Hitting The Library

What do I want to find out and why?

Food Industry

Mudsharks
Union Street
Grotto
Rhodo’s
Black Market Food Truck

Lots of local food shops downtown

400 people
Courtenay

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Are overall sales growing or shrinking?

By how much?

What are the main modes of marketing?

What are the main modes of marketing?

How does government regulation affect the industry?

How sensitive is the industry to seasons and economic cycles?

What are other key measures in the industry? (average profit margins, sales commissions, etc.)

What do I want to find out and why?

This is where I’d put my industry type/name after researching what category it falls under.

This is where I would put the first potential player in my market.
This is where I would put the second potential player.
This is where I would put the third potential player.

This is where I would put the first trend impacting my industry.
This is where I’d put the second.
This is where I’d put the third.

My target market is [insert size] big, lives in the GTA and works [insert location].

What’s the total industry-wide sales volume?

What’s the total industry-wide sales in dollars?

What’s the total industry-wide sales in no. of products/services sold?

Are overall sales growing or shrinking?

By how much?

What are the main modes of marketing?

What are the main modes of marketing?

How does government regulation affect the industry?

How sensitive is the industry to seasons and economic cycles?

What are other key measures in the industry? (average profit margins, sales commissions, etc.)

What do I want to find out and why?

Bold lead Designs, Bridge Port, Yup Collars, Black Hound, Leather, DD Service Dog Designs, Panda Cat Cafe, Service Pup Seek, Purple Poodles, River Dog Gear

Increasing service dog use, Increasing sd gear sales

My target market is about 3.2 million people, most live in the USA, and my main targets are actually Canadian

What’s the total industry-wide sales volume?

What’s the total industry-wide sales in dollars?

What’s the total industry-wide sales in no. of products/services sold?

Are overall sales growing or shrinking?

By how much?

What are the main modes of marketing?

What are the main modes of marketing?

How does government regulation affect the industry?

How sensitive is the industry to seasons and economic cycles?

What are other key measures in the industry? (average profit margins, sales commissions, etc.)

What do I want to find out and why?

Broad: Global health / humanitarian or philanthropic / international development
Narrow: neonatal care in low-income countries

Research articles in journals and online databases
Reports from NGOs etc.
Briefings from government agencies
Websites and reports from other organizations
Local newspapers
Hospital and Research institutes
Multilateral agencies

Decreased funding for global health initiatives
Decreased trust in public institutions
Social Development Goals
Glowing concern about mistreatment of locals from NGOs
Transition towards biomedical/pharmaceutical/technical solutions
Debate on withdrawing versus continuing aid overseas
* find out more information about challenges facing neonatal and maternal health.

The target market includes up to 3 million neonates that die annually in sub-Saharan Africa and south-east Asia.
This project specifically addresses neonates in Benin.

What’s the total industry-wide sales volume?

What’s the total industry-wide sales in dollars?

What’s the total industry-wide sales in no. of products/services sold?

Are overall sales growing or shrinking?

By how much?

What are the main modes of marketing?

What are the main modes of marketing?

How does government regulation affect the industry?

How sensitive is the industry to seasons and economic cycles?

What are other key measures in the industry? (average profit margins, sales commissions, etc.)

What do I want to find out and why?

Entertainment

-PARTY WITH
– Quo – Nightlife Discovery
– Nightstir – A Nightlife Communication App
– Swarm — by Foursquare
– Atmosphere – Bring The Bar Scene To You

Society
Technology
Economy
Policy

To start, in Ottawa our target market is of approximately 150.000

What’s the total industry-wide sales volume?

What’s the total industry-wide sales in dollars?

What’s the total industry-wide sales in no. of products/services sold?

Are overall sales growing or shrinking?

By how much?

What are the main modes of marketing?

What are the main modes of marketing?

How does government regulation affect the industry?

How sensitive is the industry to seasons and economic cycles?

What are other key measures in the industry? (average profit margins, sales commissions, etc.)

What do I want to find out and why?

45391 Pet and pet supplies stores

Patience & Love
Patchwork & Paws
MuttButt Gear
RiverDog Gear
Creative Clam
Clevenger Embroidery
Skooby & Skrappy’s
Samantha-Kate Designs
Purple Poodles

+Increase in working dogs
-Increase in interest in legislation on working dogs
+Increase in interest in personalised goods for working dogs
-More people interested in harnesses&capes over vests
-New legislation in parts of Canada
+New working dog programs in parts of Canada

My target market is not as distilled as it might be for other industries. The commonality lies only in the fact that the disabled handler has a working dog. Prior research has shown that several thousand people are currently paired with working dogs, and the number is rapidly growing.

What’s the total industry-wide sales volume?

What’s the total industry-wide sales in dollars?

What’s the total industry-wide sales in no. of products/services sold?

Are overall sales growing or shrinking?

By how much?

What are the main modes of marketing?

What are the main modes of marketing?

How does government regulation affect the industry?

How sensitive is the industry to seasons and economic cycles?

What are other key measures in the industry? (average profit margins, sales commissions, etc.)

What do I want to find out and why?

Educational service

Junior Achievement
Economics Club

What’s the total industry-wide sales volume?

What’s the total industry-wide sales in dollars?

What’s the total industry-wide sales in no. of products/services sold?

Are overall sales growing or shrinking?

By how much?

What are the main modes of marketing?

What are the main modes of marketing?

How does government regulation affect the industry?

How sensitive is the industry to seasons and economic cycles?

What are other key measures in the industry? (average profit margins, sales commissions, etc.)

What do I want to find out and why?

Entertainment

-PARTY WITH
– Quo – Nightlife Discovery
– Nightstir – A Nightlife Communication App
– Swarm — by Foursquare
– Atmosphere – Bring The Bar Scene To You
– meet ups

Society
Technology
Economy
Policy

To start, in Ottawa our target market is of approximately 150.000

What’s the total industry-wide sales volume?

What’s the total industry-wide sales in dollars?

What’s the total industry-wide sales in no. of products/services sold?

Are overall sales growing or shrinking?

By how much?

What are the main modes of marketing?

What are the main modes of marketing?

How does government regulation affect the industry?

How sensitive is the industry to seasons and economic cycles?

What are other key measures in the industry? (average profit margins, sales commissions, etc.)

What do I want to find out and why?

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What’s the total industry-wide sales volume?

What’s the total industry-wide sales in dollars?

What’s the total industry-wide sales in no. of products/services sold?

Are overall sales growing or shrinking?

By how much?

What are the main modes of marketing?

What are the main modes of marketing?

How does government regulation affect the industry?

How sensitive is the industry to seasons and economic cycles?

What are other key measures in the industry? (average profit margins, sales commissions, etc.)

What do I want to find out and why?

Apparel

Shopify

Amazon

Stormtech

Farfetch
entripy.com

Promotional Products Canada

number of apparel market in my area

A need of promotion and marketing

number of stores partnered with the competitors

Tech apparels

Ontario Region

Busy employers

Age 25 – 45

What’s the total industry-wide sales volume?

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Are overall sales growing or shrinking?

By how much?

What are the main modes of marketing?

What are the main modes of marketing?

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How sensitive is the industry to seasons and economic cycles?

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What do I want to find out and why?

Spiritual Healing
Self Help
Meditation

Yoga studios
Meditation centres

High Stress due to finances, family and work
PTSD
Anxiety and Depression

What’s the total industry-wide sales volume?

What’s the total industry-wide sales in dollars?

What’s the total industry-wide sales in no. of products/services sold?

Are overall sales growing or shrinking?

By how much?

What are the main modes of marketing?

What are the main modes of marketing?

How does government regulation affect the industry?

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What do I want to find out and why?

