desk

Rules

Social Needs

Social Needs

Following with the trends.

Capable of identifying the societal trends.

Physical Needs

Physical Needs

Capable of being in sync with the music and rhythm.

No physical needs required.

Emotional Needs

Emotional Needs

Emotional connectedness to Zumba.

No emotional needs required.

Communication Needs

Communication Needs

Communicate their needs.

Signal the need for help.

Social Needs

Social Needs

to look good

Physical Needs

Physical Needs

to feel great

Emotional Needs

Emotional Needs

boost self-esteem

Communication Needs

Communication Needs

boosting their attractiveness to men.

Social Needs

Social Needs

a tow to a local shop

to move a couple vehicles from storage lot to sale lot

Physical Needs

Physical Needs

to get off the side of the road

to move a couple vehicles from storage lot

Emotional Needs

Emotional Needs

some one i can trust with my vehicle and help me out of the situation

timely moved to be able to keep my business going depending on

Communication Needs

Communication Needs

price and time

price and time

Social Needs

Social Needs

To have people to discuss fashion and fit with.

To feel comfertable with a sales associate.

Physical Needs

Physical Needs

To be able to try clothes on.

If shopping online, that measurments be available on all items.

Emotional Needs

Emotional Needs

Somewhere safe to discuss clothing and fit.

Comfertable with salrs associate.

Communication Needs

Communication Needs

Able to easily reach someone when shopping online.

Social Needs

Social Needs

• understanding
• time, values, financial situation

• build a community of people who understand your product
• understanding
• time, values, financial situation

Physical Needs

Physical Needs

• branding that will reflect the message they’re trying to convey, is “clean”, easy to read
• funding – primarily rely on grants, donations, loans, etc.
• more resources

• a means of communicating and getting information out to (potential) customers
• funding for start up cost – rely on grants, loans, etc.
•

Emotional Needs

Emotional Needs

• want to be leaders in decimating information on cultural heritage, share traditional teachings, be a resource

• provide family friendly environment
• provide healthy options

Communication Needs

Communication Needs

• tell a story
• stand out from competitors

• clean, affordable, comfortable

Social Needs

Social Needs

The need to showcase their love to their friends and family

Physical Needs

Physical Needs

The own physical/ digital copies of moments captured of them

Emotional Needs

Emotional Needs

To capture authentic moments that they share with their loved ones

To feel supported by the photographer/ videographer

Communication Needs

Communication Needs

Updates on delivery of photos and shoot coordination

Creating a platform where answers can be provided for incoming couples and families

Social Needs

Social Needs

Snow and Ice Removal for Parking Lot/Driveway/Side Walks/ Snow Banks In town

Best service in town, trust

Physical Needs

Physical Needs

reduce risk of falling, reduce risk of cars getting stuck, increase visibility of parking lot and driveways via snow bank removal.

Snow removed from roof before ice forms

Emotional Needs

Emotional Needs

trust in professional snow removal

Low Price, good service

Communication Needs

Communication Needs

Seasonal or per push?

What is the Price

Social Needs

Social Needs

-Utilize yard for social needs.
-Neighbors dog is alarming.
-Best relationship with tenants as possible.
-BBQ area for friends & family.

-Wants more space to play with dog.
-Widened driveway for more spots available.

Physical Needs

Physical Needs

-Dehydrated/dead lawn restoration.
-Lawn and brush cutting.
-A-gravel, top soil, mulch delivery.
-Leveling and tilling.

-Roof snow removal.
-De rooted trucks/varnish/Polish trunks.
-Scrap metal removal.
-Frame 10×12 walls.

Emotional Needs

Emotional Needs

-Embarrassed about lawn.
-Less tenant complaints.
-Polished tree trunk as a childhood reminder.

-Be able to garden on down timeas its relaxing.
-Open concept studio for multi person recording purposes.

Communication Needs

Communication Needs

-Advised websites for ideas and material.
-Would like business card.
-Help to put out flyers or service advertisements.

-More room in studio to be able to play music with people, instead of recording in a phone booth.

Social Needs

Social Needs

Liquor Licence
Laughter
Friends

Artistic Drive or Willingness

Physical Needs

Physical Needs

Painting Clothes or apron

Hand or a mouth or feet to hold the paint brush to paint, or a mind to tell me how to paint for them.

Emotional Needs

Emotional Needs

Freedom to be imperfect

Nonjudgmental Space

Communication Needs

Communication Needs

Ability to ask questions freely on how to create or ask for advice or an opinion.

Talk about colour mixing or placement or painting techniques.

Social Needs

Social Needs

Follow ups, reaching out and networking.

Physical Needs

Physical Needs

equipment that has a great sound quality.

Emotional Needs

Emotional Needs

Properly motivate the artists. “that take was pretty good, you’re almost there, but it could be better.”

Communication Needs

Communication Needs

Communicate between the artist and producer on which ideas would work. Willing to experiment.

Social Needs

Social Needs

-Share my lifestyle with my families and friends who live far away on social media

– Want to create a lifetime memories for my kids and share it to families and friends. Also, sharing my life styles with my friends online.

Physical Needs

Physical Needs

-free: not having to think, create and set up all the props.
-Save time

-Make the party enjoyable without having to do the hard work such as setting up and taking down all the props

Emotional Needs

Emotional Needs

Stress free

-being able to enjoy the party without having to stress

Communication Needs

Communication Needs

-Need to be part of the plan and have input on ideas

-Need to be able to get the party theme across clearly without having to think, plan or stress a lot about it.

Social Needs

Social Needs

Client needs to have a support system where she feels free to express her spirituality without fear of judgment.

To make an impact in her community and contribute to something larger than just herself.

Physical Needs

Physical Needs

To have time for self-care techniques to ensure she stays healthy enough to be in a support role.

To be out in nature and connect to the earth as a way of recharging and connecting to her roots.

Emotional Needs

Emotional Needs

To move past the archetype of the “good girl” where she feels she has to people please and never be the “cause” of conflict.

To move past her past trauma and abuse and feel worthy of receiving abundance and support in all forms.

Communication Needs

Communication Needs

To be able to express herself authentically without worrying about judgment.

To have a community of women where she feels safe to be herself and talk about spirituality and deep-rooted emotional issues.

Social Needs

Social Needs

Welcoming attitude from server.

A location that takes into consideration the hour at which the service is needed

Physical Needs

Physical Needs

CAFFEINE

Proximity to work/En route

Emotional Needs

Emotional Needs

Welcoming attitude from server?

Compassion for the ungodly hour of waking?

Communication Needs

Communication Needs

Simple, consistent menu.

Social Needs

Social Needs

Equality, the product must be sold to every customer.

Physical Needs

Physical Needs

customers like welcoming environment. Good store atmosphere and decoration.

Emotional Needs

Emotional Needs

Treating customers fairly
Understanding customers problem s.

Communication Needs

Communication Needs

Listening to the customers feedback.
Providing the right information to the customers

Social Needs

Social Needs

To belong and heard

Physical Needs

Physical Needs

Skin problem solved

Emotional Needs

Emotional Needs

Need a black owned company for black people ???

