This is one social need of my target customers as determined by my interviews/observation.
This is another social need of my target customers as determined by my interviews/observations.
This is a physical need of my target customers as determined by my interviews/observation.
This is another physical need of my target market as determined by my interviews/observation.
This is an emotional need of my target customers as determined by my interviews/observations.
This is a different emotion need of my target customers as determined by my interviews/observations.
This is a communication need of my target customer as determined by my interviews/observations.
This is another communication need of my target customer as determined by my interviews/observations.
To be appreciated
To be cared for
To look good all the time
To be loved
To be understood
Knowledge on happiness
Knowledge on Christianity
Better education and information on service dog ettiquette
More acceptance and less judgment from peers
More sturdy harnesses
More affordable and locally made
Empathy and understanding from the community
Feeling safe and confident in the gear,
Need more communication about the standards, and quality,
Need more resources available for helping educate about service dogs, the laws, the ettiquette, all in plain english
-To keep in touch with people with the same interest
-works 9-5pm therefore feels the need interact with a diversity after the work week
-A space to help organize get-togethers (Dungeons and Dragons gather)
– Near by/ local social gatherings as she is quite busy during the week.
– Worry free planning of gatherings, meet ups.
– to get away from her daily/weekly routine and experience joyful and valuable meeting and connections.
– Share his perspective with others
– Understand the local scene
want to do it
like to talk / talking
– crate of
– Something to start with fire
– whistle to get help
-compass to know where I am goiong
– like to show it off
– Dishwasher safety
Like to talk
sizes – small – Medumi – Large
Pictures of their family so they can look back and think about the happy memories or to remember someone important who passed.
Pictures for distance relatives who are too far to be involved.
They need an open booking options to fit their busy schedule
Poses that aren’t awkward or uncomfortable to result in nicer and natural images.
Option to get prints to look back on to relive memories.
They want to look back and feel happy.
They want to communicate online and in the comfort of their own home.
Models want to learn new poses by working with a photographer.
Socially, my target customer wants to stand among online as well as among their community of close friends and external references.
Other social needs that are important for my target customer would be that they have an impressive long piece of work of art.
Customers would want to preserve and share the video and likely need help on social media.
The physical need of my customers is that they have a space in their home or business that they require to be painted to deliver a new look and aesthetic that matches their brand and lifestyle.
A separate physical need that a customer could have is for their new business for instance that they have built inside a new space, which they require to be showcased to others in a way of highlighting their establishment. Part of the way to show off that venue or building could be through videography.
The emotional need that one would try to fill would be for self satisfaction during their own establishment by searching for a way to make their business stick out.
People like to remember their lives and businesses for the long run. Part of a way to ensure that they would be able to remember moments throughout their business is through providing video content to help historicize the location and external services.
One of the biggest needs that my business will help solve is how to get people to feel convinced to come into the store/shop/office/bedroom, etc. What makes the space worthy to share online? Part of how to do such a thing would be to provide a colourful mural or some sort of graphics that align with the business needs.
Once a business has a mural to be able to entice people into the building, how they will be able to market that to their potential customers? Part of how that is possible is through video content, which I can provide to ensure that they effictively share news about the mural across their channels, which would help my own business as well.
To escape the real world. To be an introvert for a while.
This person does not have much of a social life so reading brings her into another world to socialize with fictional characters.
books marketed attractively make her notice them more
The organized and ‘pretty’ book displays attract her attention at the library
This person struggles with making friends and books are quote “always a friend”
To escape the real world and live ‘somewhere else’ when life gets stressful
She likes reading so she can communicate with her other book reading friends about the good books she read that she recommends.
She enjoys sharing what she has read with her peers. Tries to get other readers she knows to read the books she enjoys.
My clients ideal needs would be to build a bond with their photographer, more connections or relationship type photographer.
Would want the photographer to have a social media presence.
Would want photographer to be able to travel to locations if needed and provide me with prints of the images in many different formats
They physical want to see your studio, or you behind the scenes of your session.
Connection, bond with photographer.
Would want to be able to have more candid moments versus posed, and less awkward interactions.
Would want a photographer thats open communication from wardrobe to creating our ideal family portraits and a sense of understanding between the photographer and myself.
Playing together with friends
Meeting other gamers face-to-face
To outsmart other teams, players
Following with the trends.
Capable of identifying the societal trends.
Capable of being in sync with the music and rhythm.
No physical needs required.
Emotional connectedness to Zumba.
No emotional needs required.
Communicate their needs.
Signal the need for help.
to look good
to feel great
boosting their attractiveness to men.
a tow to a local shop
to move a couple vehicles from storage lot to sale lot
to get off the side of the road
to move a couple vehicles from storage lot
some one i can trust with my vehicle and help me out of the situation
timely moved to be able to keep my business going depending on
price and time
price and time
To have people to discuss fashion and fit with.
To feel comfertable with a sales associate.
To be able to try clothes on.
If shopping online, that measurments be available on all items.
Somewhere safe to discuss clothing and fit.
Comfertable with salrs associate.
Able to easily reach someone when shopping online.
• time, values, financial situation
• build a community of people who understand your product
• time, values, financial situation
• branding that will reflect the message they’re trying to convey, is “clean”, easy to read
• funding – primarily rely on grants, donations, loans, etc.
• more resources
• a means of communicating and getting information out to (potential) customers
• funding for start up cost – rely on grants, loans, etc.