Photography and Retouching

Woodgate photography
McCarthy Photography
HRM Photography
Walmart Portrait Studio (Photosunlimited)

Cell Phone Photography
Free Photo editing software
Walmart Portrait Studio

780 Families with Children (2016)
85% of those families with children 0-24 years old
Most in Business, management and Public Administration or the health field.
67% of the population between 15-64 years old
52% of the population is female
51.3% of people worked a full time job
55.6% Overachieved in post secondary

What’s the total industry-wide sales volume?

What’s the total industry-wide sales in dollars?

What’s the total industry-wide sales in no. of products/services sold?

Are overall sales growing or shrinking?

By how much?

What are the main modes of marketing?

What are the main modes of marketing?

How does government regulation affect the industry?

How sensitive is the industry to seasons and economic cycles?

What are other key measures in the industry? (average profit margins, sales commissions, etc.)

What do I want to find out and why?

Arts, entertainment, recreation

None. Possibly scrabblatte, great canadian cards, cafe one. Similar, but different.

Games are online multiplayer more now than ever.

Northern Ontario, Sudbury most likely. Their job doesn’t matter much for my business. Size could be 5,000+

Graphic con which caters to the exact same demographic started with 300 people it’s first year, now more than 5,000 people went last year.

A study was done that found nearly 70% of Americans play video games in some sort or another. Canada will be VERY similar. 2.5 billion people in the world.

What’s the total industry-wide sales volume?

What’s the total industry-wide sales in dollars?

What’s the total industry-wide sales in no. of products/services sold?

Are overall sales growing or shrinking?

By how much?

What are the main modes of marketing?

What are the main modes of marketing?

How does government regulation affect the industry?

How sensitive is the industry to seasons and economic cycles?

What are other key measures in the industry? (average profit margins, sales commissions, etc.)

What do I want to find out and why?

Fashion, or clothing store

Nasty Gal, Dolls Kill, Moshino and BH Bryan Herns

Plastic looks, pleather looks, faux fur, bright colours, 90s nastalgia, other nastalgia, OG Original Gangster styles to name a few

Around the world, and they work full time to be able to afford the clothing.

What’s the total industry-wide sales volume?

What’s the total industry-wide sales in dollars?

What’s the total industry-wide sales in no. of products/services sold?

Are overall sales growing or shrinking?

By how much?

What are the main modes of marketing?

What are the main modes of marketing?

How does government regulation affect the industry?

How sensitive is the industry to seasons and economic cycles?

What are other key measures in the industry? (average profit margins, sales commissions, etc.)

What do I want to find out and why?

711511 – Photographer (Artistic)

541920- Photographic Services

Red Button Photography
Dawn Boyce Photography
Have Heart Photography
MeePhotography
Daira Keenan Photography
The Rights Moment Photography
Anitia Watkins Photography
Bain Richards Photography
Rebecca Nash Photography
Avan Petal Photography
Jay Terry Photography
Jorge Polio Photography
Chad Berry Photography
Focus Photography

Photographers change in fields / desires.

Instagram / Content Making how business are using instagram as a way to not only build their business by engaging with customers.

Baby boomers will still have that family orientated mind sets and want to still capture their children first birthdays, pregnancies, families portraits, they are becoming more modernized with Milk baths, and boudoirs, its developing.

My target market would be considered Families with children Primarily in London, Ontario. They would need to work in London, Ontario or surrounding cities are fine.

I also know I live in a agricultural rich community alot of organic home grown goods; I want to be able to find out more on how many families operate out of their business. Farms ?

What’s the total industry-wide sales volume?

What’s the total industry-wide sales in dollars?

What’s the total industry-wide sales in no. of products/services sold?

Are overall sales growing or shrinking?

By how much?

What are the main modes of marketing?

What are the main modes of marketing?

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What do I want to find out and why?

Arts, entertainment and recreation

-Other You Tubers
-Book review You Tubers
-Book review bloggers
-Authors
-Book publishers

-Blogging popularity
-YouTube popularity
-New books being published

My target market is large because it can reach people aged 14+ world wide via blog and YouTube.
My target market is readers 14+ and live world wide. They can have any type of job from retail-entertainment.

What’s the total industry-wide sales volume?

What’s the total industry-wide sales in dollars?

What’s the total industry-wide sales in no. of products/services sold?

Are overall sales growing or shrinking?

By how much?

What are the main modes of marketing?

What are the main modes of marketing?

How does government regulation affect the industry?

How sensitive is the industry to seasons and economic cycles?

What are other key measures in the industry? (average profit margins, sales commissions, etc.)

What do I want to find out and why?

Franchise- Tim Hortons

McDonald’s, KFC, Subway Wendy’s, Pizza Hut, Dunkin’Donuts,7 eleven and Burger King.

Restaurant Equipment and Technology, Service and Food Trends.

What’s the total industry-wide sales volume?

What’s the total industry-wide sales in dollars?

What’s the total industry-wide sales in no. of products/services sold?

Are overall sales growing or shrinking?

By how much?

What are the main modes of marketing?

What are the main modes of marketing?

How does government regulation affect the industry?

How sensitive is the industry to seasons and economic cycles?

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What do I want to find out and why?

crafts and craft shows
outdoor adventure
Paracord crafts
Brush Craft survial Product.

craft show :
craft show oraganizer
-Lynne Houl
–
–
St.Benedict’s craft show
other Braclets jewellery makers
other retailers that sells outdoor equipment.
outdoor Adventure
Mounitain Equipment Coop (MEC)
Esty

craft show :
more craft shows
all at the same time
Late fall early winter
Paracord craft :
Hasn’t hit sudbury just yet.
outdoor Adventure :

filled in later after persona is crated

What’s the total industry-wide sales volume?

What’s the total industry-wide sales in dollars?

What’s the total industry-wide sales in no. of products/services sold?

Are overall sales growing or shrinking?

By how much?

What are the main modes of marketing?

What are the main modes of marketing?

How does government regulation affect the industry?

How sensitive is the industry to seasons and economic cycles?

What are other key measures in the industry? (average profit margins, sales commissions, etc.)

What do I want to find out and why?

lawncare and landscaping.

-Maximum lawn care INC.
-Spring green Lawn care.
-Independent workers or companies.

economy, climate, forecast/weather. city growth, city bylaws

Most of my customers would reside in suburban homes or on the fringes of the city. in the city i would expect working for business owners or other small yards.

What’s the total industry-wide sales volume?

What’s the total industry-wide sales in dollars?

What’s the total industry-wide sales in no. of products/services sold?

Are overall sales growing or shrinking?

By how much?

What are the main modes of marketing?

What are the main modes of marketing?

How does government regulation affect the industry?

How sensitive is the industry to seasons and economic cycles?

What are other key measures in the industry? (average profit margins, sales commissions, etc.)

What do I want to find out and why?

Health and Fitness

Movati Athletic London North
Fitness Avenue
Bailamos Fitness & Dance Studio
Fitness Forum
Dance Steps Studio

Technology – production of videos for clients to work at home.
Economy – the cost of Zumba class can impact the demand.
Society – whether or not there is a demand for Zumba.

My target market is big. Comprised mainly of students who attend Western or Fanshawe.

What’s the total industry-wide sales volume?

What’s the total industry-wide sales in dollars?

What’s the total industry-wide sales in no. of products/services sold?

Are overall sales growing or shrinking?

By how much?

What are the main modes of marketing?

What are the main modes of marketing?

How does government regulation affect the industry?

How sensitive is the industry to seasons and economic cycles?

What are other key measures in the industry? (average profit margins, sales commissions, etc.)

What do I want to find out and why?