Communication Needs

Communication Needs

????

Social Needs

Social Needs

What the person would need that they are in a safe place where they can feel comfortable and safe.

Since want the want is to be trusted and not take advantage of them or a scam.

Physical Needs

Physical Needs

Is depending on the demographic such has mutual status education level.

Other people might required and need more than one services. Since they might be new to the country or might not want to go to best buy.

Emotional Needs

Emotional Needs

It is the making sure that the client and customers feel wanted and respected.

Such has the way that you are treating them and sitting them with them and knowing the budget and price range.

Communication Needs

Communication Needs

It is telling the client of the different services in which they looking for.

Using communication channels. Such has text messages animated video’s will help to grow and tell other people what are your services.

Social Needs

Social Needs

-they need to appear unique to those around them.
-they need to consider the needs of everyone else in the household
-they need to be engaged

Physical Needs

Physical Needs

-they need to purchase something that matches with their lifestyle and homestyle
-they need to be able to interact with the art and/or the artist

Emotional Needs

Emotional Needs

-they need to feel an emotional connection to what they’re purchasing
-they need to feel confident that their purchase was the right one for them
-they need to feel as though the art has a purpose
-they need to feel comfortable in the purchasing environment

Communication Needs

Communication Needs

-they need to know where to look for art and how to seek it
-they need to be able to educate themselves about the piece before committing to it

Social Needs

Social Needs

to give gifts to your loved ones for special occasions

wants to have a conversation about the artwork

Physical Needs

Physical Needs

want a piece of art. may want something interactive.

a way of purchasing artwork that is convent and a way to purchase artworks from artists they admire from far away.

Emotional Needs

Emotional Needs

want artwork that make them feel happy, inspired and or calm. they also want thought provoking pieces.

want artwork that relate to different times of their lives or places that they have traveled to.

Communication Needs

Communication Needs

when ordering online wants to know that the artist is reliable.

wants to know the story behind the artwork.

Social Needs

Social Needs

Social media management
Reliable, independent relationships
Polite, enthusiastic and positive relationships and feedback

Independent writers who can work on their own
Responsible writers who follow through on ideas and foster positive relationships in the community

Physical Needs

Physical Needs

Content for their websites
Content for promotional materials
Editing of their materials

Well-written stories that need minimal editing
Photographs to accompany stories

Emotional Needs

Emotional Needs

To feel authentic
To feel well-represented/respected
Enthusiasm for their product
To be able to share their story

Not to have to worry about the story getting done
Not to be annoyed/frustrated by constant questions or errors

Communication Needs

Communication Needs

For their audience to understand them and what they do
A clear idea of how long it takes to do the writing and editing/why it costs what it does

A clear idea of when the story will be in
Updates if there are any troubles getting the story done

Social Needs

Social Needs

Bigger house

Security of trailers

Physical Needs

Physical Needs

Would like another parking spot, and a finished basement

Wants to be able to go down drive way with trailers to the back yard

Emotional Needs

Emotional Needs

wants more living space

wants peace of mind

Communication Needs

Communication Needs

Had no idea this was even possible

had no idea this was even possible

Social Needs

Social Needs

– Being able to link your followers to an account
– Followed up by, gaining the chance of being featured on another account (potentially with a bigger following).

– “One of a kind” items bring attention, and connections. / It can be a signature.

Physical Needs

Physical Needs

People enjoy soft fabrics, apposed to scratchy. Quality of material is important, and noticed.

Form fitting clothes feel better, both physically and emotionally. (ARM LENGTHS, and PAW/POCKET sizes have been mentioned as a reoccurring issue, and made many customers turn away from purchases, or worse, regret them.)

People want to be warm, while having the attire lightweight and maintain the ability to breathe.

Stylish, and unique. Features/embellishments are important to people.

Emotional Needs

Emotional Needs

It is important to focus on what brings you confidence. Some customers mentioned they enjoy hiding in their hoods, and it provides security in these crowded social settings.

People love to represent their favourite animals or characters. It was brought up that one person loved the red panda, but never saw any hoods done for it. Another said they loved monsters, and wished there was someone who could capture an effect of feathers, or include things like horns.
(Some feelings expressed were: sweet, wild and cute.)

Form fitting came up again, as far as confidence straining. When you cannot fit your arms, or hands comfortably into something you feel a lot bigger than you most likely are. This has kept some customers from purchasing hoods online, in fear of regretting their purchase and feeling self pity or hate due to it. That is a very clear and important need that deserves to be filled.

Communication Needs

Communication Needs

People are interested to learn about the impacts of faux fur. Many were surprised to think they never considered how long it may take to break down, or what it was actually made of asides from “NOT ANIMALS”.

Following that, people also truly wanted to learn more about how fur trades help indigenous communities. This sparked the idea that I could list what animal gave it’s life for the community, and to make the hood, and what days. Similar to LUSH’s model of naming the employee who created your soaps, or lotions.

It has been expressed by some that it is important to communicate on a face-to-face basis. The taking of measurements could happen in the manner requested, but that would require filling out further needs.
Such as; The comfort of a professional workspace, a welcoming/unique aesthetic, the ability to change clothes in privacy before/after we take measurements if the attire they have on is too bulky, clothes for customers to change into, photo studio set up for photos upon pick-ups or on employed models.

Spreading education on different care methods, like the hand washing techniques immediate impact on the environment, or tips like avoiding submerging/drying your hoods to give your product the longest possible life, is important to people. Many have requested it, and thanked me generously for the tips.
People love to hear direction/advise that benefits both them, and the world around them.

Social Needs

Social Needs

tes

test

Physical Needs

Physical Needs

Emotional Needs

Emotional Needs

Communication Needs

Communication Needs

Social Needs

Social Needs

Hard to go to networking events with your instrument with you. Looks weird.

Hard to leave instrument alone, as security is threatened – someone could steal it.

Physical Needs

Physical Needs

Tired when carrying equipment around with you all day.

Equipment is big and is difficult to move around.

Emotional Needs

Emotional Needs

Calmness would be appreciated,
instead of frantically running around with a guitar or other instrument

Acceptance would be cool too,
as I would able to access
everywhere I need without
people ‘looking at me weird’.

Communication Needs

Communication Needs

No need

No need

Social Needs

Social Needs

A place with a good atmosphere to eat and converse with friends.

Cute desserts to eat, gift, and share with friends.

Physical Needs

Physical Needs

Cute packaging for the desserts.

Comfortable seating, attractive decor.

Emotional Needs

Emotional Needs

Something cute and novel to brighten their day.

A place with a friendly atmosphere to feel relaxed and happy.

Communication Needs

Communication Needs

Clear communication on offerings, hours, and events.

Ability to interact and share information on social media.

