What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Food Industry
Internet
Visit local food places
Talk to restaurant owners
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Mudsharks
Union Street
Grotto
Rhodo’s
Black Market Food Truck
Downtown
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
Lots of local food shops downtown
Downtown
How big is my target market and where do they live or work?
400 people
Courtenay
Internet
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Social media
What are the main modes of marketing?
Social media
How does government regulation affect the industry?
Health and safety
Food safe
How sensitive is the industry to seasons and economic cycles?
Tourism
Seasonal holidays
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
Commissions: tips could be included in pricing.
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
This is where I’d put my industry type/name after researching what category it falls under.
I can find out about it by looking up NAICS on the Statistics Canada website.
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
This is where I would put the first potential player in my market.
This is where I would put the second potential player.
This is where I would put the third potential player.
I can find information about other players in my market by researching them, looking at their websites, third-party websites, reading magazine and/or newspaper articles about them, etc.
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
This is where I would put the first trend impacting my industry.
This is where I’d put the second.
This is where I’d put the third.
Do web searches, look for newspaper, magazine, or scholarly articles written about your industry.
How big is my target market and where do they live or work?
My target market is [insert size] big, lives in the GTA and works [insert location].
I can gather information about my target market from census data listed on the Statistics Canada website.
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
The main modes of marketing are [print/TV/radio/online/social media/etc.]
What are the main modes of marketing?
The main modes of marketing are [print/TV/radio/online/social media/etc.]
How does government regulation affect the industry?
Government regulations, such as [insert regulations], make it easier/harder for companies to operate within this industry because [ insert reason].
How sensitive is the industry to seasons and economic cycles?
This industry is/isn’t very sensitive to seasons and economic cycles.
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
Avg. profit margin = [insert amount]
Avg. sales commissions = [insert amount]
Av.g [insert relevant measure] = [insert amount]
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Stats Can, the library, leatherworker websites, Facebook, Community groups
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Bold lead Designs, Bridge Port, Yup Collars, Black Hound, Leather, DD Service Dog Designs, Panda Cat Cafe, Service Pup Seek, Purple Poodles, River Dog Gear
Social Media, Websites, Community groups
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
Increasing service dog use, Increasing sd gear sales
stats, facebook groups,
How big is my target market and where do they live or work?
My target market is about 3.2 million people, most live in the USA, and my main targets are actually Canadian
Statistics Canada, USA Statistics
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Social media, Facebook, instagram, word of mouth, websites, youtube video reviews
What are the main modes of marketing?
Social media, Facebook, instagram, word of mouth, websites, youtube video reviews
How does government regulation affect the industry?
Not very applicable at the moment, but that could change in the future
How sensitive is the industry to seasons and economic cycles?
There is always constant demand for service dog equipment, the only effect it will have is based on costs of products, vs living wages as people may not be able to afford, but generally service dog gear always sells
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Broad: Global health / humanitarian or philanthropic / international development
Narrow: neonatal care in low-income countries
Research articles in journals and online databases
Reports from NGOs etc.
Briefings from government agencies
Social media platforms (Youtube)
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Research articles in journals and online databases
Reports from NGOs etc.
Briefings from government agencies
Websites and reports from other organizations
Local newspapers
Hospital and Research institutes
Multilateral agencies
Websites, social media feeds, professors in the field in my network, journals (the Lancet), organization newsletters, individuals in Ottawa global health network
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
Decreased funding for global health initiatives
Decreased trust in public institutions
Social Development Goals
Glowing concern about mistreatment of locals from NGOs
Transition towards biomedical/pharmaceutical/technical solutions
Debate on withdrawing versus continuing aid overseas
* find out more information about challenges facing neonatal and maternal health.
Newspapers (Al Jazeera)
Academic journals (econ, indev, global health)
Organizations
How big is my target market and where do they live or work?
The target market includes up to 3 million neonates that die annually in sub-Saharan Africa and south-east Asia.
This project specifically addresses neonates in Benin.
Dr. Bouali.
Reports on Benin-specifically – next step.
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Marketing to raise funds is mostly done by showing images of the children and women in low-income countries.
What are the main modes of marketing?
Marketing to raise funds is mostly done by showing images of the children and women in low-income countries.
How does government regulation affect the industry?
Government regulation doesn’t affect the industry, but domestic policy does. If the Benin government created free and universal healthcare (modeled after the Canadian or European systems), the need for the service would cease to exist. This is unlikely to happen given the country’s political leadership, fiscal state, history with healthcare and perceptions of the right to health.
How sensitive is the industry to seasons and economic cycles?
Very susceptible. In times of recession, foreign aid gets dropped almost immediately from government agendas and people decrease donations. Healthcare systems in Benin and the offer of neonatal care programs is indeed at risk.
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
Key measures in this industry are:
– the involvement , practice and financing of other NGOs
– cultural acceptance to the services
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Entertainment
Betakit.ca
CNBC
Bloomberg
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
-PARTY WITH
– Quo – Nightlife Discovery
– Nightstir – A Nightlife Communication App
– Swarm — by Foursquare
– Atmosphere – Bring The Bar Scene To You
Their website
Appstore
Forums
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
Society
Technology
Economy
Policy
Journal/Articles
Legislation
TechCrunch
How big is my target market and where do they live or work?
To start, in Ottawa our target market is of approximately 150.000
Statistic Canada
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Advertising on Google
Advertising on social networks
Banners
Advertising on blogs
What are the main modes of marketing?
Advertising on Google
Advertising on social networks
Banners
Advertising on blogs
How does government regulation affect the industry?
Affect Entertainment when it comes to foreign content
How sensitive is the industry to seasons and economic cycles?
The entertainment industry is quite sensitive to season as it tends to produce content that is suited to each season whether it is music, movies, sports, fashion, television, etc.
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
Other key measures:
-Client satisfaction
-Service Accessibility
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
45391 Pet and pet supplies stores
NAICS Website (actually used the American version)
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Patience & Love
Patchwork & Paws
MuttButt Gear
RiverDog Gear
Creative Clam
Clevenger Embroidery
Skooby & Skrappy’s
Samantha-Kate Designs
Purple Poodles
Existing community members
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
+Increase in working dogs
-Increase in interest in legislation on working dogs
+Increase in interest in personalised goods for working dogs
-More people interested in harnesses&capes over vests
-New legislation in parts of Canada
+New working dog programs in parts of Canada
Existing community members
How big is my target market and where do they live or work?
My target market is not as distilled as it might be for other industries. The commonality lies only in the fact that the disabled handler has a working dog. Prior research has shown that several thousand people are currently paired with working dogs, and the number is rapidly growing.
Existing community members
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
If I look at just the pet industry, marketing is largely done through television commercials, mail flyers, and internet advertisements.
That doesn’t apply to my particular segment in any way. Working dog equipment is largely marketed via word of mouth, partially through social media, and partially through direct sales.
What are the main modes of marketing?
If I look at just the pet industry, marketing is largely done through television commercials, mail flyers, and internet advertisements.
That doesn’t apply to my particular segment in any way. Working dog equipment is largely marketed via word of mouth, partially through social media, and partially through direct sales.
How does government regulation affect the industry?
Currently, most of North America has forgiving legislation regarding working dogs. Some provinces require a dog to pass a test, but do not require specific equipment. Even many programs are allowing handlers to use their own equipment.
If the government passes legislation deeming that working dogs must all come from programs, my market would be minimised.
How sensitive is the industry to seasons and economic cycles?
Barely. Some handlers will be less likely to buy full-body vests in hot weather.
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Educational service
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Junior Achievement
Economics Club
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
How big is my target market and where do they live or work?
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
What are the main modes of marketing?
How does government regulation affect the industry?
How sensitive is the industry to seasons and economic cycles?
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Entertainment
Betakit.ca
CNBC
Bloomberg
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
-PARTY WITH
– Quo – Nightlife Discovery
– Nightstir – A Nightlife Communication App
– Swarm — by Foursquare
– Atmosphere – Bring The Bar Scene To You
– meet ups
Their website
Appstore
Forums
Reviews
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
Society
Technology
Economy
Policy
Journal/Articles
Legislation
TechCrunch
How big is my target market and where do they live or work?
To start, in Ottawa our target market is of approximately 150.000
Statistic Canada
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Advertising on Google
Advertising on social networks
Banners
Advertising on blogs
What are the main modes of marketing?
Advertising on Google
Advertising on social networks
Banners
Advertising on blogs
How does government regulation affect the industry?
Affect Entertainment when it comes to foreign content
How sensitive is the industry to seasons and economic cycles?
The entertainment industry is quite sensitive to season as it tends to produce content that is suited to each season whether it is music, movies, sports, fashion, television, etc.
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
Other key measures:
-Client satisfaction
-Service Accessibility
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
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Internet
Library
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
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What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
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How big is my target market and where do they live or work?
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Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
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What are the main modes of marketing?
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How does government regulation affect the industry?
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How sensitive is the industry to seasons and economic cycles?
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What are other key measures in the industry? (average profit margins, sales commissions, etc.)
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What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Apparel
https://www.ic.gc.ca/eic/site/026.nsf/eng/h_00070.html
NAIC
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Shopify
Amazon
Stormtech
Farfetch
entripy.com
Promotional Products Canada
governemnt website
libraries
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
number of apparel market in my area
A need of promotion and marketing
number of stores partnered with the competitors
Tech apparels
competitors own website
statistics canada
government website
How big is my target market and where do they live or work?
Ontario Region
Busy employers
Age 25 – 45
Ontario websites
Data collection in cic website and library
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
advertising
target product promotion
physical event
What are the main modes of marketing?
advertising
target product promotion
physical event
How does government regulation affect the industry?
barriers on international trade
sales price cielling
minuimum wage
How sensitive is the industry to seasons and economic cycles?
very
each season has its own custom and own line of clothing
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
According to McKinsey’s survey of a representative sample of more than 450 companies worldwide, across market segments, product category focus, geography, operating model, and sales, the Global Fashion Industry’s average EBITA was apx. 9.8% in 2014.
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Spiritual Healing
Self Help
Meditation
Journals
Library
Internet
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Yoga studios
Meditation centres
Attending a few of their classes
Articles that have been posted
Word of mouth
social media
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
High Stress due to finances, family and work
PTSD
Anxiety and Depression
Journal Articles
Personal Stories
Testimonials
How big is my target market and where do they live or work?
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Social Media
What are the main modes of marketing?
Social Media
How does government regulation affect the industry?
There are no regulations in canada for the spiritual healing
How sensitive is the industry to seasons and economic cycles?
The winter seasons would have a greater impact on my business for the better. During the colder months people tend to suffer from Seasonal Depression.
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Photography and Retouching
Online
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Woodgate photography
McCarthy Photography
HRM Photography
Walmart Portrait Studio (Photosunlimited)
http://erinwoodgatephotography.com/
London Ontario Photographer | Newborn & Maternity Photography | McCarthy Photography
http://portraits.hrmphotography.com/
www.photosunlimited.ca
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
Cell Phone Photography
Free Photo editing software
Walmart Portrait Studio
Anywhere. If you go to an event, you will see people taking pictures of their families with their phone. Because of phone cameras becoming better and better over time, there is less need for someone with skills taking pictures.
Why pay someone to take pictures and edit when you can do so yourself on gimp, pixlr and other free photo editing apps online?
They offer 2 sessions for 50 dollars. What people don’t know is the cameras are preset and anyone can do that job because of it. They press a button and take a picture.
How big is my target market and where do they live or work?
780 Families with Children (2016)
85% of those families with children 0-24 years old
Most in Business, management and Public Administration or the health field.
67% of the population between 15-64 years old
52% of the population is female
51.3% of people worked a full time job
55.6% Overachieved in post secondary
https://www.london.ca/About-London/community-statistics/population-characteristics/Pages/default.aspx
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Instagram/Instagram ads
Facebook ads
Word of mouth
Contacting leads and approaching people
Logo on purse/shirt/hat etc.
What are the main modes of marketing?
Instagram/Instagram ads
Facebook ads
Word of mouth
Contacting leads and approaching people
Logo on purse/shirt/hat etc.
How does government regulation affect the industry?
There isn’t much regulations from the government. Basic rules apply, parental permission for minors. Taking pictures in public spaces only. Respecting others privacy.
How sensitive is the industry to seasons and economic cycles?
Winter is a very slow month as many people don’t like the cold. Holidays are definitely good for business (Christmas minis, Halloween minis etc.). Must have access to an indoor studio during the winter. Many Christmas tree farm sessions happen during fall rather than winter. People are also more depressed and less confident in the winter due to weight gain. People are more likely to get a session when they’re feeling great about themselves and generally happy and comfortable.
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Arts, entertainment, recreation
Online or library.
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
None. Possibly scrabblatte, great canadian cards, cafe one. Similar, but different.
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
Games are online multiplayer more now than ever.
Online
How big is my target market and where do they live or work?
Northern Ontario, Sudbury most likely. Their job doesn’t matter much for my business. Size could be 5,000+
Graphic con which caters to the exact same demographic started with 300 people it’s first year, now more than 5,000 people went last year.
A study was done that found nearly 70% of Americans play video games in some sort or another. Canada will be VERY similar. 2.5 billion people in the world.
Online, in person.
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Online, social media and at local events.
What are the main modes of marketing?
Online, social media and at local events.
How does government regulation affect the industry?
Some groups feel video games are bad for youth minds and would prefer gaming or internet cafes to be shut down.
How sensitive is the industry to seasons and economic cycles?
Not very, video games have been thriving since their inception, regardless how the economy is.
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Fashion, or clothing store
The internet
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Nasty Gal, Dolls Kill, Moshino and BH Bryan Herns
The internet
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
Plastic looks, pleather looks, faux fur, bright colours, 90s nastalgia, other nastalgia, OG Original Gangster styles to name a few
The internet
How big is my target market and where do they live or work?
Around the world, and they work full time to be able to afford the clothing.
The internet
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
What are the main modes of marketing?
How does government regulation affect the industry?
How sensitive is the industry to seasons and economic cycles?
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
711511 – Photographer (Artistic)
541920- Photographic Services
NAICS website
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Red Button Photography
Dawn Boyce Photography
Have Heart Photography
MeePhotography
Daira Keenan Photography
The Rights Moment Photography
Anitia Watkins Photography
Bain Richards Photography
Rebecca Nash Photography
Avan Petal Photography
Jay Terry Photography
Jorge Polio Photography
Chad Berry Photography
Focus Photography
Websites, Instagram, Facebook, google research, email or call to even see if they still offer services.
Can create a chart to see how long they have been in business for, active engagement on Instagram/ facebook or not
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
Photographers change in fields / desires.
Instagram / Content Making how business are using instagram as a way to not only build their business by engaging with customers.
Baby boomers will still have that family orientated mind sets and want to still capture their children first birthdays, pregnancies, families portraits, they are becoming more modernized with Milk baths, and boudoirs, its developing.
Conducting survey in both local photography group and northern american groups to conduct survey in and see who switched fields and why and if it was just for another photography genera, or for another business completely.
Looking at social media information and talking to other social media mangers whom understand and see the growth behind Instagram.
to find out why this generation is very family orientated and family mind sets i can conduct a survey with matching age groups to determine the information and where they would like to see their families milestone moments and or photography needs lead them.
How big is my target market and where do they live or work?
My target market would be considered Families with children Primarily in London, Ontario. They would need to work in London, Ontario or surrounding cities are fine.
I also know I live in a agricultural rich community alot of organic home grown goods; I want to be able to find out more on how many families operate out of their business. Farms ?
Census Reports; Families information such as How many families are married with 1 kid, 2 kids, 3 + kids.
Finding out information if they live in their own home or in someone else.
I would need to find out the income levels of low income to high for the families sizes and determine a price that would accomedate accordingly.
I would like to look at the lone parent ratio and see how i can use this to help not only bring some relief to the parents but to be able to connect to this community in a understanding way as I couldn’t ever afford to professional photos of my child until I learned how to take photos. This could not only make a small difference in the community but it would make families that don’t get these precious opportunities because of financial differences a opportunity to do so.
Census Census , and Small business center may be able to help me write a list of things i should search or proper terms for these searches
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Main mode of marketing for me would be Instagram post, Facebook post Kijiji post, collaborations, connections and periodically paid advertisement through Facebook, Instagram.
What are the main modes of marketing?
Main mode of marketing for me would be Instagram post, Facebook post Kijiji post, collaborations, connections and periodically paid advertisement through Facebook, Instagram.
How does government regulation affect the industry?
How sensitive is the industry to seasons and economic cycles?
Winter may slow traffic down a little bit due to the nature of weather but with indoor studio and overall experience will make them brace the cold days and come and join our sessions days. I will need to look into this more to understand if there is anything that would effect me economically, but regardless I do not think anyone would not want photos of their child that is better quality and more of an experience then just a photo shoot.
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
According to the report, global demand for digital photography market was valued at around USD 77.66 billion in 2015 and is expected to reach approximately USD 110.79 billion in 2021, growing at a CAGR of slightly above 6.1% between 2016 and 2021 –
https://globenewswire.com/news-release/2016/12/27/901767/0/en/Global-Digital-Photography-Market-will-reach-USD-110-79-Billion-by-2021-Zion-Market-Research.html
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Arts, entertainment and recreation
library and the internet
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
-Other You Tubers
-Book review You Tubers
-Book review bloggers
-Authors
-Book publishers
-Online Polls
– Author and/or publisher websites
-Competitor blogs/YouTube channels
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
-Blogging popularity
-YouTube popularity
-New books being published
-Other blogs or YouTube book review channels
– look at book review blog statistics for blogs and for YouTube book reviewers
-Other book reviews from media sources (i.e. New York Times Bestsellers, Chapters top sellers)
How big is my target market and where do they live or work?
My target market is large because it can reach people aged 14+ world wide via blog and YouTube.
My target market is readers 14+ and live world wide. They can have any type of job from retail-entertainment.
-Online polls
-Statistics from newspapers or on business blogs
-Chapters website best sellers or best sellers in each genre.
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Google Adsense, Ads before or during Youtube videos, ads on your blog, ads placed on social media i.e. facebook ads.
What are the main modes of marketing?
Google Adsense, Ads before or during Youtube videos, ads on your blog, ads placed on social media i.e. facebook ads.
How does government regulation affect the industry?
by-laws, business licences needed, laws.
How sensitive is the industry to seasons and economic cycles?
My industry is sensitive during holidays. Especially Christmas (i.e. local theaters plays/musicals for Christmas). My industry does not suffer during any economic cycles. Everyone always needs entertainment.
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
Sales commissions in my part of the industry is dependent on how many YouTube views I get and how many blog views I get. I can make more of a profit using ads and using sponsorship’s with related companies.
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Franchise- Tim Hortons
Tim Hortons company website
https://www.timhortons.com/ca/en/corporate/franchise-ca-faq.php
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
McDonald’s, KFC, Subway Wendy’s, Pizza Hut, Dunkin’Donuts,7 eleven and Burger King.
Franchisedirect.com
https://www.franchisedirect.com/top100globalfranchises/
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
Restaurant Equipment and Technology, Service and Food Trends.
Internet
https://www.webstaurantstore.com/blog/2214/top-foodservice-trends.html
How big is my target market and where do they live or work?
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
?
What are the main modes of marketing?
?
How does government regulation affect the industry?
?
How sensitive is the industry to seasons and economic cycles?
?
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
?
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
crafts and craft shows
outdoor adventure
Paracord crafts
Brush Craft survial Product.
Libaray
friends (Gabby Morlock)
social media
internet – google
traditiion media (radio )
regional Business Centre
Ramakko’s
other outdoor adventure retaliler
Paracord suppilers
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
craft show :
craft show oraganizer
-Lynne Houl
–
–
St.Benedict’s craft show
other Braclets jewellery makers
other retailers that sells outdoor equipment.
outdoor Adventure
Mounitain Equipment Coop (MEC)
Esty
google
phone the organizers of the craft show
listen to Radio
visti stores or website
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
craft show :
more craft shows
all at the same time
Late fall early winter
Paracord craft :
Hasn’t hit sudbury just yet.
outdoor Adventure :
found it out Pintest , Esty
Ask people that know about it or just do it
How big is my target market and where do they live or work?
filled in later after persona is crated
you tube
internet
books
other people
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Online ,
What are the main modes of marketing?
Online ,
How does government regulation affect the industry?
I don’t think so
How sensitive is the industry to seasons and economic cycles?
good Season are:
Spring
Summer
Fall
not very inportant economic cycles
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
lawncare and landscaping.
online, professionals, stores, books, subscriptions.
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
-Maximum lawn care INC.
-Spring green Lawn care.
-Independent workers or companies.
websites, flyers, news articles, social media, word of mouth.
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
economy, climate, forecast/weather. city growth, city bylaws
government websites, economic charts or websites. weather/forecast application.
How big is my target market and where do they live or work?
Most of my customers would reside in suburban homes or on the fringes of the city. in the city i would expect working for business owners or other small yards.
driving around neighborhoods surveying front yards seeing where work needs to be done or at least get an idea.
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
set up a simple website, a facebook page, claim your google listing. manage your online reviews, carry business cards with you. advertise with flyers.
What are the main modes of marketing?
set up a simple website, a facebook page, claim your google listing. manage your online reviews, carry business cards with you. advertise with flyers.
How does government regulation affect the industry?
lawn care and exterior maintenance is affected in a few ways from what i see. From eco friendly pesticides to bee populations and how to be mindful with fresh water.
How sensitive is the industry to seasons and economic cycles?
Very. lawn care is typically 6 `-8 months out of the season depending on weather.
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
for labor and lawn mowing the average wage is 20/hr
ex.) if i do a quote on a mulch job i would figure out the square feet and convert it to cubic feet.
Lengh x width divided by 9 divided by 36 = cubic yards i need in mulch. i add labor hours and write a quote.
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Health and Fitness
Online or books
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Movati Athletic London North
Fitness Avenue
Bailamos Fitness & Dance Studio
Fitness Forum
Dance Steps Studio
Online
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
Technology – production of videos for clients to work at home.
Economy – the cost of Zumba class can impact the demand.
Society – whether or not there is a demand for Zumba.
Online
How big is my target market and where do they live or work?
My target market is big. Comprised mainly of students who attend Western or Fanshawe.
Online
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
The main modes for marketing would be social media. In particular, facebook and instagram.
What are the main modes of marketing?
The main modes for marketing would be social media. In particular, facebook and instagram.
How does government regulation affect the industry?
No relevant regulations found.
How sensitive is the industry to seasons and economic cycles?
Zumba can be conducted year round however, the cost of Zumba maybe impacted by the economic cycles.
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
Sales would be the key measure in the industry and the number of participants that are involved per class and not the number of classes conducted.
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
54143 – Graphic design services – Industry
541430 – Graphic design services – Canadian industry
• NAICS Website
• Graphic Designers of Canada (GDC), https://gdc.design
• RGD, https://www.rgd.ca
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
• Any business or professionals requiring marketing and promotional needs
• Media
• Design agencies
• Not for profits
• Start up businesses
Examples of business under graphic design services industry: http://www23.statcan.gc.ca/imdb/p3VD.pl?Function=getAllExample&TVD=380372&CVD=380377&CPV=541430&CST=01012017&CLV=5&MLV=5&V=336972&VST=01012017
• RGD Designer Directory , GDC Find a Designer
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
• Increased numbers of people starting their own businesses
• Rise of websites selling cheap, pre-made logos
• Amount of funding dedicated to graphic design services by a company (/economy?)
• Changes in technology
• Social media
• Programs available, price increase for industry standard programs
• Aesthetics/image importance to a brand
• GDC
• RGD
• Creative Market, Creative Review
• Books, magazines, online media
• Education – colleges/universities
How big is my target market and where do they live or work?
Small business (those without in-house graphic artist) – marketing material/banners/brochure
New business owners (requiring logo design, marketing material, web design
Non-Profit organizations (marketing material/brochures/web)
Museums/Art Galleries/Exhibit Designers – posters/flyers/web/brochure/vinyl lettering
Event Planners – posters/programs/banners
Better Business Bureau listing
Facebook event listings
Museum/Gallery web search – internet/tourism london/london event listings/
Google search for event planners
Pillar Non Profit Network
Ontario Museum Assoc. Website
London Economic Business Development Directory
Local trade show listings – event listings
London Small Business Centre
London Small Business magazine
Community Service Organizations
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Social media, digital, print, guerrilla marketing
What are the main modes of marketing?
Social media, digital, print, guerrilla marketing
How does government regulation affect the industry?
There is no regulation from the government in the graphic design industry. This makes distinguishing between a skilled, trained designer and an uneducated designer difficult.
How sensitive is the industry to seasons and economic cycles?
• Advertising boom during holidays, seasons, and special events
• Advertising budget can double for Christmas holiday season
• $4.5 million for a 30 second ad during the super bowl
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Online Learning
Online, networking, books, etc.
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Ingrid Arna, Molly Kubes, Nicole Hemmer.
Online, websites, interviews, videos.
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
Technology- digital marketing
Rise in interest in spirituality, health, and wellness.
Change in education and learning.
Internet resources.
How big is my target market and where do they live or work?
They live all around the world, particularly in the West. With the internet, the industry is large.
Online analytical tools.
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
digital marketing and content marketing
What are the main modes of marketing?
digital marketing and content marketing
How does government regulation affect the industry?
Privacy policies and technology policies would impact the industry, as well as, regulation on health and wellness services.
How sensitive is the industry to seasons and economic cycles?
I am unsure at this time.
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
Will need to find a breakdown of this with more market research.
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Towing Vehicle Transportation
Road side assistant
motor vehicle towing
Online Research
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Ross Towing
low price towing
charterhouse towing
quality towing
ohara towing
k&k towing
Online and secondary reasearch phone / interview
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
cvor safety standards
annual inspections
mto websites
How big is my target market and where do they live or work?
my target market is people who drive vehicles work in and around london and dont have road side assistant or caa
own auto shops
own dealerships
noticing the amount of vehicles on the road
how busy auto shops are
accidents
how many people are stuck on the side of the road or stuck
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
word of mouth
online
business cards
signs
What are the main modes of marketing?
word of mouth
online
business cards
signs
How does government regulation affect the industry?
annual safeties
cvor
licences plate weights
rgvwr
insurance for tow box and truck liability
How sensitive is the industry to seasons and economic cycles?
winter is higher rates as vehicle batteries fail and vehicles get stuck or off road
summer is higher as traveling rates go up increased for tire wear and repairs
spring/fall are unpredictable how ever people like to clean up in these times increasing scrap vehicle removal
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
average profit margins for towing is
59,900
net profits range from
17.3k-146.8k
expenses for my entry level in the low 25% will be roughly
26,600
this will include repairs insurance licencing fuel costs and all paper work associated with this business
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
audio production and engineering
the internet
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
other recording studio owners, engineers, producers, artists, managers,
the internet
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
various home studios being put together by local artists
the internet, searching throughout the city, word of mouth.
How big is my target market and where do they live or work?
The target market is small, and mostly based in downtown Sudbury
social media
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
the internet, radio and television
What are the main modes of marketing?
the internet, radio and television
How does government regulation affect the industry?
There was tax that artists from outside of Canada had to pay to insure they wern’t stealing work from artists out of Canada. Though that tax has been lifted, there are still possible issues with artists from outside of the country making it over the border and into Canada.
How sensitive is the industry to seasons and economic cycles?
Once the economy slows, the revenue of the Canadian music industry does as well.
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
Sales commissions were up to 55.5 million
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Food Delivery Service
Google business that are local or corporate ones that cover cities nation or worldwide.
Or call around local restaurants and see who they use if they don’t offer an in house one.
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Restaurants
Delivery Services
Google or phone book and call
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
Innovations to make it easier for the customer to order.
Research what restaurants and delivery companies are doing. Maybe attempt to order from companies and find out how their process works
How big is my target market and where do they live or work?
Any restaurant and any customer that would doesn’t want to cook or leave the house to pick up their food or eat out.
Ask people who work for said companies or ask the restaurants.
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Radio, Tv, social media, online advertising.
What are the main modes of marketing?
Radio, Tv, social media, online advertising.
How does government regulation affect the industry?
https://www2.health.vic.gov.au/public-health/food-safety/food-businesses/food-how-to-keep-it-safe/food-business-home-delivery-guide
How sensitive is the industry to seasons and economic cycles?
Minor sensitivity to seasons, Holidays or weekends are peak and normal week days away from any occasions are the lows. Also the very end or the beginning of a month is a peak for anyone on disability or OW, it could be a usual non busy Tuesday or Monday but if it’s around that time of month when the low income residence have money I could be seeing a really busy night.