54143 – Graphic design services – Industry
541430 – Graphic design services – Canadian industry

• Any business or professionals requiring marketing and promotional needs
• Media
• Design agencies

• Not for profits
• Start up businesses

• Increased numbers of people starting their own businesses
• Rise of websites selling cheap, pre-made logos
• Amount of funding dedicated to graphic design services by a company (/economy?)
• Changes in technology
• Social media
• Programs available, price increase for industry standard programs
• Aesthetics/image importance to a brand

Small business (those without in-house graphic artist) – marketing material/banners/brochure
New business owners (requiring logo design, marketing material, web design
Non-Profit organizations (marketing material/brochures/web)
Museums/Art Galleries/Exhibit Designers – posters/flyers/web/brochure/vinyl lettering
Event Planners – posters/programs/banners

What’s the total industry-wide sales volume?

What’s the total industry-wide sales in dollars?

What’s the total industry-wide sales in no. of products/services sold?

Are overall sales growing or shrinking?

By how much?

What are the main modes of marketing?

What are the main modes of marketing?

How does government regulation affect the industry?

How sensitive is the industry to seasons and economic cycles?

What are other key measures in the industry? (average profit margins, sales commissions, etc.)

What do I want to find out and why?

Online Learning

Ingrid Arna, Molly Kubes, Nicole Hemmer.

Technology- digital marketing
Rise in interest in spirituality, health, and wellness.
Change in education and learning.

They live all around the world, particularly in the West. With the internet, the industry is large.

What’s the total industry-wide sales volume?

What’s the total industry-wide sales in dollars?

What’s the total industry-wide sales in no. of products/services sold?

Are overall sales growing or shrinking?

By how much?

What are the main modes of marketing?

What are the main modes of marketing?

How does government regulation affect the industry?

How sensitive is the industry to seasons and economic cycles?

What are other key measures in the industry? (average profit margins, sales commissions, etc.)

What do I want to find out and why?

Towing Vehicle Transportation
Road side assistant
motor vehicle towing

Ross Towing
low price towing
charterhouse towing
quality towing
ohara towing
k&k towing

cvor safety standards
annual inspections

my target market is people who drive vehicles work in and around london and dont have road side assistant or caa
own auto shops
own dealerships

What’s the total industry-wide sales volume?

What’s the total industry-wide sales in dollars?

What’s the total industry-wide sales in no. of products/services sold?

Are overall sales growing or shrinking?

By how much?

What are the main modes of marketing?

What are the main modes of marketing?

How does government regulation affect the industry?

How sensitive is the industry to seasons and economic cycles?

What are other key measures in the industry? (average profit margins, sales commissions, etc.)

What do I want to find out and why?

audio production and engineering

other recording studio owners, engineers, producers, artists, managers,

various home studios being put together by local artists

The target market is small, and mostly based in downtown Sudbury

What’s the total industry-wide sales volume?

What’s the total industry-wide sales in dollars?

What’s the total industry-wide sales in no. of products/services sold?

Are overall sales growing or shrinking?

By how much?

What are the main modes of marketing?

What are the main modes of marketing?

How does government regulation affect the industry?

How sensitive is the industry to seasons and economic cycles?

What are other key measures in the industry? (average profit margins, sales commissions, etc.)

What do I want to find out and why?

Food Delivery Service

Restaurants
Delivery Services

Innovations to make it easier for the customer to order.

Any restaurant and any customer that would doesn’t want to cook or leave the house to pick up their food or eat out.

What’s the total industry-wide sales volume?

What’s the total industry-wide sales in dollars?

What’s the total industry-wide sales in no. of products/services sold?

Are overall sales growing or shrinking?

By how much?

What are the main modes of marketing?

What are the main modes of marketing?

How does government regulation affect the industry?

How sensitive is the industry to seasons and economic cycles?

What are other key measures in the industry? (average profit margins, sales commissions, etc.)

What do I want to find out and why?

Self Development
Career Advice
Social Entrepreneurship Education

https://www.jesseelder.com/
https://projectlifemastery.com/
https://www.richdad.com/

Entrepreneurship
Growth in Social Causes
Growth in the Online education model
Financial unrest
Distraction Epidemic
Debt Culture
Expansion of desires

I know there are at least a million people in my target. And maybe at most 100 million people.

What’s the total industry-wide sales volume?

What’s the total industry-wide sales in dollars?

What’s the total industry-wide sales in no. of products/services sold?

Are overall sales growing or shrinking?

By how much?

What are the main modes of marketing?

What are the main modes of marketing?

How does government regulation affect the industry?

How sensitive is the industry to seasons and economic cycles?

What are other key measures in the industry? (average profit margins, sales commissions, etc.)

What do I want to find out and why?

Photography

Social, Economic

My target market is couples and families.

What’s the total industry-wide sales volume?

What’s the total industry-wide sales in dollars?

What’s the total industry-wide sales in no. of products/services sold?

Are overall sales growing or shrinking?

By how much?

What are the main modes of marketing?

What are the main modes of marketing?

How does government regulation affect the industry?

How sensitive is the industry to seasons and economic cycles?

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What do I want to find out and why?

Limited service eating place, coffee shop

Andy’s coffee shop, Karen’s, Ed’s Family restaurant, Other Half Cafe, Hillside Variety… flannagan food services regularly delivers.

Organic, specialty coffee, local, environment, fair trade, debit/credit, increased online activity, Single Serve coffee machine/pods, marijuana legalization, job markets,

working/commuters
345-490 working/worked
270 commute within
40 on island
10 further

What’s the total industry-wide sales volume?

What’s the total industry-wide sales in dollars?

What’s the total industry-wide sales in no. of products/services sold?

Are overall sales growing or shrinking?

By how much?

What are the main modes of marketing?

What are the main modes of marketing?

How does government regulation affect the industry?

How sensitive is the industry to seasons and economic cycles?

What are other key measures in the industry? (average profit margins, sales commissions, etc.)

What do I want to find out and why?

Visual Artist, Landscape Artist

Other Artists on Instagram
Other Artists selling on eBay and art distribution websites like Saatchiart.com
Artists selling in Galleries
Artists selling E-commerce good online (redbubble, society6, threadless, etcetera)

1. Bold and rebellious Art – Artists trying new things, memorable content.
2. Nostalgic Flashbacks – Leveraging fond memories of aesthetics from past decades works depending on target audience. Artists throwing in palettes patterns and fonts with a modern twist
3. Notable Styles – Artists interpreting famous past artist styles, redefining and incorporating them into their work.
4. Interactive Art – Getting the viewer involved with dynamic and interactive art installations
5. Minimalistic work – including elements that contribute deeper meanings using composition to trigger thought and consideration. Not always what it seems at first glance but inspires discussion.
6. Environmental Awareness – New wave of artists raising awareness for the state of the world to inspire change. Research shows 9 out of 10 millennials would switch brands to one associated with a cause.
7. Instagram Famous – Successful instagram artists recieving new and increasing recognition from industries. It is becoming a valid and profitable way to get clients.
8. Online Sales – The online art market is increasing, with more online sales than every before and more people buying artwork online.

It’s nearly impossible to determine this with the art market because art is highly subjective and composed of numerouse trends, customer tastes, profiles and venues for sales. I can say the market is Wide, very large and there are hundreds if not hundreds of thousands potential customers or varying ages and demographics.

What’s the total industry-wide sales volume?

What’s the total industry-wide sales in dollars?

What’s the total industry-wide sales in no. of products/services sold?

Are overall sales growing or shrinking?

By how much?

What are the main modes of marketing?

What are the main modes of marketing?

How does government regulation affect the industry?

How sensitive is the industry to seasons and economic cycles?

What are other key measures in the industry? (average profit margins, sales commissions, etc.)

What do I want to find out and why?