Social Needs

Social Needs

Have a good customer service

interacting with customers

Physical Needs

Physical Needs

N/A

N/A

Emotional Needs

Emotional Needs

Appartenance to a certain brand

Safety

Communication Needs

Communication Needs

Get to the customers

Be kind and polite

Social Needs

Social Needs

AGGV realizes that their audience is not that diverse, and wants to know how to succeed with the work

Physical Needs

Physical Needs

Many individuals do not feel safe/welcome going into a building or using the services or products from a business

Emotional Needs

Emotional Needs

Communication Needs

Communication Needs

BCMA wants to share the information of how to be accessible because they know it is important

BCAC wants to practice what it preaches with its strategic plan, but does not know how to get to that point.

Social Needs

Social Needs

Wants to meet in person first. Would go off of recommendation/word of mouth. Would like to be friendly, able to chat with and comfortable with dog walker

Wants to be comfortable and chat with dog walker. Helping each other out – looking for opportunities for each other.

Physical Needs

Physical Needs

Small living arrangement, does not want to leave dog alone for too long. Needs help because of two jobs and usually not enough time to take for much of a walk in between if able to come home in between at all.

Very physical/exhausting job, comes home tired and just wants to be able to relax or do a quick walk with his dog.

Emotional Needs

Emotional Needs

Wants dog to be happy, than she is happy and the relationship is better.

Truely cares for his dog, wants someone who also loves him and treats him like their own. Also wants to feel comfortable, trust and closeness with the dog walker.

Communication Needs

Communication Needs

Wants to know a window of time for pick up. Enjoys being sent photos. Texts/calls fine. Would like a backup dog walker recommendation and emergency contact.

Trusts dog walker but likes to know about anything that might be a concern or a picture once and a while. Open to texting and calling for communication. Likes to know about what days we’ll be walking and how much is owing at end of week $.

* Be clear about how much is owing and when payment is due.

Social Needs

Social Needs

Social engagement

Social validation

Physical Needs

Physical Needs

convenience

know what you are getting.

Emotional Needs

Emotional Needs

Relief for Eco-Anxiety

Constructive opportunities to replace settler guilt with action.

Communication Needs

Communication Needs

Timely, Appropriate Communication

Not to be too pushy

Social Needs

Social Needs

I need someone to help motivate me and keep me on track with practicing the concepts that I have learnt.

Physical Needs

Physical Needs

I need to know how to play songs.
I have a certain budget for lessons and I don’t want to take them forever.
I want to be at some point able to rely on myself to learn guitar myself.

Emotional Needs

Emotional Needs

I want to feel good when playing guitar.
I need to feel encouraged and motivated to keep on going, even though I am not seeing my results right away.

Communication Needs

Communication Needs

I need to know why I’m learning certain concepts that seem to not be obviously connected to the songs that I want to learn.
I need to learn guitar in a practical way, without worrying about the nuances of “formal music training”.
I need to know that anyone can learn guitar,

Social Needs

Social Needs

Staying on trend with clothing and style
Comfortable Clothing

Physical Needs

Physical Needs

Physically cleaning out a chaotic closet

Emotional Needs

Emotional Needs

May be feeling some anxiety behind all of this.

Stressed and overwhelmed

Communication Needs

Communication Needs

Communicate through Email or through phone or through social media

Looking to communicate their words and emotions through the way they dress.

Social Needs

Social Needs

-Needs open mindedness
-Is introverted

-Needs fun/wine time
-Sees relationships to be healers

Physical Needs

Physical Needs

-Needs to love what she is doing
-Needs breaks/quiet space as a balancer

-Feels and is aware of her body

Emotional Needs

Emotional Needs

-Needs mechanisms to support mental state beyond self care/needs to feel things less
-Needs higher power and true affirmations

-Needs to be held by other healers
-Self acceptance

Communication Needs

Communication Needs

-Needs to be listened to/non violent perspective
-Needs healing through projections in relations

-Needs power in herself or lack of power outside to express authentically

Social Needs

Social Needs

The price would be reasonable for every customers on every financial states. Which is why offering a kids( smaller size ) helps to reach more people.

Physical Needs

Physical Needs

Physical need would be to be accessible, to a walking distance from them. The be moving on the island to reach more people interested in trying my recipes.

Emotional Needs

Emotional Needs

Communication Needs

Communication Needs

Social Needs

Social Needs

I need time to enjoy with my friends.

Physical Needs

Physical Needs

I want food that I can get energy and get it quickly.

Emotional Needs

Emotional Needs

I don’t want to get frustration by waiting for food.

Communication Needs

Communication Needs

I want to know what the ingredients I eat are.

Social Needs

Social Needs

I need to have a genuine connection with the people I’m surrounding myself with.

I need to trust the team I’m working with.

Physical Needs

Physical Needs

I need to be able to come to a physical building to work

I need a system that will help me complete my projects efficiently.

Emotional Needs

Emotional Needs

I need to feel confident in the direction I’m going with my life.

I need to feel like I’m learning in a manner that I can continue applying that knowledge in the future.

Communication Needs

Communication Needs

I need to know what what everybody on my team’s expertise is so I can trust in the company.

I need to know what you can offer me and how I will be better when we collaborate.

Social Needs

Social Needs

I want to know the product’s (hi)story and feel connected to the producer/their product

I need to feel part of a community

Physical Needs

Physical Needs

I have too much information about products with criteria I’m looking for but not enough time to go through it and identify the products that meet my needs

I want to be able to choose from a variety of available products when I go shopping

Emotional Needs

Emotional Needs

I need to buy products that meet certain sustainability criteria, such as buying local or handmade

I need to find products that meet my needs and also fit my lifestyle & resources

Communication Needs

Communication Needs

I need to have all the information I want in one place to find products that are local, sustainable, handmade, natural, plastic free

I need to have access to a variety of information and resources to help me find the products I’m looking for

Social Needs

Social Needs

to feel part of “in” trends

Physical Needs

Physical Needs

access to a diverse selection of plants and accessories

Emotional Needs

Emotional Needs

To feel successful/accomplished/proud

to be happy

Communication Needs

Communication Needs

Plant care knowledge

Social Needs

Social Needs

Old people need to adapt to tech

Need to blend in with tech

Physical Needs

Physical Needs

Using different apps and tech

Tech helps with reducing needs

Emotional Needs

Emotional Needs

To communicate with family

Communication Needs

Communication Needs

Communicate with family

Social Needs

Social Needs

There is a need for fast and safe delivery.

There is a need for a convenient resupply service (subscription boxes)

Physical Needs

Physical Needs

There is a need for unbreak products ie. silicone bongs, pipes, etc

There is a need to help people with their busy lifestyles.