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
All depending of the size of the company. It’s difficult to assess but I we base it off my company. Every driver working full force will do about 15 deliveries in a day within a 5 hour period. The driver makes 90$ for his delivery fairs and roughly 45 or more in tips while the company makes about 45 dollars on his services. The driver is happy and the company made 45$ on that one driver while doing nothing except providing an approximate 450$ cash flow, give or take. Driver pays his own gas, insurance, vehicle maintenance and food during his shift. So company fees are use of debit machine and banking fees. That will add up to about 1 320$. The driver makes about 16,200 for the company in a year and about 48 600 for himself. This mind you is if he works 360 days in a 365 day calendar. Should the driver only work 5 days a week he will make around 35 thousand. A small one driver company will make about 13 000 $ per driver a year while the driver makes a good living.
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Self Development
Career Advice
Social Entrepreneurship Education
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
https://www.jesseelder.com/
https://projectlifemastery.com/
https://www.richdad.com/
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
Entrepreneurship
Growth in Social Causes
Growth in the Online education model
Financial unrest
Distraction Epidemic
Debt Culture
Expansion of desires
How big is my target market and where do they live or work?
I know there are at least a million people in my target. And maybe at most 100 million people.
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Online advertising.
Direct response.
Referrals.
What are the main modes of marketing?
Online advertising.
Direct response.
Referrals.
How does government regulation affect the industry?
How sensitive is the industry to seasons and economic cycles?
Very sensitive, Both booms and busts can be great for sales. But the sales copy will have to change significantly.
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Photography
Through INstagram
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
Social, Economic
I can go onto the housing market and wedding vendor websites
How big is my target market and where do they live or work?
My target market is couples and families.
Family oriented magazines and wedding related expos and maazines
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Instagram, wedding expos, and wedding magazines
What are the main modes of marketing?
Instagram, wedding expos, and wedding magazines
How does government regulation affect the industry?
In terms of taxes and housing markets
How sensitive is the industry to seasons and economic cycles?
Very
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
sales and commissions
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Limited service eating place, coffee shop
Naics, Coffee Association of Canada, Statista
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Andy’s coffee shop, Karen’s, Ed’s Family restaurant, Other Half Cafe, Hillside Variety… flannagan food services regularly delivers.
Stop rest supply, Wikwemikong Development commision. Members of the community.
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
Organic, specialty coffee, local, environment, fair trade, debit/credit, increased online activity, Single Serve coffee machine/pods, marijuana legalization, job markets,
stats can, coffee association of canada, wiky.net
How big is my target market and where do they live or work?
working/commuters
345-490 working/worked
270 commute within
40 on island
10 further
stats can.
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
social media, i see a lot of billboards and commercials for larger places(tims Mcdonalds), word of mouth seems to be how i discover less known coffee shops.
What are the main modes of marketing?
social media, i see a lot of billboards and commercials for larger places(tims Mcdonalds), word of mouth seems to be how i discover less known coffee shops.
How does government regulation affect the industry?
How sensitive is the industry to seasons and economic cycles?
Coffee is a daily necessity, changing of seasons does little to change that, though perhaps people are inclined to consume hot beverage options in winter over cold option more likely to be consumed in summer.
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
60 to 65 percent of prime costs go to labor
Food and beverage costs average 28 to 35 percent of total sales
Regular coffee drinks have an average margin of 15 to 20 percent, and specialty coffee drinks have an average margin of 12 to 18 percent
With a higher percentage for any food you serve, you should still be able to keep food costs below 25 percent, leaving more room for labor while remaining profitable.
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Visual Artist, Landscape Artist
Online, Galleries, Conversing with other Artists
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Other Artists on Instagram
Other Artists selling on eBay and art distribution websites like Saatchiart.com
Artists selling in Galleries
Artists selling E-commerce good online (redbubble, society6, threadless, etcetera)
Local Galleries
Art magazines
Online research
Speaking to other artists in my niche
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
1. Bold and rebellious Art – Artists trying new things, memorable content.
2. Nostalgic Flashbacks – Leveraging fond memories of aesthetics from past decades works depending on target audience. Artists throwing in palettes patterns and fonts with a modern twist
3. Notable Styles – Artists interpreting famous past artist styles, redefining and incorporating them into their work.
4. Interactive Art – Getting the viewer involved with dynamic and interactive art installations
5. Minimalistic work – including elements that contribute deeper meanings using composition to trigger thought and consideration. Not always what it seems at first glance but inspires discussion.
6. Environmental Awareness – New wave of artists raising awareness for the state of the world to inspire change. Research shows 9 out of 10 millennials would switch brands to one associated with a cause.
7. Instagram Famous – Successful instagram artists recieving new and increasing recognition from industries. It is becoming a valid and profitable way to get clients.
8. Online Sales – The online art market is increasing, with more online sales than every before and more people buying artwork online.
Where Can I Find Out About It?
Surveys at public locations where it is permitted. Online research, in person interviews.
How big is my target market and where do they live or work?
It’s nearly impossible to determine this with the art market because art is highly subjective and composed of numerouse trends, customer tastes, profiles and venues for sales. I can say the market is Wide, very large and there are hundreds if not hundreds of thousands potential customers or varying ages and demographics.
Online Research, and surveys asking what kind of art they buy, and to share their age and city of residence.
Surveys at public locations if permitted asking the same questions.
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
I’ve had difficulty getting a concrete answer to this question but I estimate the main mode of marketing is through Art magazines and through online advertisements.
According to https://www.google.com/amp/s/www.sixandflow.com/marketing-blog/six-trends-in-marketing-for-art-galleries-in-2018%3fhs_amp=true
Some art marketing trends are as follows:
1. Live Video: Artists creating Live Video feeds to encourage customer/follower engagement. A dynamic and transparent approach that offers relatability and follower interaction.
2. Interactive Content : Examples
– Interactive surveys/questionares that ask customer preferences/tastes and lead them to fitting artists works based on their results.
– Social Media polls, asking followers their favorite artists/pieces, or to vote on an artist’s next subject or piece to be created.
3. Influencer Marketing : Building real relationship with influencial artists online or through industries such as galleries or magazines, and asking them to promote your work
4. Mobile Video: Creating engaging and compelling video clips, displayed on various social media platforms. (Examples of subject matter could include interviews of you with customers or influencers, a day in the life, new projects or ideas)
5. Virtual Reality : Using virtual reality technology which is new and emerging to offer customers a more dynamic, real life viewing experience when consuming content or work online.
6. Personalization: Personalizing emails or advertisments to specific customers based on their previous/recent purchases or interests.
What are the main modes of marketing?
I’ve had difficulty getting a concrete answer to this question but I estimate the main mode of marketing is through Art magazines and through online advertisements.
According to https://www.google.com/amp/s/www.sixandflow.com/marketing-blog/six-trends-in-marketing-for-art-galleries-in-2018%3fhs_amp=true
Some art marketing trends are as follows:
1. Live Video: Artists creating Live Video feeds to encourage customer/follower engagement. A dynamic and transparent approach that offers relatability and follower interaction.
2. Interactive Content : Examples
– Interactive surveys/questionares that ask customer preferences/tastes and lead them to fitting artists works based on their results.
– Social Media polls, asking followers their favorite artists/pieces, or to vote on an artist’s next subject or piece to be created.
3. Influencer Marketing : Building real relationship with influencial artists online or through industries such as galleries or magazines, and asking them to promote your work
4. Mobile Video: Creating engaging and compelling video clips, displayed on various social media platforms. (Examples of subject matter could include interviews of you with customers or influencers, a day in the life, new projects or ideas)
5. Virtual Reality : Using virtual reality technology which is new and emerging to offer customers a more dynamic, real life viewing experience when consuming content or work online.
6. Personalization: Personalizing emails or advertisments to specific customers based on their previous/recent purchases or interests.
How does government regulation affect the industry?
The art market is relatively unregulated, however some countries are considered enforcing new regulations some which are likely needed. Besides copyright laws small business are also required to have the necessary permits.
How sensitive is the industry to seasons and economic cycles?
According to an online website, global warming may have an impact on the art market, due to the statistics showing sales decreased during extreme cold and warm weather. Sales highest in sprint and fall, on sunny days, according to the data.
One study showed people’s perceptions of colour changes depending on the seasons, due to the abundance of certain colours in their environment. (blue/white in winter, green in summer and orange/red in fall) this could work to my advantage or disadvantage if I study this further and understand it.
The art industry is an integral part of the economy and actually aids in sustaining it’s growth
“Those communities that are richest in their artistic tradition are also those that are the most progressive in their economic performance and most resilient and secure in their economic structure.” – John Kenneth Galbraith, economist
A depression might influence the industry as follows:
“When the stock market crashed in 1929, the world fell into an era of crippling uncertainty. To combat the devastating economic meltdown that followed, U.S. President Franklin D. Roosevelt fiercely championed the arts. Today, as we find ourselves submerged in similar unease, history reminds us that art remains an unexpected ally.” -https://theculturetrip.com/north-america/usa/articles/art-great-depression/
According to this site listed above, the art market was used to rebuild the economy in the United States during the depression and thus could technically be used the same way if it occured again. Because my art raises awareness on environmental issues it could be even more helpful if it was due to climate change (let’s hope it never comes to that.)
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
Customer Behavior:
– Strong relationships between artist and buyer
– Content overload, customers can be easily distracted, noticing valuable content rather than only products, spending typically 10 seconds on your site and 97% not returning (according to google search result)
– People highly engaged with email inboxes, some will give emails if asked. Mailing lists reduces number of clicks and decisions customers have to make.
– People buy from people/businesses they trust
– People make decisions from emotion rather than just value
– Behaviors of potential buyers and customers hard to predict.
Aquisitions or Devestitures?
Acquisitions are the core of the market, however a portion will acquire art as an investment to resell at a higher value.
Other Products and Services Customer may Want/Need:
– Functionality: Product and service needs to functional the way customer needs in order to solve their problems or desire.
– Price: Varies by budget and income.
– Convenience: Product or Service needs to be a convenient solution to need your customers are trying to meet.
– Experience: The experience Using Product or Service needs to be user friendly, ergonomic and streamlined.
Costumer Service: you need to be reachable to customers and be available for communication.
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Education (private, language); Tourism
IBIS World; StatsCAN; Languages Canada; Google search
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
1. English/Language schools in Ottawa (ABCE; Geos; Interlangues; CLLC; Berlitz; English Plus Training; Education Permanente; National School (Camps); Graybridge Malcom; Step By Step Proficiency; Destination Canada; ADE; Culture Works)
2. Professional Education Institutions in Ottawa (Algonquin College; University of Ottawa; Carleton U?)
3. Group Tour companies in Ottawa
4. Language software (websites, apps or other tech).
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
Society
– Increasing tourism trend in Ottawa leading to Canada 150 & projected beyond?
– High season for summer (June to September); Shoulder season May/October; Low season November to March *
– Diversity of cultures/ethnicities in Canada
– Safety reports in Ottawa
Technology
– Online learning platforms and independent study is a huge market competitor (low cost high demand / easily accessible)
– Video and social media generation, increasing use
Environment
– Challenges faced with winter weather in Canada? (low season November to March*) (Cost of winter clothing?)
– Growing demand for natural/eco-tourism? Canada’s natural parks and nature tourism as the world becomes more urbanized/populated?
–
Economy
– English (American / British) companies expanding into non-English countries
– Improving or decreasing economic conditions in countries which would be interested in visiting Canada
– Cost of flights / fuel / travel increasing
– Cost of accommodations in Ottawa increasing
Politics
– Political conditions and laws in United States / feeling of wanting to visit or travel to the US (might want to come to Canada more now)
– Political relationships between Canada/China, between Canada/Saudi Arabia
– Each country’s viewpoint on marijuana (legalized in Canada)
News,
international friends stories/surveys,
international bloggers stories,
surveys to secondary connections in a variety of countries,
cost research online
statistic reports (StatsCAN, Languages Canada etc.)
How big is my target market and where do they live or work?
Big – global. Focus on top 10 tourist countries (found on StatsCAN & Langauges Canada)
1. China
2. France
3. Germany
4. Mexico
5. India
6. Japan
7. South Korea
8. Brazil
9. (Hong Kong, Taiwan)
10. (Italy, Netherlands, Swizerland)
Work
A) In any middle-income job that allows enough expendable income for travel; interested in outdoors/environment and continued travel to other countries (need English for Travel);
B) In international companies or English-founded companies that expanded to their home – require English for higher level meetings or promotions
Research international companies and where they establish overseas (e.g. Phillips and Siemens are tech companies that are established in Brazil/South and Central America)
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Agents / school fairs in other countries; Social Media / Online / Website & CRM; positive reviews/feedback/word of mout from students
What are the main modes of marketing?
Agents / school fairs in other countries; Social Media / Online / Website & CRM; positive reviews/feedback/word of mout from students
How does government regulation affect the industry?
1. Regulation on providing a study visa; limitation on tourist visa is usually 6 months, evaluated on an individual basis
How sensitive is the industry to seasons and economic cycles?
3rd quarter (mid-June to mid-September) makes the most profit by almost double (low season in winter)
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
Promise to come back to this one.
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
GIK
NOT FOR PROFIT
The RRCRC website
https://www.crcrr.org/fr/programmes/gifts-in-kind-programme-de-dons-en-nature
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
GIK -France
http://catalogue.adnfrance.org/178-jouets
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
How big is my target market and where do they live or work?
the whole city of ottawa
individuals
businesses
GOV of Canada..ect.
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
What are the main modes of marketing?
How does government regulation affect the industry?
by cutting grants
How sensitive is the industry to seasons and economic cycles?
we can work all year round
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Media
Arts
Culture
Internet, library, networking , creative hubs across the city
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Centre for Social Innovation (CSI, https://socialinnovation.org/)
Free (http://thisisfr.ee/contact)
Vocal Fry Studios (https://www.vocalfrystudios.com/#)
Toronto Public Library
Artscape (https://www.artscape.ca/event/artscape-launchpads-creative-business-design-workshop/)
Artscape Daniels Launchpad (https://artscapedanielslaunchpad.com/)
Hxouse (https://hxouse.com/)
Oasis Skateboard Factory (OSF, http://oasisskateboardfactory.blogspot.com/)
NaNoWriMo (https://www.nanowrimo.org/)
Blogs, their websites
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
How big is my target market and where do they live or work?
My target market is a-risk youth. At the moment in Toronto and the GTA.
In the future, across the world.
Organizations (non-profits, government owned projects and organizations, etc.)
Online
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
What are the main modes of marketing?
How does government regulation affect the industry?
How sensitive is the industry to seasons and economic cycles?
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Retail trade
NAICs
Business and Industry
Speaking to shop owners I know personally
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Nepal Handcrafts
Tree of Life
That new shop on durham
Friendship center N’Swakamok
Shikagimikwe Health Center
Ibead
Leather worker in lively
and hundreds of people running tables at events
Speaking with the community and other organizations like N’swakamok
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
The thirst for first nations cultures grows with every passing year
Warmer weathers means longer growing seasons for herbs and leather tanners
A lot of culture shops running closing down leaves little in the way of competition
Open avenues like cultural centers looking to reach out and share teachings
From the community around me
Contacting other organizations further south to follow trends I’m not seeing locally that could impact the north
How big is my target market and where do they live or work?
My target market is spread out and large, however operated under strict income and lower resources
Also the youth that continue to grow in numbers thirsty for knowledge and curiousity of the land they tread
SACY
NISA
N’SWakamok
Shikagaminkwe
Citizens
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Radio, word of mouth, existing, talking to people, business cards
What are the main modes of marketing?
Radio, word of mouth, existing, talking to people, business cards
How does government regulation affect the industry?
What is and isn’t allowed to be sold, licenses needed, trade
How sensitive is the industry to seasons and economic cycles?
Very, `harsher months yield less flow when no one wants to be out of the house, and a lot of trades workers are off for winter sseasons so less of an income. Economy shifts affects trades, deciding how much you want to charge, and if there is a community wide laay-off no one has an income to come in
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
EDUCATION SECTOR
Ministry of Health and Long Term Care
Ministry of Children and Youth Services
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Ministry of Health and Long Term Care
Ministry of Children and Youth Services
mental health services:
in Ontario are CMHO, CHEO and Connex Ontario
in Sudbury are CFC, CCN, CMHA, SKHC
Places Youth Frequent:
SACY
BBBF
YMCA (YJC program)
SCHOOLS
online
in person
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
SOCIAL-
There are always children being born
It is mandatory for young people to attend school
Most religions aren’t against mental well being
TECHNOLOGICAL-
Staying up-to-date with programs like power point to prepare presentations.
Staying up-to-date with online marketing tools, running a website.
Cloud storage, for online documentation.
ECONOMIC-
Funding is being cut for Child and Youth Work positions withen the schools so there will be a need.
ECOLOGICAL-
I don’t want to hurt the trees by printing documents repeatedly,so storing it on an accessible online cloud.
POLITICAL-
Have the paperwork to prove I am credible to provide services to youth. Criminal Record Check, ASSIST, First Aid etc.
online?
How big is my target market and where do they live or work?
Greater Sudbury in 2016
8 485, 10-14 year olds
9 455, 15-19 year olds
So lots of potential customers.
They go to school or attend local programs.
CENSUS
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
?
What are the main modes of marketing?
?
How does government regulation affect the industry?
?
How sensitive is the industry to seasons and economic cycles?
?
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
?
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Accommodation and food services; Limited-service restaurant
Online, word-of-mouth, reference books.
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Cafes, restaurants, snack and non-alcoholic beverage bars, bakeries, grocery stores, publications, blogs, social media influencers, government regulators.
Online, in-person, phone, word-of-mouth, reference books and documents.
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
-increase in specialty dessert shops/products
-increase in popularity of Asian desserts
-globalization and popularity of Asian culture in the western world/ marketplace
-economic downturn and instability
-increased demand for health conscious foods
-increasing population of Edmonton
Online (blogs, articles, reference documents, social media, etc.), in-person, phone, word-of-mouth, reference books.
How big is my target market and where do they live or work?
(198,119/ 899,447)= 0.22
According to Edmonton 2016 census my target market is 22% of the city’s population. They city-wide Edmonton residents and would most likely have average to above income jobs.
Online, word-of-mouth, reference books.
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Print and physical ads (billboards, signs, bus ads, etc), word-of-mouth, publications and blogs, online (search engines, website, etc.)
What are the main modes of marketing?
Print and physical ads (billboards, signs, bus ads, etc), word-of-mouth, publications and blogs, online (search engines, website, etc.)
How does government regulation affect the industry?
Small business taxation affects profits, food and health and safety regulations affect procedure.
How sensitive is the industry to seasons and economic cycles?
Less overall sales during winter, more sales during summer. During economic downturn people have less income to spend on eating out, leading to less sales.
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
Customer satisfactions, customer return rate, average profit margin, cost and sourcing of food ingredients, health and food safety measures (health inspection ratings), food handling certification, cost of store (rent.lease, or ownership), cost of food preparation equipment, environmentally friendly packaging.
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Clothing and Clothing Accessories Stores – 448
(Or Costume Clothing Design, or just Clothing Design ??)
Hours of online research has proven to be the most useful. Articles, reviews and lengthy write ups about the integrity of many online shops (especially, when it comes to the tricky parts of cultural appropriation within the online costume design industry..) are all important for me to review, and deeply consider. I do not wish to be exactly like everybody else. I need to find ways to provide a change on these topics, or issues consumers in today’s society may have.
By searching keywords, and reviewing customer feedback, I have been lead back to many of the leading companies in rave wear that I already knew of.
* Will need to dig deeper to find more analytical information, like revenue of sales and non-purchasing customer views.
The State Of Fashion is a great starting place for this years statistics, basic analytics and personalized surveys for a generalization on the fashion industry.
(“The State of Fashion is now the largest and most authoritative overview of the industry, surveying more than 275 global fashion executives (approximately 30 percent more than last year) and interviewing thought leaders and pioneers.”
https://www.mckinsey.com/industries/retail/our-insights/the-state-of-fashion-2019-a-year-of-awakening – By Imran Amed, Anita Balchandani, Marco Beltrami, Achim Berg, Saskia Hedrich, and Felix Rölkens )
– https://www.statista.com/outlook/244/100/fashion/worldwide
– https://www.ic.gc.ca/app/scr/app/cis/summary-sommaire/54149
– https://strategis.ic.gc.ca/app/scr/app/cis/summary-sommaire/448
– http://www23.statcan.gc.ca/imdb/p3VD.pl?CLV=5&CPV=541490&CST=01012017&CVD=380377&Function=getAllExample&MLV=5&TVD=380372&V=336973&VST=01012017
– https://fashionunited.com/global-fashion-industry-statistics/
–
https://www.shopify.com/enterprise/ecommerce-fashion-industry
– https://cdn.shopify.com/s/files/1/0898/4708/files/Fashion_Apparel_Industry_Report_Oct2018.pdf?5090634583332979364
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Festival/Event Attendees
Farmer’s Markets, or other specified art markets.
Alternative Business Clothing Stores (i.e; Rave Apparel Stores, Head shops, Local Erotic Paraphernalia Stores, Costume Shops, Record Shops..
..to be continued.)
Online may be the better option again, as many of these companies will be reviewed in depth from a variety of sources.
There are some known alternative magazines, and companies that are leading in this field and can be used as examples for what demographics are most interested.
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
EDM & Pop Music Culture/Festivals, Social Media Influencers, Many Fashion Industries (mainly alternative, although that is becoming more mainstream rapidly. There is already impact happening in my subindustry.)
Online research will be the best for that, as many of these events have large social followings due to all the influencers already the aforementioned industries.
If there are influencers, there is sure to be online threads/reviews/dialog surrounding the companies/industry.
Known magazines, or catalogs could be a place to research what people are seeing as ideal fashion, although modern fashion companies will focus on the accessibility of sustainable, or alternative wear, more than some of the colonial/conservative companies that have been leading until the current millennia.
How big is my target market and where do they live or work?
My audience is fortunately large, and they live/work among us.
Researching the influx of EDM events, legal or illegal, and their impact on society as a whole.
There are many studies, done in CAN/EU/US, on these events, and on just how many categorized groups of humans in society come together for them.
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Advertisement is collectively spread through social media marketers, sustainability features/integrity, and by spreading as much imagery as possibly through paid advertisement options. (i.e; billboards, commercials, features in magazines, on celebrities and/or other influential persons.)
What are the main modes of marketing?
Advertisement is collectively spread through social media marketers, sustainability features/integrity, and by spreading as much imagery as possibly through paid advertisement options. (i.e; billboards, commercials, features in magazines, on celebrities and/or other influential persons.)
How does government regulation affect the industry?
The fashion industry is required to disclose the materials used in their creations.
Creating labeling rules that includes the maintenance requirements of different garments.
Certain materials can be toxic,
How sensitive is the industry to seasons and economic cycles?
“Last year, more than 1,875 fashion retailers shut down. This year, projections reported by WWD place the number at just under 10,000, “up 53 percent from the number of doors that went dark amidst the Great Recession in 2008.”
– https://fashionunited.com/global-fashion-industry-statistics/
The fashion industry is sensitive to economic cycles, and moves in step with them.
Prospering in times of economic growth, and remaining stagnate in times of recession.
Fashion seasons begin, and end in waves. The fact that people need different wear for seasons, and are constantly wearing and tearing their clothes out, provides a constant need for new items.
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
I have created a small scope into what researchers are focusing on:
Ecommerce is specifically expected to rise:
“Driving this growth are four notable opportunities:
Expanding global markets outside the West
Increasing online access and smartphone penetration
Emerging worldwide middle-classes with disposable income
Innovating technologies to create experiential ecommerce
Fashion consumers will also have more buying power, as the number of potential customers is projected to grow to more than 1.2 billion by 2020. The good news for fashion is that the majority of these new consumers are within the 16 to 24 and 25 to 34 age groups.
The biggest threats to established brands include the:
• Death of brand loyalty due to market fragmentation
• Cost of combating online return rates as high as 50%
• Fast fashion’s ability to create and release styles on-demand
• Pressure from consumers to use ethically sourced, and green manufacturing materials.”
– https://www.shopify.com/enterprise/ecommerce-fashion-industry
“The segment Clothing Accessories & Other Clothes accounted for 12% of the Apparel revenue in 2018. The worldwide revenue of US$215 billion in 2018 is expected to increase to US$283 billion by 2023. The upswing in online shopping and the continuing expansion of major textile chains lead to an increasing pressure on price levels in an ever-growing total market, which is just one explanation for its steady growth.”
– https://www.statista.com/study/48861/apparel-report-clothing-accessories-and-other-clothes/
“…one third of all online purchases are
returned — forward-thinking leaders must aggressively work to reverse this trend.”
– https://cdn.shopify.com/s/files/1/0898/4708/files/Fashion_Apparel_Industry_Report_Oct2018.pdf?5090634583332979364
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Secondary rock breaking
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
rollings blasting, fraser drill and blast, muskoka drilling and blasting
Internet
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
government and city regulations, environmental agencies
Internet.
How big is my target market and where do they live or work?
The target market is home owners that have rock in or around the house.
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Internet
What are the main modes of marketing?
Internet
How does government regulation affect the industry?
Potential regulation requiring a blasting license for operators in the future. City regulations on Site alterations.
How sensitive is the industry to seasons and economic cycles?
we can still work in the winter, it will just cost more to remove the snow and make the work achievable. It is harder to compact soils in the winter. As per economic cycles, yes. Our services are somewhat costly.
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
My industry type is; cosmetic Spa
My industry name is: Spa
I can find out about them from other spas, online spas, and from makeup artists.
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
All potential players are; Hand and Stone Message and Facial spa, Skinprovement – Medi Spa & Laser Clinic.
Online and in store
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
Trends that impact my industry are; The use of organic and natural products – 12 %
Increasing use of alternative treatments and therapies, such as Ayurvedic therapies, reiki, energy work and salt therapy – 11%
Stress management, including practices such as mindfulness and meditation, and “the incorporation of approaches such as lifestyle coaching into the work of the spa”– 8%
Trends around making use of technology and adapting to e-commerce … “creating new business demands such as online booking, increasing their use of social media and online promotion and marketing” – 8%
Customization and personalization of services to the individual needs of clients – 7%
Skincare related trends including “Advanced/results oriented skincare treatment” – 7%
Medical and healthcare trends, “often linked to increased demand for medical spa treatments or services” – 6%
How big is my target market and where do they live or work?
My target market is pretty big because; I have an in-store plat-form but also a mobile setting.
Online, in-store, and in person
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
There are different ways to do this, but major strategies include using loyalty programs, special events, optimized websites, and social media to promote engagement. When used consistently and creatively, spa marketing tactics can lead to expanded business, greater brand awareness, and more client referrals.
What are the main modes of marketing?
There are different ways to do this, but major strategies include using loyalty programs, special events, optimized websites, and social media to promote engagement. When used consistently and creatively, spa marketing tactics can lead to expanded business, greater brand awareness, and more client referrals.
How does government regulation affect the industry?
Beauty salons, which provide esthetic services like manicures and pedicures, makeup applications, facials and skin treatments, hair removal or any combination of these services.
Hair salons, which provide hair cutting and styling services.
Day spas, which promote relaxation and health by offering personal care services such as massage, aromatherapy and other therapeutic treatments.
Personal care services, such as esthetics and tanning salons.
How sensitive is the industry to seasons and economic cycles?
A cyclical company is likely to experience wider-than-average fluctuations in demand, high demand in economic expansion and low demand in economic contraction, and may be subject to greater-than-average profit variability related to high operating leverage. Non-cyclical companies produce goods or services for which demand remains relatively stable throughout the business cycle.
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
What are KPIs?
KPI stands for Key Performance Indicator.
KPIs basically measure your spa’s performance.
They help to evaluate the success of your spa in a variety of activities.
What is success in the service industry and particularly in Spas?
Ok, if KPIs help to evaluate the spa’s success, what is success then?
Simplified we can define success as the achievement of operational and strategical goals. For example a certain level of revenue increase, customer satisfaction (click to read more about guest satisfaction here), percentage of complaints, achieving market leadership etc.
Spa businesses are complex creatures
People deal with people.
That is difficult as such.
Above, quality and features of services cannot easily be measured.
And new market entrants and substitute offers can take away slices of the market pie.
Understanding the business in great detail helps in achieving operational goals and to provide excellent service that leads to sustainable and competitive business.
How to choose the right KPIs?
Choosing the right KPIs strongly depends on what is important to the organisation.
You may say “..at the end, the only important thing is revenue…”.
Yes, buuuut….
I think revenue is an important result, not a goal!
Goals should rather sound like this:
“Increase guest satisfaction by x percent”
“Shift ratio between new customer and repeat customer by x percent”
“Improve occupancy by …”
“Lower costs by …”
“Improve staff moral…” etc.
Because all those will result in better revenue.
Yet we can see that those goals and their related KPI can have very different sources. What is important to the spa manager may differ from what is important to controlling, or executive management when thinking about investments.
Spa Management KPIs
Despite potential conflicts of interest, every spa manager needs to understand their most common operational KPIs.
You can retrieve some of your KPIs from your Spa Software in your ‘report’ menu.