Education (private, language); Tourism

1. English/Language schools in Ottawa (ABCE; Geos; Interlangues; CLLC; Berlitz; English Plus Training; Education Permanente; National School (Camps); Graybridge Malcom; Step By Step Proficiency; Destination Canada; ADE; Culture Works)

2. Professional Education Institutions in Ottawa (Algonquin College; University of Ottawa; Carleton U?)

3. Group Tour companies in Ottawa

4. Language software (websites, apps or other tech).

Society
– Increasing tourism trend in Ottawa leading to Canada 150 & projected beyond?
– High season for summer (June to September); Shoulder season May/October; Low season November to March *
– Diversity of cultures/ethnicities in Canada
– Safety reports in Ottawa
Technology
– Online learning platforms and independent study is a huge market competitor (low cost high demand / easily accessible)
– Video and social media generation, increasing use
Environment
– Challenges faced with winter weather in Canada? (low season November to March*) (Cost of winter clothing?)
– Growing demand for natural/eco-tourism? Canada’s natural parks and nature tourism as the world becomes more urbanized/populated?
–
Economy
– English (American / British) companies expanding into non-English countries
– Improving or decreasing economic conditions in countries which would be interested in visiting Canada
– Cost of flights / fuel / travel increasing
– Cost of accommodations in Ottawa increasing

Politics
– Political conditions and laws in United States / feeling of wanting to visit or travel to the US (might want to come to Canada more now)
– Political relationships between Canada/China, between Canada/Saudi Arabia
– Each country’s viewpoint on marijuana (legalized in Canada)

Big – global. Focus on top 10 tourist countries (found on StatsCAN & Langauges Canada)
1. China
2. France
3. Germany
4. Mexico
5. India
6. Japan
7. South Korea
8. Brazil
9. (Hong Kong, Taiwan)
10. (Italy, Netherlands, Swizerland)

Work
A) In any middle-income job that allows enough expendable income for travel; interested in outdoors/environment and continued travel to other countries (need English for Travel);
B) In international companies or English-founded companies that expanded to their home – require English for higher level meetings or promotions

What’s the total industry-wide sales volume?

What’s the total industry-wide sales in dollars?

What’s the total industry-wide sales in no. of products/services sold?

Are overall sales growing or shrinking?

By how much?

What are the main modes of marketing?

What are the main modes of marketing?

How does government regulation affect the industry?

How sensitive is the industry to seasons and economic cycles?

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What do I want to find out and why?

GIK
NOT FOR PROFIT

GIK -France

the whole city of ottawa
individuals
businesses
GOV of Canada..ect.

What’s the total industry-wide sales volume?

What’s the total industry-wide sales in dollars?

What’s the total industry-wide sales in no. of products/services sold?

Are overall sales growing or shrinking?

By how much?

What are the main modes of marketing?

What are the main modes of marketing?

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Media
Arts
Culture

Centre for Social Innovation (CSI, https://socialinnovation.org/)

Free (http://thisisfr.ee/contact)

Vocal Fry Studios (https://www.vocalfrystudios.com/#)

Toronto Public Library

Artscape (https://www.artscape.ca/event/artscape-launchpads-creative-business-design-workshop/)

Artscape Daniels Launchpad (https://artscapedanielslaunchpad.com/)

Hxouse (https://hxouse.com/)

Oasis Skateboard Factory (OSF, http://oasisskateboardfactory.blogspot.com/) 

NaNoWriMo (https://www.nanowrimo.org/)

My target market is a-risk youth. At the moment in Toronto and the GTA.
In the future, across the world.

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Retail trade

Nepal Handcrafts
Tree of Life
That new shop on durham
Friendship center N’Swakamok
Shikagimikwe Health Center
Ibead
Leather worker in lively
and hundreds of people running tables at events

The thirst for first nations cultures grows with every passing year
Warmer weathers means longer growing seasons for herbs and leather tanners
A lot of culture shops running closing down leaves little in the way of competition
Open avenues like cultural centers looking to reach out and share teachings

My target market is spread out and large, however operated under strict income and lower resources
Also the youth that continue to grow in numbers thirsty for knowledge and curiousity of the land they tread

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EDUCATION SECTOR

Ministry of Health and Long Term Care
Ministry of Children and Youth Services

mental health services:
in Ontario are CMHO, CHEO and Connex Ontario
in Sudbury are CFC, CCN, CMHA, SKHC

Places Youth Frequent:
SACY
BBBF
YMCA (YJC program)
SCHOOLS

SOCIAL-
There are always children being born
It is mandatory for young people to attend school
Most religions aren’t against mental well being

TECHNOLOGICAL-
Staying up-to-date with programs like power point to prepare presentations.
Staying up-to-date with online marketing tools, running a website.
Cloud storage, for online documentation.

ECONOMIC-
Funding is being cut for Child and Youth Work positions withen the schools so there will be a need.

ECOLOGICAL-
I don’t want to hurt the trees by printing documents repeatedly,so storing it on an accessible online cloud.

POLITICAL-
Have the paperwork to prove I am credible to provide services to youth. Criminal Record Check, ASSIST, First Aid etc.

Greater Sudbury in 2016
8 485, 10-14 year olds
9 455, 15-19 year olds

So lots of potential customers.
They go to school or attend local programs.

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Accommodation and food services; Limited-service restaurant

Cafes, restaurants, snack and non-alcoholic beverage bars, bakeries, grocery stores, publications, blogs, social media influencers, government regulators.

-increase in specialty dessert shops/products
-increase in popularity of Asian desserts
-globalization and popularity of Asian culture in the western world/ marketplace
-economic downturn and instability
-increased demand for health conscious foods
-increasing population of Edmonton

(198,119/ 899,447)= 0.22
According to Edmonton 2016 census my target market is 22% of the city’s population. They city-wide Edmonton residents and would most likely have average to above income jobs.

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Clothing and Clothing Accessories Stores – 448
(Or Costume Clothing Design, or just Clothing Design ??)

Festival/Event Attendees
Farmer’s Markets, or other specified art markets.
Alternative Business Clothing Stores (i.e; Rave Apparel Stores, Head shops, Local Erotic Paraphernalia Stores, Costume Shops, Record Shops..
..to be continued.)

EDM & Pop Music Culture/Festivals, Social Media Influencers, Many Fashion Industries (mainly alternative, although that is becoming more mainstream rapidly. There is already impact happening in my subindustry.)

My audience is fortunately large, and they live/work among us.

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Secondary rock breaking

rollings blasting, fraser drill and blast, muskoka drilling and blasting

government and city regulations, environmental agencies

The target market is home owners that have rock in or around the house.

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My industry type is; cosmetic Spa
My industry name is: Spa

All potential players are; Hand and Stone Message and Facial spa, Skinprovement – Medi Spa & Laser Clinic.

Trends that impact my industry are; The use of organic and natural products – 12 %
Increasing use of alternative treatments and therapies, such as Ayurvedic therapies, reiki, energy work and salt therapy – 11%
Stress management, including practices such as mindfulness and meditation, and “the incorporation of approaches such as lifestyle coaching into the work of the spa”– 8%
Trends around making use of technology and adapting to e-commerce … “creating new business demands such as online booking, increasing their use of social media and online promotion and marketing” – 8%
Customization and personalization of services to the individual needs of clients – 7%
Skincare related trends including “Advanced/results oriented skincare treatment” – 7%
Medical and healthcare trends, “often linked to increased demand for medical spa treatments or services” – 6%

My target market is pretty big because; I have an in-store plat-form but also a mobile setting.