• want to be leaders in decimating information on cultural heritage, share traditional teachings, be a resource
• provide family friendly environment
• provide healthy options
• tell a story
• stand out from competitors
• clean, affordable, comfortable
The need to showcase their love to their friends and family
The own physical/ digital copies of moments captured of them
To capture authentic moments that they share with their loved ones
To feel supported by the photographer/ videographer
Updates on delivery of photos and shoot coordination
Creating a platform where answers can be provided for incoming couples and families
Snow and Ice Removal for Parking Lot/Driveway/Side Walks/ Snow Banks In town
Best service in town, trust
reduce risk of falling, reduce risk of cars getting stuck, increase visibility of parking lot and driveways via snow bank removal.
Snow removed from roof before ice forms
trust in professional snow removal
Low Price, good service
Seasonal or per push?
What is the Price
-Utilize yard for social needs.
-Neighbors dog is alarming.
-Best relationship with tenants as possible.
-BBQ area for friends & family.
-Wants more space to play with dog.
-Widened driveway for more spots available.
-Dehydrated/dead lawn restoration.
-Lawn and brush cutting.
-A-gravel, top soil, mulch delivery.
-Leveling and tilling.
-Roof snow removal.
-De rooted trucks/varnish/Polish trunks.
-Scrap metal removal.
-Frame 10×12 walls.
-Embarrassed about lawn.
-Less tenant complaints.
-Polished tree trunk as a childhood reminder.
-Be able to garden on down timeas its relaxing.
-Open concept studio for multi person recording purposes.
-Advised websites for ideas and material.
-Would like business card.
-Help to put out flyers or service advertisements.
-More room in studio to be able to play music with people, instead of recording in a phone booth.
Artistic Drive or Willingness
Painting Clothes or apron
Hand or a mouth or feet to hold the paint brush to paint, or a mind to tell me how to paint for them.
Freedom to be imperfect
Ability to ask questions freely on how to create or ask for advice or an opinion.
Talk about colour mixing or placement or painting techniques.
Follow ups, reaching out and networking.
equipment that has a great sound quality.
Properly motivate the artists. “that take was pretty good, you’re almost there, but it could be better.”
Communicate between the artist and producer on which ideas would work. Willing to experiment.
-Share my lifestyle with my families and friends who live far away on social media
– Want to create a lifetime memories for my kids and share it to families and friends. Also, sharing my life styles with my friends online.
-free: not having to think, create and set up all the props.
-Make the party enjoyable without having to do the hard work such as setting up and taking down all the props
-being able to enjoy the party without having to stress
-Need to be part of the plan and have input on ideas
-Need to be able to get the party theme across clearly without having to think, plan or stress a lot about it.
Client needs to have a support system where she feels free to express her spirituality without fear of judgment.
To make an impact in her community and contribute to something larger than just herself.
To have time for self-care techniques to ensure she stays healthy enough to be in a support role.
To be out in nature and connect to the earth as a way of recharging and connecting to her roots.
To move past the archetype of the “good girl” where she feels she has to people please and never be the “cause” of conflict.
To move past her past trauma and abuse and feel worthy of receiving abundance and support in all forms.
To be able to express herself authentically without worrying about judgment.
To have a community of women where she feels safe to be herself and talk about spirituality and deep-rooted emotional issues.
Welcoming attitude from server.
A location that takes into consideration the hour at which the service is needed
Proximity to work/En route
Welcoming attitude from server?
Compassion for the ungodly hour of waking?
Simple, consistent menu.
Equality, the product must be sold to every customer.
customers like welcoming environment. Good store atmosphere and decoration.
Treating customers fairly
Understanding customers problem s.
Listening to the customers feedback.
Providing the right information to the customers
To belong and heard
Skin problem solved
Need a black owned company for black people ???
What the person would need that they are in a safe place where they can feel comfortable and safe.
Since want the want is to be trusted and not take advantage of them or a scam.
Is depending on the demographic such has mutual status education level.
Other people might required and need more than one services. Since they might be new to the country or might not want to go to best buy.
It is the making sure that the client and customers feel wanted and respected.
Such has the way that you are treating them and sitting them with them and knowing the budget and price range.
It is telling the client of the different services in which they looking for.
Using communication channels. Such has text messages animated video’s will help to grow and tell other people what are your services.
-they need to appear unique to those around them.
-they need to consider the needs of everyone else in the household
-they need to be engaged
-they need to purchase something that matches with their lifestyle and homestyle
-they need to be able to interact with the art and/or the artist
-they need to feel an emotional connection to what they’re purchasing
-they need to feel confident that their purchase was the right one for them
-they need to feel as though the art has a purpose
-they need to feel comfortable in the purchasing environment
-they need to know where to look for art and how to seek it
-they need to be able to educate themselves about the piece before committing to it
to give gifts to your loved ones for special occasions
wants to have a conversation about the artwork
want a piece of art. may want something interactive.
a way of purchasing artwork that is convent and a way to purchase artworks from artists they admire from far away.
want artwork that make them feel happy, inspired and or calm. they also want thought provoking pieces.
want artwork that relate to different times of their lives or places that they have traveled to.
when ordering online wants to know that the artist is reliable.
wants to know the story behind the artwork.
Social media management
Reliable, independent relationships
Polite, enthusiastic and positive relationships and feedback
Independent writers who can work on their own
Responsible writers who follow through on ideas and foster positive relationships in the community
Content for their websites
Content for promotional materials
Editing of their materials
Well-written stories that need minimal editing
Photographs to accompany stories
To feel authentic
To feel well-represented/respected
Enthusiasm for their product
To be able to share their story
Not to have to worry about the story getting done
Not to be annoyed/frustrated by constant questions or errors
For their audience to understand them and what they do
A clear idea of how long it takes to do the writing and editing/why it costs what it does
A clear idea of when the story will be in
Updates if there are any troubles getting the story done
Security of trailers
Would like another parking spot, and a finished basement
Wants to be able to go down drive way with trailers to the back yard
wants more living space
wants peace of mind
Had no idea this was even possible
had no idea this was even possible
– Being able to link your followers to an account
– Followed up by, gaining the chance of being featured on another account (potentially with a bigger following).