Let me list a few Spa KPIs today and tell you why the spa manager needs to monitor them. This can happen on a daily, monthly, quarterly, or annual basis or any time frame you wish.
Spa Occupancy
Is also called ‘treatment room occupancy’ or simply ‘general productivity’.
It tells us how busy we are.
total number of treatment hours (TH) divided by total number of available treatment hours (ATH)
Average Treatment Rate (ATR)
Sometimes, it may occur that the spa is very busy and everything goes well Every therapist and beautician is booked. However at the end of the month or year, the general performance of the spa does not look favourable. How can this happen?
Just think about the many different prices that spa offers have:
a waxing of 15 min for 20 Euros, a massage of 60 min for 95 Euros, a facial of 80 min for 160 Euros. If you were to calculate a minute price (which we do not really do, we like to stick to hours), we understand the great differences. So you will achieve a very different outcome if you sold only waxing for an entire morning, versus facials only for the same time frame. Ideally we would always try and sell the most profitable treatment (which is not necessarily the one that achieves the highest price!) only. But of course, we sell a mix of treatments and rates which changes on a daily basis. And the ATR tells us which it is.
total treatment revenue in a given time period (divided by) total number of treatments performed in same period
Average Treatment Time
We sell time in spas, and any drastic changes in average treatment time could negatively impact RevPATH and occupancy rates. That is why I consider this spa key performance indicator pretty important.
Total number of treatment hours sold / Total number of treatments sold
We need to keep an eye on average treatment time when designing or re-designing a Spa Treatment Menu.
Repeat Guest Ratio
Tracking the number of guests that return to the spa gives us valuable information on how engaged guests are with the brand.
Total number of repeat guests / Total number of guests that visited the spa.
Hotel Guest Capture Rate (for Hotel Spas)
Tells us how many of the hotel guests have patronised the spa.
Industry benchmark is somewhere between 15 to 40% for resort areas, and about 5-7% in urban Hotel Spas.
External Guest Ratio (for Hotel Spas or Membership Spas)
The split of external versus internal clients is particularly important for a hotel spa that relies on local clients to sustain their business during off season. A helpful way of binding external guests to the Spa are Spa Memberships.
Total number of external (non-hotel) guests / Total number of guests that visited the spa
Retail Sales
Retail sales is measured in percentage of treatment revenue.
If you want to achieve for example 20%, you need to sell retail worth 20 Euros for every 100 Euros treatment revenue.
And why is this important? Because we have fixed capacities in spas, usually limited by the number of treatment rooms available, or service provider.
One way of stretching revenue streams once you have full occupancy is retail.
My KPI table
Have you signed up for my newsletter yet? Then you have received my surprise and free KPI spreadsheet for your convenience.
Confused about all the numbers? No worries, just drop me an email and I am happy to shed more light on this. I am here, you just need to get in touch.
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Educational support services
Other business support services
Professional employer organizations
Social Advocacy Organizations – 81331
Non-NAICS names:
Training, Consulting, Facilitation
Researching online
Interviewing people who already have these jobs
Reading a book
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Accessibility Consultants Association of Ontario
Accessibility Ontario
AccessAbility Advantage
Access (SCS) Consulting Services
Rick Hansen Foundation
We Hate Stairs
New Wave Accessible Design Consulting
CBI Consultants
Online
Interviews through email or phone
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
Most people in their lifetime will have a disability
Accessibility for Ontarians with Disabilities Act, 2005
The Accessible Canada Act (Bill C-81)
Granting agencies
Online
How big is my target market and where do they live or work?
Any business and non-profit in BC – BC has a total of 8,200 large businesses
Online
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Consulting seems to be word of mouth, networking, and websites – only a few have social media.
What are the main modes of marketing?
Consulting seems to be word of mouth, networking, and websites – only a few have social media.
How does government regulation affect the industry?
No, not yet, but they probably will one day.
How sensitive is the industry to seasons and economic cycles?
N/A
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
N/A
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Music
Naics
Statistics Canada
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Tom Lee
Long & McQuade
Other indie recording studio owners in victoria
Searching google for music industry companies in Victoria
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
Music scene is not as big in victoria
More people are choosing to record themselves
rather than paying someone to do it
Statistics Canada
Not sure how to find about how
total industry sales in the industry.
Found out some things in Music BC : https://musiccanada.com/wp-content/uploads/2016/02/BCs-Music-Sector-From-Adversity-to-Opportunity.pdf
Independent Music Canada : https://cimamusic.ca/advocacy/canadas-independent-music-industry
How big is my target market and where do they live or work?
It is medium sized (I would say around 20% of those on the island would play music) – Would have to double check.
They live in Victoria BC near the downtown area.
Statistics Canada
Researching about the music community here in Victoria
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Various media.
Social media.
Tv, Magazines.
What are the main modes of marketing?
Various media.
Social media.
Tv, Magazines.
How does government regulation affect the industry?
Some grants are available to only musicians in
certain regions of Canada (they have had to
have resided in a location for at least ‘x’ amount
of time).
How sensitive is the industry to seasons and economic cycles?
Digital music is gaining speed,
whereas physical formats are no longer so sought after.
https://www.careersinmusic.com/music-industry-revenue
Economic cycles don’t impact the industry as much, but
consumer’s taste in the way they want to access music.
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
% Of independent musicians / signed (label) musicians.
Creators are no longer coming to labels as they don’t ensure success.
https://www.forbes.com/sites/melissamdaniels/2019/07/10/for-independent-musicians-goingyour-own-way-is-finally-starting-to-pay-off/#53353fec14f2
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Clothes
Queer/trans
Passing
Medical?**
In my products and Target
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Peecock
Gb2s binders
Internet
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
LGBTTQ2SA
community
Internet and u of t gender studies department
How big is my target market and where do they live or work?
Trans folks and LGBT community
Internet
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Trans flag
What are the main modes of marketing?
Trans flag
How does government regulation affect the industry?
Fabrics prices
How sensitive is the industry to seasons and economic cycles?
I don’t know
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
I don’t know
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Services
Validation questions
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Marsavco, congo mecha, tech market,
Validation questions
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
Economical, technology, environmental, political
validation questions
How big is my target market and where do they live or work?
A little more than 400,000 people all working in the engineering field and construction engineering
Last year’s data and statistics
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
online advertising and television commercials. Posters on main streets
What are the main modes of marketing?
online advertising and television commercials. Posters on main streets
How does government regulation affect the industry?
taxable revenue, licesing and rules and regulations for industry services
How sensitive is the industry to seasons and economic cycles?
Very sensitive as economic matrix define the power of purchasing
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
profit margins, sales commissions , etc
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
food industry
the web page of a specific company
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Japanese restaurants
Japanese shop sold Japanese foods
fast food shop like fish and chips, pizza, hamburger
from friends, people who know many restaurants and food in Victoria
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
increasing the price of ingredients (government, climate change)
organic and vegan foods
how to deliver (technology)
news, past reports of a food company or restaurants
How big is my target market and where do they live or work?
kids to elder.
or 25 to 50 years old. selling it with alcohol.
near the ocean because selling products with seafood. and sightseeing spots
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
flyer
What are the main modes of marketing?
flyer
How does government regulation affect the industry?
tax for foods and alcohol
How sensitive is the industry to seasons and economic cycles?
seafood depend on specific seasons
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
Canadians have not reduced their fast food visits, primarily due to convenience.
Canada, approximately 40% of Canadians prefer to eat their breakfast “on the go,” because it saves time from having to cook or with no interest in preparation. This trend is high amongst millennials.
Take out and drive-thru
How is the industry responding to these challenges?
Healthier options
Franchise concepts based on healthier ingredients and meal choices continue to pop up, and the old stalwarts continue to add healthy options to their menus. Locally sourced ingredients – something that has been counter to much of the fast food industry distribution model – are on the rise.
Major chains are promising to source fresher ingredients with less additives, free-range chicken is showing up on more menus, and some restaurants are offering vegetables as a main course or the primary side. And a recent report claims that almost 50% of restaurants with organic options have an average check size of $5-7: that is fast food!
Higher prices and more efficient operations
Labor concerns are a stickier problem. Some of the increased costs can be passed on to the consumer – but not all. Fast food is desirable in part for the low price, and consumers are price sensitive.
Some franchises are working to reduce their labor costs. In other words, figuring out creative ways to employ fewer people, primarily by leveraging technology. Self-serve kiosks and mobile apps for ordering and paying are the primary examples seen in newer franchises.
Franchise Diversity
New micro cuisine franchises are gaining in popularity. We all know about burger and chicken franchises, and we’ve seen rapid growth in Mexican and Chinese options. How about Hawaiian food? It’s already a popular opportunity for franchisees in California. Experts predict 2018 will see an increase in these “regionalized” menu options. Watch out fast casual!
Stronger flavor profiles have also started popping up in 2015 and consumers are loving them. Sriracha isn’t an ingredient you would expect to see on the menu…but it’s been declared a go-to condiment for millennials…so it’s popping up left and right!
https://www.franchisehelp.com/industry-reports/fast-food-industry-analysis-2018-cost-trends/
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
7223: Special Food Services
U.S Census site, Stats Can, Industry Canada
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
TopSoil, Lifecycles, Spud, Saanich Organics, Local Bakeries & Grocery Stores.
Websites, Media, Contact.
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
Environmental: Climate Change and drought already hurting slalal and western redwood cedar – could be an obstacle, but also a reason for people to support the environmental impact of the enterprise, urban contamination could be a serious real and/or perceived obstacle. Technological: Advancements in other forms of food production could reduce the viability of this business. Political: A change to the city council’s policy on boulivard gardening could shut down or transfer ownership of one pillar of the plan. Societal: Ongoing process of colonization, Indigenous resistance & resilience, and settler- Indigenous Relations – could either be the main draw behind the idea if it works, or the reason not to move forward and to center Coast Salish communities. Economic: The rate of new development in the community could be an obstacle in some settings, and the saturation of the local market with well established sellers could be both an opportunity and an obstacle.
Interviews with stakeholders. Journals, Indigenous knowledge holders, Environmental and long-term-local knowledge holders, my books, internet, census,
How big is my target market and where do they live or work?
If I can partner with SPUD, my target market could cover almost all of the South and Central Island including Sooke to Oak Bay to Sidney as well as the Cowichan Valley, and along the East Coast of the Island up to Lanzville (including Nanaimo + Duncan), as well as Salt Spring Island. I think there will be a few different “archtypes of my target market, but I think that it will skew towards wealthier and higher educated folks (with a good chunk of less wealthy but socially/environmentally minded folks). In the CMA of Greater Victoria, there are over 90,000 University Educated individuals, and over 300,250 individuals earning more than $40,000 a year.
Stats Can, Interviews, Victoria Vital Signs Survey.
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Internet, Catalogue, Print, Customer peer recruitment, t.v.
What are the main modes of marketing?
Internet, Catalogue, Print, Customer peer recruitment, t.v.
How does government regulation affect the industry?
Market Safe and Foodsafe, business license, food labels in some circumstances, taxes, boulevard gardening system, zoning.
How sensitive is the industry to seasons and economic cycles?
The industry is quite susceptible to seasons and economic cycles and my idea would be quite season dependent and/or seasonally dynamic.
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
New Businesses formed and businesses going out of business. Food security locally.
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Mobile Food Services
https://www.ic.gc.ca/app/scr/app/cis/summary-sommaire/72233
Government website
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
All the food truck, mobile vendor services as of
Lunch wagons
Mobile canteens, food service
Snack trucks operation
Street vendors,
On their websites, social media pages
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
More than 4,000 food trucks are zipping around the nation these days, with annual sales exceeding $1.2 billion. Food-truck revenue jumped at an annual rate of 7.9 percent over the past five years, estimates IBISWorld, the market research specialist.
Healthier options in the food truck industry are gaining popularity. While the old times of junk food is starting lose interest as much as the dairy and mat industry, in opposite, The vegan one is also gaining a huge place in the market industry.
https://www.qsrmagazine.com/growth/12-mobile-food-trends-future
IBISWorld
How big is my target market and where do they live or work?
Demand Determinants
Major Markets
Consumers aged 18 to 34
Consumers aged 35 to 44
Consumers aged 45 to 54
Consumers aged 55 to 64
Consumers aged 65 and older
It is a very large target Market even tho I am specializing in certain types of consumers.
IBISWorld.
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Social Media, website, catering events, billboards, festivals,
The Street Vendors industry has been one of the best-performing industries in the broader food service sector during the past five years. Since the recession, consumers have been cautious with their spending and street vendors have benefited from serving high-quality food at budget prices. Product innovation and a move toward healthful foods have also been features of the industry as more audacious recipes have been cooked-up to attract new customers. As a result of these trends, the industry is expected to continue growing over the next five years
What are the main modes of marketing?
Social Media, website, catering events, billboards, festivals,
The Street Vendors industry has been one of the best-performing industries in the broader food service sector during the past five years. Since the recession, consumers have been cautious with their spending and street vendors have benefited from serving high-quality food at budget prices. Product innovation and a move toward healthful foods have also been features of the industry as more audacious recipes have been cooked-up to attract new customers. As a result of these trends, the industry is expected to continue growing over the next five years
How does government regulation affect the industry?
Lower regulations have opened the door for more food trucks to enter the marketplace.
As long as you are approved by VIHA, you are good to go.
Then you will most likely get your Business license.
Municipal regulations often limit where food trucks can be located, the number of continuous hours they can operate and the number of providers permitted in a given area. While these regulations can serve legitimate urban planning or other policy goals, some restrictions may go further than necessary. Restricting the ability of food trucks to compete in the food service industry can reduce consumer choice and stifle innovation.
How sensitive is the industry to seasons and economic cycles?
The industry is extremely sensitive to the seasons. It is running mostly from May to September when the weather is permitting. If the temperature, weather isn’t cooperating it can cause a lower rate of customers where you will be.
Economic Cycles, the food truck gained popularity after the recession where you can buy tasty food with better budget prices.
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
profit Margin, number of customers, number of sales.
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
511130-Book publishers
41446-Toy and hobby goods merchant wholesalers
-government of Canada stats
-hay website
–
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
-Hay House publishing
-Wild woman enchanted co. https://www.wildwomanenchanted.com
-Group works card deck
-Star child tarot https://www.starchildtarot.com/#intro
-The wild unknown
https://www.thewildunknown.com
-Meggan Watterson-the divine feminine deck and so much more
https://www.megganwatterson.com
-moonology oracle
https://www.hayhouse.com/moonology-oracle-cards-deck
-the inner activist
https://www.inneractivist.com
-https://www.amazon.ca/Self-Care-Activists-Clearing-Yourself-Working-ebook/dp/B018W8I6FW
-Banyan books
-Hay house
-the inner activist
-the haven https://haven.ca
-Shambhala centre https://victoria.shambhala.org/shambhala/shambhala-vision-and-teachings/
–
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
-“Many consumers looking for more practical programs and a return on their invested time and money have found that programs and philosophies – such as the “law of attraction” – have overpromised and underdelivered.”-Many consumers looking for more practical programs and a return on their invested time and money have found that programs and philosophies – such as the “law of attraction” – have overpromised and underdelivered.
-We should see better 5.6% average yearly gains in the US self help industry from 2016 to 2022, when the overall market value should increase to $13.2 billion.
-more than half of millenial woman made self care their new year resolution for 2018 https://www.shape.com/lifestyle/mind-and-body/more-half-millenial-women-made-self-care-their-new-years-resolution-2018
-self care was the top app trend of 2018 https://www.shape.com/lifestyle/mind-and-body/self-care-app-trend-2018
And this mixing up of all meditation types has infected—and hence devalued—too much of the clinical research. https://www.globalwellnesssummit.com/2019-global-wellness-trends/meditation-goes-plural/
-Globally, one in six people now has at least one mental or substance abuse disorder (over 1.1 billion people)—with anxiety disorder ranking #1 https://www.globalwellnesssummit.com/2019-global-wellness-trends/meditation-goes-plural/
-the CDC reports meditation is now tied with yoga as the top two alternative medical practices in the US https://www.globalwellnesssummit.com/2019-global-wellness-trends/meditation-goes-plural/
-For a practice that’s all about finding calm and clarity, the debates around meditation are so unusually heated and contradictory. It seems to hold on its shoulders a lot of stress: It will solve everything or it solves nothing—it’s by nature a critique of ego-driven capitalism or it’s the best way to become a better entrepreneur—it’s become an unspiritual, commercial McMindfulness or it’s by nature too religious. (Christian groups are now suing to keep meditation out of US schools.) https://www.globalwellnesssummit.com/2019-global-wellness-trends/meditation-goes-plural/#_ednref1
-The combination of the emotional toll of SJHR workand the culture of selflessness can hasten ‘activist burnout’, a condition,described in more detail later, which often results in people scaling back on or fully disengaging from their SJHR activism (Rettig 2006). https://www.researchgate.net/publication/283196414_Burnout_in_Social_Justice_and_Human_Rights_Activists_Symptoms_Causes_and_Implications
-“People are starting to take a step back from the 24-hour digital life we have now and realize the mental health issues from being constantly connected to work,” Greene said. https://www.reuters.com/article/us-world-work-fourdayweek/burnout-stress-lead-more-companies-to-try-a-four-day-work-week-idUSKBN1OG0GY
-A recent survey of 3,000 employees in eight countries including the United States, Britain and Germany found that nearly half thought they could easily finish their tasks in five hours a day if they did not have interruptions, but many are exceeding 40 hours a week anyway – with the United States leading the way, where 49 percent said they worked overtime. https://www.reuters.com/article/us-world-work-fourdayweek/burnout-stress-lead-more-companies-to-try-a-four-day-work-week-idUSKBN1OG0GY
On the self-care movement getting so big- “It’s partly a reflection of the society in which we live, which is fragmented, and where solidarity is greatly under threat. There is a very strong individualized rhetoric behind self-care, which I think is popular for a lot of people today, especially for government and states who would find it rather convenient to outsource public healthcare.” https://www.vice.com/en_us/article/zmdwm4/the-young-and-the-uncared-for-v25n4
Additionally, Millennials are more ‘herd-driven’ than other generations. Millennials were 65% more likely than other generations to participate in an activity when their peers were also participating. https://canadianmillennials.ca/selfcare-the-10b-industry-millennials-made-by-accident/
Canadian millennials spend nearly twice as much as Boomers do on self-care products and services, $295/month vs. ($152/month) respectively. https://canadianmillennials.ca/selfcare-the-10b-industry-millennials-made-by-accident/
Many articles online seem to have lots of information on trends related to self-care, mindfulness and activism!
How big is my target market and where do they live or work?
They work in non-profits or grassroots organization or starting in politics or are just starting out with volunteering.
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
social media for Millenials, etc.
What are the main modes of marketing?
social media for Millenials, etc.
How does government regulation affect the industry?
How sensitive is the industry to seasons and economic cycles?
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Educational Services
611610 – Fine arts schools
from North American Industry Classification System (NAICS) Canada 2017 Version 2.0
http://www23.statcan.gc.ca/imdb/p3VD.pl?Function=getVD&TVD=380372&CVD=380377&CPV=611610&CST=01012017&CLV=5&MLV=5
NAICS
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Guitar stores
community centres
TDSB learning
music studios
online learning websites, Lynda etc
YouTube
Universities/fine arts schools
Apps for learning guitar
Their respective websites
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
Cuts to music funding/ontario arts council, doug cuts
increase in digital learning
new benefits of arts education
increased smartphone usage
How big is my target market and where do they live or work?
Live : Roncenvalles
Target market: youth 10- 24 ~ 2000
couple families with kids/other relatives: ~ 1600
avg income : 150k
one person households – 45k
count: 2,700
Neighbourhood profiles
https://www.toronto.ca/ext/sdfa/Neighbourhood%20Profiles/pdf/2016/pdf1/cpa86.pdf
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
// reference https://www.ic.gc.ca/app/scr/app/cis/gdp-pid/61
Advertising – website (electronic media), posters (display media)
Word of Mouth
Sales promotion
Events and experiences …Company-sponsored activities and programs designed to create daily or special brand-related interactions with consumers -> Direct marketing – Use of mail, telephone, fax, e-mail, or Internet to communicate directly with or solicit response or dialogue from specific customers and prospects. e.g free ukulele class, then advertise ukulele lessons with emails gathered
ref https://www.chegg.com/homework-help/questions-and-answers/marketing-communications-mix-consists-eight-major-codes-communication-advertising-sales-pr-q11431485
What are the main modes of marketing?
// reference https://www.ic.gc.ca/app/scr/app/cis/gdp-pid/61
Advertising – website (electronic media), posters (display media)
Word of Mouth
Sales promotion
Events and experiences …Company-sponsored activities and programs designed to create daily or special brand-related interactions with consumers -> Direct marketing – Use of mail, telephone, fax, e-mail, or Internet to communicate directly with or solicit response or dialogue from specific customers and prospects. e.g free ukulele class, then advertise ukulele lessons with emails gathered
ref https://www.chegg.com/homework-help/questions-and-answers/marketing-communications-mix-consists-eight-major-codes-communication-advertising-sales-pr-q11431485
How does government regulation affect the industry?
N/A ?
https://www.fundera.com/blog/government-regulations-on-business
How sensitive is the industry to seasons and economic cycles?
Not very sensitive towards economic cycles. –>i ndustries such as health care and education are generally less affected by recessions than manufacturing and other so-called less essential services.
Seasons not so much.
What industries are sensitive to business cycles?
https://www.bls.gov/mlr/1997/02/art2full.pdf
https://www.chicagofed.org/publications/economic-perspectives/2018/3
https://lop.parl.ca/sites/PublicWebsite/default/en_CA/ResearchPublications/201514E#a12
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
Key measures? Unsure
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Information and Communication Technologies
https://investalberta.ca/industry-profiles/ict/
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
– Come Back To This
www.google.ca / www.google.com
Any common search Engine
Service Canada Website*
Most critical players may be from outside of Canada
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
Bio-metrics
Data Security
Customer Information Security
Web Searching
Business to Business Research
Banking Customer Surveys
How big is my target market and where do they live or work?
The initial target market at the beginning stages are limited due to complexities in the technology market.
Target Market –
Other Technology companies
Other Financial Technology componies
Financial Institutions
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
What are the main modes of marketing?
How does government regulation affect the industry?
How sensitive is the industry to seasons and economic cycles?
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Personal Stylist & Closet Organization
Through Social Media ie; instagram/facebook/twitter
online research
Youtube videos/bloggers
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Personal Shopper @Mayfair Mall
Makeup&Hair/Mobile Personal Stylists in town
Marie Kondo
-going in and booking with a stylist @Mayfair
-online research and reviews
-surfing their personal social media accounts
-watching their youtube accounts and reading their blogs
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
Minimalism
Recycling&Upcycling
Local Charities & Businesses
Oak&Fort (online clothing subscription.. like netflix but for clothing)
major online research and walking through and speed reading trending books in the bookstore.
How big is my target market and where do they live or work?
Mainly based in Greater Victoria, BC
Women, mostly
29yrs – 49yrs of age
@work through Pocket Clothing
Shopping Malls
Thrift Stores
Markets
Festivals
Downtown
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
43% of purchases are influenced by personalized recommendations or promotions
75% of consumers prefer brands to personalize messaging, offers, and experiences
94% of companies see personalization as critical to current and future success
Instagram being number one means of selling
What are the main modes of marketing?
43% of purchases are influenced by personalized recommendations or promotions
75% of consumers prefer brands to personalize messaging, offers, and experiences
94% of companies see personalization as critical to current and future success
Instagram being number one means of selling
How does government regulation affect the industry?
None really, it all depends on the person and the spending range.
How sensitive is the industry to seasons and economic cycles?
Depends on my industries hype.
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
Just remember the words of Kevin Dao, co-founder and CEO/CCO at ORO LA: “In everything we do, we’re helping the customer imagine. We want them to imagine being the man in every picture. To imagine us being their stylist. To imagine, ‘That could be me wearing those clothes.’ We’re not so much curating content as curating imagination.”
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Retail Trade
Retail council of Canada
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Louis Vuitton
Zara
HandM
Gucci
yahoo finance
bloomberg
investopedia
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
Society
Economy
Technology
Globe and Mail and other newspapers
Investor reports
How big is my target market and where do they live or work?
fashion/premium strategy
https://www.entrepreneur.com/article/250745
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
What are the main modes of marketing?
How does government regulation affect the industry?
How sensitive is the industry to seasons and economic cycles?
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Social Media Marketing
541810 – Advertising agencies
NAICS
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Technology Companies
Digital Communications Companies
Social Media Marketing Boutique Businesses
Marketing Businesses/Consultants
Business Websites
Cold calling/meeting with competition
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
Changes to online platforms/algorithms
Changes to the way people engage and respond to online marketing
Competition and their price points/freelancers undercharging for services
Blogs
Articles
Primary surveys to customer base
How big is my target market and where do they live or work?
My target market is service-based small businesses in Victoria, BC, operating with 10 or fewer employees and no current marketing staff/technology experience. BUSINESSES WITH 5 TO 9 EMPLOYEES in BC, 38,600.
Stats Canada
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
What are the main modes of marketing?
How does government regulation affect the industry?
How sensitive is the industry to seasons and economic cycles?
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Jewellery and accessories
merjui, google, instagram, friends
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
dolls kill
mail room
Instagram,
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
social change
different supplier
time/labour
internet and ask those aroun dme
How big is my target market and where do they live or work?
target market at school, instagram users
ask people
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
What are the main modes of marketing?
How does government regulation affect the industry?
How sensitive is the industry to seasons and economic cycles?
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
LBTG nun-binary store
marketing books
retailers books
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
2 non binary clothes online and other country
and store at Vancourer !
online ,call, go there, Emails
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
more people are be more open to nun binary clothes
talk to trans and nun binary people ‘s
How big is my target market and where do they live or work?
1% uc for BC non know
online surveys
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
ad, online ,talk ,models
What are the main modes of marketing?
ad, online ,talk ,models
How does government regulation affect the industry?
tax on clothes
How sensitive is the industry to seasons and economic cycles?
all cycles the lbtg parde atrack more customers
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Arts, entertainment, and recreation
NAICS page on the Canadian government website
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Blue Crane Agency
KM Entertainment
Ripple Creative Agency
Now Creative Group
Google searches
Library databases
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
Generation Y and Z traveling around the world, living in different countries.
Life expectancy getting higher because people are caring more about their body and mental health.
People looking for that flexibility to live and make money anywhere than just at an office.
People will be starting their own business and learning the finance and business structures so they can be making their own money or more money.
Growing middle class.
Social media and internet becoming a staple in promotion, but what’s still more important is experiential marketing
Google searches
Library – look up entrepreneurship
Databases
How big is my target market and where do they live or work?
142,600 living in Ontario
Online – Google searches
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Experiential marketing, print, website, social media
What are the main modes of marketing?
Experiential marketing, print, website, social media
How does government regulation affect the industry?
There are no main regulations, but more policies and permits
How sensitive is the industry to seasons and economic cycles?
Low sensitivity.
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
Numbers, royalties
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Retail Trade: 446 – Health and personal care stores, 4541 – Electronic shopping and mail-order houses, 4543 – Direct selling establishments
http://www23.statcan.gc.ca
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Lush – Huge natural bath and body company.
Eva Bath Bombs – Similar idea (dessert theme bath bombs) based in Ottawa
Naturally Vain – Natural bath and body products. Handcrafted in Canada. Very similar to Lush.
Lush has many locations, I use to work for lush actually making the products. I saw how they operate and learn lots.
Eva Bath Bombs, a local business, products sold at farmers markets and craft shows.
Naturally Vain a e-commerce option, as well as local markets.
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
Natural cosmetic movement. More people are turning to Natural and Organic skin/body care.
Increase in “Self-care ritual” movement.
Monthly subscription “Bath dessert box”
Social media is huge to find out all the new beauty trends.
Reading articles that are informative for my industry. (beauty, health/wellness, natural cosmetics, etc.)
How big is my target market and where do they live or work?
Women, ages 18-35, students, young professionals.
Events such as: Weddings, bachelorettes, bridal showers, baby showers, birthdays, graduations.
‘event trade shows’
universities/colleges
networking at events such as yoga, self-care, ladies who lunch.
Instagram is huge for me as my products are aesthetically pleasing.
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Advertising, digital marketing, direct marketing, personal selling, public relations and sales promotion.
What are the main modes of marketing?
Advertising, digital marketing, direct marketing, personal selling, public relations and sales promotion.
How does government regulation affect the industry?
Health Canada requires that anyone who sells a cosmetic product in Canada must file a CNF (Cosmetic Notification Form)
https://www.canada.ca/en/health-canada/services/consumer-product-safety/reports-publications/industry-professionals/enforcement-summary-report/consumer-product-enforcement-cosmetic-fragrances-2018.html
Accurate Safety and Ingredients Labeling
How sensitive is the industry to seasons and economic cycles?
More baths are taken in the winter, however the business does not see an extreme drop in sales when its summer. Products can shift with the seasons, making the business sales all year.