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Educational support services
Other business support services
Professional employer organizations
Social Advocacy Organizations – 81331

Non-NAICS names:
Training, Consulting, Facilitation

Accessibility Consultants Association of Ontario
Accessibility Ontario
AccessAbility Advantage
Access (SCS) Consulting Services
Rick Hansen Foundation
We Hate Stairs
New Wave Accessible Design Consulting
CBI Consultants

Most people in their lifetime will have a disability

Accessibility for Ontarians with Disabilities Act, 2005

The Accessible Canada Act (Bill C-81)

Granting agencies

Any business and non-profit in BC – BC has a total of 8,200 large businesses

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Music

Tom Lee
Long & McQuade
Other indie recording studio owners in victoria

Music scene is not as big in victoria
More people are choosing to record themselves
rather than paying someone to do it

It is medium sized (I would say around 20% of those on the island would play music) – Would have to double check.

They live in Victoria BC near the downtown area.

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Clothes
Queer/trans
Passing
Medical?**

Peecock
Gb2s binders

LGBTTQ2SA
community

Trans folks and LGBT community

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Services

Marsavco, congo mecha, tech market,

Economical, technology, environmental, political

A little more than 400,000 people all working in the engineering field and construction engineering

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food industry

Japanese restaurants
Japanese shop sold Japanese foods
fast food shop like fish and chips, pizza, hamburger

increasing the price of ingredients (government, climate change)
organic and vegan foods
how to deliver (technology)

kids to elder.
or 25 to 50 years old. selling it with alcohol.
near the ocean because selling products with seafood. and sightseeing spots

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7223: Special Food Services

TopSoil, Lifecycles, Spud, Saanich Organics, Local Bakeries & Grocery Stores.

Environmental: Climate Change and drought already hurting slalal and western redwood cedar – could be an obstacle, but also a reason for people to support the environmental impact of the enterprise, urban contamination could be a serious real and/or perceived obstacle. Technological: Advancements in other forms of food production could reduce the viability of this business. Political: A change to the city council’s policy on boulivard gardening could shut down or transfer ownership of one pillar of the plan. Societal: Ongoing process of colonization, Indigenous resistance & resilience, and settler- Indigenous Relations – could either be the main draw behind the idea if it works, or the reason not to move forward and to center Coast Salish communities. Economic: The rate of new development in the community could be an obstacle in some settings, and the saturation of the local market with well established sellers could be both an opportunity and an obstacle.

If I can partner with SPUD, my target market could cover almost all of the South and Central Island including Sooke to Oak Bay to Sidney as well as the Cowichan Valley, and along the East Coast of the Island up to Lanzville (including Nanaimo + Duncan), as well as Salt Spring Island. I think there will be a few different “archtypes of my target market, but I think that it will skew towards wealthier and higher educated folks (with a good chunk of less wealthy but socially/environmentally minded folks). In the CMA of Greater Victoria, there are over 90,000 University Educated individuals, and over 300,250 individuals earning more than $40,000 a year.

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Mobile Food Services

All the food truck, mobile vendor services as of
Lunch wagons
Mobile canteens, food service
Snack trucks operation
Street vendors,

More than 4,000 food trucks are zipping around the nation these days, with annual sales exceeding $1.2 billion. Food-truck revenue jumped at an annual rate of 7.9 percent over the past five years, estimates IBISWorld, the market research specialist.

Healthier options in the food truck industry are gaining popularity. While the old times of junk food is starting lose interest as much as the dairy and mat industry, in opposite, The vegan one is also gaining a huge place in the market industry.

Demand Determinants
Major Markets
Consumers aged 18 to 34
Consumers aged 35 to 44
Consumers aged 45 to 54
Consumers aged 55 to 64
Consumers aged 65 and older

It is a very large target Market even tho I am specializing in certain types of consumers.

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511130-Book publishers
41446-Toy and hobby goods merchant wholesalers

-Hay House publishing
-Wild woman enchanted co. https://www.wildwomanenchanted.com
-Group works card deck
-Star child tarot https://www.starchildtarot.com/#intro
-The wild unknown
https://www.thewildunknown.com
-Meggan Watterson-the divine feminine deck and so much more
https://www.megganwatterson.com
-moonology oracle
https://www.hayhouse.com/moonology-oracle-cards-deck
-the inner activist
https://www.inneractivist.com
-https://www.amazon.ca/Self-Care-Activists-Clearing-Yourself-Working-ebook/dp/B018W8I6FW

-“Many consumers looking for more practical programs and a return on their invested time and money have found that programs and philosophies – such as the “law of attraction” – have overpromised and underdelivered.”-Many consumers looking for more practical programs and a return on their invested time and money have found that programs and philosophies – such as the “law of attraction” – have overpromised and underdelivered.

-We should see better 5.6% average yearly gains in the US self help industry from 2016 to 2022, when the overall market value should increase to $13.2 billion.

-more than half of millenial woman made self care their new year resolution for 2018 https://www.shape.com/lifestyle/mind-and-body/more-half-millenial-women-made-self-care-their-new-years-resolution-2018

-self care was the top app trend of 2018 https://www.shape.com/lifestyle/mind-and-body/self-care-app-trend-2018

And this mixing up of all meditation types has infected—and hence devalued—too much of the clinical research. https://www.globalwellnesssummit.com/2019-global-wellness-trends/meditation-goes-plural/

-Globally, one in six people now has at least one mental or substance abuse disorder (over 1.1 billion people)—with anxiety disorder ranking #1 https://www.globalwellnesssummit.com/2019-global-wellness-trends/meditation-goes-plural/

-the CDC reports meditation is now tied with yoga as the top two alternative medical practices in the US https://www.globalwellnesssummit.com/2019-global-wellness-trends/meditation-goes-plural/

-For a practice that’s all about finding calm and clarity, the debates around meditation are so unusually heated and contradictory. It seems to hold on its shoulders a lot of stress: It will solve everything or it solves nothing—it’s by nature a critique of ego-driven capitalism or it’s the best way to become a better entrepreneur—it’s become an unspiritual, commercial McMindfulness or it’s by nature too religious. (Christian groups are now suing to keep meditation out of US schools.) https://www.globalwellnesssummit.com/2019-global-wellness-trends/meditation-goes-plural/#_ednref1

-The combination of the emotional toll of SJHR workand the culture of selflessness can hasten ‘activist burnout’, a condition,described in more detail later, which often results in people scaling back on or fully disengaging from their SJHR activism (Rettig 2006). https://www.researchgate.net/publication/283196414_Burnout_in_Social_Justice_and_Human_Rights_Activists_Symptoms_Causes_and_Implications

-“People are starting to take a step back from the 24-hour digital life we have now and realize the mental health issues from being constantly connected to work,” Greene said. https://www.reuters.com/article/us-world-work-fourdayweek/burnout-stress-lead-more-companies-to-try-a-four-day-work-week-idUSKBN1OG0GY

-A recent survey of 3,000 employees in eight countries including the United States, Britain and Germany found that nearly half thought they could easily finish their tasks in five hours a day if they did not have interruptions, but many are exceeding 40 hours a week anyway – with the United States leading the way, where 49 percent said they worked overtime. https://www.reuters.com/article/us-world-work-fourdayweek/burnout-stress-lead-more-companies-to-try-a-four-day-work-week-idUSKBN1OG0GY

On the self-care movement getting so big- “It’s partly a reflection of the society in which we live, which is fragmented, and where solidarity is greatly under threat. There is a very strong individualized rhetoric behind self-care, which I think is popular for a lot of people today, especially for government and states who would find it rather convenient to outsource public healthcare.” https://www.vice.com/en_us/article/zmdwm4/the-young-and-the-uncared-for-v25n4

Additionally, Millennials are more ‘herd-driven’ than other generations. Millennials were 65% more likely than other generations to participate in an activity when their peers were also participating. https://canadianmillennials.ca/selfcare-the-10b-industry-millennials-made-by-accident/

Canadian millennials spend nearly twice as much as Boomers do on self-care products and services, $295/month vs. ($152/month) respectively. https://canadianmillennials.ca/selfcare-the-10b-industry-millennials-made-by-accident/

They work in non-profits or grassroots organization or starting in politics or are just starting out with volunteering.