Emotional Needs

Emotional Needs

People often break or lose their smoking or rolling supplies something to solve the problem is needed

some people may have a need to learn what to use for what as some are new to cannabis use

Communication Needs

Communication Needs

follow up emails or call may convert consumers

be able to contact somebody to inquer about product information or shipping times

Social Needs

Social Needs

I want to be seen as fashionable and trendy

I want to stand out and have unique pieces that aren’t the same as what everybody else is wearing

Physical Needs

Physical Needs

I want to spend less time looking for and thinking about the clothes I buy

I want to lower my carbon footprint and give less support to the fast fashion industry

Emotional Needs

Emotional Needs

I want to feel proud of the clothes that I wear

I want to express myself

Communication Needs

Communication Needs

I want to know the environmental impact of the clothing I buy

I want to be shown what’s in style as I shop

Social Needs

Social Needs

Easy access to communication with the salon personnel and requested groomer

Guilt free products based on natural alternatives

Physical Needs

Physical Needs

Set standard of grooming to better the state of the pet

Accessible establishment free of dangers

Emotional Needs

Emotional Needs

Their pets have to be treated with respect minimizing stress during the service

Connection with the groomer. Pet feeling safe with the groomer

Communication Needs

Communication Needs

Proper understanding of grooming needs from the pet parent

Reminders of the appointments

Social Needs

Social Needs

Convenience

Your product or service needs to be convenient solution to the function your customers are trying to meet

Physical Needs

Physical Needs

Functionality

Customers need your product or service to function the way they need in order to solve their problem or desire

Emotional Needs

Emotional Needs

Experience

The experience using your product or needs to be easy or at least clear so as not to create more work for your customers

Communication Needs

Communication Needs

Performance

The product or service needs to perform correctly so the customer can achieve their goals.

Social Needs

Social Needs

Need to connect to their client/customers and keep them returning for services.

Need to connect to clients to their services- finding new people to come and actively seek information.

Physical Needs

Physical Needs

They need a place that they can direct clients/customers to after-services. (FAQ, video how-to, etc.)

Need promotional materials that can help draw in new people and explain what their services do.

Emotional Needs

Emotional Needs

Need to have approval of all materials under her name/brand- specialized skill sets.

Need to feel like they are being understood by other around them.

Communication Needs

Communication Needs

Need to have a place that clients/customers know to have after-service care like how-to videos.

Promotional materials that introduce you to the team and allow you to gain a basic understanding of the organization and showcasing to show how passionate they are about this project.

Social Needs

Social Needs

More purpose in life

To feel as though they are doing something important and good for themselves and the health of the planet

Physical Needs

Physical Needs

More health and vitality

To put better things in the body

Emotional Needs

Emotional Needs

Financial freedom and mental peace of mind

To do good by the world and themselves

Communication Needs

Communication Needs

To be a part of a growing movement of like-minded people

To lead a successful business in line with their values

Social Needs

Social Needs

Want to feel connected to others doing this work – a network of support.

Want mentorship, an “expert” who can model program and help develop it

Physical Needs

Physical Needs

Resources for sharing with stakeholders (parents, teachers, administrators)

Resources for deeper understanding of the work (e.g. decolonization) – reading lists, webinar groups

Emotional Needs

Emotional Needs

Want to feel confident in what they are doing (e.g. “not crazy”)

Communication Needs

Communication Needs

Want open communication amongst network, so people can talk to each other

Want help communicating what FS is to other people who aren’t familiar with it. Encouraging messages for participating (so they are not afraid)

Social Needs

Social Needs

Sanitary vehicle to commute to & from work

Look good while on the road

Physical Needs

Physical Needs

Sanitary vehicle to Cary family around

Rim straightening & refinishing to restore vehicles dirability

Emotional Needs

Emotional Needs

Love their car & enjoy driving it

Maintaining cars cosmetic appearances to make them feel better about their purchase

Communication Needs

Communication Needs

Use of vehicle to conduct their own business to supply money for family needs

Social Needs

Social Needs

Doesn’t want to show ‘too much’ around young daughters – natural, real

Feeling supported as a mother – bras for breast feeding, easily accessible,

Physical Needs

Physical Needs

Needing underwear that fits for everyday life, while still evoking a feeling of sensuality

Durability, lasts daily wear and wash

Emotional Needs

Emotional Needs

Feeling ‘Sexy’, Unique

Feeling Supported as a mother

Communication Needs

Communication Needs

Knowing where this garment was made, accountability

Knowing the history of fabrics used – no fast fashion

Social Needs

Social Needs

A constant flow of new shoppers coming to their retail shop or online store.

Importance of having repeat customers and maintaining relations with the existing customer base.

Physical Needs

Physical Needs

A functioning e-commerce website which showcases the product and a checkout system

Manufacturing system to design and make the clothing

Emotional Needs

Emotional Needs

A consistent increase in revenue quarter after quarter ( very attached emotionally to the business performance)

Recognition in the local community as a small business owner

Communication Needs

Communication Needs

A strong understanding of clothing designing and manufacturing process

Understanding how to use the Shopify platform for their website. Additionally, how to market their business through social media.

Social Needs

Social Needs

The social practice of veganism including food experimentation, the sharing of recipes on internet forums and amongst friends and family has been seen as a contributory factor to the rise in veganism and acceptance of being vegan

Physical Needs

Physical Needs

Ready to eat frozen desserts.
Desserts dairy free

Emotional Needs

Emotional Needs

People who changed diets for ethical reasons were reported to have stronger convictions to remaining vegan and were more likely to be vegetarian and vegan for longer. (Animal suffering, global warming)

Communication Needs

Communication Needs

Research from Technomic showed that 58% of consumers would rather buy plant-based foods. Only 49% would purchase vegetarian, and 43% would buy vegan. Consumers also think that vegan and vegetarian foods do not taste as good as plant-based ones.

Consumers seem to have negative connotations for the vegan and vegetarian terms. They may associate the words with restricted, bland diets that are boring. They may also view them as fad diets that are difficult to follow and will leave them hungry at the end of the meal.

Social Needs

Social Needs

To look confident in their apparel. To have a place to connect and speak to others who are creative and artistic in their clothing choices and projects / endevours.

Having ways to accomplish specific / personal sewing projects.

Physical Needs

Physical Needs

Someone who can help them be confident with their ability to wear the best choice clothes for their body shape.

not having the sewing skills to fix a particular item that they need repaired.

Emotional Needs

Emotional Needs

someone to listen to their sentimantal connection to their antique or heirloom item, and feel they can trust me with their particular item.

someone who is self conscious need someone who can understand their situation regarding their body shape, weight or size. & treat them with respect.

Communication Needs

Communication Needs

concise and clear communication about a clients particular sewing needs

concise and clear communication about the time of pick up and drop off, how long the item will take to make / fix/ repair, continuous updated and communication on the process of job.

Social Needs

Social Needs

I need understanding and compassion when am buying from retailers. I need to know that what I buy am 100% confident in my choice.

Clothing with great quality and that last a long time that expresses their fashion choices. Wants to know the company cares enough to provide this.

Physical Needs

Physical Needs

Products I.e Clothing with great quality and at a decent price point

I need to know that I have the option to return or exchange the items in which I purchased. I need to feel comfortable in my shopping decision.

Emotional Needs

Emotional Needs

Clothing that expresses their personality.

Unique pieces of clothing that you couldn’t find elsewhere. Wants to feel special everyday in their fashion choices

Communication Needs

Communication Needs

I need to know that I have the option to return or exchange the items in which I purchased. I need to feel comfortable in my shopping decision.

Need to know I can trust the store with their money am buying stuff from they except quality customer services when or if things goes wrong

Social Needs

Social Needs

Everyday people buy items,objects, things people need ,want are anything,everything

But having and wanting,and needing are different things.