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
Average to make a bath bomb is around $0.30 per bomb. Bath bomb retail prices range from $4-$15 a bomb depends on the ingredients used.
There is a high profit from bath bomb sales.
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Retail Trade 44-45
Non-store Retailers 454
Electronic shopping and mail-order houses 4541
Including other sectors:
442298 – All other home furnishings stores (cushion covers, blankets) / 442292 – Print and picture frame stores (for hand-painted art on bark from Mexico) / 448 – Clothing and clothing accessories stores / 44812 – Women’s clothing stores / 448150 – Clothing accessories stores (purses, bags, wallets) / 448199 – All other clothing stores (lingerie) / 4482 – Shoe stores (leather sandals from Mexico)
http://www23.statcan.gc.ca/imdb/p3VD.pl?Function=getVD&TVD=380372&CVD=380373&CPV=44-45&CST=01012017&CLV=1&MLV=5
https://www150.statcan.gc.ca/n1/en/type/analysis?subject_levels=20
https://www.canada.ca/en/services/business/research.html
Retail Trade: https://www.ic.gc.ca/eic/site/retra-comde.nsf/eng/Home
State of retail: Canadian report 2010 https://www.ic.gc.ca/eic/site/retra-comde.nsf/eng/qn00306.html
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
– Similar e-commerce/retail businesses:
LL Supply https://www.llsupply.ca/
Ten Tree https://www.tentree.ca/
Pact https://wearpact.com/?utm_source=pepperjam&utm_medium=affiliate&publisherId=21181&pjclkid=2816068094
Everlane https://www.everlane.com/?utm_source=pepperjam&utm_medium=2-112671&utm_campaign=120661&clickId=2816069119
Eileen Fisher (luxury brand) – full lifecycle approach
https://www.eileenfisher.com/?___store=en&ranMID=42820&ranEAID=TnL5HPStwNw&ranSiteID=TnL5HPStwNw-QVys_9dsAYG1YqVPe4M2xA&___from_store=default
Cuyana – buy fewer, better things
https://www.cuyana.com/?sscid=91k3_2x85c
Amour Vert https://amourvert.com/?source=pepperjam&publisherId=21181&clickId=2816079579
People Tree
https://www.peopletree.co.uk/?utm_source=Affiliate&utm_medium=LinkShare&utm_campaign=TnL5HPStwNw&utm_content=10&utm_term=UKNetwork&siteID=TnL5HPStwNw-mmpzauSW6KuB3DJtfjc4zA
Good Hyouman – Comfort that helps you feel good. The Real Story Starts with You (sharing consumer stories)
https://goodhyouman.com/
Ten Thousand Villages
https://www.tenthousandvillages.com/
Christy Dawn – Sustainable. Ethical. Timeless.
https://christydawn.com/
The Bottomless
https://www.livebottomless.com/collections/handmade-huaraches
Frank & Oak – Made for good living (monthly clothing subscription)
https://www.frankandoak.com/
BRIKA – A well-crafted life (platform for local artisans)
https://www.brika.com/
Coala Tree – Eco minded goods
https://coalatree.com/
Tribe Alive – Empowering women through fashion
https://tribealive.com/
– Bloggers
https://www.be-for-change.com/blog/tag/live+mindful
https://bthechange.com/patagonias-yvon-chouinard-on-mindful-consumption-e262044aaa0d
https://www.goodhousekeeping.com/life/money/g26415683/how-to-sell-clothes-online-sites/
https://thegoodshoppingguide.com/ethical-shopping-blog
WHERE CANADIANS CAN BUY ETHICAL AND SUSTAINABLE FASHION ONLINE
https://www.terumah.ca/where-canadians-can-buy-ethical-sustainable-fashion-online/
Going Zero Waste – a guide to living more sustainably and mindfully while minimizing waste
https://www.goingzerowaste.com/
Socially-responsible consumption in Canada – consumers are willing to pay more for products and services designed and distributed in an environmentally and socially responsible way (25%).
https://www.crop.ca/en/blog/2017/190/
The Good Trade
https://www.thegoodtrade.com/
– Researchers
Mindful (vs hyper) consumption
https://compassioncenter.arizona.edu/sites/compassioncenter.arizona.edu/files/ICCR_Helm_Exploring%20MC.pdf
Ranked products based on social, health and environmental factors
goodguide.com
Canadian business directory, online search for company names and website, social media accounts and sites for bloggers
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
Socially, consumers are increasingly aware of the impact their lifestyle and buying choices have on the environment and the people who make these products. They recognize the important role they play in shifting their buying habits and mindset towards more mindful, ethical and sustainable consumption, and are taking these factors into consideration before making their purchase, even willing to pay more for products that meet these criteria: 1 in 3 consumers would pay 15% more for an ethically made product (BDC)
There is growth in socially-responsible consumers, particularly in 2 groups of demographics, passionate about ethical and sustainable products: the 55+ women living in small town and non-metropolitan regions, and the women 45 years and under, urban dwellers with higher-than-average-income, with specific interest in ethical consumption and sustainable innovation.
With massive retailer brands such as Forever 21 filing for bankruptcy, this could mean the end of an era for fast fashion and present an opportunity for growth for businesses looking to offer socially and environmentally-focused purchasing alternatives for the increasing demand of eco-conscious and ethical products for mindful consumers.
E-commerce trends: consumers want to connect with buyers, use e-commerce through various mediums to know the brand’s story and want to buy from companies whose core value embodies ethics.
Technology: Increasing use of internet to make purchases. 47% of consumers conduct an online search before buying and 70% trust consumer opinions posted online.
Economy: Growth in sustainable fashion clothing (increased demand, more competition)
https://www.cbc.ca/news/business/5-canadian-consumer-trends-to-shape-the-future-of-retail-1.2129072
Ethical consumption
https://www150.statcan.gc.ca/n1/pub/11-008-x/2011001/article/11399-eng.htm
Socially-responsible consumption in Canada
https://www.crop.ca/en/blog/2017/190/
https://sondage.crop.ca/survey/start/CAWI/blogue/14-tabl_en.pdf
https://www.crop.ca/en/blog/2018/250/
https://www.goodhousekeeping.com/clothing/g27154605/sustainable-fashion-clothing/
How big is my target market and where do they live or work?
Young people under 45, higher-than-average income earners, and urban dwellers are very enthusiastic about consumption, especially ethical and sustainable innovation. They are within the age range of 15-64 years old, which represent 66.5% of the total Canadian population (Statistics Canada – 2016 Census). Within the age ranges of 20-44 years old, they represent 32% of our nation’s total population.
https://www12.statcan.gc.ca/census-recensement/2016/dp-pd/prof/details/page.cfm?Lang=E&Geo1=PR&Code1=01&Geo2=&Code2=&SearchText=Canada&SearchType=Begins&SearchPR=01&B1=All&TABID=1&type=0
https://learn.marsdd.com/article/find-canadian-market-data/
Women in Canada
https://www150.statcan.gc.ca/n1/pub/89-503-x/89-503-x2010001-eng.htm
Families and Households
https://www12.statcan.gc.ca/census-recensement/2011/dp-pd/hlt-fst/fam/index-eng.cfm?Lang=E
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Non-store retailers can attract customers and market their merchandise through methods such as on-line advertising, infomercials, electronic catalogues/e-newsletters, temporary displays of merchandise (for example stalls). Sales may be made on-line, with goods delivered to the consumer, or through outlets such as stalls or temporary displays
https://www150.statcan.gc.ca/n1/pub/11-621-m/11-621-m2016101-eng.htm
Pay-per-click ads (Google, Amazon…), search engine optimization and content marketing (blog posts, infographics, videos), influencer marketing, social media marketing (Facebook, Twitter, Instagram, Pinterest)
https://www.bigcommerce.com/blog/ecommerce-marketing/#ecommerce-marketing-channels-tactics-tools-to-consider
What are the main modes of marketing?
Non-store retailers can attract customers and market their merchandise through methods such as on-line advertising, infomercials, electronic catalogues/e-newsletters, temporary displays of merchandise (for example stalls). Sales may be made on-line, with goods delivered to the consumer, or through outlets such as stalls or temporary displays
https://www150.statcan.gc.ca/n1/pub/11-621-m/11-621-m2016101-eng.htm
Pay-per-click ads (Google, Amazon…), search engine optimization and content marketing (blog posts, infographics, videos), influencer marketing, social media marketing (Facebook, Twitter, Instagram, Pinterest)
https://www.bigcommerce.com/blog/ecommerce-marketing/#ecommerce-marketing-channels-tactics-tools-to-consider
How does government regulation affect the industry?
Canadian Legal Guide : privacy laws/data protection, anti spam (CAN-SPAM Act)
https://www.shopify.ca/guides/canada
Import regulations, labelling laws, customs duties
https://www.international.gc.ca/controls-controles/about-a_propos/impor/importing-importation.aspx?lang=eng
How sensitive is the industry to seasons and economic cycles?
Depending on the product, the retail industry is sensitive to seasons and economic cycles.
https://www.retailcouncil.org/wp-content/uploads/2018/08/Retail_by_the_Numbers_August_2019.pdf
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
Profit margin, gross margin…
https://www.retailcouncil.org/wp-content/uploads/2018/08/Retail_by_the_Numbers_August_2019.pdf
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
import/export, textiles, jewelry, cultural products
online research, talking with people in the industry, trend reports, industry reports
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Boutique Parfete (home decor), Galerie 128 (home decor/interior design), Decoratti, Atysso Home and Baby, Linen Boutique, Cotton Boutique, Coin D’Folie, Bayou Home Goods, Champs Elysees, Scafa Interieur, Morphee Bedding Store, Khiani, Nova Home, Lakou Lakay, Maison Handal, Choublac, Sacre Accessories, Boutik Royal, Bhome, Tisaksuk, Tipik Creations, Galerie Marassa, Atelier Canush, Bali Decor,
online research, talking with businesses and customers in Haiti
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
economy, politics, social consumer trends (ex. ethics, fair trade, environmentally conscious), fashion trends, technological innovations
social media, fashion blogs, interior design magazines, business and political magazine/reports
How big is my target market and where do they live or work?
Haitian population 11 million. Largest cities are Port-au-Prince(2.3 million people), Jacmel, Cap-Haitian.
Large Arab population who control industries and have extreme wealth
Although Haiti is considered one of the poorest countries in the Western Hemisphere, there is a small percentage of elite that own the majority percentage of wealth in Haiti. the top 20 percent of households hold 64 percent of the total wealth in the country Majority reside in Port-au-Prince.
There is a growing middle class (civil servants, state sector employees, national NGO workers)
online research, talking with Haitians who currently live there
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
social media platforms (instagram, facebook, websites), use of local newspapers or catalogues that advertise for businesses
What are the main modes of marketing?
social media platforms (instagram, facebook, websites), use of local newspapers or catalogues that advertise for businesses
How does government regulation affect the industry?
import regulations in Haiti can affect the industry and export regulations in India can effect exports. Haiti’s economy needs diversification and support from the government, and in recent years the garment industry has received aid through export and tariff regulations (especially to USA) to ensure this industry succeeds. Haiti’s garment industry has expanded in the past 7 years, many of the factories are owned by foreign companies and employ thousands of individuals but the wages and working conditions are not good.
How sensitive is the industry to seasons and economic cycles?
It depends. There will be customers who are focused on staying in style or ahead of others, so they will be influenced by current, disposable fashion trends (those that last only one season). There will be others who are less influenced by hot trends and buy pieces based on individual preference or classic styles. The trends in India will play a big role, but at the same time, since this is a newer business model in Haiti the demand will continue regardless of trends because it is a new type of product in the market.
The Haitian currency is depreciating and there is a 15% inflation. Haiti is dependent on NGOs and the support of international financial institutions.
Haiti has a free market economy (the market decides the prices of goods and services based on supply and demand, so it reflects individual preferences)
https://www.indexmundi.com/haiti/economy_profile.html
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
The political climate in Haiti can be unstable and volatile which can threaten business – when there is large civil and political unrest, protests can occur and shutdown Port-au-Prince anywhere from a few days to a few weeks. This can cause problems with receiving and sending shipments out of Haiti. It can close businesses.There can also be gas shortages which affect the electricity and ability to use generators. It can remove the appeal for foreign investors.
Other institutional failures and inadequacies can negatively affect the setting up and longevity of a business in Haiti. Haiti lacks proper infrastructure, and there is high corruption. The state does not properly support the economy or the social wellbeing of its citizens.
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
NAICS Code 454111 – Electronic Shopping
Definition of NAICS Code 454111: This U.S. industry comprises establishments engaged in retailing all types of merchandise using the Internet.Apr 17, 2016
Online, library, other business, government resources
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
NSLC
Weed delivery services
brick and mortar shops
cbd distributors
snack shops,
medical professionals
clothing distributors
Online, library other businesses, medical and recreational marijuana users.
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
Shops are Becoming Transparent
legilazation of mijuana throught the world
fast growin cbd market
Online, library other businesses, medical and recreational marijuana users, medical professionals.
How big is my target market and where do they live or work?
according to www.statista.com
27% of Canadians surveyed aged 15-24 have used marijuana in the past 3 months.
29.8% of Canadians surveyed aged 25-34 have used marijuana in the past 3 months.
20.5% of Canadians survey aged 35-44 have used marijuana in the past 3 months.
10.6% or less of Canadians surveyed aged 45+ have used marijuana in the past 3 months.
online, library other businesses, medical and recreational marijuana users, government websites
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Facebook advertising, traditional advertising flyers, brochures, etc.
What are the main modes of marketing?
Facebook advertising, traditional advertising flyers, brochures, etc.
How does government regulation affect the industry?
With changing tobacco laws changing in regards to the advertisement of tobacco or glorification of deigner tobacco products there is potential for the same to happen; restriction of marijuana accessories laws.
How sensitive is the industry to seasons and economic cycles?
Not very.
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
According to a post on quora I can expect 5-15% profit margins.
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
roofing/contracting
other businesses
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
contractors
construction association of Nova Scotia
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
metal roofing
Scotia metals
How big is my target market and where do they live or work?
very big and everywhere
social media
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
radio , social media , word of mouth
What are the main modes of marketing?
radio , social media , word of mouth
How does government regulation affect the industry?
insurance , safety ,taxes
How sensitive is the industry to seasons and economic cycles?
very seasonal but we work through the winter
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
over 9000 businesses ,
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Vegan Food
Internet
Farmer Markets
Supermarkets
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Another vegan food vendors/companies
Snacks vendors
Companies/Business that works with catering
Internet
Farmer Markets
Supermarkets
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
-Increase of the vegan and health lifestyle.
-Increase of the concern about the environment.
– Highlight of the sustainable actions and business.
Internet
Farmer Markets
Supermarkets
How big is my target market and where do they live or work?
I know that exist a vegan community in Halifax and besides that people with dairy restrictions. I have seen that the concern about the environment is increasing and the people are looking for more sustainable products and services.
Internet
Vegan events
Environment friendly events
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
What are the main modes of marketing?
How does government regulation affect the industry?
How sensitive is the industry to seasons and economic cycles?
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Table top games industry
interent
other table top cafe websites
library
visit their cafes
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Table Top cafe
Hexagon cafe
Board and Brew
Snakes and Lattes
Their websites
Online research
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
Board games
Computer games
Console games
small entertainment
indoor sports
Online
Library sources
How big is my target market and where do they live or work?
Many places are north of the city, only one is on the south
near lrt stations
near universities and schools
Google maps
Online research
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
social media (facebook, instagram, snapchat, twitter)
fundrasing
face to face
family and friends refereel
word of mouth
radio
newspaper
billboards
What are the main modes of marketing?
social media (facebook, instagram, snapchat, twitter)
fundrasing
face to face
family and friends refereel
word of mouth
radio
newspaper
billboards
How does government regulation affect the industry?
How sensitive is the industry to seasons and economic cycles?
Thriving in the Summer
The restaurant industry tends to thrive during the summer or warm months. This is due in part to an increase in tourism in many cities, and warmer temperatures typically encourage locals and visitors to venture outdoors. Because the hotel industry also sees an increase in business during the tourism season, restaurants located in or around busy hotels might notice an increase in business. What’s more, some restaurants hold events during the summer months, such as outdoor music and other fun entertainment, which is likely to draw customers and increase sales.
Decline in the Winter
The winter months can have a negative impact on a restaurant’s ability to thrive. During the cold winter months, customers might feel less compelled to travel to restaurants for a meal — especially if they are dealing with snow, ice or freezing temperatures. Fewer customers trigger half-empty restaurants and a decline in food sales. By contrast, a restaurant that offers quick delivery may experience a constant flow of business because customers are able to order by phone or online and have meals delivered to their homes.
Non-weather Related Seasonal Changes
Not all seasonal changes are weather related. For example, cities or towns that are situated around a college or university are filled with businesses that cater to the student population and their families. Restaurants are likely to see large boosts in their sales around move-in days and year-end graduations. During the school year, sales in low-cost establishments should remain steady, but then drop off when the summer break months hit.
Another type of cyclical change is the fluctuating state of the economy. When the economy is doing well, people feel a bit freer to spend their discretionary income on dining out. On the other hand, when the economy has taken a downturn, restaurants also experience a dip in sales as more people choose to eat at home.
Combating Seasonal Changes
Some restaurant owners anticipate a drop in sales during the winter months and exhaust their marketing efforts during the busy season to compensate. However, owners can take steps to increase restaurant business and sales during the slow season. Marketing campaigns are an effective means of limiting seasonal declines. If a restaurant business tends to decline during the winter or on major holidays, restaurant owners can offer specials during these times, which are likely to draw customers. For example, restaurant owners can offer deals, such as two-for-one meals, 25 percent off the check, free appetizer or a free dessert. While the company might lose money by giving away free items, coupons lure business and ultimately help increase the bottom line.
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
hot collectors for board games
different types of food choices
newly and updated games
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
336990 – Other transportation equipment manufacturing
https://www23.statcan.gc.ca/imdb/p3VD.pl?Function=getVD&TVD=1181553&CVD=1182718&CPV=336990&CST=01012017&CLV=5&MLV=5
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Emmo
Radpower Bikes
Daymac
Jeep
https://electrek.co/guides/ebikes/
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
Increased Commute Times By Car and TTC
Increased Cost of Living
Increased adoption of bike lanes in toronto
https://www.blogto.com/city/2019/06/toronto-average-commute-time-2019/
https://www.toronto.ca/legdocs/mmis/2019/ph/bgrd/backgroundfile-124480.pdf
https://www.toronto.ca/services-payments/streets-parking-transportation/cycling-in-toronto/cycle-track-projects/cycling-network-10-year-plan/
How big is my target market and where do they live or work?
Target Market:
Able bodied individuals age 16 to 35, who have a commute 25km or less, and who face one or more of the below problems:
1) Can’t afford a car or can’t drive.
2) Deal with traffic in their area.
3) Don’t have a nearby connection to public transit
4) Don’t have a direct route via public transit
5) Frequently Face delays on public transit
6) Face overcrowding on public transit.
https://www.blogto.com/city/2019/12/ttc-not-reduce-overcrowding-bus-streetcars/
https://swanboatsteve.files.wordpress.com/2019/05/quarterlycrowdingreport_2019q1_details.pdf
https://www150.statcan.gc.ca/n1/pub/75-006-x/2019001/article/00002-eng.htm
https://www.ttc.ca/PDF/About_the_TTC/Spring%202019%20Final%20Online%20Survey%20Summary.pdf
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Online, billboard, social media, putting branding on the bikes
What are the main modes of marketing?
Online, billboard, social media, putting branding on the bikes
How does government regulation affect the industry?
Where ebikes can be used and by who is regulated. There are requirements in place for restrictions that manufacturers must place on the speed and weight of ebikes.
32 km/h with 500 watts of power.
Users must be 16 years of age or older, and wear a helmet.
How sensitive is the industry to seasons and economic cycles?
Very sensitive to seasonal weather (ebikes become far less attractive an option during the winter or rain). If viewed in the lens of a luxury product, an economic downturn would hurt sales. If presented as an affordable alternative to car or transit sales could stand to increase – see china’s adoption of ebikes as evidence
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Beauty Industry
Cosmetics
I can find out about it on the internet.
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Lilly Lashes
Tati Lashes
Velour Lashes
Sephora
Information can be gathered from the internet, also the website they provide there’s a lot of information on their businesses.
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
environmental impact- growing concern over impact of cosmetic product manufacturing & distribution on the environment.
political factors- strict guidelines. In the states a bill called the Personal Care Product Safety Act allows the FDA to have more of a hands on approach to ensuring product safety. companies would need to report ingredient statements, recalls, and register manufacturers. Canada has a harsher ingredient requirements. Out of 1328 cosmetic ingredients they’ve banned over 500.
Economic Factors- A recession – resistant industry. The beauty industry is more resistant to economic recessions. It survived the great recession of 2008. Employment for this industry nearly one million people are employed & numbers are only going up.
pestleanalysis.com
How big is my target market and where do they live or work?
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Digital Disruption- digital technologies paved the way for commerce and social media, enabling new business models and communication channels for brands.
Influencer Marketing- consumers are craving for authenticity and inclusivity beauty brands are collaborating with influencers to better reach & interact with their target audience.
User Generated content- user generated content is about actual consumers providing their authentic views or feelings about a specific brand.
Localization- defined brand values with in depth understanding target customer can help localize campaigns & content, collaborate with local influencers to reach audience.
Experiential marketing – pop ups, immersive events, direct sms text services, installations that are social media worthy. consumers are looking for dynamic and engaging experiences with brands.
What are the main modes of marketing?
Digital Disruption- digital technologies paved the way for commerce and social media, enabling new business models and communication channels for brands.
Influencer Marketing- consumers are craving for authenticity and inclusivity beauty brands are collaborating with influencers to better reach & interact with their target audience.
User Generated content- user generated content is about actual consumers providing their authentic views or feelings about a specific brand.
Localization- defined brand values with in depth understanding target customer can help localize campaigns & content, collaborate with local influencers to reach audience.
Experiential marketing – pop ups, immersive events, direct sms text services, installations that are social media worthy. consumers are looking for dynamic and engaging experiences with brands.
How does government regulation affect the industry?
All cosmetics sold in Canada must be safe to use and pose any health risk. They must meet requirements of the Food & drugs act and the Cosmetic Regulations. Requires that cosmetics sold in Canada be manufactured, prepared, preserved, packaged and stored under sanitary conditions. the manufacturer and importer must notify Health Canada that is selling the product and provide a list of product ingredients.
How sensitive is the industry to seasons and economic cycles?
A recession – resistant industry. The beauty industry is more resistant to economic recessions. It survived the great recession of 2008. Employment for this industry nearly one million people are employed & numbers are only going up.
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Luxury Market: Fine Jewelry Industry
Niche: Rings
Online course ( I am taking currently)
McKinsey
Forbes
Business of Fashion
Vogue Business
Books
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Within the Luxury market:
Cartier
Tiffany & Co
David Yurman
Chopard
Logan Hollowell
The Last Line
Wwake
Monica Viander
Mejuri
Same list as above.
Social media platforms
Mckinsey
Forbes
Business of Fashion
Brand Websites
Online case-studies
Books
Magazine
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
Luxury market must go digital to thrive- by 2020
Luxury brands must find a way to reach millennials in the new market segment
Luxury brands must find a way to effectively create status worthy experiences on all platforms, especially in order to increase sales
McKinsey
Forbes
Entrepreneur
Business of Fashion
Bocconi Universita
How big is my target market and where do they live or work?
My biggest target market all millennial women living in the United States or China.
Living/ working in metropolitan areas.
Business of Fashion
Online Case Studies
Forbes
Social media research
The Robin Report
Entrepreneur.com
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Advertising
Digital Marketing
Direct Marketing
PR
What are the main modes of marketing?
Advertising
Digital Marketing
Direct Marketing
PR
How does government regulation affect the industry?
How sensitive is the industry to seasons and economic cycles?
Now that luxury items are being purchased more regularly and less on occasion, sales are less affected.
However, jewelry industry see an increase during holidays, in September, December and during the summer months.
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
Quality/ craftsmanship
Branding
Digital presence
Customer excperience
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Clothing/Fashion
Internet
Social Media
Youtube
Malls
Other Online Retailers
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Pretty Little Thing
Fashion Nova
Online
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
Weight loss
Surgery
Veganism
Online
How big is my target market and where do they live or work?
Very large target market, Across the world, and various jobs.
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
online retailers, store fronts, influencers
What are the main modes of marketing?
online retailers, store fronts, influencers
How does government regulation affect the industry?
How sensitive is the industry to seasons and economic cycles?
This industry will continuously adjust and adapt with the seasons, but may take a negative impact in regards to any potential economic cycles, such as recession, exchange rates etc.
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Event Management
Local magazines, social media
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Daniel et Daniel, Eatertainment, Love by Lynzie, Art of Celebrations, Charcoal Events, Elle Cuisine, 818 Events Experience
Key players also include vendors, caterers, and event spaces
Internet, local magazines and blogs
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
– Young people (18-24) are waiting longer to get married or potentially not getting married
– Young people are faced with large student debt and precarious employment
– Corporate entities are outsourcing particular services such as fundraisers or company events
– There is an influx of local talent in the city looking for performance opportunities
– Couples are opting for destination weddings
– There is high demand for music and other festivals in the city
– Professionalization of parties: greater use of event spaces and caterers for parties, birthdays, and other events
Newspaper, corporate websites, social media
How big is my target market and where do they live or work?
My main market:
-women (age 20-45), from Toronto, working in various industries, stay at home moms included
-secondary: men (aged 20-50), from Toronto, working in all sectors
Statistics Canada, Canadian Industry Statistics, social media (e.g. Facebook), social surveys
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Social media, event management directories, event planner/management associations, advertisements, radio and public ads (bus stops), online
What are the main modes of marketing?
Social media, event management directories, event planner/management associations, advertisements, radio and public ads (bus stops), online
How does government regulation affect the industry?
The government has provided a number of resources to support the delivery of event management services. The federal government also sets standards for regulations and licences pertaining to the industry (e.g. sound music licences, permits and licences, sales regulations, etc.)
How sensitive is the industry to seasons and economic cycles?
The industry is heavily dependent on the economic viability of individuals and corporations. Consumers must have considerable access to disposable income or surplus funds to allocate towards events. This can be considered to be an additional expense from a company’s operating costs and for individuals, this may be a luxury expense.
Additionally, there may be more engagement with this industry during warmer seasons
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
per capita disposable income – provides a measure of potential attendance and interest in events
TBD
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
social services
library
evenue canada
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
funding by the governement
How big is my target market and where do they live or work?
16-29
vulnerable sector
youth
parents
underserved neighbourhoods
shelters
afterschool programs
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
ig
instagrahm
twitter
facebook
yotube
What are the main modes of marketing?
ig
instagrahm
twitter
facebook
yotube
How does government regulation affect the industry?
funding for non-profit organizations
How sensitive is the industry to seasons and economic cycles?
always needed
all year round
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
$60+/hr
i coud work part time plus have this on the side
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
(11) Agriculture
(111) Crop Production
North American Industry Classification System (NAICS)
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
BC Hot House
the internet
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
Fresh water shortage
Food shortage
Climate Change
Economic downturn
also…the internet
How big is my target market and where do they live or work?
Families in Sooke
Stats canada
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
What are the main modes of marketing?
How does government regulation affect the industry?
not as badly as my other business…lol (Cannabis Industry)
little affect.
How sensitive is the industry to seasons and economic cycles?
a little
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
aaaaaaahhhhhh
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Organ Food Industry
Local Food Production Industry
Social Welfare Industry
etc.
On the internet.
In person at local farms or at a cafe with people from the farm.
Local seminars on urban agriculture.
Municipality seminars and meetings.
At the Dock with other entrepreneurs and social-preneurs.
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Farmers
Relevant NGOs
Companies with Pallets
Hardware stores
Soil companies
Local residents
Same as the above.
Just generally meeting with people of all sorts.
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
Climate change: threat on food security and community capabilities.
Amenable local government politicians and policies.
Decreasing local affordability.
Increasing demand for new solutions to climate change and economic instability.
Same as above.
How big is my target market and where do they live or work?
Theoretically, my target market is all of Victoria, or at least the residents near our urban farms.
In the communities themselves.
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Through community organizations and members themselves. Online with a website and social media. Posters around town. But primarily the internet, word of mouth, and through partnered organizations.
What are the main modes of marketing?
Through community organizations and members themselves. Online with a website and social media. Posters around town. But primarily the internet, word of mouth, and through partnered organizations.
How does government regulation affect the industry?
Government regulation is only amenable in the city of Victoria, though bylaw changes to neighbouring municipalities would condone more industry growth.
How sensitive is the industry to seasons and economic cycles?