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Educational Services
611610 – Fine arts schools

from North American Industry Classification System (NAICS) Canada 2017 Version 2.0
http://www23.statcan.gc.ca/imdb/p3VD.pl?Function=getVD&TVD=380372&CVD=380377&CPV=611610&CST=01012017&CLV=5&MLV=5

Guitar stores
community centres
TDSB learning
music studios
online learning websites, Lynda etc
YouTube
Universities/fine arts schools
Apps for learning guitar

Cuts to music funding/ontario arts council, doug cuts
increase in digital learning
new benefits of arts education
increased smartphone usage

Live : Roncenvalles
Target market: youth 10- 24 ~ 2000
couple families with kids/other relatives: ~ 1600
avg income : 150k
one person households – 45k
count: 2,700

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Information and Communication Technologies

– Come Back To This

Bio-metrics
Data Security
Customer Information Security

The initial target market at the beginning stages are limited due to complexities in the technology market.

Target Market –
Other Technology companies
Other Financial Technology componies
Financial Institutions

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Personal Stylist & Closet Organization

Personal Shopper @Mayfair Mall
Makeup&Hair/Mobile Personal Stylists in town
Marie Kondo

Minimalism
Recycling&Upcycling
Local Charities & Businesses
Oak&Fort (online clothing subscription.. like netflix but for clothing)

Mainly based in Greater Victoria, BC
Women, mostly
29yrs – 49yrs of age

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Retail Trade

Louis Vuitton
Zara
HandM
Gucci

Society
Economy
Technology

fashion/premium strategy

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Social Media Marketing
541810 – Advertising agencies

Technology Companies
Digital Communications Companies
Social Media Marketing Boutique Businesses
Marketing Businesses/Consultants

Changes to online platforms/algorithms
Changes to the way people engage and respond to online marketing
Competition and their price points/freelancers undercharging for services

My target market is service-based small businesses in Victoria, BC, operating with 10 or fewer employees and no current marketing staff/technology experience. BUSINESSES WITH 5 TO 9 EMPLOYEES in BC, 38,600.

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Jewellery and accessories

dolls kill
mail room

social change
different supplier
time/labour

target market at school, instagram users

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LBTG nun-binary store

2 non binary clothes online and other country
and store at Vancourer !

more people are be more open to nun binary clothes

1% uc for BC non know

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Arts, entertainment, and recreation

Blue Crane Agency
KM Entertainment
Ripple Creative Agency
Now Creative Group

Generation Y and Z traveling around the world, living in different countries.
Life expectancy getting higher because people are caring more about their body and mental health.
People looking for that flexibility to live and make money anywhere than just at an office.
People will be starting their own business and learning the finance and business structures so they can be making their own money or more money.
Growing middle class.
Social media and internet becoming a staple in promotion, but what’s still more important is experiential marketing

142,600 living in Ontario

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Retail Trade: 446 – Health and personal care stores, 4541 – Electronic shopping and mail-order houses, 4543 – Direct selling establishments

Lush – Huge natural bath and body company.
Eva Bath Bombs – Similar idea (dessert theme bath bombs) based in Ottawa
Naturally Vain – Natural bath and body products. Handcrafted in Canada. Very similar to Lush.

Natural cosmetic movement. More people are turning to Natural and Organic skin/body care.

Increase in “Self-care ritual” movement.
Monthly subscription “Bath dessert box”

Women, ages 18-35, students, young professionals.
Events such as: Weddings, bachelorettes, bridal showers, baby showers, birthdays, graduations.

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Retail Trade 44-45
Non-store Retailers 454
Electronic shopping and mail-order houses 4541

Including other sectors:
442298 – All other home furnishings stores (cushion covers, blankets) / 442292 – Print and picture frame stores (for hand-painted art on bark from Mexico) / 448 – Clothing and clothing accessories stores / 44812 – Women’s clothing stores / 448150 – Clothing accessories stores (purses, bags, wallets) / 448199 – All other clothing stores (lingerie) / 4482 – Shoe stores (leather sandals from Mexico)

– Similar e-commerce/retail businesses:

LL Supply https://www.llsupply.ca/

Ten Tree https://www.tentree.ca/

Pact https://wearpact.com/?utm_source=pepperjam&utm_medium=affiliate&publisherId=21181&pjclkid=2816068094

Everlane https://www.everlane.com/?utm_source=pepperjam&utm_medium=2-112671&utm_campaign=120661&clickId=2816069119

Eileen Fisher (luxury brand) – full lifecycle approach
https://www.eileenfisher.com/?___store=en&ranMID=42820&ranEAID=TnL5HPStwNw&ranSiteID=TnL5HPStwNw-QVys_9dsAYG1YqVPe4M2xA&___from_store=default

Cuyana – buy fewer, better things
https://www.cuyana.com/?sscid=91k3_2x85c

Amour Vert https://amourvert.com/?source=pepperjam&publisherId=21181&clickId=2816079579

People Tree
https://www.peopletree.co.uk/?utm_source=Affiliate&utm_medium=LinkShare&utm_campaign=TnL5HPStwNw&utm_content=10&utm_term=UKNetwork&siteID=TnL5HPStwNw-mmpzauSW6KuB3DJtfjc4zA

Good Hyouman – Comfort that helps you feel good. The Real Story Starts with You (sharing consumer stories)
https://goodhyouman.com/

Ten Thousand Villages
https://www.tenthousandvillages.com/

Christy Dawn – Sustainable. Ethical. Timeless.
https://christydawn.com/

The Bottomless
https://www.livebottomless.com/collections/handmade-huaraches

Frank & Oak – Made for good living (monthly clothing subscription)
https://www.frankandoak.com/

BRIKA – A well-crafted life (platform for local artisans)
https://www.brika.com/

Coala Tree – Eco minded goods
https://coalatree.com/

Tribe Alive – Empowering women through fashion
https://tribealive.com/

– Bloggers
https://www.be-for-change.com/blog/tag/live+mindful

https://bthechange.com/patagonias-yvon-chouinard-on-mindful-consumption-e262044aaa0d

https://www.goodhousekeeping.com/life/money/g26415683/how-to-sell-clothes-online-sites/

https://thegoodshoppingguide.com/ethical-shopping-blog

WHERE CANADIANS CAN BUY ETHICAL AND SUSTAINABLE FASHION ONLINE
https://www.terumah.ca/where-canadians-can-buy-ethical-sustainable-fashion-online/

Going Zero Waste – a guide to living more sustainably and mindfully while minimizing waste
https://www.goingzerowaste.com/

Socially-responsible consumption in Canada – consumers are willing to pay more for products and services designed and distributed in an environmentally and socially responsible way (25%).
https://www.crop.ca/en/blog/2017/190/

The Good Trade
https://www.thegoodtrade.com/

– Researchers

Mindful (vs hyper) consumption
https://compassioncenter.arizona.edu/sites/compassioncenter.arizona.edu/files/ICCR_Helm_Exploring%20MC.pdf

Ranked products based on social, health and environmental factors
goodguide.com

Socially, consumers are increasingly aware of the impact their lifestyle and buying choices have on the environment and the people who make these products. They recognize the important role they play in shifting their buying habits and mindset towards more mindful, ethical and sustainable consumption, and are taking these factors into consideration before making their purchase, even willing to pay more for products that meet these criteria: 1 in 3 consumers would pay 15% more for an ethically made product (BDC)

There is growth in socially-responsible consumers, particularly in 2 groups of demographics, passionate about ethical and sustainable products: the 55+ women living in small town and non-metropolitan regions, and the women 45 years and under, urban dwellers with higher-than-average-income, with specific interest in ethical consumption and sustainable innovation.