Physical Needs

Physical Needs

food,staying in shape exercise,sports

work outs staying fit ,peice of mind

Emotional Needs

Emotional Needs

Emotional needs are feelings or conditions we need to feel happy, fulfilled, or at peace. Without them, we may feel frustrated, hurt, or dissatisfied. Some examples of emotional needs might include feeling appreciated, feeling accomplished, feeling safe, or feeling part of a community.

that means something we can use,and enjoy.

Communication Needs

Communication Needs

how to get the word out to everyone
web,social media TV,magazines

social media,phone

Social Needs

Social Needs

There is an overwhelming amount of information available to people who wish to get cosmetic surgery. This makes it very difficult for people to decide which surgeon is the best choice for them as there are many factors to consider (budget, geographic location, etc.)

Cosmetic surgery can improve a person’s appearance, self-esteem and self-confidence.

Physical Needs

Physical Needs

There are many people who previously had surgery and have had complications and now require revision surgery. It is even more difficult to choose a surgeon to do revision work than it is to choose the initial surgeon as there are higher risks involved.

Enhanced physical health

Emotional Needs

Emotional Needs

As mentioned earlier, cosmetic surgery can improve a person’s confidence and self-esteem.

Enhanced emotional health

Communication Needs

Communication Needs

For clients wishing to travel to a different country for their surgeries, there may be a language barrier.

Some clients find it difficult to explicitly express what they are trying to achieve by having surgery. We can work with them so that we develop a thorough plan of exactly what they want.The information one requires to make a safe and well informed decision on which surgeon they should choose is not always available to everyone.

Social Needs

Social Needs

I need to support local business

I need to wear things that don’t affect my environment or the people who made my clothes

Physical Needs

Physical Needs

I need to look stylish

I need to be unique

Emotional Needs

Emotional Needs

I need to live a more sustainable life

I love my environment and want to do what I can for it

Communication Needs

Communication Needs

I need to know exactly where my garment came from

I want to know the history of the brand I’m supporting

Social Needs

Social Needs

traffic to their website

status/brand recognition

Physical Needs

Physical Needs

engaging content on their website, blogs

more sales

Emotional Needs

Emotional Needs

audience/customer trust and loyalty

to feel their business succeed

Communication Needs

Communication Needs

to get their message across to their customers clearly,

to engage with customers more

Social Needs

Social Needs

A lot of clients issues stem from lack of a social support system. Having someone that they can ask questions to when they are struggling, or reach out to when they are hitting a road block.

Having a second person who has similar background and experience will allow customers to fill a need for empathy as returning to health can be incredible difficult both physically and emotionally. Having someone who has been through similar situations can help people break down embarrassment barriers and make real progress.

Physical Needs

Physical Needs

My clients have mobility issues, being in their home will allow them to avoid things like getting to the gym, transportation. The flexibility of one-to-one in-home or zoom options would allow it to work for the individual.

Clients need a physical plan they can be held accountable too. Having physical calendars, dates, paperwork help solidify the progress that is being made and show the client they are doing well and keeping on track.

Emotional Needs

Emotional Needs

Clients need to feel safe, I am a stranger going into their home.

A lot suffer from mental health and they contribute to their health problems. Mental health is directly effected to our physical and emotional wellbeing and can effect our health so having me there to guide them to the right resources is very helpful.

Communication Needs

Communication Needs

Clients need the ability to access information to learn what they need to do for better health. Many people I interviewed and have talked to have stated that there is so much information out there that they do not know where to start. Finding a way to communicate the information in a small palatable but helpful way is the key.

Social Needs

Social Needs

Community- to feel they are part of something bigger

Physical Needs

Physical Needs

Beautiful things – to make their homes and lives more attractive to themselves

Emotional Needs

Emotional Needs

Acceptance – to feel their self is safe and held by others

Joy – to feel happier

Communication Needs

Communication Needs

Pride! to display themselves

Social Needs

Social Needs

Seeking communities from same ethnic background

Seeking social gatherings with people from similar communities

Physical Needs

Physical Needs

Seeking comfort food from their respective background

Seeking physical activity to stay healthy

Emotional Needs

Emotional Needs

Seeking emotional validation in a possibly to new environment from people of similar background

Seeking affection with people of similar values that can exchange feelings.

Communication Needs

Communication Needs

Seeking communication with people who speak their native tongue

Seeking friendly communication for social purposes

Social Needs

Social Needs

networking with customers for honey sales.

Physical Needs

Physical Needs

some people are physically disabled and require the honey to be delivered to them.

Emotional Needs

Emotional Needs

It makes people feel good tto support a start up buissness and help each other out in such a small community.

Communication Needs

Communication Needs

to be able to contact me for pick up date and time

Social Needs

Social Needs

Physical Needs

Physical Needs

– the instant fix
–> people of all ages (especially older people) desire for instant gratification in terms of their appearance, products that allow for their customers to see the immediate improvement in regards to their skincare concerns often fall into this category and thus makes businesses more successful when they are able to have a product that is efffective and maximizes results in a minimal amount of time.

– the doll look
–> a lot of women appeal to this look by using heavy makeup or surgeries to have a more porcelain-like, smooth and flawless appearance
–> as most ways of achieving “the doll look” are expensive, many skincare and beauty businesses have been taking in this trend while formulating products but aspire to be natural looking

Emotional Needs

Emotional Needs

– ethics/morals
–> many people have been very attentive to how their products are formulated and whether it is ethically sourced, Elle’s Cosmetics and Beauty is transparent with where our products are sourced and we use “all earth” skincare meaning it is natural, clean, and green, we try to minimize packaging (with the exception of shipment/polymailers) but most of our products come in glass containers or fall under our naked products

Communication Needs

Communication Needs

– active communication with customers
– for most online businesses, I’ve noticed that the most frequent complaint is poor communication or the lack of communication
– I reply very quickly and I also leave my phone number attached to my instagram business page so people can give me a call if there are any concerns/questions

Social Needs

Social Needs

belonging to community

Physical Needs

Physical Needs

– to nourish skin with organic non-harmful ingredients

Emotional Needs

Emotional Needs

– to feel like they are making a difference in the world

Communication Needs

Communication Needs

– to feel valued

Social Needs

Social Needs

Finding sustainable ways to buy clothes

Look stylish and fashion forward

Physical Needs

Physical Needs

Finding clothing that fits, online

Finding clothing they like online

Emotional Needs

Emotional Needs

Garment to look good on their body (fear that a garment will look bad)

Fear that the clothing is noticeably cheap and poor quality and therefore looking cheap

Communication Needs

Communication Needs

A method of pairing to clothing that is clear and concise

guarantee of sustainable sourcing

Social Needs

Social Needs

Be seen for who they really are

Spend quality time with people they care about

Physical Needs

Physical Needs

Wear clothing that fits and is true to them

Pay for tangible items

Emotional Needs

Emotional Needs

Have a positive customer experience and feel taken care of

Feel as if their ideas are valued and heard

Communication Needs

Communication Needs

Quick responses to inquiries

Clear vision boards and sketch ideas, to be included every step of the way.