Seasons play a critical role considering we are growing crops in the outdoors. However, our crop selection will reflect the seasons so this isn’t an issue. Economic downturn could be harmful as people may have less time if they must work more to make ends meet. However, it could also have an opposite effect. As people have less money, they may become more reliant on locally produced agriculture that’s affordable. In fact, economic downturn, depending on its particularities and our reaction to it, could force even more industry growth.
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
Soil quality, labour-time input, foreign market prices, plant productivity, etc.
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Arts/Entertainment Industry
– Social Media/Blogs
– Documentaries
– Scholarly articles
– Trends/Analytics
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
– Music and Arts Festivals (RBC Bluesfest)
– RedBull Canada – Arts & Culture Division
– Arts & Culture Blogs/Magazine (Apt 613)
– Ottawa Arts Council
– Canada Arts Council
– Online Resources: Social Media, Websites, Blogs
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
– Social Media Algorithms
– Funding Programs including Municipal/Federal
– Development of new social media platforms
– Technological Evolution
– Funding
– Researching Social Media Trends
– Analytic Tools
– Official websites/blogs/news articles
How big is my target market and where do they live or work?
– With my work being distributed on social media platforms such as YouTube, my target demographic is worldwide.
– Regarding my current released work, my current analytic data reveals that my current target market lies within the Dominican Republic, Canada, US, France and Australia.
– Trends/Analytics
– Studies
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
– Social Media/Google Ads
– Social Media Engagement/Outreach
– Blogs/Magazine Platforms
– Live engagement: Events, performances, etc.
– Press Releases
What are the main modes of marketing?
– Social Media/Google Ads
– Social Media Engagement/Outreach
– Blogs/Magazine Platforms
– Live engagement: Events, performances, etc.
– Press Releases
How does government regulation affect the industry?
– Copyright laws and implementation have affected the production/distribution of products across the industry.
– Cuts to arts and culture programs on all three levels: federal, provincial, and municipal can severely harm and reduce entertainment/art consumption and demand.
How sensitive is the industry to seasons and economic cycles?
I wouldn’t say the entertainment industry is necessarily sensitive to season and economic cycles. It adapts and transitions with the time since entertainment is a mode that is heavily sought out, regardless of financial barriers or seasonal changes.
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Arts, Entertainment & Recreation – 711511 Independent visual artists and artisans
Online, the GVPL, farmer’s markets, craft fairs, artisanal shops
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Other artisans and artists, shop owners, farmer’s market management groups, online vendors
Visiting markets/shops, online research, reaching out to other artisans via their websites or in person, etsy
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
Social: a greater demand for local artisan goods. A greater demand for environmentally and socially friendly materials. Differences are often celebrated and so unique custom items are coveted.
Economic: Victoria is growing as a metropolis. More people want and can afford unique items in their homes.
Environmental: efforts to reduce waste mean local and less packaging is more attractive.
Online research(quantitative and qualitative)
speaking with people around me
conducting polls/questionnaires
How big is my target market and where do they live or work?
Fairly big – a lot of people around me enjoy purchasing artisanal textiles for themselves and others. My ideas for designs would appeal to readers, foodies, pet owners, etc. Typically women, and probably between the ages of 15-100. This is broad.
Farmer’s markets, shops, online stores, etsy, people on the street. I could people watch and keep score of how many people and of what demographics I see sporting similar type textile goods.
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
What are the main modes of marketing?
How does government regulation affect the industry?
How sensitive is the industry to seasons and economic cycles?
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Home improvement- Brazeau Service
https://facebook.com/brazeauservice
https://instagram.com/brazeauservice
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Theres plenty of contractors & home improvement business.
My local hardware store, newspaper, business expo, google and other contractor app
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
Technology Advancements and Integration.
Green Technology in Construction.
Increase in Modular and prefabricated Construction Projects.
Increasing Material Cost.
Decreased Labor Force.
Better Safety Equipment.
Sustainability.
https://interestingengineering.com/7-construction-industry-trends-to-watch-in-2020
How big is my target market and where do they live or work?
My target market is in ON and QC. 13.6 millions peoples in ON & 8.45 millions of peoples.
All can find the answer on google search
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Facebook, business card & instagram
What are the main modes of marketing?
Facebook, business card & instagram
How does government regulation affect the industry?
There are no certified training programs in the renovation industry. That’s where the aggravation is. Costs to homebuilders are so steep that they are limiting the supply of entry-level homes, making it more difficult for first-time buyers to enter the housing market. The overtime wage rule.
How sensitive is the industry to seasons and economic cycles?
Its sometimes slower during the winter time also during Christmas time.
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
26 to 34 percent for specialty work; and 21 to 25 percent for new home construction, according to the Markup and Profit Blog, an online construction business resource.
Those selling new homes are paid anywhere from 1% to 3 % of the sales price. Those selling remodeling or restoration work earn 6% to 8%. Specialty salespeople earn 6% to as high as 10%. And they all can earn additional bonuses for such things as zero complaints (from clients, subcontractors or suppliers), generating their own leads, gross profits that exceed a company minimum standard, no change orders, exceeding annual sales goals, etc.
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Education
Books, online, research articles, schools, universities, experts
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
CNAC, FSA, IFSA, Inside-outside, ERAFANS, Archimedes, Rachel Larimore, Eliza Minnucci, Liza Lowe, Amy Butler, Juliet Robertson, Practitioners
Websites, speaking to individuals or people connected with organizations
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
Society: growing awareness & motivation to take action about climate change, demand for “sustainable” and “green” lifestyles, working towards Truth & Reconciliation with Indigenous people, growing interest in Forest and Nature Schools
Technology: increase in online platforms for communication and learning (e-courses, webinars, digital content)
Political: Policies addressing climate change/sustainability, Indigenous rights, education
Environment: climate change, environmental degradation
Economy: increase interest in “social enterprises”, businesses that are socially minded not just profit driven
Books, online, research articles, schools, universities, experts, talking to people
How big is my target market and where do they live or work?
10,000+, all over the world (mainly UK, growing in USA and Canada, and Ireland). Work in schools, childcare centers, recreation sectors, environmental education/conservation centres
Online, social media, networking events, talking to people
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Word of mouth, online, social media
What are the main modes of marketing?
Word of mouth, online, social media
How does government regulation affect the industry?
Education policies (curriculum requirements, school regulations). Child care licensing regulations. Public health (definitions and guidelines on “safety”)
How sensitive is the industry to seasons and economic cycles?
Might be slower in winter. More sensitive to academic calendar. Economy – ?
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
54192 – Photographic Services
5221 – Photographer
711511 – Independent Visual Artists and Artisans
– North American Industry Classification System
https://www150.statcan.gc.ca/n1/en/pub/12-501-x/12-501-x2016003-eng.pdf?st=ImWv4nBa
– IBIS World
https://www.ibisworld.com/canada/market-research-reports/photography-industry/
– Other Articles
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Any photographers on Vancouver Island, Particularly the lower island. More specifically sports photographers as that is currently my main service.
– Gordon Lee
– Christian J. Stewart
Internet, Look through their websites
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
Economy trends will influence my industry. When people are confident in their financial status, current and future, they will be more likely to spend on things such as photography services. When the economy is down, and they lose confidence in their financial status they are going to be spending less on unnecessary things.
Various articles and industry reports on the internet. Statistics as well.
How big is my target market and where do they live or work?
My target market is quite large, basically any athlete/athlete’s family, in Victoria.
Sites providing info on local sports events. Such Lower Island School Sports, or provincial sport bodies like Softball BC, BC Rugby, etc.
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Social Media, sharing photos through all platforms and getting others to share their experiences using your services.
What are the main modes of marketing?
Social Media, sharing photos through all platforms and getting others to share their experiences using your services.
How does government regulation affect the industry?
How sensitive is the industry to seasons and economic cycles?
– Holiday Seasons can benefit my sales as people are buying gifts and sharing memories
– End of a sports season, i.e., Basketball season is now finished, players want to post photos about their season, especially graduating seniors
–
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
– Hourly pay in Canada ranges from $11.50 – $30.22
– 9197 business in 2019
– Average revenue $128.5 thousand, 2016
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Publishing
Online, magazines, Writers Digest, authors, YouTube
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
FriesenPress, Heritage House Publishing, First Choice Books
Their website, the books they have published
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
The Economy, Society, Technology, Environment and Politics.
Creativity can also be one
Through talking to people and these companies and maybe others but I don’t know.
How big is my target market and where do they live or work?
It’s a very broad market, but I can narrow it down in the immediate by looking for people that are interested in publishing a first book, magazine, or something.
Not sure
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Bookstores, Amazon, Blogs(?), Book Clubs
What are the main modes of marketing?
Bookstores, Amazon, Blogs(?), Book Clubs
How does government regulation affect the industry?
It seems that the isn’t a lot of government regulation and Publishing companies would like a little more
How sensitive is the industry to seasons and economic cycles?
I don’t believe it affects it. Would be good to look into.
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
The WIPO (World Intellectual Property Organization) and IPA (International Publishers Association) are the ones that do global research on this.
It would be good to look at what companies do in order to measure their own growth, just to narrow down the measures compared to the broad range that WIPO and IPA provide.
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
family planning centre
hospital
clinic
public health
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
midwife nurse doctor doula childbirth educator mums
hospital
clinic
public health
perinatal center
birth center
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
??
How big is my target market and where do they live or work?
1.782.188 de francais expatries
14% amerique du nord
8% asie oceanie
4,35 %UE
4% afrique du nord
43,7 % de l’échantillon sont âgés de 26 à 40 ans en 2013
https://lepetitjournal.com/expat-pratique/installation/les-francais-de-letranger-en-chiffres-156596
https://www.acs-ami.com/fr/blog/conseils-expatriation/expatriation-francais-en-2013/
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
What are the main modes of marketing?
How does government regulation affect the industry?
How sensitive is the industry to seasons and economic cycles?
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
11-Agriculture, forestry, fishing and hunting
111-Crop Production
31-33 – Manufacturing
311410 – Frozen food manufacturing
312110 – Soft drink and ice manufacturing
44-45 – Retail trade
51- Information and cultural industries
NAICS
Canada business networks
Category managers (Sobeys)
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Daya
Silk
Breyers
Vegan Vloggers
Magnum
So Delicious
Ben and Jerry
Nestle
Local vegan shops
Websites
Investor websites
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
-Nutrition guide canada recommends substitute animal for plant based products, herloom and native recipes
-By 2030, global food demand is expected to rise by 35%
-Increase of dairy related allergies
Google trends
You Tube
Instagram
How big is my target market and where do they live or work?
Vegan Population / Non dairy consumers in HRM
Statistics Canada
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Social Media
Television
What are the main modes of marketing?
Social Media
Television
How does government regulation affect the industry?
Labelling
Sugar Content
Advertising
How sensitive is the industry to seasons and economic cycles?
TBD May decline in winter
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
-average profit margins
-sales commissions
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Automotive Industry
Everywhere.
Mechanic shops
Car dealers
People are driving everyday
Gas stations
Your home
The internet
Online forums
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Gas Stations with self service car washing station
Auto detailing services
Rim shops
Auto tint (tint kings)
Dealerships
The average car guy
Going into the shops themselves & observance of what they do & how customers react
Or by checking out their online web address to see how they market their services and products
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
Corona virus is the main one right now?!
News, internet, social media
In stores & places where people gather
How big is my target market and where do they live or work?
My target market is males & females between the ages 22-40 who have families & middle to high class with no time to clean & Maintain their vehicle’s exterior paint, rims & trim quality as well as aware of sanitary benefits to cleaning their interior
Social media & everyday consumers who drive cars
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Social media
Instagram
Facebook
Website
Phone contact
Business cards
Popup ads
What are the main modes of marketing?
Social media
Instagram
Facebook
Website
Phone contact
Business cards
Popup ads
How does government regulation affect the industry?
Right now hourly schedule & business halt because of the corona virus outbreak😷
How sensitive is the industry to seasons and economic cycles?
March & April booming sales for salt removal from winter season, regular business throughout summer & fall season then less sales of my services from November – February
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
1 detail=$120 a day
x5 days a week for 1 year
120×5=$600=1 week
$600×72=$43200
Very simple get at least 2 appointment a business & will be in the 100thousands
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
E-commerce
Online sites, Books and Podcasts
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
True Fit, Kiwi Sizing and Fit Finder
Online articles, competitors website and youtube videos
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
(I chose E-commerce as there aren’t exactly any industries that cover my product) E-commerce is becoming very relevant as brick and mortar focused stores shut down ( ex- Sears, Forever 21, American Apparel). The convenience of online shopping and quick shipping times has caused a steady increase in the number of online clothes shoppers.
Online articles
How big is my target market and where do they live or work?
There are at least 300,000 Shopify clothing brands worldwide. These brands can vary from fashion designers to streetwear brands. These brands are all over the world.
I use Wappalyzer ( a chrome extension) to detect if a brand uses Shopify infrastructure or not. If the brand looks okay, I reach out to see if they would be interested to partner with ChangeRoom.
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
-Social media marketing ( Facebook and Instagram Ads)
-Search Engine Optimization ( Increasing visibility online to boost traffic on site)
-Influencer Marketing
– Email Marketing
What are the main modes of marketing?
-Social media marketing ( Facebook and Instagram Ads)
-Search Engine Optimization ( Increasing visibility online to boost traffic on site)
-Influencer Marketing
– Email Marketing
How does government regulation affect the industry?
E-commerce tech or even Ecommerce is a relatively new industry. There aren’t very many regulations surrounding creating e-commerce tech for online businesses. This is asides from the basics of registering as a business, paying taxes, employment regulations, etc
How sensitive is the industry to seasons and economic cycles?
Overall as an industry, eCommerce is not very sensitive to these cycles. However, if there is a recession ( customer spending decrease), eCommerce will suffer like most other industries. During peak seasons like Christmas, e-commerce increases significantly.
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
Key Measures:
– Registered users using our app
– number of businesses who registered our app
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Drywall and Insulation Contractors
Wall cavity and attic space insulation installation
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Island Spray foam – Nanaimo
internet
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
Climate change
Fast fashion waste
modular construction
tiny homes
green building materia
internet
How big is my target market and where do they live or work?
Victoria and neighboring municipalities and cities, population : 92 141
internet
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
growing consumer awareness for energy conservation is also positively impacting the market growth. The rapid urbanization and increasing population have enhanced the demand for power and energy owing to which, insulation materials are being extensively incorporated in various construction projects.Additionally, there is a significant increase in the sales of cooling appliances such as air conditioners and refrigerators, which is further boosting the growth of the market. Insulation materials are increasingly being used in automobiles to minimize noise, vibrations and enhance sound absorptions. They also assist in the manufacturing of numerous parts including wiper cowls, roll pans and bumpers.
https://www.businesswire.com/news/home/20191122005199/en/Global-Insulation-Market-Outlook-2019-2024-Projecting-CAGR
What are the main modes of marketing?
growing consumer awareness for energy conservation is also positively impacting the market growth. The rapid urbanization and increasing population have enhanced the demand for power and energy owing to which, insulation materials are being extensively incorporated in various construction projects.Additionally, there is a significant increase in the sales of cooling appliances such as air conditioners and refrigerators, which is further boosting the growth of the market. Insulation materials are increasingly being used in automobiles to minimize noise, vibrations and enhance sound absorptions. They also assist in the manufacturing of numerous parts including wiper cowls, roll pans and bumpers.
https://www.businesswire.com/news/home/20191122005199/en/Global-Insulation-Market-Outlook-2019-2024-Projecting-CAGR
How does government regulation affect the industry?
Canada’s national energy code
https://www.nrcan.gc.ca/energy-efficiency/energy-efficiency-buildings/energy-efficiency-new-buildings/canadas-national-energy-code/20675
How sensitive is the industry to seasons and economic cycles?
Seasons doesn’t really affect it, higher sales in summer when construction is more frequent, however as the economy slows down so does construction and development
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
service sector
design
market
https://en.wikipedia.org/wiki/Tertiary_sector_of_the_economy
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
anyone with a 3d printer
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
3d printers are getting more affordable
How big is my target market and where do they live or work?
Canada: $1.2 trillion
https://www.investopedia.com/terms/s/service-sector.asp
https://www.marketwatch.com/press-release/2019-global-financial-services-market-research-reports-industry-analysis-2019-07-29?mod=mw_quote_news
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
advertisement
store front sale
What are the main modes of marketing?
advertisement
store front sale
How does government regulation affect the industry?
doesn’t
How sensitive is the industry to seasons and economic cycles?
extremely
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
keeping up whit what’s currently in style or popular
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Fashion / Lingerie
Online resources, Fashion History, Development of Lingerie last ~10 years especially.
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Box Stores – La Senza, La Vie En Rose, Aerie
Hand Made/Online –
Cats Got The Cream(Instagram) – handmade/custom
Sweethitchhiker.lingerie(Instagram) – brands
Wildfire.undies(Instagram) – handmade
Fringefoxcollection(Instagram) – handmade/custom
Whiskeydogwares(Instagram) – handmade
Online store front, reviews, web pages / interviews, net value (big box stores)
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
Economic Fluctuation – Quality over Quantity
Environmental
Societal – Corona Lock Down – whole lot of us stuck inside alone with their lovers *hint hint* – also lowering overall incomes / economy
“Disposable income”
online, social media,
How big is my target market and where do they live or work?
Women World Wide – Main Focus on Locality – Victoria/Vancouver Island, Canada – North America
Students, Service Workers, Mothers/Parents
Work Foxy Box- Working intimate with clientele, offers opportunity to talk one on one – styles, design, comfort, needs, problems with main market, etc
Online Trends
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Online Store Fronts, Markets, Custom Order
What are the main modes of marketing?
Online Store Fronts, Markets, Custom Order
How does government regulation affect the industry?
None to be found ?
How sensitive is the industry to seasons and economic cycles?
Likely Very – though underwear may be essential, lingerie is not. During times of economic struggle, simpler designs that are still sexy, comfortable, and durable, while still being affordable will be essential.
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
-Bras were the leading product category within the lingerie market as of 2016, with a 55.5 percent share.
““`-In Germany, up to 25.5 percent of women claimed to be willing to spend between 30 and 54 euros for lingerie.
-https://www.statista.com/statistics/720288/lingerie-retail-market-value/
The UK is catching up though as it has increased the number of thongs in stock by 13% since 2018. Higher waist panties continue to be the preferred underwear cut. The number of these styles retailing has grown by 29% over the past two years, while hipster styles have dropped by 68%
-https://edited.com/resources/lingerie-market-2/
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Alternative/holistic medicine.
Nail.
Google
Reiki Master
Kijiji
Facebook
Instagram
Library
Pinterest
Ebook
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Other reiki practitioners or holistic practitioners.
Massage therapists, nurses, other nail technicians, nail salons.
Online, library
Other practitioners, etc.
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
Hot stone, peblums, crystals, bowls, Himalayan rocks, body wrap, massage therapy. For nails: many new trends such as design, color, or shape.
Online, in stores such as Asendents or indigo.
Nail stores.
Alberta beauty supply.
How big is my target market and where do they live or work?
It is quite big, for anyone with a desire to have Reiki, relaxation message or nails done. They can live or work anywhere but preferably in Edmonton.
Same as above.
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Word of mouth, social media, email, panflets.
What are the main modes of marketing?
Word of mouth, social media, email, panflets.
How does government regulation affect the industry?
Would need a licence to have business.
How sensitive is the industry to seasons and economic cycles?
Somewhat sensitive to economic cycles but not sensitive to seasons as it is done indoors.
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
$60/hr for Reiki/relaxation massage.
For nails cost would vary depending on style & extras. But a regular pair would be $40.
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
hi
hello
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
hey
aloha
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
gutentag
hola
How big is my target market and where do they live or work?
bonjour
salut
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
What are the main modes of marketing?
How does government regulation affect the industry?
How sensitive is the industry to seasons and economic cycles?
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Maintenance
Advertisements, the internet, and word of mouth.
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Customers, competitors, and the government.
Data based on the potential and/or current customers from surveys and questionnaires. Competitor’s website, statistics, and customers.
The government of Canada’s statistics on the same industry.
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
Covid-19, quarantine due to outbreak, loss of jobs, and the economy.
The trends half of the trends are both positive and negative. The outbreak has essential businesses requiring higher demand for cleanliness which translates to more business. There could be essential workers that demand service to disinfect their home for the safety of others residing with them. The economy and loss of jobs are not good as this translates to less demand for business.
How big is my target market and where do they live or work?
The target market is international, but as of now, it is more local-focused for workplaces and communities of Ottawa.
Their needs and feedback from the service provided. Then the information will be used to improve on the weak spots and strengths.
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Maintaining a good service for the current customer as years of good work will go unnoticed, while one lousy job will result in the loss of customers, so in other words credibility. Advertisement since it builds the company’s name, and reputation of what the brand stands for.
What are the main modes of marketing?
Maintaining a good service for the current customer as years of good work will go unnoticed, while one lousy job will result in the loss of customers, so in other words credibility. Advertisement since it builds the company’s name, and reputation of what the brand stands for.
How does government regulation affect the industry?
Permits and licences; required to have federal, and provincial permits and licences.
Workplace Hazardous Materials Information System; workers must know this for everyone’s safety.
Household chemical safety; this is required for worker at residential places.
The government enforces the use of green and the least harmful products, but these are not negative effects as these rules must be placed for the safety of the customers, and workers.
How sensitive is the industry to seasons and economic cycles?
For residential demands, the summer has boom since most people would love free time to enjoy their summer days that cleaning occupies. The winter has less of a demand since people spent most of their time inside during winter. For commercial it has the opposite effect as winter cause a messier workplace due to salt and snow.
During an economical decline, business goes down and goes up when the economy is strong for both sectors.
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
Find a reasonable profit margin that works for the customer, and helps the brand grow. Edge out the competition is a must in order to be successful for fore-filling the brand’s vision, and this is a tough since it may some heartless, but the others would do the same if there were your position.
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Agricultural
Ontario Bee Keeping Association
r/beekeeping (beekeepers reddit)
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
There is no one in my area that does beekeeping, (in immediate area)
google search
r/beekeeping
talking to family who has kept bees.
Contacts through Ontario Bee Keeping Association
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
people are leaning towards organic
my honey is organic raw and unpasturised. Nothing is removed from it that the bees put in it and it is 100% healthy.
Ontario Bee Keeping Assosiation
How big is my target market and where do they live or work?
To begin with just locally, enough people to sell all of my first honey harvest to.
Facebook buy and Sell.
Coe Hill Facebook Group
Apsley facebook group
Bancroft Facebook group.
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Facebook Market. Its hard to tell how much bees impact the economy each year because they pollinate many plants in our agriculture and promote them to grow as well.
What are the main modes of marketing?
Facebook Market. Its hard to tell how much bees impact the economy each year because they pollinate many plants in our agriculture and promote them to grow as well.
How does government regulation affect the industry?
it is law to be a member of the Ontario Bee Keeping Association even if someone only has 1 colony.
How sensitive is the industry to seasons and economic cycles?
Not very, I only harvest honey once a year.
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
812190 – Other Personal Services (Non-medical Weight Reduction Centers)
713940 – Fitness & Recreation Centers
Online
Mentor session next week
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
BARIATRIC MEDICAL INSTITUTE
FOOD WISE WEIGHT LOSS
DR. BISHOP WEIGHT MANAGEMENT
(only one close to me location) Weight Watchers (Closed for Covid)
RekindleOttawa Subscription Box
https://www.bmimedical.ca/adult-obesity-program
foodwisewl.ca
drbishop.ca
https://www.weightwatchers.com/ca/en/
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
S- There is a stronger belief and general understanding the healthy living doesn’t revolve around being skinny but instead getting all the nutrients and the proper amount of exercise you need. People want to be healthy!
E- People want to be more conscious about their food choices and one of the ways that enters in to a healthier diet is consuming less animal products that can contribute to climate change
E-
P- Due to Covid there are strict regulations on wearing masks, cleaning standards, physical distancing etc. new government strategy of advocating a “healthy choice”, the demand for health and wellness products is resulting in faster growth.
https://www5.agr.gc.ca/eng/customized-report-service-health-and-wellness-trends-in-canada/?id=1554401656839
https://www.ibisworld.com/united-states/market-research-reports/personal-trainers-industry/
How big is my target market and where do they live or work?
Stats Canada has listed the overweight populations in 2016/2017 as 34% of people being overweight and 27 % of people being obese.
About 3.0 million Canadians (8.1%) were living with diagnosed diabetes in 2013–2014
Between 2003–2004 and 2013–2014, there was a relative increase of 37.3%Footnotei in the age-standardized prevalence of diagnosed diabetes, from 5.6% to 7.8%
https://www150.statcan.gc.ca/n1/pub/11-627-m/11-627-m2018033-eng.htm
https://www.canada.ca/en/public-health/services/publications/diseases-conditions/diabetes-canada-highlights-chronic-disease-surveillance-system.html
Fitness Industry Statistics [Growth, Trends & Research Stats 2019]
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Instagram
Physical Posters at the Gym
Cold Calling/buisness door-to-door
Kijiji
What are the main modes of marketing?
Instagram
Physical Posters at the Gym
Cold Calling/buisness door-to-door
Kijiji
How does government regulation affect the industry?
Most gyms have been closed for the past 4 or 5 months, most people do not want to come back to their gyms because they do not want to get sick. Second wave may hit and the gyms may close again.
How sensitive is the industry to seasons and economic cycles?
There is a boom bust cycle where people tend to sign up for programs like this in January and than fade off throughout the year as there determination fades. Also in September a lot of students will sign up as they have just received their student loan funding or they are trying to set up their schedule for the year and get a routine going.
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
“Individuals may also choose to be self-employed as fitness consultants or independent personal trainers. Salaries in the industry vary by position, but entry-level positions will likely range from $27,000 to $35,000 a year. For those who work independently, there is freedom to set an hourly wage, and earnings can be quite high with a large client base.” https://www.ontariocolleges.ca/en/programs/health-food-and-medical/fitness-health
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Retail trade
Online research
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Tobi, M boutique, Guess, Honey, Nasty Gal, Pretty Little Thing, Amazon, I saw it first, Fashion Nova etc
Online
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
Covid 19, Ethical and values-based shopping, Sustainability is becoming more important. Augmented reality enhances the reality of online shopping. On-site personalization uses those insights to create individualized experiences. Mobile shopping is still on the move.
Online research
How big is my target market and where do they live or work?
22% of Female Millennials make up for population in USA and in Canada 27.5% they live in Canada and or USA
Personal interviews, Online research
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Social Media,
Personalized emails
Sharing values
Diversity in marketing
Comedy
Shopping is entertainment make it fun
What are the main modes of marketing?
Social Media,
Personalized emails
Sharing values
Diversity in marketing
Comedy
Shopping is entertainment make it fun
How does government regulation affect the industry?
International trades
Importing and Exporting clothing
Product safety
Competition Policy
Tariffs
How sensitive is the industry to seasons and economic cycles?
Slim to none
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
Sales conversion rates
Number of transactions
Average Order Value
Cost
Cost of Sale Percentage
Cost per a order
Return on Ad spend
Customer Lifetime Value
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Storage/ Technology
Online/ Mentors and other working professionals in the field
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Any storage company
Neighbor.com
Online
interviewing their customers
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
How big is my target market and where do they live or work?
Canada Wide
They are in close to downtown cores where storage and space is scarce
Social media
potching clients form other storage facilities
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Online
Social Media
Flyers and banners
Mail marketing
What are the main modes of marketing?
Online
Social Media
Flyers and banners
Mail marketing
How does government regulation affect the industry?
Restriction on what materials can be stored as long as they are not explosive or illegal
How sensitive is the industry to seasons and economic cycles?
can sway based on seasons due to what people tend to want to store in that time frame as well people will most likely liquidate their belongings if they cannot afford to rent the storage space
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
longevity of tenancy
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
marketing, personal development, addiction, wellness, mental health, self improvement
business and marketing techniques, personal development books and articles, sober memoirs and addiction help/resources, sober gurus, copywriting gurus and websites, self-help or addiction copywriters
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
addictionrecoverycopywriter.com (florida)
CAMH
https://www.johnmakohen.com (nyc)
https://www.littlelightcopywriting.com
https://www.livsrecoverykitchen.com/work-with-lrk
https://carminemastropierro.com/ (toronto- free copywriting course)
https://www.strikingcontent.com (toronto)
http://www.khamalacopy.com (toronto)
https://www.rosemaryrichings.com (toronto)
http://www.madronmarketing.com/
their websites, their portfolio, their copy
copywriting classes
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
Society: young people thinking about being sober, wellness trend over getting drunk, young people don’t believe alcohol is necessary, going against the normalization of alcohol, questioning its use and threatss to health…..growing use of alcohol and drugs, older generation less likely to change, trends of not needing AA or rehab and using other solutions instead, unconventional (the self – relying on your own mind/wisdom/strength/intelligence)
Tech: online meetings, online recovery solutions, they will reading articles more, using technology (apps, etc) for recovery or self improvement, reading a lot, kindles and ebooks, connecting with others online more , AI,
Environment: people aren’t going out as much so the environment is cleaner, less garbage and pollution, parks are open, winter is coming (less time outside, seasonal depression and coping, possible cancellation of halloween and changes to family time because of covid19 (ppl can’t get together in big groups), people working on personal/solo wellness/on themselves, less people in public spaces , climate change
Economy: people are poorer, recession (need free or cheap services), ppl need work, buying less
Political: pandemic has political leaders choosing to open up places or close them back down (affects people’s mental health, whether u agree or disagree with the choices),
online trends, research, observations and conversations with others, the news,
How big is my target market and where do they live or work?