With massive retailer brands such as Forever 21 filing for bankruptcy, this could mean the end of an era for fast fashion and present an opportunity for growth for businesses looking to offer socially and environmentally-focused purchasing alternatives for the increasing demand of eco-conscious and ethical products for mindful consumers.

E-commerce trends: consumers want to connect with buyers, use e-commerce through various mediums to know the brand’s story and want to buy from companies whose core value embodies ethics.

Technology: Increasing use of internet to make purchases. 47% of consumers conduct an online search before buying and 70% trust consumer opinions posted online.

Economy: Growth in sustainable fashion clothing (increased demand, more competition)

Young people under 45, higher-than-average income earners, and urban dwellers are very enthusiastic about consumption, especially ethical and sustainable innovation. They are within the age range of 15-64 years old, which represent 66.5% of the total Canadian population (Statistics Canada – 2016 Census). Within the age ranges of 20-44 years old, they represent 32% of our nation’s total population.

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import/export, textiles, jewelry, cultural products

Boutique Parfete (home decor), Galerie 128 (home decor/interior design), Decoratti, Atysso Home and Baby, Linen Boutique, Cotton Boutique, Coin D’Folie, Bayou Home Goods, Champs Elysees, Scafa Interieur, Morphee Bedding Store, Khiani, Nova Home, Lakou Lakay, Maison Handal, Choublac, Sacre Accessories, Boutik Royal, Bhome, Tisaksuk, Tipik Creations, Galerie Marassa, Atelier Canush, Bali Decor,

economy, politics, social consumer trends (ex. ethics, fair trade, environmentally conscious), fashion trends, technological innovations

Haitian population 11 million. Largest cities are Port-au-Prince(2.3 million people), Jacmel, Cap-Haitian.

Large Arab population who control industries and have extreme wealth

Although Haiti is considered one of the poorest countries in the Western Hemisphere, there is a small percentage of elite that own the majority percentage of wealth in Haiti. the top 20 percent of households hold 64 percent of the total wealth in the country Majority reside in Port-au-Prince.

There is a growing middle class (civil servants, state sector employees, national NGO workers)

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NAICS Code 454111 – Electronic Shopping
Definition of NAICS Code 454111: This U.S. industry comprises establishments engaged in retailing all types of merchandise using the Internet.Apr 17, 2016

NSLC
Weed delivery services
brick and mortar shops
cbd distributors
snack shops,
medical professionals
clothing distributors

Shops are Becoming Transparent
legilazation of mijuana throught the world
fast growin cbd market

according to www.statista.com
27% of Canadians surveyed aged 15-24 have used marijuana in the past 3 months.
29.8% of Canadians surveyed aged 25-34 have used marijuana in the past 3 months.
20.5% of Canadians survey aged 35-44 have used marijuana in the past 3 months.
10.6% or less of Canadians surveyed aged 45+ have used marijuana in the past 3 months.

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roofing/contracting

contractors

metal roofing

very big and everywhere

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Vegan Food

Another vegan food vendors/companies
Snacks vendors
Companies/Business that works with catering

-Increase of the vegan and health lifestyle.
-Increase of the concern about the environment.
– Highlight of the sustainable actions and business.

I know that exist a vegan community in Halifax and besides that people with dairy restrictions. I have seen that the concern about the environment is increasing and the people are looking for more sustainable products and services.

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Table top games industry

Table Top cafe
Hexagon cafe
Board and Brew
Snakes and Lattes

Board games
Computer games
Console games
small entertainment
indoor sports

Many places are north of the city, only one is on the south
near lrt stations
near universities and schools

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336990 – Other transportation equipment manufacturing

Emmo
Radpower Bikes
Daymac
Jeep

Increased Commute Times By Car and TTC

Increased Cost of Living

Increased adoption of bike lanes in toronto

Target Market:
Able bodied individuals age 16 to 35, who have a commute 25km or less, and who face one or more of the below problems:
1) Can’t afford a car or can’t drive.
2) Deal with traffic in their area.
3) Don’t have a nearby connection to public transit
4) Don’t have a direct route via public transit
5) Frequently Face delays on public transit
6) Face overcrowding on public transit.

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Beauty Industry
Cosmetics

Lilly Lashes
Tati Lashes
Velour Lashes
Sephora

environmental impact- growing concern over impact of cosmetic product manufacturing & distribution on the environment.

political factors- strict guidelines. In the states a bill called the Personal Care Product Safety Act allows the FDA to have more of a hands on approach to ensuring product safety. companies would need to report ingredient statements, recalls, and register manufacturers. Canada has a harsher ingredient requirements. Out of 1328 cosmetic ingredients they’ve banned over 500.

Economic Factors- A recession – resistant industry. The beauty industry is more resistant to economic recessions. It survived the great recession of 2008. Employment for this industry nearly one million people are employed & numbers are only going up.

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Luxury Market: Fine Jewelry Industry
Niche: Rings

Within the Luxury market:
Cartier
Tiffany & Co
David Yurman
Chopard
Logan Hollowell
The Last Line
Wwake
Monica Viander
Mejuri

Luxury market must go digital to thrive- by 2020
Luxury brands must find a way to reach millennials in the new market segment
Luxury brands must find a way to effectively create status worthy experiences on all platforms, especially in order to increase sales

My biggest target market all millennial women living in the United States or China.
Living/ working in metropolitan areas.

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Clothing/Fashion

Pretty Little Thing
Fashion Nova

Weight loss
Surgery
Veganism

Very large target market, Across the world, and various jobs.

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Event Management

Daniel et Daniel, Eatertainment, Love by Lynzie, Art of Celebrations, Charcoal Events, Elle Cuisine, 818 Events Experience

Key players also include vendors, caterers, and event spaces

– Young people (18-24) are waiting longer to get married or potentially not getting married
– Young people are faced with large student debt and precarious employment
– Corporate entities are outsourcing particular services such as fundraisers or company events
– There is an influx of local talent in the city looking for performance opportunities
– Couples are opting for destination weddings
– There is high demand for music and other festivals in the city
– Professionalization of parties: greater use of event spaces and caterers for parties, birthdays, and other events

My main market:
-women (age 20-45), from Toronto, working in various industries, stay at home moms included
-secondary: men (aged 20-50), from Toronto, working in all sectors

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social services

funding by the governement

16-29
vulnerable sector
youth
parents
underserved neighbourhoods
shelters
afterschool programs

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(11) Agriculture
(111) Crop Production

BC Hot House

Fresh water shortage
Food shortage
Climate Change
Economic downturn

Families in Sooke

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Organ Food Industry
Local Food Production Industry
Social Welfare Industry
etc.

Farmers
Relevant NGOs
Companies with Pallets
Hardware stores
Soil companies
Local residents

Climate change: threat on food security and community capabilities.
Amenable local government politicians and policies.
Decreasing local affordability.
Increasing demand for new solutions to climate change and economic instability.

Theoretically, my target market is all of Victoria, or at least the residents near our urban farms.

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Arts/Entertainment Industry

– Music and Arts Festivals (RBC Bluesfest)
– RedBull Canada – Arts & Culture Division
– Arts & Culture Blogs/Magazine (Apt 613)
– Ottawa Arts Council
– Canada Arts Council

– Social Media Algorithms
– Funding Programs including Municipal/Federal
– Development of new social media platforms
– Technological Evolution
– Funding

– With my work being distributed on social media platforms such as YouTube, my target demographic is worldwide.
– Regarding my current released work, my current analytic data reveals that my current target market lies within the Dominican Republic, Canada, US, France and Australia.