– “One of a kind” items bring attention, and connections. / It can be a signature.
People enjoy soft fabrics, apposed to scratchy. Quality of material is important, and noticed.
Form fitting clothes feel better, both physically and emotionally. (ARM LENGTHS, and PAW/POCKET sizes have been mentioned as a reoccurring issue, and made many customers turn away from purchases, or worse, regret them.)
People want to be warm, while having the attire lightweight and maintain the ability to breathe.
Stylish, and unique. Features/embellishments are important to people.
It is important to focus on what brings you confidence. Some customers mentioned they enjoy hiding in their hoods, and it provides security in these crowded social settings.
People love to represent their favourite animals or characters. It was brought up that one person loved the red panda, but never saw any hoods done for it. Another said they loved monsters, and wished there was someone who could capture an effect of feathers, or include things like horns.
(Some feelings expressed were: sweet, wild and cute.)
Form fitting came up again, as far as confidence straining. When you cannot fit your arms, or hands comfortably into something you feel a lot bigger than you most likely are. This has kept some customers from purchasing hoods online, in fear of regretting their purchase and feeling self pity or hate due to it. That is a very clear and important need that deserves to be filled.
People are interested to learn about the impacts of faux fur. Many were surprised to think they never considered how long it may take to break down, or what it was actually made of asides from “NOT ANIMALS”.
Following that, people also truly wanted to learn more about how fur trades help indigenous communities. This sparked the idea that I could list what animal gave it’s life for the community, and to make the hood, and what days. Similar to LUSH’s model of naming the employee who created your soaps, or lotions.
It has been expressed by some that it is important to communicate on a face-to-face basis. The taking of measurements could happen in the manner requested, but that would require filling out further needs.
Such as; The comfort of a professional workspace, a welcoming/unique aesthetic, the ability to change clothes in privacy before/after we take measurements if the attire they have on is too bulky, clothes for customers to change into, photo studio set up for photos upon pick-ups or on employed models.
Spreading education on different care methods, like the hand washing techniques immediate impact on the environment, or tips like avoiding submerging/drying your hoods to give your product the longest possible life, is important to people. Many have requested it, and thanked me generously for the tips.
People love to hear direction/advise that benefits both them, and the world around them.
Hard to go to networking events with your instrument with you. Looks weird.
Hard to leave instrument alone, as security is threatened – someone could steal it.
Tired when carrying equipment around with you all day.
Equipment is big and is difficult to move around.
Calmness would be appreciated,
instead of frantically running around with a guitar or other instrument
Acceptance would be cool too,
as I would able to access
everywhere I need without
people ‘looking at me weird’.
A place with a good atmosphere to eat and converse with friends.
Cute desserts to eat, gift, and share with friends.
Cute packaging for the desserts.
Comfortable seating, attractive decor.
Something cute and novel to brighten their day.
A place with a friendly atmosphere to feel relaxed and happy.
Clear communication on offerings, hours, and events.
Ability to interact and share information on social media.
Have a good customer service
interacting with customers
Appartenance to a certain brand
Get to the customers
Be kind and polite
AGGV realizes that their audience is not that diverse, and wants to know how to succeed with the work
Many individuals do not feel safe/welcome going into a building or using the services or products from a business
BCMA wants to share the information of how to be accessible because they know it is important
BCAC wants to practice what it preaches with its strategic plan, but does not know how to get to that point.
Wants to meet in person first. Would go off of recommendation/word of mouth. Would like to be friendly, able to chat with and comfortable with dog walker
Wants to be comfortable and chat with dog walker. Helping each other out – looking for opportunities for each other.
Small living arrangement, does not want to leave dog alone for too long. Needs help because of two jobs and usually not enough time to take for much of a walk in between if able to come home in between at all.
Very physical/exhausting job, comes home tired and just wants to be able to relax or do a quick walk with his dog.
Wants dog to be happy, than she is happy and the relationship is better.
Truely cares for his dog, wants someone who also loves him and treats him like their own. Also wants to feel comfortable, trust and closeness with the dog walker.
Wants to know a window of time for pick up. Enjoys being sent photos. Texts/calls fine. Would like a backup dog walker recommendation and emergency contact.
Trusts dog walker but likes to know about anything that might be a concern or a picture once and a while. Open to texting and calling for communication. Likes to know about what days we’ll be walking and how much is owing at end of week $.
* Be clear about how much is owing and when payment is due.
know what you are getting.
Relief for Eco-Anxiety
Constructive opportunities to replace settler guilt with action.
Timely, Appropriate Communication
Not to be too pushy
I need someone to help motivate me and keep me on track with practicing the concepts that I have learnt.
I need to know how to play songs.
I have a certain budget for lessons and I don’t want to take them forever.
I want to be at some point able to rely on myself to learn guitar myself.
I want to feel good when playing guitar.
I need to feel encouraged and motivated to keep on going, even though I am not seeing my results right away.
I need to know why I’m learning certain concepts that seem to not be obviously connected to the songs that I want to learn.
I need to learn guitar in a practical way, without worrying about the nuances of “formal music training”.
I need to know that anyone can learn guitar,
Staying on trend with clothing and style
Physically cleaning out a chaotic closet
May be feeling some anxiety behind all of this.
Stressed and overwhelmed
Communicate through Email or through phone or through social media
Looking to communicate their words and emotions through the way they dress.