Toronto and GTA. they work at yoga studios, personal/small businesses in wellness/addiction, they are authors, they are start-up companies in the industry, they work at addiction mental health services, life coaches, nutritionists, cycling businesses
the power of the mind, building habits, creating change yourself.
finding websites online, creating a survey for people i know in businesses needing copy
asking business owners
researching the market needs and consumer habits
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
building a personal website, cold emailing potential clients and showcasing my skills personally and showing them what i can do for them (my USP, their pain points and how i address them better than anyone else) and what i charge.
What are the main modes of marketing?
building a personal website, cold emailing potential clients and showcasing my skills personally and showing them what i can do for them (my USP, their pain points and how i address them better than anyone else) and what i charge.
How does government regulation affect the industry?
I can be held liable for spreading false information. I need to be super careful and fact check.
How sensitive is the industry to seasons and economic cycles?
The industry isn’t too sensitive to seasons and economic cycles… A good economy can be good for sales because there will be more business opportunities and clients will pay more. A bad economy can be good for sales because clients will need to find ways to make more sales during a bad time. People probably read more during the cold seasons. People look more for self improvement in january perhaps, or stoping drinking in summertime when it’s likelier.
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
clients can drop me so i have to hold a few at a time.
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Business and home 3D printer maker company
KITSUNE 3D PRINTERS
The best resources I can find are Internet.,youtube,websites, social media,blogs,market sites,posts
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
1.Voxeljet
2.Organovo
3.Nano Dimension
4.SLM Solutions Group
5.ExOne
6.3D Systems
7.Stratasys
8.Materialise
9. AON3D
10.agile
11.These are 3d printer companys
internet,youtube ,glassdoor,BVD,LEDC,
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
today’s economy and the Coronavirus,high prices
internet,youtube ,glassdoor,BVD,LEDC,
How big is my target market and where do they live or work?
Canada United States and overseas,all markets.available
internet,sensor data,internet,youtube ,glassdoor,BVD,LEDC,
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
The six major modes of communication in marketing include advertising, digital marketing, direct marketing, personal selling, public relations and sales promotion
What are the main modes of marketing?
The six major modes of communication in marketing include advertising, digital marketing, direct marketing, personal selling, public relations and sales promotion
How does government regulation affect the industry?
private sector is the part of the economy that is run by individuals and companies for profit and is not state controlled. Therefore, it encompasses all for-profit businesses that are not owned or operated by the government.
How sensitive is the industry to seasons and economic cycles?
THEY GO WITH THE FLOW THE SEASONS DONT EFFECT THE economic cycles.
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
1.Revenue Growth. Sales growth is one of the most basic barometers of success 2.for any business.
3.Income Sources.
4.Revenue Concentration.
5.Profitability Over Time.
6.Working Capital.
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
1. Service sector/consulting
2. Cosmetic Surgery/Medical
1. Government of Canada website (i.e. Statistics Canada)
2. Through social media research of leading clinics/doctors within that industry
3. Nexus Uni
4. IBISWorld
5. Blogs
6. Business Events Canada
7. Reaching out to people in my network with experience in this industry (as both a consumer and a provider of the service)
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
1. Cosmetic surgeons
2. Independent coordinators who get referral fees from doctors
3. Consultants in the States
1. Respective company’s websites
2. Reaching out to people who have previously worked in this industry
3. Thorough search of respective clinic’s social media pages
4. Reading online reviews
5. Researching on Real Self
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
1. Current Covid-19 pandemic has made many people feel unsafe to get surgery right now.
2. Many people laid off from their jobs. Therefore, less people will prioritize spending money on cosmetic surgeries.
3. Covid pandemic has created longer wait times to schedule a consultation/surgery with a doctor
4. Travel restrictions means less people travelling for surgeries
1. Speaking with customers and providers within the industry
2. Speaking with various doctors/clinics
3. Speaking with various country’s embassies to learn about their current travel restrictions.
How big is my target market and where do they live or work?
As of now, my target market is quite large. I would like to focus on local clients (in the GTA) and within Canada when I first start out.
Through my network of former work colleagues and former clients I have met and retained relationships with.
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
1. Digital marketing
– Social media
– websites/ad campaigns
– emails
2. Referrals
What are the main modes of marketing?
1. Digital marketing
– Social media
– websites/ad campaigns
– emails
2. Referrals
How does government regulation affect the industry?
With the current Covid-19 pandemic, the government imposed restrictions heavily affect the industry. Many previously scheduled surgeries have been cancelled or rescheduled. Therefore, there are increased wait times to get consultations with doctors.
How sensitive is the industry to seasons and economic cycles?
The industry is somewhat sensitive to seasons but it mostly depends on which country the surgery is taking place. For example, many people prefer not to have their surgeries in the summer. However, if they are travelling, then they may be travelling to a country experiencing the summer season. Also, many surgeons are the busiest during the school breaks (December and March).
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
1. Monthly Sales Growth
2. Average Profit Margin
3. Sales Opportunities
4. Sales Target
5. Monthly Calls (or emails)
6. Average New Deal Size/Length
7. Lead-to-Sale %
8. Client Retention
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Sustainable Fashion
E-commerce Retail
Other sustainable fashion brands such that are transparent on their websites, research on sustainability and the environment.
For e-commerce, Shopify and research on other e-retailers would be a major help.
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Mara Hoffman, Pangaia, Noah Clothing, Pantagonia
On their respective websites
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
The trend towards sustainability
The trend towards being carbon neutral
The trend to reuse, reduce, recycle
Research, foundations such as The Slow Factory that specializes in sustainable practices specifically in the Fashion industry.
How big is my target market and where do they live or work?
My target market is across North America. Young men & women above the age of 22 that have enough knowledge on sustainability and its impact in the industry and are happy to spend a little more for quality.
Google search, google trends, social media trends & analytics
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Social media & celebrity endorsements
What are the main modes of marketing?
Social media & celebrity endorsements
How does government regulation affect the industry?
At the moment, the government of Canada has a minimum wage & strict labor laws in place. This benefits brands that manufacture locally however many local brands actually outsource production, so the governmental laws in place may not even affect them.
How sensitive is the industry to seasons and economic cycles?
Very. Growing organic cotton & linen depends on the season and location. Economic cycles affect the buyers.
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
Profit margins are a little tighter. The cost of sustainable materials and the cost of ethical labour is far higher than that of conventional textile and forced labor. Partnering with charities and working on becoming carbon neutral also cut into the profit margins.
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Food Industry – organic market
Google Scholar articles
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Shifa Restaurant
Sambusa village
Natures buzz
Ottawa halal market
Google Search
My own website
Social media
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
1. Growing popularity of plant based food.
2. On the go healthy snacks
3. Aesthetically pleasing food
Google
Social media
My website
How big is my target market and where do they live or work?
Targeted market is residents of Ottawa as well as tourists visiting Ottawa. The approximate size of targeted market is 1 million
Google search
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
1. Setting Up Google+ Account: Having excellent ratings on Google is a great way to market the restaurant
2. Instagram: Creating an Instagram page, and uploading aesthetic food pictures will attract many young customers
3. Loyalty Programs: Partnering up with online food delivery companies like Uber Eats and Skip The Dishes is an excellent medium of marketing.
What are the main modes of marketing?
1. Setting Up Google+ Account: Having excellent ratings on Google is a great way to market the restaurant
2. Instagram: Creating an Instagram page, and uploading aesthetic food pictures will attract many young customers
3. Loyalty Programs: Partnering up with online food delivery companies like Uber Eats and Skip The Dishes is an excellent medium of marketing.
How does government regulation affect the industry?
Government food and safety regulations can affect the food industry/restaurant business in major ways. There is regular inspection on food and hygiene of the restaurant and failure to maintain certain standards can lead to severe consequences. Moreover, for international food and ingredients there might duty fees. There are regulations on food temperature that can cause extra money on utility bills.
How sensitive is the industry to seasons and economic cycles?
The food industry is very sensitive to seasons and economic cycles. For example, since it’s an organic market, ethnic festival months will trigger more sales. During an economic downturn (recession), when many people may lose their job, people are less likely to spend money on restaurant foods, which can lead to less sales.
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
Average profit margins of restaurant industry is about 15%. Profit margin is a key measure for any business. Moreover, raw materials price and sales are some of the other key aspects of this industry
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Beauty/Personal Care
Animation/Digital
-Simply Googling it
-Workers in the industry
-Ontario government website (Salon stuff, how to be an apprentice, job search, criteria)
-youtube
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Theres a large companies in my area for beauty like “first choice” and some smaller businesses like “angelic nails”
Hardly any animation/art stuff around. Or maybe im unaware of it
I can google them and see how they operate and prices and try to match or beat it.
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
Anything to do with beauty :
Theres always a need. I would never go out of business (hopefully) Trends come and go in this field and keeping up to date is very important.
Art:
Theres also a need for it, i dont know how large it is.
Trends with customers is iffy, especially if you’re just a solo artist living off of commissions. Its mainly character design.
-Instagram (you can find alot of trends there)
-Youtube and facebook
-googling it
How big is my target market and where do they live or work?
Bruce power and smaller jobs in and around my area. Usually from port elgin or Southampton. Size = unknown. Theres alot of people, at the shop we typically see 20-30 people a day.
art- All over the county/world. Typically i serve 10 people a week.
-Looking at town sizing and demand for beauty/salon work.
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
What are the main modes of marketing?
How does government regulation affect the industry?
How sensitive is the industry to seasons and economic cycles?
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
general contracting, 236110
online, calling companies,
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
the teardrop trailer
tiny house builders
small camper builders
mostly online or phone
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
covid, wood shortages, green building materials, hemp materials production, people moving away from cities, price of gas and towing a vehicle, electrical vehiclec reducing tow range, offgrid living/nomad life, ability to work online and not ned to be held down, low personal interest rates,
online and other resources
How big is my target market and where do they live or work?
large, in town, out of town, rural areas, all over north america,
online
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
online, on road/in use, word of mouth
What are the main modes of marketing?
online, on road/in use, word of mouth
How does government regulation affect the industry?
having somewhere to put them. zoning regulations make it difficult to put them down, but thats changing and people are being mobile with their tiny houses, and i want to make both.
How sensitive is the industry to seasons and economic cycles?
sales go up when the economy crashes as its more affordable and sustainable living.
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
NAICS – >711510 -> Independent visual artists & artisans
Arts, Crafts & Culture sector
https://www.craftontario.com/
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
DEAD ON Artist Collective
Open Studios
Martello Alley
4Cats
Black Dog Pottery
The Nooks
Happy thoughts
Downtown Kingston
ArtsFest
Kingston Holiday Market
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
Ecological awareness -> recycle, reuse
Arts purchasing is up
queer rights -> more vocal base
economic depression -> less money around
facism -> more dangerous to show pride
shop local -> more emphasis on handmade
the news, stascan,
How big is my target market and where do they live or work?
~10mil 15-34y/os in Canada
10-30% ID as queer in some respect
StatsCan
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
email lists, social media, web ads, expos/fairs
What are the main modes of marketing?
email lists, social media, web ads, expos/fairs
How does government regulation affect the industry?
taxes and import fees,
How sensitive is the industry to seasons and economic cycles?
Very sensitive– seasonal for holiday fairs/gift giving
economic because it is a “luxury” good, disposable income dries up when economic downturns happen
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
Average gross income (2001) 60k/year, median revenue 30k/year
net earnings 17,300/year
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Retail Trade/Health&Personal Care/Cosmetic&Beauty Supplies
Through blogs/buisness site/statistical researches
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
eco-friendly/sustainable skincare companies
L’Oreal S.A
Unilever PLC
Procter & Gamble
Beiersdorf AG
Avon Products Inc
The Estee Lauder Companies Inc
Johnson & Johnson
Kao Corporation
The Body Shop International PLC
navigate websites/social media
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
-veganism
– environmental changes that deplete plant and animal sources
– increased allergies
– statistics
– customer research
– environmental research
How big is my target market and where do they live or work?
– medium/large size that is steadily growing
– urban dwellers
– blogs/videos/hashtags/forums
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Social Media
What are the main modes of marketing?
Social Media
How does government regulation affect the industry?
– ingredients regulation
How sensitive is the industry to seasons and economic cycles?
– dependent on ingredients used, shortage may rise due to seasonal plants
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Design
Online, youtube, social media, etsy
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
etsy, redbubble, society6, print all over me, spoonflower, other designers, youtubers, tiktok, youtube, tiktokers, instagram, spencers
Online, social media, reddit
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
Societal trends, political trends, design trends
Social media, online
How big is my target market and where do they live or work?
Mostly femmes 13-30, mostly in school, work part time or not at all, or starting careers, not a lot of extra money to spend, but want to be trendy, live in big cities or are active on social media
Social media
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Social media
What are the main modes of marketing?
Social media
How does government regulation affect the industry?
May change online platforms in which to sell
How sensitive is the industry to seasons and economic cycles?
More competition in low economic cycles, but not too dependent on things for seasons or money
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
Number of sales, reviews, influencers
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
541430 – Graphic design services
North American Industry Classification System (NAICS) Canada: https://www23.statcan.gc.ca/imdb/p3VD.pl?Function=getVD&TVD=380372
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Salt Design Co
*AJ Dimarucot
* Toluwasr Olaku
Kabam (Dionne Ong)
Jelly Marketing
Free Agency Creative
*Nicole Ventura
*Ean Goquinco
*Charlie Grinnell
*Dennies Layante
*Gabriela Silva
*Adriano Fernandes
*Hannah Needham
*Haydon Jay Gates
*Carrera Caldwell
*Sam Masih
The Cadre Collective
*Omar Amini
*Madeline Adams
*Josh den Engelsen
*Jelvin Base
*Wolfgang Bremer
*Nikko de Guzman
LinkedIn Connections
Current network of friends
Local Board of Trade
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
5 business trends that will greatly impact the design world, Source (https://www.invisionapp.com/inside-design/2020-business-trends-design/)
When Did Design Stop Being “Multidisciplinary?”, Source (https://eyeondesign.aiga.org/when-did-design-stop-being-multidisciplinary/
Collaboration, Cultural Nuance + Localism—A Conversation on Reshaping the Design Monolith, Source (https://eyeondesign.aiga.org/collaboration-cultural-nuance-localism-a-conversation-on-reshaping-the-design-monolith/)
Internet Search
How big is my target market and where do they live or work?
Greater Vancouver Area
Local Library
Local Business/Commerce Association
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Digital Marketing:
• social media
• website (SEO, SERP, Content)
• Ads (Google Ads, Facebook Ads)
Word of mouth and personal recommendations
What are the main modes of marketing?
Digital Marketing:
• social media
• website (SEO, SERP, Content)
• Ads (Google Ads, Facebook Ads)
Word of mouth and personal recommendations
How does government regulation affect the industry?
There is little to no government regulation directly that affects the design industry but independent organizations like the RGD (Registered Graphic Designers, rgd.ca) and GDC (Graphic Designers Canada) uphold their members to follow organization by-laws and regulations.
How sensitive is the industry to seasons and economic cycles?
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
How big is my target market and where do they live or work?
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
What are the main modes of marketing?
How does government regulation affect the industry?
How sensitive is the industry to seasons and economic cycles?
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
1: 541430|Graphic Design Services
2: 541611|Administrative Management & General Management Consulting Services
1:https://www.ic.gc.ca/app/scr/app/cis/summary-sommaire/54143
2:https://www.ic.gc.ca/app/scr/app/cis/summary-sommaire/54161
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Spotify
Soundcloud
Apple Music
Google Play
Amazon Music
Tidal
Wix
Webflow
Canva (Design)
Adobe CC
Youtube
Weekend (Big musicians)
Smaller Musicians
SGM Group Artists
AWAL
Warner
Sony
Creative Commission
Instagram
Fiverr
Youtubers (i.e. the future, tutorials etc.)
Indieprenure
Other Freelance Designers
SOCAN
Key aspects of understanding the music Industry:
Copyright (mechanical royalties, performance royalties…)
Rights management organizations and their responsibilities (SOCAN, Re: Sound…)
Financing methods, and the institutions that support the music industry (Musicaction, FACTOR, CALQ, The Canada Council for The Arts…)
The various players and their responsibilities (music labels, music publishers, venue bookers…)
Broadcast platforms and how they operate
lol fuck me.
For Graphic Design Agencies in Ottawa:
https://upcity.com/local-marketing-agencies/profiles/character-creative#overview
For Freelance Graphic Designers in Ottawa:
https://www.upwork.com/l/ca/graphic-designers-in-ottawa-on/
https://www.freelanced.com/freelancers/graphic-design/ca/ontario/ottawa
Blog on Business of Music:
http://socanblog.ca/en/the-business-of-music/
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
1a)More power will shift to Indie Labels (society:peopleès attitudes.
b)Virtual Reality becoming one with music.(Technology)
c)Tech Bundling (Technology) i.e. Prime selling the bundle of amazon video, and amazon prime and amazon music.
d) The way we consume music:
-Streaming (Tech)
-Music Suggestion through playlists and algorithms (Tech, Society)
-Finding Music (i.e. Discover weekly or “Alexa.. find etc.”
e) A stronger focus on alternative income (Society/Tech/ Economy)
– can’t make music ONLY from music. Touring, merch sales, licensing etc. for options to sell something according to their brand
2.a) A.i will democratize music creation (Tech & Society) – easier for music creation. Transition from mass consumption to mass creation
b) ai. Will change music distribution (getting music to streaming platforms
c) Automation will reshape music marketing as the music market grows more crowded (Tech) Audience attention will remain a finite resource
d)More income & new, better ads for artists. Making ads deliver the right messages to the right audience at the right time. Helping artists reach their audience more efficiently thus drive more income (for artists)
e) Machine LEarning will change everything. it will make things much simpler like with making better recommendations of music, helping make more music.
f) Smart Speakers: allows people to play music based off of their immediate moods. Without! …. texting interfaces. or toggling through albms or playlists (visuals…. are gone? 🙁 )
g)local market democratization. Audiences will come from all around the globe. Musicians audience will come from everywhere
h) Generative music will rise thanks to contextual playlists. Playlists created by algorithms caterd for people looking for Mood-specific playlists (Endel, creating music for your current mood app) (viral in Japan)
i) Albums will continue to decline. Post-album (remixes, acoustic covers etc.)era will take hold (Society and Tech) songs will take the main stage.
j) Music, Fashion, and Film will merge faster and faster.
i.e.:
-Bio-pics ; “Bohemian Phapsody”
-Fortnite x Marshmello
– Fashion: Rhianne x fenty (XO?!?!?!)
-Cooking shows: “In the mix with Matt fx”
k) Music will face increasing competition from other entertainment formats. There’s little down time left now… Understand what you can do about it, and who’s your competition. -Collaborate more. cross into other platforms.
l) Collaboration and genre fusion”The mem” hypothesis. music like memes trend where music is remixed and re-edited etc.
k)social media empowers artist to create personal brands and connect with fans directly.
l) As artists become more powerful, so will music managers.
3 a) Movement from record labels to more independent formats
b)ARtists are finding alternative ways to make money other than streaming
1. https://blog.sonicbids.com/5-music-industry-trends-to-be-aware-of-in-2020
2.
https://soundcharts.com/blog/music-industry-trends
3.
https://medium.com/@AlexMoskov/4-huge-trends-in-the-music-industry-for-2016-2017-63b6924f4c2e
4.
https://trends.google.com/trends/explore?cat=3&date=all&geo=CA-ON&q=business,music,marketing,visual%20art
Incredible resource^^
How big is my target market and where do they live or work?
Live/work : Globaly but mostly Toronto, Ottawa and the States.
Size: In Canada there are 7,669 where most businesses are small (0-99 size of employees)
Average Revenue: $120.7 K per year
it’s an 93.8% Profitable market
In ontario: 3,098 establishments classified under the Musical Groups and Artists:
bands, musical
choirs
drum and bugle corps (e.g., drill teams)
music productions, live (except musical theatre)
musical artists, independent
musicians, independent
orchestras
soloists, musical, independent
vocalist, independent
https://www.ic.gc.ca/app/scr/app/cis/summary-sommaire/71113
https://www23.statcan.gc.ca/imdb/p3VD.pl?Function=getVD&TVD=118464&CVD=118471&CPV=711130&CST=01012012&CLV=5&MLV=5
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Social Media Marketing (Creative Commision, Instagram)
Word of Mouth (very much so!) Rememebr to look at p.274 in PROMO about 5″T’s” of peer-to-peer influence
Influencer Marketing? “Peer to per programs. (check: womma.org for influencer marketing resource)
What are the main modes of marketing?
Social Media Marketing (Creative Commision, Instagram)
Word of Mouth (very much so!) Rememebr to look at p.274 in PROMO about 5″T’s” of peer-to-peer influence
Influencer Marketing? “Peer to per programs. (check: womma.org for influencer marketing resource)
How does government regulation affect the industry?
Supporting Music Through Grants
How sensitive is the industry to seasons and economic cycles?
not sure of where to find this info
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
can’t think of any right now
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
561410 – Document preparation services
https://www23.statcan.gc.ca/imdb/p3VD.pl?CLV=5&CPV=561410&CST=01012017&CVD=380377&Function=getVD&MLV=5&TVD=380372
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Recruiters
HR Professionals
Bloggers/Influencers
Media Publications
University/College Institutions
Educational Institutions
HRPA
Linkedin Influencers
Online Publications (Forbes, etc.)
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
COVID-19
Forced Remote Work
Increased Layoffs/Termination
Unemployment Rising
Students and New Grads
Digital Economy
Linkedin Influencers
Online Publications (Forbes, etc.)
How big is my target market and where do they live or work?
Toronto and surrounding GTA
Early to mid-career professionals (25-35)
Career transitioners
Linkedin Influencers
Online Publications (Forbes, etc.)
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
TBD
What are the main modes of marketing?
TBD
How does government regulation affect the industry?
TBD
How sensitive is the industry to seasons and economic cycles?
TBD
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
TBD
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Retail Trade code 448199
Statscan
Statista
data.gov
retailcouncil.org
open.canada.ca
ic.gc.ca
economicdashboard.alberta.ca
tradingeconomics.com
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
The Bay
Sears
Target
Walmart
torrid
fashion nova
zara
h&m
asos
trendyol
statscan
statista
data.gov
glassdoor
sedar.com
macrotrends.net
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
Covid pandemic
switch to digital try on
FashionUpdates.com
trendhunter.com
retail council.com
open.canada.ca
macrotrends.com
How big is my target market and where do they live or work?
in 2018 more than 8 in 10 canadians shopped online. The total spending of those shoppers reached 57.4 billion. 95.2% of ages 35-44, and 95.2% of ages 25-34 online shop.
57% of physical goods purchased online in canada were clothing, jewelry, and accessories.
86% of buyers of physical goods chose goods specifically sold by canadian owned online merchants
Primarily located in Canada and US
stats can
statista
retail council.com
open.canada.ca
macrotrends.com
oberlo
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
online digital advertising, real world advertising, retargeting, social media
What are the main modes of marketing?
online digital advertising, real world advertising, retargeting, social media
How does government regulation affect the industry?
Textile products manufactured, imported, advertised or sold in Canada are subject to the Canada Consumer Product Safety Act (CCPSA), they monitor which fabrics and chemical go into any textile imported into the country and will not allow sale of items not safe for people.
How sensitive is the industry to seasons and economic cycles?
Fairly sensitive. Seasonally apparel changes and must remain on trend. Economically it is mostly stable, with private label flourishing in downturns because its cheaper. but private label and branded apparel compete all season.
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
Rates of returns
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Service delivery middleman
Online
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Task Rabbit
Online on their website
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
Social, Political, Technological, Economical
Google – Various news and articles
Blog posts
How big is my target market and where do they live or work?
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
What are the main modes of marketing?
How does government regulation affect the industry?
How sensitive is the industry to seasons and economic cycles?
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
Commissions
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
conevention/trade show organizers
Naics
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
body positivity
entrepeneurship
online
How big is my target market and where do they live or work?
it is pretty big, they live/work in the GTA
online
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
facebook/instagram, emails
What are the main modes of marketing?
facebook/instagram, emails
How does government regulation affect the industry?
at the moment covid is a big problem
How sensitive is the industry to seasons and economic cycles?
it can overcome, not sensitive
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
vendors, participation
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Custom Apparel
Google, through friends, networking, social media
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
MKZart (Locally)
Many Etsy sellers including Our Weekends, Out of Habit shop, Not Me Look and many more.
Through their websites, social medias, reviews and photos.
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
Economy, COVID, value of art, public opinion and fashion trends, weather
Google, social media, twitter specifically
How big is my target market and where do they live or work?
I would assume that with 700,000 women in my area, my market size could potentially be 300,000 or higher. They live and work in the Edmonton Area, are in creative fields or enjoy to express themselves through art.
Research through google, local Facebook groups, community events
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Instagram, Facebook- both paid ads and groups, Tik Tok, Pinterest
What are the main modes of marketing?
Instagram, Facebook- both paid ads and groups, Tik Tok, Pinterest
How does government regulation affect the industry?
Copyright regulations would limit designs subject to copyright laws. When classes are implemented, I would likely need to obtain professional recognition as an artist before teaching classes and opening up a storefront.
How sensitive is the industry to seasons and economic cycles?
Likely fairly sensitive, although it’s easily encouraged by holidays and birthdays
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
Sales commissions, social media impressions, Ad CTRs
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
“31599 Clothing accessories and other clothing manufacturing
711510 – Independent Artists, Writers and Performers. This Canadian industry comprises independent individuals (free-lance) primarily engaged in performing in artistic productions, creating artistic and cultural works or productions, or providing technical expertise necessary for these productions.
711510 Costume designers, independent theatrical”
I am a little uncertain as I do not suit under standard fashion manufacturing. And while I am prioritizing a garment as my main product I do not want to lock myself into that if this program proves a non-sized product like an accessory or some such to be more fruitful.
NAICS website.
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Other creators and sellers.
Costumers.
Historical dressers. History-bounders.
Mass produced garments. Cheaper sources.
Fast fashion in general.
Forums and Social Media
Online academic research.
Library.
At events related to those interests (such as fairs when they begin to be run again)
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
LGBTQA Rights
Ethical fashion activism
Political import problems and fees
Pandemic in-person limitations
Historical fashion discoveries
Fashion trends
Talking to community members
Forums and social media
Books/Library
Museums
Events related to the trends
How big is my target market and where do they live or work?
My target market lives in cities and high populous suburbs. Places that have developed enough to be able to express oneself through dress without severe legal or social repercussions.
They work or go to school in these areas, likely in creative industries.
Interviewing people in those work industries.
Forums and social media
Academic research
Events
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Social media and word of mouth. The industry I am looking at is not a large scale business with a lot of recorded history. Seeing how large businesses are starting to adapt some of the values shows the global interest in the market shifting into that region. Fashion ethics and identity/expression freedom is becoming a hot topic and gaining ground as the year progresses.
What are the main modes of marketing?
Social media and word of mouth. The industry I am looking at is not a large scale business with a lot of recorded history. Seeing how large businesses are starting to adapt some of the values shows the global interest in the market shifting into that region. Fashion ethics and identity/expression freedom is becoming a hot topic and gaining ground as the year progresses.
How does government regulation affect the industry?
Import: It impacts the larger scale industry more so than the small scale. Due to the thrift aspect of my business, I am less reliant on imports than a manufacturing based producer.
Clothing is highly regulated for what is required to be on labels and how it is required to be written. How and where it can be sold is regulated, so I will be keeping my sales to within Canada to start.
How sensitive is the industry to seasons and economic cycles?
The fast fashion industry is entirely run by seasonal change, but slow fashion is only sensitive in what types of clothing you need for the weather. Ethical fashion is technically easier when people have more money, but its more important when people have less money. But its a cycle of short term and long term saving. It requires the ability and information to plan ahead.
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
The expectations of consumers can be blurred when you have fast-fashion consumers trying to buy slow-fashion products and expecting fast fashion prices or perks. This can either just be the wrong customer for the product, or it can be a misinformed convert to the industry.