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Arts, Entertainment & Recreation – 711511 Independent visual artists and artisans

Other artisans and artists, shop owners, farmer’s market management groups, online vendors

Social: a greater demand for local artisan goods. A greater demand for environmentally and socially friendly materials. Differences are often celebrated and so unique custom items are coveted.
Economic: Victoria is growing as a metropolis. More people want and can afford unique items in their homes.
Environmental: efforts to reduce waste mean local and less packaging is more attractive.

Fairly big – a lot of people around me enjoy purchasing artisanal textiles for themselves and others. My ideas for designs would appeal to readers, foodies, pet owners, etc. Typically women, and probably between the ages of 15-100. This is broad.

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Home improvement- Brazeau Service

Theres plenty of contractors & home improvement business.

Technology Advancements and Integration.
Green Technology in Construction.
Increase in Modular and prefabricated Construction Projects.
Increasing Material Cost.
Decreased Labor Force.
Better Safety Equipment.
Sustainability.

My target market is in ON and QC. 13.6 millions peoples in ON & 8.45 millions of peoples.

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Education

CNAC, FSA, IFSA, Inside-outside, ERAFANS, Archimedes, Rachel Larimore, Eliza Minnucci, Liza Lowe, Amy Butler, Juliet Robertson, Practitioners

Society: growing awareness & motivation to take action about climate change, demand for “sustainable” and “green” lifestyles, working towards Truth & Reconciliation with Indigenous people, growing interest in Forest and Nature Schools

Technology: increase in online platforms for communication and learning (e-courses, webinars, digital content)

Political: Policies addressing climate change/sustainability, Indigenous rights, education

Environment: climate change, environmental degradation

Economy: increase interest in “social enterprises”, businesses that are socially minded not just profit driven

10,000+, all over the world (mainly UK, growing in USA and Canada, and Ireland). Work in schools, childcare centers, recreation sectors, environmental education/conservation centres

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54192 – Photographic Services
5221 – Photographer
711511 – Independent Visual Artists and Artisans

Any photographers on Vancouver Island, Particularly the lower island. More specifically sports photographers as that is currently my main service.

– Gordon Lee
– Christian J. Stewart

Economy trends will influence my industry. When people are confident in their financial status, current and future, they will be more likely to spend on things such as photography services. When the economy is down, and they lose confidence in their financial status they are going to be spending less on unnecessary things.

My target market is quite large, basically any athlete/athlete’s family, in Victoria.

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Publishing

FriesenPress, Heritage House Publishing, First Choice Books

The Economy, Society, Technology, Environment and Politics.
Creativity can also be one

It’s a very broad market, but I can narrow it down in the immediate by looking for people that are interested in publishing a first book, magazine, or something.

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family planning centre

midwife nurse doctor doula childbirth educator mums

??

1.782.188 de francais expatries
14% amerique du nord
8% asie oceanie
4,35 %UE
4% afrique du nord

43,7 % de l’échantillon sont âgés de 26 à 40 ans en 2013

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11-Agriculture, forestry, fishing and hunting
111-Crop Production
31-33 – Manufacturing
311410 – Frozen food manufacturing
312110 – Soft drink and ice manufacturing
44-45 – Retail trade
51- Information and cultural industries

Daya
Silk
Breyers
Vegan Vloggers
Magnum
So Delicious
Ben and Jerry
Nestle
Local vegan shops

-Nutrition guide canada recommends substitute animal for plant based products, herloom and native recipes
-By 2030, global food demand is expected to rise by 35%
-Increase of dairy related allergies

Vegan Population / Non dairy consumers in HRM

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Automotive Industry

Gas Stations with self service car washing station
Auto detailing services
Rim shops
Auto tint (tint kings)
Dealerships
The average car guy

Corona virus is the main one right now?!

My target market is males & females between the ages 22-40 who have families & middle to high class with no time to clean & Maintain their vehicle’s exterior paint, rims & trim quality as well as aware of sanitary benefits to cleaning their interior

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E-commerce

True Fit, Kiwi Sizing and Fit Finder

(I chose E-commerce as there aren’t exactly any industries that cover my product) E-commerce is becoming very relevant as brick and mortar focused stores shut down ( ex- Sears, Forever 21, American Apparel). The convenience of online shopping and quick shipping times has caused a steady increase in the number of online clothes shoppers.

There are at least 300,000 Shopify clothing brands worldwide. These brands can vary from fashion designers to streetwear brands. These brands are all over the world.

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Drywall and Insulation Contractors

Island Spray foam – Nanaimo

Climate change
Fast fashion waste
modular construction
tiny homes
green building materia

Victoria and neighboring municipalities and cities, population : 92 141

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service sector
design
market

anyone with a 3d printer

3d printers are getting more affordable

Canada: $1.2 trillion

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What are the main modes of marketing?

What are the main modes of marketing?

How does government regulation affect the industry?

How sensitive is the industry to seasons and economic cycles?

What are other key measures in the industry? (average profit margins, sales commissions, etc.)

What do I want to find out and why?

Fashion / Lingerie

Box Stores – La Senza, La Vie En Rose, Aerie

Hand Made/Online –
Cats Got The Cream(Instagram) – handmade/custom
Sweethitchhiker.lingerie(Instagram) – brands
Wildfire.undies(Instagram) – handmade
Fringefoxcollection(Instagram) – handmade/custom
Whiskeydogwares(Instagram) – handmade

Economic Fluctuation – Quality over Quantity
Environmental
Societal – Corona Lock Down – whole lot of us stuck inside alone with their lovers *hint hint* – also lowering overall incomes / economy
“Disposable income”

Women World Wide – Main Focus on Locality – Victoria/Vancouver Island, Canada – North America
Students, Service Workers, Mothers/Parents

What’s the total industry-wide sales volume?

What’s the total industry-wide sales in dollars?

What’s the total industry-wide sales in no. of products/services sold?

Are overall sales growing or shrinking?

By how much?

What are the main modes of marketing?

What are the main modes of marketing?

How does government regulation affect the industry?

How sensitive is the industry to seasons and economic cycles?

What are other key measures in the industry? (average profit margins, sales commissions, etc.)

What do I want to find out and why?

Alternative/holistic medicine.
Nail.

Other reiki practitioners or holistic practitioners.
Massage therapists, nurses, other nail technicians, nail salons.

Hot stone, peblums, crystals, bowls, Himalayan rocks, body wrap, massage therapy. For nails: many new trends such as design, color, or shape.

It is quite big, for anyone with a desire to have Reiki, relaxation message or nails done. They can live or work anywhere but preferably in Edmonton.

What’s the total industry-wide sales volume?

What’s the total industry-wide sales in dollars?

What’s the total industry-wide sales in no. of products/services sold?

Are overall sales growing or shrinking?

By how much?

What are the main modes of marketing?

What are the main modes of marketing?

How does government regulation affect the industry?

How sensitive is the industry to seasons and economic cycles?

What are other key measures in the industry? (average profit margins, sales commissions, etc.)

What do I want to find out and why?

hi

hey

gutentag

bonjour

What’s the total industry-wide sales volume?

What’s the total industry-wide sales in dollars?

What’s the total industry-wide sales in no. of products/services sold?

Are overall sales growing or shrinking?

By how much?

What are the main modes of marketing?

What are the main modes of marketing?

How does government regulation affect the industry?

How sensitive is the industry to seasons and economic cycles?

What are other key measures in the industry? (average profit margins, sales commissions, etc.)

What do I want to find out and why?

Maintenance

Customers, competitors, and the government.

Covid-19, quarantine due to outbreak, loss of jobs, and the economy.

The target market is international, but as of now, it is more local-focused for workplaces and communities of Ottawa.

What’s the total industry-wide sales volume?

What’s the total industry-wide sales in dollars?

What’s the total industry-wide sales in no. of products/services sold?

Are overall sales growing or shrinking?

By how much?

What are the main modes of marketing?

What are the main modes of marketing?