-Needs open mindedness
-Needs fun/wine time
-Sees relationships to be healers
-Needs to love what she is doing
-Needs breaks/quiet space as a balancer
-Feels and is aware of her body
-Needs mechanisms to support mental state beyond self care/needs to feel things less
-Needs higher power and true affirmations
-Needs to be held by other healers
-Needs to be listened to/non violent perspective
-Needs healing through projections in relations
-Needs power in herself or lack of power outside to express authentically
The price would be reasonable for every customers on every financial states. Which is why offering a kids( smaller size ) helps to reach more people.
Physical need would be to be accessible, to a walking distance from them. The be moving on the island to reach more people interested in trying my recipes.
I need time to enjoy with my friends.
I want food that I can get energy and get it quickly.
I don’t want to get frustration by waiting for food.
I want to know what the ingredients I eat are.
I need to have a genuine connection with the people I’m surrounding myself with.
I need to trust the team I’m working with.
I need to be able to come to a physical building to work
I need a system that will help me complete my projects efficiently.
I need to feel confident in the direction I’m going with my life.
I need to feel like I’m learning in a manner that I can continue applying that knowledge in the future.
I need to know what what everybody on my team’s expertise is so I can trust in the company.
I need to know what you can offer me and how I will be better when we collaborate.
I want to know the product’s (hi)story and feel connected to the producer/their product
I need to feel part of a community
I have too much information about products with criteria I’m looking for but not enough time to go through it and identify the products that meet my needs
I want to be able to choose from a variety of available products when I go shopping
I need to buy products that meet certain sustainability criteria, such as buying local or handmade
I need to find products that meet my needs and also fit my lifestyle & resources
I need to have all the information I want in one place to find products that are local, sustainable, handmade, natural, plastic free
I need to have access to a variety of information and resources to help me find the products I’m looking for
to feel part of “in” trends
access to a diverse selection of plants and accessories
To feel successful/accomplished/proud
to be happy
Plant care knowledge
Old people need to adapt to tech
Need to blend in with tech
Using different apps and tech
Tech helps with reducing needs
To communicate with family
Communicate with family
There is a need for fast and safe delivery.
There is a need for a convenient resupply service (subscription boxes)
There is a need for unbreak products ie. silicone bongs, pipes, etc
There is a need to help people with their busy lifestyles.
People often break or lose their smoking or rolling supplies something to solve the problem is needed
some people may have a need to learn what to use for what as some are new to cannabis use
follow up emails or call may convert consumers
be able to contact somebody to inquer about product information or shipping times
I want to be seen as fashionable and trendy
I want to stand out and have unique pieces that aren’t the same as what everybody else is wearing
I want to spend less time looking for and thinking about the clothes I buy
I want to lower my carbon footprint and give less support to the fast fashion industry
I want to feel proud of the clothes that I wear
I want to express myself
I want to know the environmental impact of the clothing I buy
I want to be shown what’s in style as I shop
Easy access to communication with the salon personnel and requested groomer
Guilt free products based on natural alternatives
Set standard of grooming to better the state of the pet
Accessible establishment free of dangers
Their pets have to be treated with respect minimizing stress during the service
Connection with the groomer. Pet feeling safe with the groomer
Proper understanding of grooming needs from the pet parent
Reminders of the appointments
Your product or service needs to be convenient solution to the function your customers are trying to meet
Customers need your product or service to function the way they need in order to solve their problem or desire
The experience using your product or needs to be easy or at least clear so as not to create more work for your customers
The product or service needs to perform correctly so the customer can achieve their goals.
Need to connect to their client/customers and keep them returning for services.
Need to connect to clients to their services- finding new people to come and actively seek information.
They need a place that they can direct clients/customers to after-services. (FAQ, video how-to, etc.)
Need promotional materials that can help draw in new people and explain what their services do.
Need to have approval of all materials under her name/brand- specialized skill sets.
Need to feel like they are being understood by other around them.
Need to have a place that clients/customers know to have after-service care like how-to videos.
Promotional materials that introduce you to the team and allow you to gain a basic understanding of the organization and showcasing to show how passionate they are about this project.
More purpose in life
To feel as though they are doing something important and good for themselves and the health of the planet
More health and vitality
To put better things in the body
Financial freedom and mental peace of mind
To do good by the world and themselves
To be a part of a growing movement of like-minded people
To lead a successful business in line with their values
Want to feel connected to others doing this work – a network of support.
Want mentorship, an “expert” who can model program and help develop it
Resources for sharing with stakeholders (parents, teachers, administrators)
Resources for deeper understanding of the work (e.g. decolonization) – reading lists, webinar groups
Want to feel confident in what they are doing (e.g. “not crazy”)
Want open communication amongst network, so people can talk to each other
Want help communicating what FS is to other people who aren’t familiar with it. Encouraging messages for participating (so they are not afraid)
Sanitary vehicle to commute to & from work
Look good while on the road
Sanitary vehicle to Cary family around
Rim straightening & refinishing to restore vehicles dirability
Love their car & enjoy driving it
Maintaining cars cosmetic appearances to make them feel better about their purchase
Use of vehicle to conduct their own business to supply money for family needs
Doesn’t want to show ‘too much’ around young daughters – natural, real
Feeling supported as a mother – bras for breast feeding, easily accessible,
Needing underwear that fits for everyday life, while still evoking a feeling of sensuality
Durability, lasts daily wear and wash
Feeling ‘Sexy’, Unique
Feeling Supported as a mother
Knowing where this garment was made, accountability
Knowing the history of fabrics used – no fast fashion
A constant flow of new shoppers coming to their retail shop or online store.