Social Needs

Social Needs

Needs more engagement and loyalty from their online social circles.

Needs to make genuine connections with their audience.

Physical Needs

Physical Needs

Needs a Marketing Plan to communicate their message to the right audience.

Needs Consistent and high-quality Graphics for their music project

Emotional Needs

Emotional Needs

Needs self-confidence and affirmation that they-re moving in the right direction.

Needs to clearly express themselves and their message to their audience

Communication Needs

Communication Needs

Needs to know how to successfully launch their music career independently.

Needs to know how to gain monetarily from their career

Needs to know how to keep their message clear and consistent throughout all of their platforms.

Social Needs

Social Needs

Physical environment.

Physical feelings.

Physical Needs

Physical Needs

Customer experience.

Emotional decision.

Emotional Needs

Emotional Needs

The touch & feel effect.

To see and touch the merchandise.

Communication Needs

Communication Needs

Goal oriented.

Browsing around.

Social Needs

Social Needs

to be heard

Community

Physical Needs

Physical Needs

Pain Relief

Safety/Security

Emotional Needs

Emotional Needs

empathy

Compassion

Communication Needs

Communication Needs

Scientific proof to back ingredients

Good reviews to read

Social Needs

Social Needs

My target customers may need to see that we have overlapping beliefs and sense. Shared stories that they can also relate and identify with.

Views on:
• politics
• ethics
• nature
• health

Physical Needs

Physical Needs

Face to face meetings but flexible to meet online.

Especially with new target customers – in person meeting to see if there’s chemistry or not.

Emotional Needs

Emotional Needs

They might need a second opinion about their business therefore they need someone to support them with their decisions or provide another outlook to point them towards their destination.

Communication Needs

Communication Needs

Honest, clear and open communication that’s consistent.

Timely and regular progress updates keeping the customer in the loop about their project. Obviously, setting boundaries and proper lines of communication.

Social Needs

Social Needs

improved regulations and proposals

new direction

Physical Needs

Physical Needs

Training needs:
learning focus
resources
timing of jobs

resources
timing of jobs
organizational support – establish relationships with top management

Emotional Needs

Emotional Needs

learning focus
organizational change (academic environment)

customer demands
new direction

Communication Needs

Communication Needs

innovation

raising the bar

Social Needs

Social Needs

– engaging graphics and branding
– friendly and efficient socially distanced service

Physical Needs

Physical Needs

– delicious, wholesome, satiating, cost effective food
– quick no fuss delivery
– late night hours, high availability of product

Emotional Needs

Emotional Needs

– friendly and efficient service
– engaging social media presence
– satiating product

Communication Needs

Communication Needs

– social media presence
– reliable product and customer service

Social Needs

Social Needs

Spreading Love

Spreading care about people and their issues

Physical Needs

Physical Needs

Artistic designs

Stylish designs

Emotional Needs

Emotional Needs

supports similar values (bringing people together)

product against racism and inequality

Communication Needs

Communication Needs

Constant updates

Constant promotions

Social Needs

Social Needs

Give and receive gifts to friends and family.

Express their views and likes.

Physical Needs

Physical Needs

Decorate boring objects.

Make their items more unique so they don’t lose them.

Emotional Needs

Emotional Needs

Feel as though they are expressing their identity.

Find others with similar likes.

Communication Needs

Communication Needs

Show they are supporting small artists.

Social Needs

Social Needs

spending more time outdoors
spending time with family
meeting others with the same interests
knowing they are part of something bigger (a sustainable future)

Physical Needs

Physical Needs

local healthy organically grown food!
going outside, getting vitamin D, exercise, fresh air
self-reliance and independence, less trips to grocery store, connection to land

Emotional Needs

Emotional Needs

Meaning, fulfilment
Happiness
Peace, relaxation
appreciation for nature

Communication Needs

Communication Needs

Most people are on social media.
Older people often prefer phone calls to email.
hands-on workshops preferable for some families
Some folks might like a visual, learning tool they can keep on the shelf
Some folks would prefer online access to content

Social Needs

Social Needs

Positive energy

Ambitious motivating people

Physical Needs

Physical Needs

Skin care (using natural ingredients)

working out

Emotional Needs

Emotional Needs

love

connection

Communication Needs

Communication Needs

someone who can listen and understand

Someone who explains things in detail

Social Needs

Social Needs

-A local establishment where you can meet up with friends and family to enjoy each others company

-A place that feelslike home, where you’ll always recognize the other customers and most people there are a friend or neighbor.

Physical Needs

Physical Needs

-A local place to stop and get wholesome, grab and go food

-A local place where they can enjoy high quality coffee and espresso

Emotional Needs

Emotional Needs

-A warm, comforting local place to unwind and relax with a warm drink

-A local establishment where the staff know your name and remember your order and make you feel appreciated

Communication Needs

Communication Needs

-Thorough and easy to understand menu to read so they fully know what is in each food item and drink

-Clear signage posting business hours so customers know when you are and aren’t open to avoid future disappointment

Social Needs

Social Needs

Build strong, meaningful relationships (connection to community)

Having a positive impact, helping and empowering people through their brand/company

Physical Needs

Physical Needs

Work/life balance

Health and well-being

Emotional Needs

Emotional Needs

Being happy with the work they do

A sense of achievement

Communication Needs

Communication Needs

Building/engaging their audience

Time management

Social Needs

Social Needs

social need 1

social need 2

Physical Needs

Physical Needs

physical need 1

physical need 2

Emotional Needs

Emotional Needs

emotional need

Communication Needs

Communication Needs

comm need 1

comm need 2

Social Needs

Social Needs

Someone who can make affordable, environmentally healthy products.

Someone who can make custom orders.

Physical Needs

Physical Needs

Good quality product.

Environmentally conscious product.

Emotional Needs

Emotional Needs

Someone who understands Spirituality and the needs of certain ones.

Communication Needs

Communication Needs

Someone who is accepting of and constructive with complaints.

Social Needs

Social Needs

-Having a purpose, desire to have a place and importance among her peers and family.
-Needing likeminded others around
-Being involved with life and activities

-Need for people to understand him.
-Need for acceptance by peers, family, others in general.
-Need to overcome their mindset struggles that hinder their day to day responsibilities

Physical Needs

Physical Needs

-Feeling healthier, feeling better overall, sleep better, eat better, happier etc.
-Need to see progress, importance placed on productivity.
-Learning how to do things she wants to do, or rather how to get them done.
-More time, help with time management, this was a reoccuring theme

-Need to find and be around peers of similar values or mindset
-a desire to feel more free in expressing himself to the world
-needing to know how to do so and to find/build the confidence to go through with it
-Feeling accomplished and productive
-Get things done, physical results are important.