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Unsure Need Help
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Teva Pharmaceutical Industries Ltd, Integra LifeSciences Corporation, Medtronic PLC, Sun Pharmaceutical Industries Ltd, Lupin, Zydus Cadila, Pfizer, Inc., Mylan NV, Novartis AG, Sanofi SA.
https://www.marketresearchfuture.com/reports/concussions-market-5724
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
Corona
Popularity of sports and youth physical activity
Motor vehicle accidents
Aging Population
https://www.marketresearchfuture.com/reports/concussions-market-5724
How big is my target market and where do they live or work?
“The Global Concussions Market is expected to register a CAGR of 3.22% to reach USD 1,060.36 Million by 2023”-https://www.marketresearchfuture.com/reports/concussions-market-5724
“North America dominated the market and accounted for the largest revenue share of 62.2% in 2019.”-https://www.grandviewresearch.com/industry-analysis/concussion-market I would focus on Canada to start
https://www.marketresearchfuture.com/reports/concussions-market-5724
https://www.grandviewresearch.com/industry-analysis/concussion-market
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Healthcare providers (for recovery products)
Sports Stores (particularly for prevention Products)
What are the main modes of marketing?
Healthcare providers (for recovery products)
Sports Stores (particularly for prevention Products)
How does government regulation affect the industry?
Medical Device regulations
10 A medical device shall be designed and manufactured to be safe, and to this end the manufacturer shall, in particular, take reasonable measures to
(a) identify the risks inherent in the device;
(b) if the risks can be eliminated, eliminate them;
(c) if the risks cannot be eliminated,
(i) reduce the risks to the extent possible,
(ii) provide for protection appropriate to those risks, including the provision of alarms, and
(iii) provide, with the device, information relative to the risks that remain; and
(d) minimize the hazard from potential failures during the projected useful life of the device.
11 (1) A medical device other than a decorative contact lens shall not, when used for the medical conditions, purposes or uses for which it is manufactured, sold or represented, adversely affect the health or safety of a patient, user or other person, except to the extent that a possible adverse effect of the device constitutes an acceptable risk when weighed against the benefits to the patient and the risk is compatible with a high level of protection of health and safety.
(2) A decorative contact lens shall not adversely affect the health or safety of a user, except to the extent that a possible adverse effect of the device constitutes a risk that is compatible with a high level of protection of health and safety.
SOR/2015-193, s. 2
Previous Version
12 (1) A medical device other than a decorative contact lens shall perform as intended by the manufacturer and shall be effective for the medical conditions, purposes and uses for which it is manufactured, sold or represented.
(2) A decorative contact lens shall perform as intended by the manufacturer.
SOR/2015-193, s. 2
Previous Version
13 During the projected useful life of a medical device, its characteristics and performance shall not deteriorate under normal use to such a degree that the health or safety of a patient, user or other person is adversely affected.
14 The characteristics and performance of a medical device shall not be adversely affected by transport or conditions of storage, taking into account the manufacturer’s instructions and information for transport and storage.
15 Reasonable measures shall be taken to ensure that every material used in the manufacture of a medical device shall be compatible with every other material with which it interacts and with material that may come into contact with it in normal use, and shall not pose any undue risk to a patient, user or other person.
16 The design, manufacture and packaging of a medical device shall minimize any risk to a patient, user or other person from reasonably foreseeable hazards, including
(a) flammability or explosion;
(b) presence of a contaminant or chemical or microbial residue;
(c) radiation;
(d) electrical, mechanical or thermal hazards; and
(e) fluid leaking from or entering into the device.
17 A medical device that is to be sold in a sterile condition shall be manufactured and sterilized under appropriately controlled conditions, and the sterilization method used shall be validated.
18 A medical device that is part of a system shall be compatible with every other component or part of the system with which it interacts and shall not adversely affect the performance of that system.
19 A medical device that performs a measuring function shall be designed to perform that function within tolerance limits that are appropriate for the medical conditions, purposes and uses for which the device is manufactured, sold or represented.
20 If a medical device consists of or contains software, the software shall be designed to perform as intended by the manufacturer, and the performance of the software shall be validated.
How sensitive is the industry to seasons and economic cycles?
??
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
It can fit into two to three different industries. Predominantly it belongs in Natural Health Products, but it also can fit into E-Commerce as well as Natural Cosmetics.
IBISWorld, Canada.ca, futuremarketinsights.com, globenewswire.com
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Natura Apotheca, Eczema Honey Co, Kalaya
The first business – Etsy and Instagram. The second business – Instagram and their website. The third business – Instagram and their website.
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
Rising popularity of CBD pain relief products. (legalization of marijuana)
Aging boomers = more pain = higher need for pain relief products
IBISWorld
How big is my target market and where do they live or work?
The population of Ontario is 14.57 million, and of that population, approx. 27% are in my age category. Of that number, we can assume half are women, so that means my target market is approximately 1.97 million women. If we then take into account that 18% of Canadian women suffer from chronic pain, that brings our target market to approximately 355,000 women. These women live in Ontario and we can assume most of them are retired or getting ready to retire.
Stats Canada has been my best resource for this information.
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Online advertising is very popular in this industry. Namely targeted ads via social media and Search Engine Optimization.
What are the main modes of marketing?
Online advertising is very popular in this industry. Namely targeted ads via social media and Search Engine Optimization.
How does government regulation affect the industry?
Product licenses are required for all natural health products in Canada. This can slow down the process of opening a business, but is a necessary regulation to ensure the health and safety of Canadians.
How sensitive is the industry to seasons and economic cycles?
?
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
?
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Food and Hospitality
Online search engines
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Burrito Boyz, Fat Bastard Burrito, Big Fat Burrito
Online search engines
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
Delivery services, fast food, plant based, on the go, sustainability, bold flavour, competitive prices
Online search engines, food business related media (radio, tv, magazines etc.)
How big is my target market and where do they live or work?
Downtown Toronto/GTA, ages 15 – 64, 4,083,850
Toronto 2016 census
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Social media, television/streaming services, magazines
What are the main modes of marketing?
Social media, television/streaming services, magazines
How does government regulation affect the industry?
Supply, employment, licensing, economic trends, business standards.
How sensitive is the industry to seasons and economic cycles?
Restaurants are subject to changes related to seasonal holidays, university and post secondary schedules, economic states, although delivery only restaurants have more staying power during global crisis and fluctuating economy/environmental seasons.
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
4.3% of pre-tax sales
34% cost of goods
31.5% labour
8.2% rent
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
451119 All other Sporting good store( hiking and camping) and 722512 Limited -service eating places (coffee shop)
North American Industry Classification System https://www23.statcan.gc.ca/imdb/p3VD.pl?Function=getVD&TVD=1181553
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Killarny Outfitters- Retail.
Horizons Adventures- Canoe Trips
Romakko’s- Retail Camp, Fishing, Hunting
Nimkii Aazhubikong (Onaman Collective)- Language and Art camp.
Great Lakes Cultural Camp- Year round Mobile Anishnaabe Outdoor Education Centre.
Loco Beans -Island Coffee
There websites and interviews about their business.
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
5 Macro Shifts of Rise of Millennials and Aging Boomers, Urban, Migration, Obesity, Heighten Attention on Health. These areas are going to be the same from The us as Canada is shifting to have more land based activities. The store will be able to help support equipment and knowledge to get outdoors.
https://outdoorindustry.org/wp-content/uploads/2016/08/ConsumerVue-Forecasting_final_2.pdf
How big is my target market and where do they live or work?
My target market will be wide ranging from kids to elders on First Nation Communities in the Georgian Bay area and Manitoulin Island. There will also be a fluctuation of U.S Tourist in the area in the summer.
Community Meetings and relatives from each community to see if there will be a key market. Also seeing how many Camps have American citizens by asking the harbors how many boats they set in the summer.
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Chief and Council meetings to promote my business but also the classes I would like to do and if there are ways to work with the community. Social Media posts to influence the area and trying to work with other organizations to pass on information.
What are the main modes of marketing?
Chief and Council meetings to promote my business but also the classes I would like to do and if there are ways to work with the community. Social Media posts to influence the area and trying to work with other organizations to pass on information.
How does government regulation affect the industry?
This one is a little hard to find out because I want to be based on a First Nation Community and will have to look into laws that govern the community but also looking into what needs to be looked at if opening a place off reserve.
How sensitive is the industry to seasons and economic cycles?
Seasons are very sensitive to be able to restock new wear but also when tourist leave it is harder to sell items and the communities will be looking for more programs.
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
Some are saying that there will be an 8.9 % decrease in the future.
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Home gardening
research the industry online via business information pages
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Southview Greenhouse
Azilda Greenhouse
Birchpoint Construction
Landscaping and tree care services
E-mail or phone
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
Covid – points out flaws in food system, more people working from home or not working with time to grow food, wanting to spend time outdoors
community garden lockdowns? more people gardening from home, less opportunity to teach people from community garden sites.
climate change/global warming- affect the growing seasons, affects peoples mentality around this (more people want to grow food and help the environment)
keeping track via news, council meetings, community awareness about covid updates in our region and beyond
research home gardening industry online to determine how many ppl are growing more food, what they generally spend, etc
How big is my target market and where do they live or work?
Greater Sudbury Region
57% of ontarians grow their food
Over 35
people interested in gardening and environment
online research
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
What are the main modes of marketing?
How does government regulation affect the industry?
tv advertising, social media, emails, advertising on trucks/vehicles, lawn signs, word of mouth, newspaper ads
How sensitive is the industry to seasons and economic cycles?
very. if no one has money to spend on gardening, this will likely not be prioritized. Seasonal shifts in weather affect our work and the length of our work season.
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
health of population, awareness/attitudes about gardening and the environment, # of ppl growing food, # of ppl interested in growing food, # of dollars spent annually on gardening, etc
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Retail Industry
Social media handles
Website
Newspaper
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Poor little rich girl
Christian Boutique Ltd.
Erietta Boutique
Online
Web
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
Shifts in economical growth
Increase in new technology – Mobile Ecommerce
Web:
Forbes.com
Mulessoft.com
How big is my target market and where do they live or work?
Population 5,000 people
In a town called Dundalk
Online – Web
New paper
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Public relations – Marketing & advertising
Word of mouth
Internet Marketing
What are the main modes of marketing?
Public relations – Marketing & advertising
Word of mouth
Internet Marketing
How does government regulation affect the industry?
Taxes and Ferderal Trade.
How sensitive is the industry to seasons and economic cycles?
Seasonal shock
Employment growth
Demand Driven
Technology based interactions
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
I’m selling clothing and apparel in a brick-and-mortar retail store, so KPI conversion rate should be 20 – 40%. And that means 70% of my customers will leave without buying anything.
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
How big is my target market and where do they live or work?
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
What are the main modes of marketing?
How does government regulation affect the industry?
How sensitive is the industry to seasons and economic cycles?
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Retail
Online, malls and small shops (including gift shops)
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
entrepreneurs
shop owners
e-commerce owners
Online, malls and small shops (including gift shops)
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
Multichannel sales.
Shopping on social media.
Pop-up partnerships. …
Personalization and experiential shopping.
Ethical and values-based shopping.
In stores/ online
How big is my target market and where do they live or work?
Young professionals (19.2% or the Canadian population)
Live in big cities – work in NGOs, Finance, Fin Tech.. etc
Canada – focus is mainly in big cities (where diversity occurs)
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Department stores
Franchises
Online retail/ Internet
Discount stores
Word of mouth
What are the main modes of marketing?
Department stores
Franchises
Online retail/ Internet
Discount stores
Word of mouth
How does government regulation affect the industry?
Regulations on: Taxes, advertising, email marketing, privacy, permits, insurance, collecting data and more.
How sensitive is the industry to seasons and economic cycles?
Sales usually increases in Holidays/ Christmas – can be slow mid-year
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
N/A
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
325620 Toilet Preparation Manufacturing – cosmetics
Online research, social media
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Fit glow beauty
Beauty counter
RMS beauty
ecommerce websites/ online research
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
men wearing makeup
Natural makeup
lighter weight makeup
social media and online research
How big is my target market and where do they live or work?
Within the Toronto GTA: Durham, Halton, Peel, and York.
Places that are 40 mins – 1hr: Ajax, Oshawa, Brock, Pickering, Uxbridge, Whitby, Burlington, Halton Hills, Aurora, East Gwillimbury, Newmarket, Whitchurch-Stouffville, Mono, Bradford, West Gwillimbury, New Tecumseth, Ontario.
– Places that are less that 40 mins: Milton, Oakville, King, Markham, Richmond Hill, Orangeville
online research
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Social media, online marketing
What are the main modes of marketing?
Social media, online marketing
How does government regulation affect the industry?
With covid-19 makeup applications can be held back due to no face to face contact
How sensitive is the industry to seasons and economic cycles?
Not sensitive at all. makeup sells all year around, people get makeup application done all year around.
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
not many other key measures
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
54161 – Management Consulting
NAICS
CMC
Other websites and articles:
https://www.ibisworld.com/canada/market-research-reports/management-consulting-industry/#:~:text=The%20Management%20Consulting%20industry%20in%20Canada%20is%20composed%20of%20companies,supply%20chain%20management%20consulting%20services.
https://sba.ubc.ca/blog/industry-overview-management-consulting-canada
https://www.cmc-canada.ca/2016-industry-study
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Elevate Consulting
Light Trail
Decade Impact
HeartPress
Global philanthropic
KCI
Vantage Point
Siena Consulting
Non-profit and fundraising consultants
Online forums, managment consulting association, networking
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
Pandemic
Consumer desire to engage with sustainable businesses
Online forums, managment consulting association, networking
How big is my target market and where do they live or work?
Small to medium sized businesses in Victoria or on Vancouver Island.
There are 29,659 businesses on Vancouver Island
Stats Canada, online, Chamber of Commerce
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Online, networking, word of mouth, cold calling
What are the main modes of marketing?
Online, networking, word of mouth, cold calling
How does government regulation affect the industry?
Taxes, insurance.
How sensitive is the industry to seasons and economic cycles?
B2B natures causes it to be sensitive to other organizations fiscal calendar years and budget planning.
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
Leads, sales, profit, partnership, outcomes, ROI.
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Administrative and support services (Virtual)
Learn.org
Statistics Canada website (NAICS)
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Inbenta Technologies
CodeBaby Corporation
Microsoft
Nuance Communications
Intel
Next IT Corporation
Amazon
Samsung Electronics
IBM
Google
Viclone
Creative Virtual Ltd.
Apple
eGain Communications Corporation
IntelliResponse Systems Inc.
Online
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
Productiveness
Philippines is the top country to source for VAs
Bloggin and Online Advertising
Localism Creates a New Way of Life
Work-Life Balance
Global pandemic
It’s a She-conomy
Social Networks Fuel the Participatory Economy
Industrializing Countries Emerge as the New Engine for Global Growth
You No Longer Need Cash to Start a Business
Sustainability Becomes a Competitive Requirement
Work Shifts from Full-time to Free Agent Employment
Niche Markets Flourish in the New Economy
Small businesses and global giants form a barbell economy
Working in the cloud
Social and Mobile Computing Connect and Change the World
Inuit Future of Small Business Report 2020
Online
How big is my target market and where do they live or work?
Target market:
Micro and Small women owned businesses – English and Spanish
Micro: 1-4 employees
Small: 5-99 employees
1.2 million businesses in Canada
97.9% are a small business
Women account for one third of SMEs
Approximately 13 million women-owned small businesses in the U.S.
5.4 million are owned by women of colour
Statistics Canada
Business Development Bank of Canada (BDC)
Cornerstone Dynamics
National Association of Women Business Owners (NAWBO)
Online
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Digital & Content Marketing
– Social Media (mainly Instagram, Facebook and LinkedIn)
– Website
– Email blasts
– Website
– SEO
– Blogs
– Video
– Email
Conversational Marketing
– Discovery call
What are the main modes of marketing?
Digital & Content Marketing
– Social Media (mainly Instagram, Facebook and LinkedIn)
– Website
– Email blasts
– Website
– SEO
– Blogs
– Video
– Email
Conversational Marketing
– Discovery call
How does government regulation affect the industry?
Virtual Administrators usually have clients all over the world making it difficult for government regulations to affect the industry. VAs are also hired as contractors, any government regulation that directly affects the client’s company would not affect the VA as they are not employees.
The VA would be affected by government regulations if it causes a client’s company to go out of business (i.e., due to COVID, some brick and mortar business are being forced to shut down temporarily and a lot don’t have a website which affects their sales/income and have to shut down) In this case, VA would lose a client but still has a lot of online businesses available for potential clients (e-commerce, influencers/bloggers, etc)
How sensitive is the industry to seasons and economic cycles?
The industry is resilient. Since it is purely online and remote, demand will not change between seasons. If client company happens to be seasonal, work will still be needed to maintain a presence on social media and prepare customers for the next on season.
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
– Start-up cost is free if you already have a laptop or desktop and internet access
– Cost of Customer Acquisition is extremely cheap
$0-1 per customer
$500-1500 profit
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Coffee Shop
722512
Limited-service eating places
NAICS Canada 2017 Version 3.0.
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
-Coffee shops
-Pubs
-Convenience/corner stores
-Ice cream stands
-Breakfast restaurants
-Perform qualitative research
-Observe each business in person
-Talk to others about their experience at businesses
-Take detailed notes while observing
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
-High quality espresso is becoming more popular
-People are wanting healthier, wholesome foods
-Prepared, grab and go foods are gaining popularity
-People want to know the origin of what they eat and drink
-Research online, social media, bloggers
-Perform qualitative research in person
-Speak to people about what trends they are following
How big is my target market and where do they live or work?
-1200 people live in Union Bay
-893 people live in Fanny Bay
-66,500 people live in the whole Comox Valley
Most people who live in Fanny Bay and Union Bay will be driving through Union Bay to go to work in the city. Since we are on the city side of Union Bay, all of the Union Bay and Fanny Bay residents will drive by us every morning.
-Online statistics
-Personal research
-Projected development
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Social Media
Promotions
Advertising
Loyalty Programs
What are the main modes of marketing?
Social Media
Promotions
Advertising
Loyalty Programs
How does government regulation affect the industry?
We will regularly be monitored for cleanliness and quality control. We will have to have many different permits and licenses in order to operate. We will follow all government health regulations.
How sensitive is the industry to seasons and economic cycles?
We will become extra busy during the summer tourist season. We are a seaside town with alot of summer outdoor recreation. We will also be extra busy during the winter due to the mountain being open for skiing and snowboarding. When it isn’t the summer or winter we will still have all of the regular commuters driving to work as well as the locals.
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
Coffee is an addiction. People will search for change in order to be able to afford a cup of coffee because they feel they need it. People will buy coffee before they buy other things. Once they come in the shop to buy a coffee, they will quite often be convinced to buy a food item to go with it once they see or smell the food product.
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
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Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
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What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
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How big is my target market and where do they live or work?
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Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
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What are the main modes of marketing?
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How does government regulation affect the industry?
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How sensitive is the industry to seasons and economic cycles?
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What are other key measures in the industry? (average profit margins, sales commissions, etc.)
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
How big is my target market and where do they live or work?
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
What are the main modes of marketing?
How does government regulation affect the industry?
How sensitive is the industry to seasons and economic cycles?
hjsjkdhjshkd
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
812910 Pet care (except veterinary) services
https://www23.statcan.gc.ca/imdb/p3VD.pl?Function=getVD&TVD=118464&CVD=118471&CPV=812910&CST=01012012&CLV=5&MLV=5
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Off Leash K9, Petsmart, Vetrinary Clinics, Dog tales, SPCA, North
Toronto K9, Doggieland, dog topia, aqua dogs, FDSA, CPDT, APDT,
IAABC, Schutzhund clubs, breeders, AKC, UKC, AKC, Pet Value,
Global Pet foods, Rens pet depot, Gemini K9, Leerburg, Service dog
trainers, kennels, dog walkers, when hounds fly, All about Yup,
bridgeport, kong, nahak, ruffwear, k9 equipment, groomers, daycares,
COPE service dogs, National Service Dogs, Gemini K9 Obedience, Olympus Academy, Karen Pryor Academy, That Dogs, service dog institute, LFGD, Loads of other trainers, petstores, groomers, boarders, and daycares. Pet smart, Holiday Pet care, Pet Valu, Global Petfood, Angel Pet Supplies, Blu Buffalo, Purina, Kong,
Their websites, Yelp, Reviews, Word of Mouth, Facebook/social media, visiting their establishments, community events, seminars and workshops.
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
Urbanization,
Millenials starting families later, Aging Boomers aging and looking for companionship,
Animals as healthcare plan,
Idealogical growth, Positivity trends and ‘Modern Dog Training”
Adopt Don’t Shop movement
Animal Rights and Welfare movements.
Covid-19, surge in pets being bought.
https://thebark.com/content/eight-new-dog-training-trends
https://www.dogtopia.com/franchising-us/blog/demographic-trends-pet-care-industry/
How big is my target market and where do they live or work?
32% of pet owners are Boomers
67% of millennials
Rate of rising in industry CAGR of 4.9% (Compound annual growth)
60% of total spending coming from high-income households.
World industry valued at $131.7 BIL in 2016. Projected to reach $202.6BIL by 25. CAGR of 4.9% (Compound annual growth)
56% to 68% of all households.” 9
The Association of Professional Dog Trainers (APDT) has seen their annual conference grow from just 250 participants a few years ago to 1,500 participants. The APDT membership has grown at a similar rate with over 5,200 members in 48 countries, the APDT is the largest association of dog trainers world-wide.5
APDT
https://www.thebalancesmb.com/business-plan-example-of-the-industry-overview-2948009
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Social Media, Web Ads, Word of Mouth ( big in this industry). Physical marketing (posters, billboards) Commercials.
What are the main modes of marketing?
Social Media, Web Ads, Word of Mouth ( big in this industry). Physical marketing (posters, billboards) Commercials.
How does government regulation affect the industry?
– Animal Welfare Restrictions (PAWS act in Ontario)
– Cap on dogs on a premises (3 in many cities, unless a kennel license is bought)
– FDA and AAFCO food quality regulations
– Laws on tools, ex no prong collars in Quebec
– Some countries ban crates, have strict outlines on unethical treatment, fines.
– leash laws, lack of adequate off leash spaces,
-Breed bans
How sensitive is the industry to seasons and economic cycles?
The industry is a resilient one, even being called ‘recession proof’ by one article. People are caring for their pets more and more and consider basic pet care on par with other basic needs.
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
General Service Prices ( Varies)
Service prices. $250 for group classes running approx 6-8weeks with 6-8 student
Walkers: $25 for walks. $30 for daycare. $40-$50 for a night of boarding. $30-$80 for an hour long private class, average of $50. Board and train $200-$600 a week. Bootcamp $500-$1250 per week. Petsmart classes group lessons $119 for 6weeks ($20 per group class) Pure bred dog $1000-$3000. Fully trained working dog – $10,000-$30,000. Adoption fees – $110 -$650.
Average Pay of $35,000/yr , $12-$22/hr experienced / top 10% up to $70k/year
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
name
where
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
players
where
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
trends
where
How big is my target market and where do they live or work?
target market
where
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
modes of markeeting
What are the main modes of marketing?
modes of markeeting
How does government regulation affect the industry?
gov’t regs
How sensitive is the industry to seasons and economic cycles?
seasons and cycles
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
key measures
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Social Action/Advocacy (LGBTQIA+ Community)
Online, library, social media, connecting with players personally
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Human rights groups
Allies/alliance groups
Legal advocates
Professional networks
Workplace resources and advocates
Veteran supports
Elderly community networks
Educational organizations
Advocate organizations
Family Services
Charities/fundraising groups
Community centres and resources
Theatre/film/entertainment groups
Archival/historical groups
Public events/PRIDE
Online
Organizations’/groups’ websites
In-person at these organizations
Over the phone by calling them
From LGBTQIA+ folks who’ve used these services and resources
On social media
Through internet reviews and UCG
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
The prominence and accessibility of social media
Changing media landscape
Increasing interest in social advocacy
More celebrities support and advocates
Public private partnerships
Increase in local and regulatory advocacy
Advocacy in digital times
New digital audiences
Increasing desire to support small businesses
Increased awareness
Social/societal accountability
Cancel culture
Financial insecurity/instability amidst covid
Changes in retail structure
Changes in consumer habits
Potential changes in customer values because of the pandemic
Public attitude regarding LGBTQ+ folks
Online/internet searches
Statstics Canada
New outlets/media
Library
Research papers
Research journals/published research
How big is my target market and where do they live or work?
LGBTQIA+ folks, particularly those who are marginalized or underserved by current structures and organizations
Live or work in remote areas; lower socio-economic backgrounds/areas; experience intersectionality with an additional identity(s); specifically interested in intersectionality between LGBTQIA+ identities and mental health
Internet search
LGBTQ+ organizations
Secondary LGBTQ+ research
Surveys
Connecting directly with members of the LGBTQ+ community
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Traditional media
Social media
Public displays and celebrations
Connection/partnership with likeminded or similarly oriented groups and organizations
Word-of-mouth
Intracommunity marketing/promotion
What are the main modes of marketing?
Traditional media
Social media
Public displays and celebrations
Connection/partnership with likeminded or similarly oriented groups and organizations
Word-of-mouth
Intracommunity marketing/promotion
How does government regulation affect the industry?
Charitable organizations are not allowed to use their resources to lobby/engage in political activity (but that’s only relevant if I select a charitable organization as the mode for activism and advocacy in LGBTQ+ spaces)
Governments have to power to create and pass laws related to LGBTQ+ equality, safety, inclusion, diversity, etc.
Political risk of supporting LGBTQIA+ communities based on the population’s climate toward those communities and issues
How sensitive is the industry to seasons and economic cycles?
Not very sensitive. There are certain times of year when awareness is more prevalent/celebrated (ex. Pride month is June here), but most Canadians tend to be fairly accepting of LGBTQIA+ communities year round (as seen in a survey done by the government). There are also lots of other awareness weeks and days focused on specific orientations or identities that happen throughout the year.
Advocacy is easier when economics are good, but as we saw during the height of covid with the BLM movement, even a pandemic won’t stop advocacy when people feel something needs to change.
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
Will return to this once I have a better idea of what my ideal business will look like. Some of this doesn’t make sense to complete until after I have completed my interviews and research and have the chance to generate more ideas re: how to solve any problems that occur in my findings.
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
All Other Miscellaneous Manufacturing
Google, Library, Google Scholar
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Chapters/Indigo, Simply Zen, Occult shops, Bath and Body works,
Google, In person
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
Seasons, popular scents, religious practices, Nature activists
Google, Library, Surveys, In person
How big is my target market and where do they live or work?
Globally, between the ages of 18 and 50, spiritual
Surveys, In person
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Online, Word of mouth, social media growth/advertising (Instagram, Facebook, Tik Tok etc.)
What are the main modes of marketing?
Online, Word of mouth, social media growth/advertising (Instagram, Facebook, Tik Tok etc.)
How does government regulation affect the industry?
A candle must not reignite spontaneously after it is extinguished.
No lead core wicks.
How sensitive is the industry to seasons and economic cycles?
Sensitive to change around seasons, will have to outsource certain resources outside of Canada during colder months and use different scents. Not sensitive to Economic cycles.
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
Profit is up 3%.
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Manufacturing
Stats Canada
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
-Artisan makers / leathercrafters
-Large manufacturers (ie. international based companies)
-Medium/Small manufacturers with factory level assembly and large following (Roots, Rudsak)
-High end designer (YSL, LV)
-Websites
-Stores
-Online statistics (if public company)
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
Social:
-increased purchase of small local makers
-increased entry into the crafting business
Technological:
-development of faux vegan leathers (ie, pleather, pineapple based leather)
-development of machinery for faster production
Economic
-Global pandemic
-Increased globalization (wanting cheaper production for large volume output)
Environmental:
-Sustainability of leather
Political:
-Leather purchased in USA (conversion rates, customs)
-Scholarly articles/Primary sources
-Secondary sources
-First hand (questions to other makers, suppliers and customers)
-Stats Canada
How big is my target market and where do they live or work?
My target market is primarily local (based in Toronto/Alliston), with a secondary market of being Canadian/American, and a tertiary market being international.
The age of our target market is between 25-65 years of age. Individuals with buying power and are comfortable in spending the money. However, the primary age target are of ages 25-30 years, young adults who are comfortable yet do not have children and are making purchases for themselves. The secondary target is of ages 50-65 years, individuals whose children have moved out, are employed, are comfortable financially and want to pamper themselves.
-Stats Canada
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
-Magazines
-Television
-Fashion shows
-Influencer marketing
-Social media/apps
-Click through ads
-SEO
-Online/website/blogging
What are the main modes of marketing?
-Magazines
-Television
-Fashion shows
-Influencer marketing
-Social media/apps
-Click through ads
-SEO
-Online/website/blogging
How does government regulation affect the industry?
-Labour laws
-Trade laws
-Material goods/safety laws
-Taxes
-Advertising laws
How sensitive is the industry to seasons and economic cycles?