Importance of having repeat customers and maintaining relations with the existing customer base.
A functioning e-commerce website which showcases the product and a checkout system
Manufacturing system to design and make the clothing
A consistent increase in revenue quarter after quarter ( very attached emotionally to the business performance)
Recognition in the local community as a small business owner
A strong understanding of clothing designing and manufacturing process
Understanding how to use the Shopify platform for their website. Additionally, how to market their business through social media.
The social practice of veganism including food experimentation, the sharing of recipes on internet forums and amongst friends and family has been seen as a contributory factor to the rise in veganism and acceptance of being vegan
Ready to eat frozen desserts.
Desserts dairy free
People who changed diets for ethical reasons were reported to have stronger convictions to remaining vegan and were more likely to be vegetarian and vegan for longer. (Animal suffering, global warming)
Research from Technomic showed that 58% of consumers would rather buy plant-based foods. Only 49% would purchase vegetarian, and 43% would buy vegan. Consumers also think that vegan and vegetarian foods do not taste as good as plant-based ones.
Consumers seem to have negative connotations for the vegan and vegetarian terms. They may associate the words with restricted, bland diets that are boring. They may also view them as fad diets that are difficult to follow and will leave them hungry at the end of the meal.
To look confident in their apparel. To have a place to connect and speak to others who are creative and artistic in their clothing choices and projects / endevours.
Having ways to accomplish specific / personal sewing projects.
Someone who can help them be confident with their ability to wear the best choice clothes for their body shape.
not having the sewing skills to fix a particular item that they need repaired.
someone to listen to their sentimantal connection to their antique or heirloom item, and feel they can trust me with their particular item.
someone who is self conscious need someone who can understand their situation regarding their body shape, weight or size. & treat them with respect.
concise and clear communication about a clients particular sewing needs
concise and clear communication about the time of pick up and drop off, how long the item will take to make / fix/ repair, continuous updated and communication on the process of job.
I need understanding and compassion when am buying from retailers. I need to know that what I buy am 100% confident in my choice.
Clothing with great quality and that last a long time that expresses their fashion choices. Wants to know the company cares enough to provide this.
Products I.e Clothing with great quality and at a decent price point
I need to know that I have the option to return or exchange the items in which I purchased. I need to feel comfortable in my shopping decision.
Clothing that expresses their personality.
Unique pieces of clothing that you couldn’t find elsewhere. Wants to feel special everyday in their fashion choices
I need to know that I have the option to return or exchange the items in which I purchased. I need to feel comfortable in my shopping decision.
Need to know I can trust the store with their money am buying stuff from they except quality customer services when or if things goes wrong
Everyday people buy items,objects, things people need ,want are anything,everything
But having and wanting,and needing are different things.
food,staying in shape exercise,sports
work outs staying fit ,peice of mind
Emotional needs are feelings or conditions we need to feel happy, fulfilled, or at peace. Without them, we may feel frustrated, hurt, or dissatisfied. Some examples of emotional needs might include feeling appreciated, feeling accomplished, feeling safe, or feeling part of a community.
that means something we can use,and enjoy.
how to get the word out to everyone
web,social media TV,magazines
There is an overwhelming amount of information available to people who wish to get cosmetic surgery. This makes it very difficult for people to decide which surgeon is the best choice for them as there are many factors to consider (budget, geographic location, etc.)
Cosmetic surgery can improve a person’s appearance, self-esteem and self-confidence.
There are many people who previously had surgery and have had complications and now require revision surgery. It is even more difficult to choose a surgeon to do revision work than it is to choose the initial surgeon as there are higher risks involved.
Enhanced physical health
As mentioned earlier, cosmetic surgery can improve a person’s confidence and self-esteem.
Enhanced emotional health
For clients wishing to travel to a different country for their surgeries, there may be a language barrier.
Some clients find it difficult to explicitly express what they are trying to achieve by having surgery. We can work with them so that we develop a thorough plan of exactly what they want.The information one requires to make a safe and well informed decision on which surgeon they should choose is not always available to everyone.
I need to support local business
I need to wear things that don’t affect my environment or the people who made my clothes
I need to look stylish
I need to be unique
I need to live a more sustainable life
I love my environment and want to do what I can for it
I need to know exactly where my garment came from
I want to know the history of the brand I’m supporting
traffic to their website
engaging content on their website, blogs
audience/customer trust and loyalty
to feel their business succeed
to get their message across to their customers clearly,
to engage with customers more
A lot of clients issues stem from lack of a social support system. Having someone that they can ask questions to when they are struggling, or reach out to when they are hitting a road block.
Having a second person who has similar background and experience will allow customers to fill a need for empathy as returning to health can be incredible difficult both physically and emotionally. Having someone who has been through similar situations can help people break down embarrassment barriers and make real progress.
My clients have mobility issues, being in their home will allow them to avoid things like getting to the gym, transportation. The flexibility of one-to-one in-home or zoom options would allow it to work for the individual.
Clients need a physical plan they can be held accountable too. Having physical calendars, dates, paperwork help solidify the progress that is being made and show the client they are doing well and keeping on track.
Clients need to feel safe, I am a stranger going into their home.
A lot suffer from mental health and they contribute to their health problems. Mental health is directly effected to our physical and emotional wellbeing and can effect our health so having me there to guide them to the right resources is very helpful.
Clients need the ability to access information to learn what they need to do for better health. Many people I interviewed and have talked to have stated that there is so much information out there that they do not know where to start. Finding a way to communicate the information in a small palatable but helpful way is the key.