Emotional Needs

Emotional Needs

-Definite need for support and reassurance
-Overcoming mindset blocks
-Needing to have compassion for themselves (but struggling to do so)
-Needing hope, maybe direction

-Also a need for support and reassurance
-Compassionate words/gestures
-Positive environments
-Healthy outlets, emotional outlet options

Communication Needs

Communication Needs

-Indicated a need to be heard by others. I noticed a strong feeling of feeling unheard as a pattern
-She needs someone to give her direction, she personally loves to be directed and be told how to get what it is she is trying to accomplish (whether in her job or personal life, etc)

-Having things explained in a way they can understand
–

Social Needs

Social Needs

Supportive workplaces and neighbourhoods

Positive response to coming out

Social inclusion

Healthcare providers need to understand their challenges

Safety and security in social situations

Respect

Support from friends and family

Identification of and community building with other LGBTQIA+ folks

Community with individuals with a similar identity

Improved awareness and understanding of LGBTQIA+ identities and experiences by normative folks

Physical Needs

Physical Needs

Fair, safe mental health care

Access to health and social services without discrimination

Access to economic resources

Queer-specific spaces, both online and in-person

Accessible resources, information and services

Addressing social determinants of health

Stable housing and employment

Freedom from discrimination and violence

Safety and security when accessing resources that impact their health and wellbeing

Legal rights and access to legal protection

Emotional Needs

Emotional Needs

Empowerment over the challenges faced because of their identity or orientation

To see other who are like them that they can identify with and relate to (in media, in life, etc.)

End to internalized oppression/positive self-image

Feel safe to be who they are

Find belonging and feel included

Communication Needs

Communication Needs

Social, cultural and policy changes

Debunking stereotypes and misconceptions about LGBTQIA+ identities and experiences

Improved education for and about queer communities/issues

Normalizing found families, and atypical family or relationship structures

Better, more diverse representation, especially for identities and communities that are severely underrepresented (ex. bi, pan, ace, trans, enby folks)

Social Needs

Social Needs

Something that suits them and their demographic.

Affordable

Physical Needs

Physical Needs

An interesting packaging method that arrives in one piece. Pretty, colourful ect.

Products can be useful for different things around the house.

Emotional Needs

Emotional Needs

Option to personalize to be meaningful to them.

Customer satisfaction

Communication Needs

Communication Needs

A way to be able to get in touch with me efficiently.

Updates on order progress and shipping tracking

Social Needs

Social Needs

To feel like a part of the community.

To feel connected to a brand as an individual behind it.

Physical Needs

Physical Needs

To feel value through a product or service.

To make purchases that have benefits beyond bringing it home, but benefit the seller and their community.

Emotional Needs

Emotional Needs

To feel listened to and heard and like an individual not just another client.

To feel good about the impact their purchase has on their community and everlasting benefits that make it valuable intrinsically socially, physically and emotionally.

Communication Needs

Communication Needs

To feel they are listened to in a caring and authentic matter as if they are a friend or part of the community.

Authentic personality about the personal and professional life of the person behind the brand.

Social Needs

Social Needs

Trust

Equality

Physical Needs

Physical Needs

Walk up Accessibility

Simplicity, not over complicated.

Emotional Needs

Emotional Needs

Respect

Empathy

Communication Needs

Communication Needs

Menu options and what they consist of.

Staff communicating with customers on a professional level.

Social Needs

Social Needs

To have jewellery as part of their style be one of a kind in a world where mass produced items are the norm.

To know their jewellery is being made ethically.

Physical Needs

Physical Needs

Jewellery that doesn’t need to be “tuned up” (settings tightened etc)

Pieces that are built to last generations so they can be well loved and passed down.

Emotional Needs

Emotional Needs

To feel stylish and unique.

To feel a sentimental connection to family / travel / a special moment

Communication Needs

Communication Needs

To be heard when having their jewellery designed. Jewellery is expensive and they want to know what they will be getting is exactly what they asked for.

Being informed about what it is they are spending money on. What makes the stone special, what kind of care does it need, where do the components come from?

Social Needs

Social Needs

To keep as much of the money raised as possible – local production and pick up is important to eliminate shipping cost

To organize and plan with multiple people regarding stock, ordering, website updates, and fulfillment.

Physical Needs

Physical Needs

A place for customers to pick up products from

A solution for stocking and selling sized items (local DTG option would be aces)

Emotional Needs

Emotional Needs

A reduction in logistical organizing stress!

To find fun products that speak to their values

Communication Needs

Communication Needs

Needs things to be quickly easily understood

simple interfaces and clear communication valued

Social Needs

Social Needs

Communication, follow up emails and calls, explaining crystal information.

Physical Needs

Physical Needs

Physical touch of products, local pick up.

Emotional Needs

Emotional Needs

Trust worthy business owner, compassionate towards their journey, positive.

Communication Needs

Communication Needs

Tracking numbers,detailed invoice , description and price of each item available.

Social Needs

Social Needs

I need to know what people like

Physical Needs

Physical Needs

I need time to work on the idea

i need to have money

Emotional Needs

Emotional Needs

i need motivation

Communication Needs

Communication Needs

Social Needs

Social Needs

Seek approval and admiration of physical possessions from their peers.

Enjoys going out, being in large crowds, and frequenting bars, restaurants, dance clubs, art galleries and music festivals.

Physical Needs

Physical Needs

It’s very important to try new products, new places for vacation or new foods, just for the pleasure of the novelty.

Fitness and status-conscious, they spring for health club memberships and balance alcohol- and cannabis-fueled partying with healthful foods, especially organic fruit and veggies

Emotional Needs

Emotional Needs

I would be willing to pay more for environmentally friendly products.

I try to keep abreast of changes in style and fashion and often buy things just because they are beautiful, whether or not they are practical.

Communication Needs

Communication Needs

I believe that young people should be taught to question authority.

The internet is an essential element for building and maintaining social and professional relationships.

Social Needs

Social Needs

Physical Needs

Physical Needs

Emotional Needs

Emotional Needs

Communication Needs

Communication Needs

Social Needs

Social Needs

I want to go out and try something new and to experience the local area by eating their local food.

I want to support local and buy fresh during the day to bring back with me.

Physical Needs

Physical Needs

I want to skip cooking a meal, have a good wholesome lunch or treat myself to a afternoon treat from a bakery.

I want to buy take out or snacks for an adventure or a picnic out.

Emotional Needs

Emotional Needs

I want to feel welcomed by the staff and relaxed by a good ambiance of a food establishment.

I want to feel cozy, with a nice outdoor view or a seating in a cute interior that’s inviting.

Communication Needs

Communication Needs

I need to be able to find a place to eat quickly and see if it’s good, when I don’t know the area. Good information online for my google search is crucial.

I will ask around for word of mouth at my airbnb or the people I know in the area, or will google.

Social Needs

Social Needs

Wanting others to notice their looks

Promoting their looks on personal social

Physical Needs

Physical Needs

Wanting to find the best style for them

Emotional Needs

Emotional Needs

Becoming the better version of themselves

Finding personal styles they love for them

Communication Needs

Communication Needs

Sharing their styles with others

Social Needs

Social Needs

to feel like they are part of the green movement

embrace clean and green agri-tech

Physical Needs

Physical Needs

to eat food

increased healthy produce intake with less pesticides

Emotional Needs

Emotional Needs

food security

plants are good for mental health!