Fashion industry typically runs on two seasons of product releases. Fall/Winter which is launched in late summer, and Spring/Summer which is launched late winter. With this changes the mood, colour scheme, texture and layering of the wardrobe. Trends vs. styles initiates the conversation about staying up to date on the most favourable schemes for upcoming launches to build hype and promote a sell out item. However, it is highly competitive and creates high saturation of similar products with very little room for differentiation.
Fashion is a needs based business, meaning it is more volatile to changes in economic climate. This pushes for higher purchases on a volume basis at lower selling costs, lower production costs with lower quality materials and exploitive labour with a low cost to consumer (Shien, Wish).
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
Production costs vary based on materials, design, and labour. Labour laws in Canada have a minimum wage meaning workers in these industries come at a higher cost than international labour. While is more environmentally sustainable and ethical to be made in Canada, most businesses in the apparel industry opt for exploitive labour to offset production costs for a higher contribution margin.
Opening a storefront has potential for generating higher sales in a high-traffic area, however, comes with a higher risk. This reduces profits greatly, creates higher variable and non-variable operating costs (rent, heat, hydro), has a high need for staff, and has potential for liability (injury of client or damage of product).
Marketing and the way consumers are reached is greatly changing. Apps like Facebook, Instagram, and TikTok offer a new way to connect with potential clients at a way that is potentially free. This leads to higher needs for content creation, consistently keeping up with new trends, and creating an honed marketing scheme amongst a diluted online marketplace. There is a higher learning curve for some technologies over others, and each comes with their own demographic (boomers on Facebook, Millenials on Instagram, and Gen Z on TikTok). These act as a way to improve google and SEO to website to drive trusted organic traffic to make advertising more passive. This has opened up influencer marketing at trusted individuals with a following can gain potential sales.
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Retail Trade – Non-store retailers
Uptown Resin
Books on creating resin art, running an online business.
*Etsy for dummies*
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Artsy people who like creating use-full products and art.
A lot of 20-40 year old woman.
Etsy, Instagram, Tic Toc ect.
Facebook groups.
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
Tic Toc videos of resin being made and demolded have become very popular pushing a rise in etsy sales.
COVID – people are shopping online more for small things.
Research into social media trends.
The news.
How big is my target market and where do they live or work?
My target is more towards woman ages 18-55 with similar tastes to my style. Good with online shopping. Likes unique gifts. Smokers(I make ashtrays and more accessories)
Online – my followers and people who interact with my store and pages.
Other business’ followers.
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Social Media
Instagram for pictures and videos – used to promote store
Tic Toc for quick videos of process.
Word of Mouth
What are the main modes of marketing?
Social Media
Instagram for pictures and videos – used to promote store
Tic Toc for quick videos of process.
Word of Mouth
How does government regulation affect the industry?
The products used to make my items have to be safe and allowed to be used in Canada.
Two liquids are used and mixed together creating a chemical reaction changing the mix from a liquid to a plastic/glass like material. Has to be safe to use and ship.
How sensitive is the industry to seasons and economic cycles?
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Coaching Industry (or Personal Coaching industry)
Online research has proven very fruitful so far, there are a plethora of articles for me to consume.
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
-Inner Stregth Coaching
-Blush Life Coaching
– Toronto Life Coaching -C.L.C. and NLP Master Practitioner
-Tony Robbins
-Tracey Ward
-Valorie Burton
-My Life Coach (owner Michele Caron)
-The Canadian Coach Community
I plan to research and reach out to the potential players, I can seek out their past clients and possibly gain worthwhile information from them.
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
-There is an increased demand for coaching services
-Virtual Coaching/Live streaming will become the norm
-Enhanced focus on positive psychology is showing from more than one source
-Demand for measurable results (big part of coaching anyhow)
-Digitization of Socializing/Coaching
-“Designed for Wellbeing” the trend of focusing on mental health awareness and no longer ignoring it
-Continuous Learning trend (I am still unsure if this one applies to my industry)
-Rise in coaches overall
-Niche coaching will increase
I have been using articles thus far.
How big is my target market and where do they live or work?
My target market is quite large, men and women between the ages of 20 and 60, with medium to high income levels.
(Roughly 55% of the Canadian population fits into this age group, based on my research)
-They reside in North America mainly, although many of my clients may live worldwide.
I can do online research, maybe partake in surveys or polls, or look at others who have conducted them previously.
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
-Social media marketing
-Digital marketing (E-mail marketing)
-Content marketing
-Direct marketing
-Relationship marketing
-Video content (this is also a trend it seems)
-Organic marketing
-SEM (Search Engine Marketing)
-Affiliate/Partner marketing
-Inbound marketing (Outbound aswell but it is not as common in my industry)
-Conversational marketing
-Acquisition marketing (an umbrella term)
What are the main modes of marketing?
-Social media marketing
-Digital marketing (E-mail marketing)
-Content marketing
-Direct marketing
-Relationship marketing
-Video content (this is also a trend it seems)
-Organic marketing
-SEM (Search Engine Marketing)
-Affiliate/Partner marketing
-Inbound marketing (Outbound aswell but it is not as common in my industry)
-Conversational marketing
-Acquisition marketing (an umbrella term)
How does government regulation affect the industry?
So far the Coaching industry is unregulated. (Though it is obvious certification and credentials are still ideal and necessary to acheive success) However, there is an apparent rise in regulatory control and legal scrutiny. I can’t yet find exactly what the details are on what that might be, but currently there is no licence required by law.
How sensitive is the industry to seasons and economic cycles?
It seems my industry is very sensitive to business cycles/ economic cycles. The current pandemic is proof of this as the industry is predicted to suffer abit due to the lack of disposable income, which is a result of the economy being affected by the pandemic.
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
-3,744 coaching businesses in Canada.
-5,86,292 coaches (2019) (42% operate in the US)
-92% of coaches are active.
-Market size was estimated $15billion in 2019. (total market value of $7.5 billion in the US alone)
-In 2015 the worldwide revenue generated from coaching was 2.356billion. (According to IFC)
-The annual revenue average generated by coaching is $51,000 (IFC)
-54% of global clients are women (worth noting)
-The average salary of a certified life coach in North America is $62,500 (2019)
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Art and design; fundraising; screen printing and embroidery; apparel and accessories; online and direct to consumer
all over the web baby
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
DTG online printers – Teespring and the like.
Shopify / printify
Fundraising companies for parents such as those listed here: https://www.fundraising-ideas.org/location/manitoba/
and then, of course selling messaged t shirts online is an extremely crowded market. we stand out by being transparent with the money flow and having beautiful designs.
all around the web; on their websites
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
donation fatigue is impacting non profits and all fundraisers in this era of perpetual crisis. there is a reduction in government funds available to non profits, creating a need for increased sustainable creative fundraising. There is a flood of sellers on DTG printing sites, printing and designing are becoming more accessible to the average person.
I look at news articles to find out about reductions in funding. There are probably some studies on donation fatigue hmm. DTG printers have low profit margins for sellers which I find out about through talking to users, there are lots of articles online as well.
How big is my target market and where do they live or work?
my target market is people in charge of fundraising for non profits, parents fundraising for kids. of course people interested in buying the items are customers as well. the live in my city, the non profit people closer to the core and the parents more spread out among the burbs.
Finding out about the parent fundraisers – ask friends who are parents. I can ask people in charge of finances for non profits etc.
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Online, in person events. mostly online.
What are the main modes of marketing?
Online, in person events. mostly online.
How does government regulation affect the industry?
not too much; must follow labour laws and pay import fees on the necessary items.
How sensitive is the industry to seasons and economic cycles?
Clothing sales are highest in the fourth quarter due to the holiday season.
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
Among Canadian families, the average expenditure on clothing and accessories has remained stable in the past couple years at around 3,400 Canadian dollars annually.
Source for this section: https://www.statista.com/topics/5125/apparel-market-in-canada
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Cosmetics Marketing
Social Media
Stores (cosmetic, grocery, malls)
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Nail Professional
Makeup Artist
Salon/Spa
They can be found in stores
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
influencer marketing
User-generated content
Influener marketing is a very popular trend right now and can be found on the most used apps like Youtube, Instagram, Snapchat and Tik Tok.
User Generated content can be found on any social platform that advertises the beauty industry and their products.
How big is my target market and where do they live or work?
88% of the audience are women, and more than half of the population is between the ages of 35-44 years old.
Profiler’s auto-generated reports to dig deeper into different categories, such as age.
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Ecommerce/social media
Influencer marketing
Localization (collaborate with local influencers, and prioritize social channels where you can best reach your audience.)
What are the main modes of marketing?
Ecommerce/social media
Influencer marketing
Localization (collaborate with local influencers, and prioritize social channels where you can best reach your audience.)
How does government regulation affect the industry?
FDA/FDC act: Labelling (truthful labels with every ingredient added), Endogenous substances
How sensitive is the industry to seasons and economic cycles?
Responsible for direct and indirect jobs.
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
Average profit margins are 40% to 60%
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
519130 Internet publishing and broadcasting and web search portals
NAICS
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Individuals and businesses who teach metal vocals (freelance mostly)
Riffshop
Doug Zed
VoiceHacks
Kardacvox academy
Vokill
youtube and player websites
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
quarantine
Metal Music popularity
News and trend research
How big is my target market and where do they live or work?
around 800 searches per month in USA, more worldwide
SEO tools
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
social media and online advertisement
What are the main modes of marketing?
social media and online advertisement
How does government regulation affect the industry?
CASL makes it harder to advertise in large amounts
How sensitive is the industry to seasons and economic cycles?
fairly steady
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
sales
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Food/ Hospitality
Online or asking food business owners
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Wholesalers, factories, grocery stores, restaurants, food bloggers and speciality stores.
Bios about different businesses
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
People leaning towards natural foods, reconnecting with culture, people cooking more at home and people becoming more aware of the connections food has.
Social media, local businesses offerings and popular news
How big is my target market and where do they live or work?
Target market is based in the GTA, focused on Toronto. It’s size is quite large as food is broad enough to attract a variety of people
Looking at food bloggers, demographic in stores, using website analytics
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Social media, word of mouth and in person promotion
What are the main modes of marketing?
Social media, word of mouth and in person promotion
How does government regulation affect the industry?
Ingredients, sourcing of ingredients, food safety protocols and transparency
How sensitive is the industry to seasons and economic cycles?
Seasons affect food availability locally due to possible changes in growing seasons. The economy also greatly affects the food industry, as people as less likely to splurge on food items if they have other expenses to be concerned about first.
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
Customer loyalty and feedback. Staying up to date with trends and staying ahead of the curve.
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Name: Somatics
Type: Holistic Wellness
Google org websites, articles and podcast
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
See week 3 list
Social media, youtube, LinkedIn, Google, FB groups
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
– Health care cost and effectiveness
– Environments
– Covid/pandemic lockdown restrictions
– Online
How big is my target market and where do they live or work?
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Online/social media
What are the main modes of marketing?
Online/social media
How does government regulation affect the industry?
Every decision the government makes affects the industry to an advantage
E.g-Health Care
How sensitive is the industry to seasons and economic cycles?
Very
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
How big is my target market and where do they live or work?
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
What are the main modes of marketing?
How does government regulation affect the industry?
How sensitive is the industry to seasons and economic cycles?
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
NAICS:
– 315249: Women’s and girls’ cut and sew clothing manufacturing (CAN)
– 31524: Women’s, girls’, and infants’ cut and sew clothing manufacturing (US&CAN)
– 3152: Cut and sew clothing manufacturing (US, CAN, MX)
Industry:
– sustainable fashion
– upcycled fashion
– e-commerce fashion
contact DR NAICS for questions:
– email naics@census.gov
– call 1-888-75NAICS.
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
– Etsy sellers
– HiJules
– Amazon
– Everlane
– Made Trade
– The Little Market
– Pildora
– Done Good
– Accompany
– We Dash Love
– Frank and Oak
– retailers websites
– media (google)
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
Political
– UN shown commitment to sustainable fashion, launched UN Alliance for Sustainable Fashion in 2019 (B)
– changing laws and regulations (n/a)
– higher demand/increased benefits for sustainable companies (n/a)
Environmental
– rise of sustainability demanding consumer (B)
– climate change (n/a)
– depletion of resources (n/a)
Societal
– capsule wardrobes (A)
– shopping second hand (A)
– charitable companies (A)
– recycling and upcycling (A)
– increased transparency (A, C)
– rise of digital (A)
– other brands, including fast fashion brands are increasing sustainable options (B)
– “greenwashing” (n/a)
Technological
– growing digitalization of the economy (C)
– increasing investments in Information and Communication Technology and the digitalization of the value chain (C)
Legal
– n/a
Economical
– increasing consumer demand (B)
– the circular economy (C)
– upcoming market crash (n/a)
– effects of COVID19 (n/a)
– increased attention on sustainability from venture capitalist and investors (D)
A) https://linchpinseo.com/trends-in-the-sustainable-clothing-industry/
B) https://www.mckinsey.com/~/media/mckinsey/industries/retail/our%20insights/the%20state%20of%20fashion%202020%20navigating%20uncertainty/the-state-of-fashion-2020-final.pdf
C) downloaded PDF: “sustainability-trends in the fashion industry-2020.pdf”
D) https://www.forbes.com/sites/sophiamatveeva/2020/02/11/top-trends-in-sustainable-fashion-today/?sh=7581d34964f4
How big is my target market and where do they live or work?
The Green Consumer in Canada:
44% of Canadians are socially responsible consumers (B)
Location:
– Canada, mainly BC to start
– large cities with liberal, democratic, and green populations (A):
– Liberals: ALl of Yukon & NW Territories, St John’s, Halifax, Charlottetown, Ottawa, Toronto, Kitchner, Hamilton, Thunder Bay, West Vancouver, Sechelt, Whistler, Delta, Surrey, DT Vancouver, North Vancouver
– Democrats: all of Nunavut, Victoria, Burnaby, East Van
– Green: Nanimo, Saanich
Size:
– Canada Population 37.7M (D)
– Canada 18-44 Population 13.8M (C)
– Canada 18-44 female Population 6.8M (C)
– 44% of 6.8M = 3M *
A) https://newsinteractives.cbc.ca/elections/federal/2019/results/
B) https://www.crop.ca/en/blog/2017/190/
C) https://www.statista.com/statistics/444858/canada-resident-population-by-gender-and-age-group/#:~:text=In%202020%2C%20there%20were%20about,males%20and%205.12%20million%20females.
D) https://www.worldometers.info/world-population/canada-population/#:~:text=Canada%202020%20population%20is%20estimated,(and%20dependencies)%20by%20population.
additional: green consumer market research https://www.intechopen.com/books/consumer-behavior-and-marketing/profiling-green-consumers-with-data-mining
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Digital Marketing:
– social media strategy
– use IG stories to drive conversions
– FB video ads to grab attention
– Personalize customers experience (through ecommerce page and retargeting ads; eg: style guides, gift guides, recommended shopping)
– educate the customer about your product & benefits
– create a blog to direct organic traffic to your website
– TikTok
– sell “aspirational realness”
– tell your story / create a brand story
PR and influencer marketing:
– diverse range of mega- macro- micro- and nano-influencers
– use content marketing
– submit press releases for new launches/collections/etc
– reach out to bloggers
– host/attend an event w/ press and potential customers
– pop-up shops
What are the main modes of marketing?
Digital Marketing:
– social media strategy
– use IG stories to drive conversions
– FB video ads to grab attention
– Personalize customers experience (through ecommerce page and retargeting ads; eg: style guides, gift guides, recommended shopping)
– educate the customer about your product & benefits
– create a blog to direct organic traffic to your website
– TikTok
– sell “aspirational realness”
– tell your story / create a brand story
PR and influencer marketing:
– diverse range of mega- macro- micro- and nano-influencers
– use content marketing
– submit press releases for new launches/collections/etc
– reach out to bloggers
– host/attend an event w/ press and potential customers
– pop-up shops
How does government regulation affect the industry?
Textile Labelling Act:
– garments must have accurate information listing the generic name of each fibre present and the dealers’ full name and postal address or a CA identification number
Canada Consumer Product Safety Act:
– products cannot be a danger to human health or safety; if products are deemed to be a danger to human health and safety, they must be recalled.
How sensitive is the industry to seasons and economic cycles?
The fashion industry is highly sensitive to seasons and economic cycles but it does vary substantially depending on the offering. For sustainable fashion, it’s common to have 2 seasons a year, SS and FW. Since the garments are considered “fashion wants” rather than “fashion needs” and the price is higher than similar fast fashion products, the impact of economic cycles is substantial.
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
– Standard Allowed Minute (SAM): length of time it takes to make a garment
– Operator Efficiency: measures the skill and expertise of a particular employee; SAM/total minutes worked(100)= operator efficiency
– Perfect Order Fulfillment: % of products delivered in full, on time, without defects, and with the proper documentation
– Repeated Order: % of all orders coming from returning customers
– Order Fulfillment Cycle Time: relative amount of time to design, develop, produce, and transport an item
– Inventory Turnover: how many times the entire inventory of a company is sold during an accounting period
– Return of Defective Product: % of defective products returned by the customer
– Conversion Rate: total # of sales / total number of visits
– Gross Margin Return on Investment (GMROI): how much revenue your inventory generates over a fixed period of time
– Sell-Through Ratio: number of units sold / starting inventory (100)
– Gross and Net Profit
– Average Transaction Value
– Profit Margin
– Stock Turnover
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
How big is my target market and where do they live or work?
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
What are the main modes of marketing?
How does government regulation affect the industry?
How sensitive is the industry to seasons and economic cycles?
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Transportation and warehousing-
Warehousing and storage
NAICS
The internet
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Other storage establishments in the area such as Apple storage.
Their domain websites.
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
Increase in population/immigration
migration from condos/urban to suburban areas
Increase of accessibility via transit
Open data
Government documents/websites
Municipal projection population plans
How big is my target market and where do they live or work?
They live in East Gwillimbury + General area (York Region/ GTA)
Open data
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
SEO, social media, media (ie: flyers, newspaper, billboards), Sponsorships, referrals
What are the main modes of marketing?
SEO, social media, media (ie: flyers, newspaper, billboards), Sponsorships, referrals
How does government regulation affect the industry?
land fees, operation cost, zoning, HST, business license,
How sensitive is the industry to seasons and economic cycles?
Fairly consistent with slight fluctuation dependant on economic state. To elaborate, if the country is in a depression, families would most likely stay away/dispose from non-essential expenses such as storage units.
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
Street rates
Existing tenant rates
Unit occupancy
Average length of stay
Market comparables
Seasonality
Residential vs. commercial renters
Tenants who rent multiple units
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
3188 (31881 mostly) BAKERIES AND TORTILLA MANUFACTURING
or
722512 LIMITED SERVICE EATING PLACES (coffee shops, take out, bakeries, drive in restaurants)
722330 Mobile food services (foodtruck or float on the move)
or potentially later on maybe even
722511 FULL SERVICE RESTAURANT
https://www23.statcan.gc.ca/imdb/p3VD.pl?CLV=5&CPV=722512&CST=01012017&CVD=1182718&Function=getAllExample&MLV=5&TVD=1181553&V=370602&VST=01012017
NAICS website
statistics for limited service eating places:
https://www.ic.gc.ca/app/sme-pme/bnchmrkngtl/rprt-flw.pub;jsessionid=0001hwo-gKyxMCHe9qFFJl8InMS:-B16FQS?execution=e1s1
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Cortes natural food co-op
Street stall bakery Mansons Landing
Squirrel Cove takeout (should someone rent it this year before me)
The Gorge restaurant
Sunflower foodtruck Whaletown
Bear picnic food truck (if sold to someone on the island and not done by me)
Refuge Cove restaurant/café
Nancy’s bakery (Lund)
Farmer’s market bakers (one selling to the store in the Gorge and to the Seattle yacht club boaters)
+ maybe Bonnie returning to the island?
Laughing Oyster restaurant
The boardwalk restaurant in Lund
google maps
information from local business owners and residents
social media
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
– travel and border restrictions due covid or other events (tourism from US and Canada coming to Cortes)
– covid regulations re distancing, PPE, seating/takeout/full closure
economical situation after pandemic is over
island regulations for new businesses
– relationship of people to high quality food, organic, local, sustainability approach, to healthy diet vs. sweets, fatty, flour based food
– regulations by government like raising minimal wage etc.
– possible local regulations like how many food businesses are allowed (re. Salt Spring island regulated bakeries) + local environmental regulations (waste, grey water, proximity to the protected water areas, boating limitations)
-covid: government website and news, not predictable
– island regulation: Strathcona regional district, BC Island Health, Adam McKennty’s organisation to support local businesses on Cortes
– food trends & education&public opinion: ?
– economical situation: ?
– minimal wage and other regulations: provincial government of British Columbia website
How big is my target market and where do they live or work?
– US boaters (Washington, Oregon)
– ferry tourists coming from Vancouver island, BC mainland, Quadra, Alberta in the summer
– local boaters from BC
– local population of Cortes, Refuge Cove, Quadra
? size?
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
google (main!) – googlemaps – near me – and search engine
social media (Instagram+fb) – don’t forget good info about opening hours + current offer + working contact info!
TripAdvisor + Yelp for reviews
What are the main modes of marketing?
google (main!) – googlemaps – near me – and search engine
social media (Instagram+fb) – don’t forget good info about opening hours + current offer + working contact info!
TripAdvisor + Yelp for reviews
How does government regulation affect the industry?
Foodsafety regulations, business license
Island Health for my area. Inspector comes 1x per year, announces beforehand, need to contact them before reconstruction and get approved each season again if closing for the winter.
How sensitive is the industry to seasons and economic cycles?
very – mostly summer tourism, with possible sales to locals in winter in the stores, markets, holiday bakes, birthday cakes etc.
weddings strong in the summer, if cakes/cupcakes were desired to be offered
important: work with local airbnbs, bnbs, kayak tours, camping in Smelt bay, water taxi folks
use the cortes website to inform customers + the fb page for locals
physical signs on the drive from the ferry + signs for the boaters that show them where to go, with clear opening hours
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
722 – food & drink services
Total revenue 100.0B
Cost of sales (direct expenses) 44.6B
Wages and benefits 8.5B
Purchases, materials and sub-contracts 36.0B
Opening Inventory 0.8C
Closing inventory 0.7C 0.9
Operating expenses (indirect expenses) 52.3C
Labour and commissions 23.0B
Amortization and depletion 2.8C
Repairs and maintenance 2.0C
Utilities and telephone/telecommunication 2.7C
Rent 8.7C
Interest and bank charges 0.7E
Professional and business fees 1.5E
Advertising and promotion 2.1E
Delivery, shipping and warehouse expenses 0.4E
Insurance 0.7C
Other expenses 7.7C
Total expenses 96.9B
Net profit/loss 3.1B
bread & bakery manufacturing 31181
https://www.ic.gc.ca/app/scr/app/cis/summary-sommaire/31181
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Film Industry, Content creation
Youtube, people already established in the business, online classes, artist social media platforms
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
News Knowledge Media
Mico Productions
Brick House Productions
Google, interviewing members/employees
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
– new businesses being forced to shut down due to lack of profits
– a surge of entrepreneurship in the public
– Need for entertainment and content that represents marginalized groups
– Streaming service viewing breakdowns
– networking with other entrepreneurs to find how our goals can coincide
– government media funding programs
How big is my target market and where do they live or work?
My target market can be small for in-person clients that live in the London area but can expand internationally through the internet
London website, with collaboration in online venues, social platforms, especially artist-specific ones, and referrals.
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Website, reviews, Trailers, Streaming services, Microcontent platforms like tik-tok or youtube
What are the main modes of marketing?
Website, reviews, Trailers, Streaming services, Microcontent platforms like tik-tok or youtube
How does government regulation affect the industry?
Following of COVID guidelines means smaller cast/crews, but more productions in off-market areas that are not in lockdown or have fewer regulations
How sensitive is the industry to seasons and economic cycles?
Outdoor filming (where more people can work at once) is limited by weather conditions. Economic recession means fewer people are spending money which means less investment, and even when the content is created, the profit margin is lower due to a lack of profitable viewing platforms. On the other hand, people have a desire for more content when times are tough (escapism)
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
The more people involved requires larger budget but often lower profit margins, and require of external companies with high commissions
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Travel, skiing, tourism
Internet
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Other Instrcuting/hosting companies in Niseko
Website of each
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
Growing ski market in Asia
Growing wealth in Asia
Coronavirus halting travel
Internet
How big is my target market and where do they live or work?
They live and work in Asia
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Word of mouth and social media
What are the main modes of marketing?
Word of mouth and social media
How does government regulation affect the industry?
Permits travel across international borders
Regulates who can sell travel related products
How sensitive is the industry to seasons and economic cycles?
VERY
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
Other Food Crops Grown Under Cover
111419
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Aerogarden
Vegebox, GrowLED, GARDYN, Farmstand, Hydrofarm
Back to the Roots
Traditional farmers
Youtube vlogger/bloggers
Google, Amazon Reviews
Library resources: business databases
YouTube
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
Increased interest in gardening
Increased plant based and organic food diets
Public interest in sustainability
Consumers getting pickier about what they eat: quality, convenience, consistency and ethical
Stats Canada, online forums
How big is my target market and where do they live or work?
lives or works in the city, probably a 9-5 commute
stats Canada
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
Online: facebook ads, instagram, snapchat
What are the main modes of marketing?
Online: facebook ads, instagram, snapchat
How does government regulation affect the industry?
amount of crops grown, types of materials used in manufacturing, type of seeds distributed
How sensitive is the industry to seasons and economic cycles?
more like a “gift”: subscription model is insensitive as people will always need to eat
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
overhead sales, subscription numbers, exposure and reviews
What do I want to find out and why? Where can I find out about it?
My Industry
What do I want to find out and why?
Where can I find out about it?
What is my industry type/ industry name?
44-45 Retail Trade
454 Non-Store retailers
4541 Electronic Shopping and Mail-Order Houses
“The Fashion Industry”
Statistics Canada
Business of Fashion
Vogue Business
Who are the other players that are conducting business in the market place, which I can use to fill in my Landscape of Players?
Etsy
Shoptiques
Simons
Amazon
H&M
Patagonia
Toronto Fashion Incubator
Instagram
Wholesome Culture
Stella McCartney
Eileen Fisher
People Tree
Espirit
Christy Dawn
Kotn
Synergy
Reformation
Aritzia
Wolven
Everlane
Coal Miner’s Daughter
Général 54
Fashion Exchange Toronto
Their websites
Alexa
Erank
Business of Fashion
Vogue Business
What are the trends impacting my industry and/or customer to be used in my STEEP analysis?
Society: Lockdown affects what styles and items people buy, what patterns people are drawn to, and has created a huge shift towards online shopping (so there will be more customers and more competitors)
Technology: Innovation in fashion: new organic and recycled textile technology, virtual style analysis, virtual try-on, online shopping can allow for new models (such as hybrid models where there are stores as showrooms, but no inventory), new ways to print and dye fabric, new manufacturing methods (such as laser cutting)
Environment: more consumers are demanding sustainable fashion, ie. biodegradability, recycled textiles/plastics, non-toxic dyes, consideration of full fashion life cycle, consumer shift towards upcycling, mending, DIY, buying less
Economy: COVID-19 has increased unemployment rates, leading to less spending power of Canadians, stock markets have also declined
Business of Fashion
Vogue Business
Statistics Canada
How big is my target market and where do they live or work?
Statistics Canada
Other Key Facts I Should Know About My Industry
What’s the total industry-wide sales volume?
What’s the total industry-wide sales in dollars?
What’s the total industry-wide sales in no. of products/services sold?
Are overall sales growing or shrinking?
By how much?
What are the main modes of marketing?
PPC (pay-per-click): ex. Google, Facebook
SEO
Content marketing: blogs, infographics, videos
Influencer marketing
Social media marketing
Email marketing
Affiliate marketing
Local marketing
What are the main modes of marketing?
PPC (pay-per-click): ex. Google, Facebook
SEO
Content marketing: blogs, infographics, videos
Influencer marketing
Social media marketing
Email marketing
Affiliate marketing
Local marketing
How does government regulation affect the industry?
CA Identification number: 5 digital identifaction #
Rules for Made in Canada claims
Textile Flammability Regulations
Business Number
HST & GST
Vendor Permit
Employer Health Tax
Canada Ban on imports created with forced labour
How sensitive is the industry to seasons and economic cycles?
Sales peak in November & December with Black Friday, Holiday, and Boxing Day shopping
Tends to be very slow in January
Peaks depend on what products are being sold -> for example, people mostly buy swimwear in the summer
Sales also peak at beginning of new seasons -> Feb/March for SS, September/October for FF
Sales can be slow if not during a peak season, so often retailers will use mark-downs to encourage sales
Trends can also encourage spikes in sales
What are other key measures in the industry? (average profit margins, sales commissions, etc.)
Profit margins, operating expenses (indirect expenses), cost of sales (direct expenses), total revenue, total assets, total liabilities, total equity, gross margin