Community- to feel they are part of something bigger
Beautiful things – to make their homes and lives more attractive to themselves
Acceptance – to feel their self is safe and held by others
Joy – to feel happier
Pride! to display themselves
Seeking communities from same ethnic background
Seeking social gatherings with people from similar communities
Seeking comfort food from their respective background
Seeking physical activity to stay healthy
Seeking emotional validation in a possibly to new environment from people of similar background
Seeking affection with people of similar values that can exchange feelings.
Seeking communication with people who speak their native tongue
Seeking friendly communication for social purposes
networking with customers for honey sales.
some people are physically disabled and require the honey to be delivered to them.
It makes people feel good tto support a start up buissness and help each other out in such a small community.
to be able to contact me for pick up date and time
– the instant fix
–> people of all ages (especially older people) desire for instant gratification in terms of their appearance, products that allow for their customers to see the immediate improvement in regards to their skincare concerns often fall into this category and thus makes businesses more successful when they are able to have a product that is efffective and maximizes results in a minimal amount of time.
– the doll look
–> a lot of women appeal to this look by using heavy makeup or surgeries to have a more porcelain-like, smooth and flawless appearance
–> as most ways of achieving “the doll look” are expensive, many skincare and beauty businesses have been taking in this trend while formulating products but aspire to be natural looking
–> many people have been very attentive to how their products are formulated and whether it is ethically sourced, Elle’s Cosmetics and Beauty is transparent with where our products are sourced and we use “all earth” skincare meaning it is natural, clean, and green, we try to minimize packaging (with the exception of shipment/polymailers) but most of our products come in glass containers or fall under our naked products
– active communication with customers
– for most online businesses, I’ve noticed that the most frequent complaint is poor communication or the lack of communication
– I reply very quickly and I also leave my phone number attached to my instagram business page so people can give me a call if there are any concerns/questions
belonging to community
– to nourish skin with organic non-harmful ingredients
– to feel like they are making a difference in the world
– to feel valued
Finding sustainable ways to buy clothes
Look stylish and fashion forward
Finding clothing that fits, online
Finding clothing they like online
Garment to look good on their body (fear that a garment will look bad)
Fear that the clothing is noticeably cheap and poor quality and therefore looking cheap
A method of pairing to clothing that is clear and concise
guarantee of sustainable sourcing
Be seen for who they really are
Spend quality time with people they care about
Wear clothing that fits and is true to them
Pay for tangible items
Have a positive customer experience and feel taken care of
Feel as if their ideas are valued and heard
Quick responses to inquiries
Clear vision boards and sketch ideas, to be included every step of the way.
Needs more engagement and loyalty from their online social circles.
Needs to make genuine connections with their audience.
Needs a Marketing Plan to communicate their message to the right audience.
Needs Consistent and high-quality Graphics for their music project
Needs self-confidence and affirmation that they-re moving in the right direction.
Needs to clearly express themselves and their message to their audience
Needs to know how to successfully launch their music career independently.
Needs to know how to gain monetarily from their career
Needs to know how to keep their message clear and consistent throughout all of their platforms.
The touch & feel effect.
To see and touch the merchandise.
to be heard
Scientific proof to back ingredients
Good reviews to read
My target customers may need to see that we have overlapping beliefs and sense. Shared stories that they can also relate and identify with.
Face to face meetings but flexible to meet online.
Especially with new target customers – in person meeting to see if there’s chemistry or not.
They might need a second opinion about their business therefore they need someone to support them with their decisions or provide another outlook to point them towards their destination.
Honest, clear and open communication that’s consistent.
Timely and regular progress updates keeping the customer in the loop about their project. Obviously, setting boundaries and proper lines of communication.
improved regulations and proposals
timing of jobs
timing of jobs
organizational support – establish relationships with top management
organizational change (academic environment)
raising the bar
– engaging graphics and branding
– friendly and efficient socially distanced service
– delicious, wholesome, satiating, cost effective food
– quick no fuss delivery
– late night hours, high availability of product
– friendly and efficient service
– engaging social media presence
– satiating product
– social media presence
– reliable product and customer service
Spreading care about people and their issues
supports similar values (bringing people together)
product against racism and inequality
Give and receive gifts to friends and family.
Express their views and likes.
Decorate boring objects.
Make their items more unique so they don’t lose them.
Feel as though they are expressing their identity.
Find others with similar likes.
Show they are supporting small artists.
spending more time outdoors
spending time with family
meeting others with the same interests
knowing they are part of something bigger (a sustainable future)
local healthy organically grown food!
going outside, getting vitamin D, exercise, fresh air
self-reliance and independence, less trips to grocery store, connection to land
appreciation for nature
Most people are on social media.
Older people often prefer phone calls to email.
hands-on workshops preferable for some families
Some folks might like a visual, learning tool they can keep on the shelf
Some folks would prefer online access to content
Ambitious motivating people
Skin care (using natural ingredients)
someone who can listen and understand
Someone who explains things in detail
-A local establishment where you can meet up with friends and family to enjoy each others company
-A place that feelslike home, where you’ll always recognize the other customers and most people there are a friend or neighbor.
-A local place to stop and get wholesome, grab and go food
-A local place where they can enjoy high quality coffee and espresso
-A warm, comforting local place to unwind and relax with a warm drink
-A local establishment where the staff know your name and remember your order and make you feel appreciated
-Thorough and easy to understand menu to read so they fully know what is in each food item and drink
-Clear signage posting business hours so customers know when you are and aren’t open to avoid future disappointment
Build strong, meaningful relationships (connection to community)
Having a positive impact, helping and empowering people through their brand/company
Health and well-being
Being happy with the work they do
A sense of achievement
Building/engaging their audience
social need 1
social need 2
physical need 1
physical need 2
comm need 1
comm need 2
Someone who can make affordable, environmentally healthy products.