Communication Needs

Communication Needs

easy access to plant care stats

convenience of operating the plant machine

Social Needs

Social Needs

Following the social contract of making the world better and holding each other in your friend group accountable

Physical Needs

Physical Needs

Eating healthy and local is a great lifestyle choice and will impact your physical health beneficially

Emotional Needs

Emotional Needs

They will feel happy they are supporting a business that is ethical and conscious

Communication Needs

Communication Needs

Community Hall Groups

Social Needs

Social Needs

-followers

-engagement

Physical Needs

Physical Needs

personal space
work space
creative space

eye-catching backdrop for their content

Emotional Needs

Emotional Needs

a space to feel good for their overall well-being

a space that expresses who they are

Communication Needs

Communication Needs

-effectively express who they are and what they do

Social Needs

Social Needs

Community through food

Fighting food injustice

Physical Needs

Physical Needs

Food for sustainance

Ease of cooking

Emotional Needs

Emotional Needs

Connection to cultural foods

Stress free food exploration

Communication Needs

Communication Needs

Access to resources about new foods

Community sharing platform

Social Needs

Social Needs

The need to feel part of a community

The need for interaction with other people

Physical Needs

Physical Needs

The need to eat

the need to have all basic needs met

Emotional Needs

Emotional Needs

The need to feel satisfied with choices made

The need to enjoy what they put in their body

Communication Needs

Communication Needs

The need to know where food comes from

The need to support local

Social Needs

Social Needs

Not required

NA

Physical Needs

Physical Needs

Large facility/property, Temperature control, indoor-outdoor facilities, security, constant availability,

Emotional Needs

Emotional Needs

NA

NA

Communication Needs

Communication Needs

pricing
availability
location

Social Needs

Social Needs

To have a community of people who share their values and beliefs about clean eating and the local movement.

To feel that their actions and choices have a meaningful impact.

Physical Needs

Physical Needs

To have healthy, nourishing food.

To have outlets like yoga and hiking to maintain balance.

Emotional Needs

Emotional Needs

To feel valued and like their ideas are heard.

To feel that their making the best choices possible for themselves and their families.

Communication Needs

Communication Needs

To have a way to share their recipes, ideas and outlooks.

To have a way to hear what others are doing, their successes and failures and sources of inspiration.

Social Needs

Social Needs

Needs items that make her feel cute to feel attractive for her partner

Need to be noticed as cute & sexy (very proud of her body since she works hard for it, and wants to be seen!)

Physical Needs

Physical Needs

High-quality, comfortable underwear that feels good on the body

Underwear created with organic material to promote breathability and women’s genital health

Emotional Needs

Emotional Needs

Needs clothing to feel good, confident, and sexy

Needs to feel that she is doing her part to save the planet and make responsible decisions and supporting a good company

Communication Needs

Communication Needs

Needs to understand exactly how & what a company is doing to be sustainable, is skeptical of claims without research to back it up, and values transparency

Needs to know what materials items are made of, how the materials are processed, and how they are dyed

Social Needs

Social Needs

Physical Needs

Physical Needs

Emotional Needs

Emotional Needs

Communication Needs

Communication Needs

Social Needs

Social Needs

Conversation piece

Physical Needs

Physical Needs

Emotional Needs

Emotional Needs

Communication Needs

Communication Needs

Social Needs

Social Needs

– To connect with each other

– To connect with food

Physical Needs

Physical Needs

– To eat healthier

– To cook at home in order to feed self/family

Emotional Needs

Emotional Needs

– Want food they enjoy

– Want food that makes them feel good/excited to eat

Communication Needs

Communication Needs

– Understand cooking

– Make recipes easy

Social Needs

Social Needs

– Space to be broken
– A space to be and not act have to pretend
– Space to be yourself
– Looking for a circle to fit in
– Seeking confirmation, affirmation,
– More focus on potential than weakness
– Patience
– Space to breathe and process, and allow for growth
– Judgement free zone
– Needs understanding people
– People who understand struggle, everyone’s wounds are different
STRESSOR: Not being listened to, or understood

– Have direct convos/personal convos about why certain painful events hurts ( leave room for exploration, and clarity)
– Have more productive healing convos that can lead to result around: race, personal experience, feelings, and emotions
– Need accountability, to keep herself accountable to her task/goals
– A safe community/ relationships

Physical Needs

Physical Needs

– Positive environment
– Safe space ( mind, body, soul)
– Personal space
– Space to grow and not be controlled

– People to learn and understand love languages, and show it
( Eg. hugs, words of affirmation, quality time)

Emotional Needs

Emotional Needs

– Desires to take care of herself spiritually, mentally, emotionally and financially, but struggles to, and it takes a back seat to a busy lifestyle
– To be able to support/ provide for herself, independence
Wished to learn how to:
– accept how one feels
– how to appreciate ones uniqueness
– Desires counseling earlier on
– Learn how to be comfy in ones skin
– Struggled with being heard at a young age,
– Knows what she wants/insighful > needs to better understand ones self

STRESSOR: Not being listened to, or understood

– Time to process, think, feel, and enjoy ones own company
– Needs breaks after doing things that exhausting
– Not interested in being defensive to self
– Understanding ones purpose and assignment to give back to the world ( SPIRITUAL need as well)
– To express herself
– Find ones voice and story | Lacks being heard
– Wants to feel in control

Communication Needs

Communication Needs

Topics wanting to explore:
– Anger, grief, how to forgive
-Attachment, intimacy, yearnings
– Learn more about different languages
– African History, history in general
– Emotional Intellgence
– Wants to try new things
– Things needed to heal from
– Truth
– What it means to be black, to be surrounded by people who look like you

Communications styles:
– Visually appealing
– Eye catching
– Hands on activities
– Role playing
– Works best with laid out instructions
– List/ schedules
– Outlines, direct practial steps of what to do
– Desires to have accounts with quotes of the day ( helps when having bad days)
– Likes spiritual and minimal pages
– Needs break downs and clear vocalizing of service and what it does

SPIRTUAL NEEDS:
– True fulfilment
– Understanding of ones purpose and existence
– Desires to know more about the spiritual aspect
– Clarity on identity

Social Needs

Social Needs

Physical Needs

Physical Needs

Emotional Needs

Emotional Needs

Communication Needs

Communication Needs

Social Needs

Social Needs

I want to show off my love for my dog

I like cute things

Physical Needs

Physical Needs

outdoor activity with the dog

match with their dog

Emotional Needs

Emotional Needs

I love my dog so much that spending money isn’t an issue

I am connected with my furbabies

Communication Needs

Communication Needs

I want to tell people that dog belongs to me

I am a millennial and I love my furbaby (cat or dog) like a human

Social Needs

Social Needs

They are reminded of their asian traditional foods

Trend is to be vegan

Physical Needs

Physical Needs

People need healthy snacking options

Emotional Needs

Emotional Needs

They have cravings for the taste found in their native countries

Communication Needs

Communication Needs

They need to be informed of the nutritional values and cost effectiveness of the products

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