Someone who can make custom orders.
Good quality product.
Environmentally conscious product.
Someone who understands Spirituality and the needs of certain ones.
Someone who is accepting of and constructive with complaints.
-Having a purpose, desire to have a place and importance among her peers and family.
-Needing likeminded others around
-Being involved with life and activities
-Need for people to understand him.
-Need for acceptance by peers, family, others in general.
-Need to overcome their mindset struggles that hinder their day to day responsibilities
-Feeling healthier, feeling better overall, sleep better, eat better, happier etc.
-Need to see progress, importance placed on productivity.
-Learning how to do things she wants to do, or rather how to get them done.
-More time, help with time management, this was a reoccuring theme
-Need to find and be around peers of similar values or mindset
-a desire to feel more free in expressing himself to the world
-needing to know how to do so and to find/build the confidence to go through with it
-Feeling accomplished and productive
-Get things done, physical results are important.
-Definite need for support and reassurance
-Overcoming mindset blocks
-Needing to have compassion for themselves (but struggling to do so)
-Needing hope, maybe direction
-Also a need for support and reassurance
-Healthy outlets, emotional outlet options
-Indicated a need to be heard by others. I noticed a strong feeling of feeling unheard as a pattern
-She needs someone to give her direction, she personally loves to be directed and be told how to get what it is she is trying to accomplish (whether in her job or personal life, etc)
-Having things explained in a way they can understand
Supportive workplaces and neighbourhoods
Positive response to coming out
Healthcare providers need to understand their challenges
Safety and security in social situations
Support from friends and family
Identification of and community building with other LGBTQIA+ folks
Community with individuals with a similar identity
Improved awareness and understanding of LGBTQIA+ identities and experiences by normative folks
Fair, safe mental health care
Access to health and social services without discrimination
Access to economic resources
Queer-specific spaces, both online and in-person
Accessible resources, information and services
Addressing social determinants of health
Stable housing and employment
Freedom from discrimination and violence
Safety and security when accessing resources that impact their health and wellbeing
Legal rights and access to legal protection
Empowerment over the challenges faced because of their identity or orientation
To see other who are like them that they can identify with and relate to (in media, in life, etc.)
End to internalized oppression/positive self-image
Feel safe to be who they are
Find belonging and feel included
Social, cultural and policy changes
Debunking stereotypes and misconceptions about LGBTQIA+ identities and experiences
Improved education for and about queer communities/issues
Normalizing found families, and atypical family or relationship structures
Better, more diverse representation, especially for identities and communities that are severely underrepresented (ex. bi, pan, ace, trans, enby folks)
Something that suits them and their demographic.
An interesting packaging method that arrives in one piece. Pretty, colourful ect.
Products can be useful for different things around the house.
Option to personalize to be meaningful to them.
A way to be able to get in touch with me efficiently.
Updates on order progress and shipping tracking
To feel like a part of the community.
To feel connected to a brand as an individual behind it.
To feel value through a product or service.
To make purchases that have benefits beyond bringing it home, but benefit the seller and their community.
To feel listened to and heard and like an individual not just another client.
To feel good about the impact their purchase has on their community and everlasting benefits that make it valuable intrinsically socially, physically and emotionally.
To feel they are listened to in a caring and authentic matter as if they are a friend or part of the community.
Authentic personality about the personal and professional life of the person behind the brand.
Walk up Accessibility
Simplicity, not over complicated.
Menu options and what they consist of.
Staff communicating with customers on a professional level.
To have jewellery as part of their style be one of a kind in a world where mass produced items are the norm.
To know their jewellery is being made ethically.
Jewellery that doesn’t need to be “tuned up” (settings tightened etc)
Pieces that are built to last generations so they can be well loved and passed down.
To feel stylish and unique.
To feel a sentimental connection to family / travel / a special moment
To be heard when having their jewellery designed. Jewellery is expensive and they want to know what they will be getting is exactly what they asked for.
Being informed about what it is they are spending money on. What makes the stone special, what kind of care does it need, where do the components come from?
To keep as much of the money raised as possible – local production and pick up is important to eliminate shipping cost
To organize and plan with multiple people regarding stock, ordering, website updates, and fulfillment.
A place for customers to pick up products from
A solution for stocking and selling sized items (local DTG option would be aces)
A reduction in logistical organizing stress!
To find fun products that speak to their values
Needs things to be quickly easily understood
simple interfaces and clear communication valued
Communication, follow up emails and calls, explaining crystal information.
Physical touch of products, local pick up.
Trust worthy business owner, compassionate towards their journey, positive.
Tracking numbers,detailed invoice , description and price of each item available.
I need to know what people like
I need time to work on the idea
i need to have money
i need motivation
Seek approval and admiration of physical possessions from their peers.
Enjoys going out, being in large crowds, and frequenting bars, restaurants, dance clubs, art galleries and music festivals.
It’s very important to try new products, new places for vacation or new foods, just for the pleasure of the novelty.
Fitness and status-conscious, they spring for health club memberships and balance alcohol- and cannabis-fueled partying with healthful foods, especially organic fruit and veggies
I would be willing to pay more for environmentally friendly products.
I try to keep abreast of changes in style and fashion and often buy things just because they are beautiful, whether or not they are practical.
I believe that young people should be taught to question authority.
The internet is an essential element for building and maintaining social and professional relationships.
I want to go out and try something new and to experience the local area by eating their local food.
I want to support local and buy fresh during the day to bring back with me.
I want to skip cooking a meal, have a good wholesome lunch or treat myself to a afternoon treat from a bakery.
I want to buy take out or snacks for an adventure or a picnic out.
I want to feel welcomed by the staff and relaxed by a good ambiance of a food establishment.
I want to feel cozy, with a nice outdoor view or a seating in a cute interior that’s inviting.
I need to be able to find a place to eat quickly and see if it’s good, when I don’t know the area. Good information online for my google search is crucial.
I will ask around for word of mouth at my airbnb or the people I know in the area, or will google.
Wanting others to notice their looks
Promoting their looks on personal social
Wanting to find the best style for them
Becoming the better version of themselves
Finding personal styles they love for them
Sharing their styles with others
to feel like they are part of the green movement
embrace clean and green agri-tech
to eat food
increased healthy produce intake with less pesticides
plants are good for mental health!
easy access to plant care stats
convenience of operating the plant machine
Following the social contract of making the world better and holding each other in your friend group accountable
Eating healthy and local is a great lifestyle choice and will impact your physical health beneficially
They will feel happy they are supporting a business that is ethical and conscious
Community Hall Groups
eye-catching backdrop for their content
a space to feel good for their overall well-being
a space that expresses who they are
-effectively express who they are and what they do
Community through food
Fighting food injustice
Food for sustainance
Ease of cooking
Connection to cultural foods
Stress free food exploration
Access to resources about new foods
Community sharing platform
The need to feel part of a community
The need for interaction with other people
The need to eat
the need to have all basic needs met
The need to feel satisfied with choices made
The need to enjoy what they put in their body
The need to know where food comes from
The need to support local
Large facility/property, Temperature control, indoor-outdoor facilities, security, constant availability,
To have a community of people who share their values and beliefs about clean eating and the local movement.
To feel that their actions and choices have a meaningful impact.
To have healthy, nourishing food.
To have outlets like yoga and hiking to maintain balance.
To feel valued and like their ideas are heard.
To feel that their making the best choices possible for themselves and their families.
To have a way to share their recipes, ideas and outlooks.
To have a way to hear what others are doing, their successes and failures and sources of inspiration.
Needs items that make her feel cute to feel attractive for her partner
Need to be noticed as cute & sexy (very proud of her body since she works hard for it, and wants to be seen!)
High-quality, comfortable underwear that feels good on the body
Underwear created with organic material to promote breathability and women’s genital health
Needs clothing to feel good, confident, and sexy
Needs to feel that she is doing her part to save the planet and make responsible decisions and supporting a good company
Needs to understand exactly how & what a company is doing to be sustainable, is skeptical of claims without research to back it up, and values transparency
Needs to know what materials items are made of, how the materials are processed, and how they are dyed
– To connect with each other
– To connect with food
– To eat healthier
– To cook at home in order to feed self/family
– Want food they enjoy
– Want food that makes them feel good/excited to eat
– Understand cooking
– Make recipes easy
– Space to be broken
– A space to be and not act have to pretend
– Space to be yourself
– Looking for a circle to fit in
– Seeking confirmation, affirmation,
– More focus on potential than weakness
– Space to breathe and process, and allow for growth
– Judgement free zone
– Needs understanding people
– People who understand struggle, everyone’s wounds are different
STRESSOR: Not being listened to, or understood
– Have direct convos/personal convos about why certain painful events hurts ( leave room for exploration, and clarity)
– Have more productive healing convos that can lead to result around: race, personal experience, feelings, and emotions
– Need accountability, to keep herself accountable to her task/goals
– A safe community/ relationships
– Positive environment
– Safe space ( mind, body, soul)
– Personal space
– Space to grow and not be controlled
– People to learn and understand love languages, and show it
( Eg. hugs, words of affirmation, quality time)
– Desires to take care of herself spiritually, mentally, emotionally and financially, but struggles to, and it takes a back seat to a busy lifestyle
– To be able to support/ provide for herself, independence
Wished to learn how to:
– accept how one feels
– how to appreciate ones uniqueness
– Desires counseling earlier on
– Learn how to be comfy in ones skin
– Struggled with being heard at a young age,
– Knows what she wants/insighful > needs to better understand ones self
STRESSOR: Not being listened to, or understood
– Time to process, think, feel, and enjoy ones own company
– Needs breaks after doing things that exhausting
– Not interested in being defensive to self
– Understanding ones purpose and assignment to give back to the world ( SPIRITUAL need as well)
– To express herself
– Find ones voice and story | Lacks being heard
– Wants to feel in control
Topics wanting to explore:
– Anger, grief, how to forgive
-Attachment, intimacy, yearnings
– Learn more about different languages
– African History, history in general
– Emotional Intellgence
– Wants to try new things
– Things needed to heal from
– What it means to be black, to be surrounded by people who look like you
– Visually appealing
– Eye catching
– Hands on activities
– Role playing
– Works best with laid out instructions
– List/ schedules
– Outlines, direct practial steps of what to do
– Desires to have accounts with quotes of the day ( helps when having bad days)
– Likes spiritual and minimal pages
– Needs break downs and clear vocalizing of service and what it does
– True fulfilment
– Understanding of ones purpose and existence
– Desires to know more about the spiritual aspect
– Clarity on identity
I want to show off my love for my dog
I like cute things
outdoor activity with the dog
match with their dog
I love my dog so much that spending money isn’t an issue
I am connected with my furbabies
I want to tell people that dog belongs to me
I am a millennial and I love my furbaby (cat or dog) like a human
They are reminded of their asian traditional foods
Trend is to be vegan
People need healthy snacking options
They have cravings for the taste found in their native countries
They need to be informed of the nutritional values and cost effectiveness of the products